Taking your social media to the next level

What we’re going to cover

• What’s Pinterest?

• Why should I care?

• How does it work?

• Etiquette

• Examples

• How to promote

• How to measure success

*BTW I have used pictures of things I have pinned in the sidebars. Enjoy.

BTW, Twitter stuff:

• I’m @smallact• This is @FCWashington• Use the hashtag

#FCWPinterest

Thanks!

• Pinterest is a visually-driven site where people share pictures of things they like.

• They create “boards” (categories) of “pins” (items/photos/etc.).

• People can search for keywords, hashtags, or browse categories like “Food and Drink,” “Men’s Fashion,” “Geek,” “Tattoos,” “Weddings,” etc. to find things to add to their boards, or upload their own pictures.

What is Pinterest?

Why should I care?

• It’s really popular. By some measures, it’s the third most-popular social network.

• It’s a way to reach people who may not spend a ton of time on other social networks.

• It’s a network driven by the ideas of inspiration and specific interests.

• It’s a new (ideal) place to tell your story.

Infographic from Wishpond, Feb. 2013

How does it work?

What you see when you log in

What are Boards?

What are Boards?

How do I create a Board?

How do I create a Board?

What are Categories?

What are Categories?

What can I do with other people’s Pins?

What can I do with other people’s Pins?

What is a Like?

How do I create a Pin?

How do I create a Pin?

OR... (about.pinterest.com/goodies)

Examples of things to pin that can help your cause

• DO: Pin things people would like to share as well as see. 80% of everything pinned is re-pinned from another board.

• DON’T: Just link to your blog, over and over.

• DO: Re-share other pins that are relevant.

• DO: Have a few different boards that are VERY specific.

Etiquette: Do & Don’t

Etiquette: Do & Don’t

• DO: Think pretty! Or at least, visually-compelling.

• DO: Be creative! Even if you don’t have great photos, find a way to make words beautiful.

• DO: Consider your material effectively public domain once you put it out there. The point is that it will be shared.

• DO: Measure!

Etiquette: Do & Don’t

• DO: Make sure your video thumbnails on YouTube are visually compelling.

• DO: Use good descriptions and hashtags to aid in searching.

Examples!

How to promote

• Post compelling content.

• Be sure to categorize your boards.

• Find people posting about your cause and follow their boards.

• Include hashtags related to your cause in your post, where applicable.

• Include your Pinterest link on stationery, email signatures, etc.

How to measure success

Reachli.com

Reachli bookmarklet

How to install the Reachli bookmarklet

How to use the Reachli bookmarklet

A box pops up...

And you fill in some info...

Select which board you want it on.

And you’re done!

And then...Oooo, analytics!

Questions?