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Blue Matrix Labs specializes in creating innovative consumer products across multiple genres. Our product development and manufacturing capabilities center around excellence and a passion for creativity.

The products we develop extend across industries such as food and beverage; residential and commercial appliances; casual plush furniture and novel toys.

We look to provide high quality, lifestyle changing innovations to everyday people that strive to be different!

Veteran-owned and operated – Austin, Texas

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SHAGS is the ultimate in super plush, casual furniture

• Targeted for kids to young adults, SHAGS has

mastered the art of science for comfort.

• Soft, plush and brightly colored, SHAGS are a

perfect, FUN way of hanging out.

Pirate Energy is cocktail-themed energy shots.

• Packaged in mini 50ML plastic bottles with a

unique screw cap and excise stamp.

• Flavors include Margarita, Hurricane, Mojito, Pina

Colada, Pirate Punch and others.

Paradise Beverage is geared to energize the category by

utilizing unique and edgy brands such as Pirate Energy:

• From energy shots to slim can carbonated items,

Paradise will add growth to this exploding category

iWich is a state of the art, high tech, automated

appliance brand that will reshape today’s kitchens.

• iWich utilizes individually packed, spreadable

components called iPaks, that are dispensed

automatically onto a slice of bread in seconds.

This brand of state of the art, industry-

changing toys uses snap and seal

technology to create a self-sealing water

balloon.

• Hyrdo Toys entire line of toys will form

around this new innovation.

Innovation in Motion

Category Overview

Energy Shot Category -7.2% vs. YAG

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$1.2 BILLION CATEGORY2014 YTD

$ SALES RANK

SHARE

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YEAR OVER YEAR COMPARISON

$ SALES RANK

DEMOGRAPHIC TARGET

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Counter racks available

Features of Pirate EnergyDelicious cocktail-inspired flavors

Fast, effective pick-me-up

Hours of energy

B-vitamins and amino acids

Can be added to your favorite

cocktails

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National Exposure and Mentions

10Innovation drives trial and incremental sales

National Exposure and Mentions

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Pirate Energy will be part of a NATIONAL RADIO program

Utilizing Cumulus Radio Media and Personality Spots

THE JIM ROME SHOW

2014-2015 MARKETING EVENTS

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Targeted Billboards throughout key markets

including Austin, Dallas and Houston Texas

Dwarf Car Racing Sponsor

Pirate Energy Street Team Events

ARCA Series Driver

Austin Wayne Self

Spec’s Logo

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2014-2015 MARKETING EVENTS

Local Event Marketing

and more…..

Display Racks

Pirate Energy

Rack Option 2

Sturdy Wire Design

Cooler Rack

Holds 12 Units

Suction cups

Inside or Out

Pirate Energy

Rack Option 1

Sturdy PVC Design

Front End or Shelf Rack

Holds 2 Boxes or 24 Units

DISPLAY SHIPPER

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3 Flavor3 Shelves

108 Bottles/SalesImpulse/Instant Consumable

$270+ revenue driver$108+ profit driver

MargaritaPirate Punch

Hurricane

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Distribution gained – Since July 1, 2014

Pirate Energy Shots have gained over 1100 new locations driving new innovation, flavors

and excitement to a stale category driven by one player

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1100+ locations

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Distribution gained – Since July 1, 2014

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Program Offering

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• Instant consumable with small size / single serve

• Relevant, marketed toward customer of the future

• Shoot it or Mix it

• Wine/Spirits/Beer Aisle Display Racks/Shippers

• Better tasting!

• Incremental and impulse buy

• Heavy-up Marketing Plan

Find out more www.pirate-energy.com or @PirateNergy

Add innovation to your assortment!