Pinwheels for Prevention

Building Year Long, Awareness, Donors

and Dollars

Development Strategies for Success

Introduction

Rebecca Gordon is the owner of The Rebecca Gordon Group. An organization committed to working with nonprofits to build financial capacity to help them meet their missions. Rebecca was Director of Development for Missouri KidsFirst (Missouri Network of Child Advocacy Centers) from June 2005 through the end of 2010. At Missouri KidsFirst, Rebecca helped develop a “Power Board” structure for the organization that brought in partners, dollars and donors. She began working in fund development fifteen years ago when she accepted a “duties as assigned” project that turned into a career. Before coming to Missouri KidsFirst in June 2005, Ms. Gordon was the Development and Public Relations Director for Big Brothers Big Sisters of Central Missouri. In that position she was responsible for raising over one million dollars annually, served on the executive team and developed partnerships that resulted in mentors, sponsorships and an increased donor base. Ms. Gordon presents workshops on Development, Cause Marketing, Building Boards, Branding Your Nonprofit, Keys to Nonprofit Success and “Brand New Thinking.” Ms. Gordon lives in Jefferson City, Missouri with her husband and teenage son. Rebecca Gordon is a Certified Fundraising Executive (CFRE).

Today’s Discussion

Current State of Fundraising

Utilizing Current Partners to Build Relationships

Leverage Those Relationships to Build Into Child Abuse Prevention Month

Though many people are not aware of it, the nonprofit industry is an enormous contributor to the American economy.  Nonprofits employ over 12.9 million individuals, roughly 10% of the country’s workforce and in 2009, charitable giving totaled over 303 billion dollars, 75% of those dollars come from individuals committed to building healthy individuals and strong communities.  

The total process by which an organization increase public understanding of its mission and acquires financial support for its programs.

- Source: AFP Fundraising Dictionary

Development:

A look At Giving in 2010

Total giving to charitable organizations was $290.89 billion in 2010 (about 2% of GDP).

Giving increased by 3.8% from 2009 when giving was $280.3 billion.

Revised Giving USA data shows that total giving has grown in current dollars in every year since 1954 except for 1987, 2008 and 2009.

The Future of Giving

Fundraising is Changing!

The Chronicle of Philanthropy recently provided a picture of trends the nonprofit sector will face in 2010 and over the next 10 years.

The nonprofit landscape has permanently changed. To maneuver through the emerging forces predicted in 2010 and beyond, management experts say the nonprofit sector needs innovative leadership and RADICAL thinking that involves restructuring, merging and collaborating.

How we fundraise is changing but the KEY to raising money

is still the same.

Building Relationships80/20 Rule

Building Relationships

Let’s Talk About Child Abuse Prevention Month

Pinwheels for Prevention ™

Join us in preventing the abuse and neglect of our nation's children by participating in Pinwheels for Prevention™, Prevent Child Abuse America's campaign introducing the pinwheel as the new symbol for child abuse and neglect prevention nationwide.

The pinwheel represents Prevent Child Abuse America's efforts to change the way our nation thinks about prevention, focusing on community activities and public policies that prioritize prevention right from the start to make sure child abuse and neglect never occur.

“ Feeling good is what

nonprofits sell.”

Seth Godin, Author

18

The Importance of the Not-for-Profit Brand“Many not for profit organizations resist

thinking of themselves as “brands” or “potential brands”. For many branding is a dirty word that conjures up images of salesmanship without substance …. like it or not, they [NFPs} have existing brands and their identity or positioning with external audiences requires attention.”

Top of Mind Awareness – Created and Reinforced by Brand

       First position is important because the business that is in the first position is 2X more profitable than the business in 2nd position and  4X more profitable than the business in 3rd position. 

Mark DahlAccountable Marketing Research Group

Building on the STRENGTH of the Pinwheel for Prevention BRAND…

Basic GOOGLE search yields over 70 pages of results.

Extending the LIFE of the Pinwheel message to build sustainability all year

long.

Party For Prevention

Point of Entry Events

What is a Point of Entry Event?

Pinwheels for Prevention, Rais-ing Money Model

Point of EntryFollow-UpAsk for MoneyIntroduce Others

The Point of Entry is the first step in a four step process of

donor cultivation.

1. Point of Entry

2. Follow Up

3. Ask for Money

4. Introduce Others

Here’s The Plan

Pinwheels for Prevention

Jewelry PartyUtilizing current partners, donors, board members or

volunteers to build relationships outside of our

organization’s sphere of influence. Leveraging our

current assets for long term benefit.

Point of Entry Tool Kit

Pinwheel Jewelry Starter Set ( a sample of the most popular pieces.

16” Pendant on ChainLapel PinSet of Drop EarringsSet of Post Earrings

Electronic Party Planning MaterialsEvent InvitationsPinwheel Jewelry Order FormsStep By Step Party for Prevention Point of Entry

InstructionsEvent TimelinesStep By Step Follow-up instructionsStep by Step Instructions to Make Party Social

Development SupportOne-on-one access via phone or email Monthly conference calls for Party for Prevention

event planners and volunteers.

Tool Kit Cost $112

First, The Treasure Hunt

Do you have 5-7 people who would

love to support your mission, help you

tell your story, have friends but don’t want to ask for

money?

Step 1: Identify Your People and ask them to

host a Pinwheels for Prevention Jewelry Party!

Step 2: The Party!Take your starter kit with you,

have the jewelry out so people can look and pass it around, tell your story, talk about what the pinwheel represents, collect contact information, socialize! This is permission based friend raising.

SAMPLE IDEA OF SIGN IN CARD

NameAddress

City, State, ZipDay Phone, Evening Phone

EmailGuest Of

Date

Building Relationships80/20 Rule

Building Relationships

Follow - UP

Pinwheels for Prevention, Rais-ing Money Model

Point of EntryFollow-UpAsk for MoneyIntroduce Others

CALL THEM

Thanks them for coming.

Ask them if you can put them on your

email list.

Ask for Money

Pinwheels for Prevention, Raising Money Model

Point of EntryFollow-UpAsk for MoneyIntroduce Others

Introduce Others, Building Your Donor Base

Pinwheels for Prevention, Raising Money Model

Point of EntryFollow-UpAsk for MoneyIntroduce Others

Thoughts? Questions?