pinterest - quick overview

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QUICK OVERVIEW www.missinglink.co.in [email protected] Pinterest SOCIAL MEDIA I ENGAGEMENT I SOCIAL APPS I CONTENT

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The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest. Website : www.missinglink.co.in Facebook : http://www.facebook.com/WeAreTheMissingLink Twitter : http://twitter.com/missing_link_in

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Page 1: Pinterest - Quick Overview

QUICK OVERVIEW

www.missinglink.co.in [email protected]

Pinterest

SOCIAL MEDIA I ENGAGEMENT I SOCIAL APPS I CONTENT

Page 2: Pinterest - Quick Overview

A QUICK SUMMARY ABOUT PINTEREST FOR BRANDS &

MARKETERS : FIGURES, PRINCIPLES, EXAMPLES…

www.missinglink.co.in [email protected]

Page 3: Pinterest - Quick Overview

www.missinglink.co.in [email protected]

Founders

Page 4: Pinterest - Quick Overview

Dec 2009 : Development of Pinterest started

March 2010 : The site launched as a closed beta

Aug 16, 2011 : Time magazine published Pinterest in its "50 Best Websites of

2011" column

Oct 2011 : the company secured $27M in funding

Dec 2011 : the site entered the top 10 social networks, according to Hitwise

data, with 11M total visits per week

Jan 2012 : ComScore reported the site had 11.7 million unique users, making it

the fastest site in history to break through the 10 million unique visitor mark.

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History

Page 5: Pinterest - Quick Overview

Some Pinteresting Facts About Pinterest

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Page 6: Pinterest - Quick Overview

What is Pinterest?

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Page 7: Pinterest - Quick Overview

Getting Started on Pinterest?Request Invite

Create an Account

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Page 8: Pinterest - Quick Overview

Using Pinterest

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Page 9: Pinterest - Quick Overview

Using PinterestA pin is an image added to Pinterest. A pin can

be added from a website using the Pin It button.

Each pin added using the Pin It button links back

to the site it came from.

Upload images from your Computer.

A board is a set of pins. A board can be created

on any topic, such as Cool Posters, Recipes For

Dinner, or Wish list. You can add as many pins to

a board as you want.

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Page 10: Pinterest - Quick Overview

What’s what in Pinterest?

This is a PIN.

This is a Board.

Adding a „Pin It‟ button to your product

pages or blog posts will allow your

customers and readers to pin your

products onto Pinterest.

„Follow Button‟

for Websites.

When you are browsing the

web, push the „Pin It‟ button to

pin an image.

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Page 11: Pinterest - Quick Overview

With Pinterest you can….

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Page 12: Pinterest - Quick Overview

A Sample Profile on Pinterest

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Page 13: Pinterest - Quick Overview

Men‟s apparel Category

selected. Showing

various products. Click

for more categories.

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Page 14: Pinterest - Quick Overview

Pinning‟s a lot of fun. To find Pinners who have the same taste as you do, access the

„Everything‟ drop-down menu and filter board types by category.

When you see a good Pin, you can either leave a comment, Like it, or re-pin it to one of your

own boards. If you find a really interesting board, you can follow its updates, or head to the

user's profile and follow all of his/her boards.

This is quite similar to Twitter as it‟s an open network, you can follow anyone you want to.

No permissions required.

You can Tweet or Share pins on Facebook, Twitter to help expand your hold across all three

social networks.

Mention other accounts @mention like Twitter on Pinterest, the mentioned user will get

notified.

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Pinning or Socializing??

Page 15: Pinterest - Quick Overview

Trends on Pinterest?

Trending = Popular

The Popular button shows what pins are trending at the moment. It‟s a

great way to find new stuff and to find Pinners who you share your

interests with.

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Page 16: Pinterest - Quick Overview

What’s for the Brands??

In order to determine if your brand is suitable for Pinterest,

understanding the features of Pinterest is important, then try it out for

yourself once you understand the basics.

Most brands should be able to find a use of Pinterest, but certain

industries are a perfect fit for Pinterest based on the visual nature of

their offering and what is already popular on the network.

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Page 17: Pinterest - Quick Overview

Businesses that can benefit from Pinterest

.

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Brand categories

Page 18: Pinterest - Quick Overview

Advantages for Brands/BusinessesDirect Sales: „See It – Like It – Buy It‟, this will always happen on

Pinterest. Customers will be directed to the website when the

user makes 2 clicks on the image/pin.

Always good for an E-commerce website selling variety of

products. This is probably the best way in which ROI will actually

show up as Pinterest drives significant traffic.

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Page 19: Pinterest - Quick Overview

Brands Can:

Showcase New Products.

Run Contests.

Establish a creative communication between brands and consumers.

Display various departments of the company.

Set the personality of the brand.

By:

By posting compelling images.

By adapting to the medium and experimentation.

Being consistent and treating it like a process.

Not many brands are there yet, be the first mover.

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Page 20: Pinterest - Quick Overview

Running Contests

Brands can always create a buzz by running contests on social networks.

Its an easy way to gain popularity and engagement.

Contests can range from creating the “Best Board” to a earning the most

Re-pins.. Similar to photo contests on Facebook or Twitter.

Pinterest offers a way for brands to build visually stunning interaction

between themselves and their valued customers.

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Page 21: Pinterest - Quick Overview

Showcasing New ProductsWhen launching a new product, companies always want to determine initial

reactions to the product‟s look and feel.

Pinterest is an ideal visual platform on which a new product can be

introduced. As Pinterest isn‟t popular as Facebook and Twitter, reactions to

the product can be easily determined without much risk.

As users Re-pin a photo, more intelligence can be gathered, and a decision

can be taken whether their companies should move forward with mass

production.

Think of it as a social media test group similar to a test market.

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Page 22: Pinterest - Quick Overview

Establish a creative communication between brands and consumers.

Pinterest holds immense potential for brands to interact with their audiences and to

visually entice current and potential customers. Using the power of image, companies

can create buzz around products, display more in-depth aspects of their businesses,

and ultimately create more personal and visually pleasing social experiences for their

audiences.

Display various departments of the company.

Organized displays would allow businesses to display teams which work in one

department. This feature makes Pinterest a strong B2B community.

Set the personality of the brand.

Every Pin allows for a description and a link to the original story. Therefore, any company

can quickly connect an audience with its story, mission and future plans, all via photo pin.

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Page 23: Pinterest - Quick Overview

10 most followed brands on Pinterest

Perfect Palette

Real Simple

The Beauty Department

HGTV

Apartment Therapy

Kate Spade New York

Better Homes & Gardens

Whole Foods

West Elm

Mashable

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Page 24: Pinterest - Quick Overview

Last but not least…Not to forget Pin Etiquette Be Nice

Pinterest is a community of people. We know that tastes are personal, but be respectful in your

comments and conversations.

Credit Your SourcesPins are the most useful when they have links back to the original source. If you notice that a pin

is not sourced correctly, leave a comment, so the original pinner can update the source. Finding

the original source is always preferable to a secondary source such as Google Image Search or

a blog entry.

Avoid Self PromotionPinterest is designed to curate and share things you love. If there is a photo or project you‟re

proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.

Report Objectionable ContentNo nudity or hateful content. If you find content that is objectionable or violates the terms of

service, you can submit the content for review by pushing the “Report Content” link.

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Page 25: Pinterest - Quick Overview

Issued in public

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