TEAMRocio IsaacAmy RyczekDesire Knorr

Gabriela Jimenez

Goal

To find out what causes users to have a Pinterest account

How & What type of businesses will benefit from using Pinterest as an advertising tool

Where Pinterest stands in comparison to other social media.

PinterestPinterest was released in 2009#3 most popular social network

and is currently worth $1.5 billion.

Provides users the ability to post images on single pages called pin boards.

Tool to help businesses create an increase in product awareness.

Pinterest

Interview FindingsNew trends and styles

Reviews from other users or comments

New ideas like recipes, crafts, and fashion trend

Providing a website anyone that is interested has the immediate option of purchasing the product.

Pinterest Currently NO

ADVERTISEMENTS Pinterest uses pictures as a creative and different advertising tool.

Survey Findings Direct correlation between gender and

users’ interests.

Users It’s an advantage for businesses to make

use of advertising on PinterestLiked the fact that a website link is often

provided. Use Pinterest to stay up-to-date with

trends

Further ResearchData Collection PlanSurveyRecommend executing a survey on

a larger sample size Obtain a more accurate

representation of our population and with the highest confidence level (95%)

Population for sample:Users who have both accounts:

Facebook and Pinterest.

Sample specifics:Sample frame: List of Facebook

and Pinterest users who live in the Chicago area.

Sampling method: Probability random sampling

Reasons for choosing these specifics are: 1. Obtain sample from a specific geographic

area in order to provide useful information to businesses and determine who benefits the most, based on our findings in the Chicago area.

2. Obtain a more generalized sample from those who are familiar with both social networks.

3. We want to reach both genders and all possible age demographic.

Focus Group2 groupsUse simple random sampling

from Chicago-land area

PurposeTo see what attracts men and

womenTo observe spending habits through

Pinterest