pinterest slidedeck slideshare

Click here to load reader

Post on 29-Aug-2014

521 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • Possibilities of PinterestPositively Practical Pinning for Pros Find this Presentation: http://portent.co/webinarpinBy: DOUG ANTKOWIAK PORTENT, INC. Lead Social Media Strategist An Internet Marketing Company @SocialDoug @Portent
  • Use #PortentUSend any questions to @Portent
  • Quick Pinterest Intro
  • Pinterest = Virtual Pinboard Pin & organize online images
  • Add a Pin/Upload PinImage/video Image/video Collection of on internet on your images/videos computer Two ways to add a pin
  • Pinning Stuff I want to pin that! Awesome article from @WaitWait http://portent.co/PZAPsK
  • We Love Pins that Link to Content Pins create referral traffic sources
  • We Heart Pins that Link to Content ClickPicture Anyone who clicks this picture will now go to the article
  • Pinterest Boards Use boards to categorize pins by theme
  • Everyone had a first day on Pinterest
  • Mid 2010 Totally Dont look gonna stupid pin this Squirrel! Neck deep in picture taking and wedding planning
  • Found a new site to bite onSometimes I can read Plutos mind
  • May the Force Be With Chew Pluto wanted to show me his new toys
  • What was I missing?
  • Audience 20 million unique visitors Stats from Compete.com
  • Referral Traffic Stats from http://portent.co/PKhNqd
  • Monetization Stats from http://portent.co/Q2c3Z4
  • Zappos Knows Whats Up Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/
  • Whos doing Pinterest right?
  • Top 8 Pinners (ranked by followers) Stats from Repinly.com as of 8/20/2012
  • Top 8 Pinners (ranked by followers) Mother of Pinterest Founder Graphic Designer Graphic Designer Secret Squirrel Graphic Designer Social Media Graphic Designer Fabric Designer Stats from Repinly.com
  • Top 8 Pinners (ranked by followers) Mother of Pinterest Founder Graphic Designer 18,981 Pins 4,202 Pins Graphic Designer Secret Squirrel 4,699 Pins 3,416 Pins Graphic Designer Social Media 14,949 Pins 2,901 Pins Graphic Designer Fabric Designer 5,418 Pins 2,529 Pins Stats from Repinly.com
  • What It Takes Stats from http://portent.co/TvQ8b3
  • What can we learn?
  • AlwaysBePinningThe AIDA model might also help
  • 10 5 10 RuleCheck out portent.co/socnar
  • Start Pinning 10 minutes: Morning 5 minutes: Every 90 min 10 minutes: Evening Nobody said this was going to be easy
  • Pin It Button Drag intoBookmarks Pinterest.com/About/Goodies
  • ClickPinterest.com/About/Goodies
  • ClickPinterest.com/About/Goodies
  • Create Tons of Content Add your own happy clouds
  • Thats What We Did @Bryden13s article http://portent.co/IbCYMe
  • Stay Within a Theme Pinterest.com/katespadeny/decorate-colorfully/
  • Describe Your Pictures Dan Zarrellas got tons of awesome stats like this: http://portent.co/HxOYev
  • Raising Your Pinterest Potential
  • Optimize Your Profile
  • Optimize Your Boards
  • Optimize Pins Edit & optimize pins youve already created
  • Optimize Pins Add Hashtags and profile tags to descriptions when needed
  • Add a Price Add a price in the description & it will display on your pin
  • Like/Comment/Repin
  • Like/Comment/Repin Stats from http://portent.co/TvQ8b3
  • #Hashtag Detour
  • Pinterest Hashtags = Twitter Hashtags
  • Pinterest Hashtags Click
  • Pinterest Hashtags
  • Pinterest Hashtags Help Categorize
  • Only Use Fresh Pins w/ Hashtags Repinned with Added Hashtag http://portent.co/Tr19KS /
  • Only Use Fresh Pins w/ Hashtags My Repin Wont Show Up Here Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/
  • On Site Optimizations
  • Optimize Your Site Pinterest.com/About/Goodies
  • Remind People to Pin Pinterest.com/About/Goodies
  • Analyze Your Pinning
  • Google Analytics Social - Sources Start with Google Analytics to find referral traffic
  • Pinerly Pinerly.com only works when you upload all pins with their tool
  • PinAlerts PinAlerts.com will alert you when someone pins from your site
  • PinGraphy PinGraphy.com allows you to create pin queue & schedule updates
  • PicMonkey PicMonkey.com is a super amazing meme generator
  • Get Popular on Pinterest
  • Time is Important Great Scott! I forgot to pin this morning Pin during Mornings & Non- working hours
  • Pin Once Per Hour The pinning rampage ends now Pinterest limits ONE piece of content on category pages every one to three hours Source http://portent.co/GDgOlM
  • Dont Use Imgur Pinterest just wants to be different from Reddit Source http://portent.co/GDgOlM
  • The Possibilities of Pinterst
  • Polyvore It Up 30 seconds in Polyvore Polyvore.com
  • Instructographics Search instructographics in Pinterest
  • Instructographics Stats at http://portent.co/HxOYev
  • Popular Topics Stats at http://portent.co/HxOYev
  • Contests Rafflecopter.com
  • Contests Rafflecopter.com
  • Contests Pick winners with Random.org Rafflecopter.com
  • Peugeots Panama Puzzle http://portent.co/Tr1WeI
  • Thank You Find this Presentation: http://portent.co/webinarpinBy: DOUG ANTKOWIAK PORTENT, INC. Lead Social Media Strategist An Internet Marketing Company @SocialDoug @Portent Send any questions to @Portent with #PortentU/