PITA PIT REBRANDING

RETHINKING

RESHAPING

REIMAGINING

Zach LaMance ART 471: Corporate Graphic Design Research 1

REBRANDING

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design Research 2

The Worlds First“Pita Franchise”

The Pita Pit is a quick-service restaurant franchise serving pita sandwiches, salads.

Franchise > Owned privately as small businesses

Offers a “build-your-own” service.

Caters

Rethinking Fast Food

“PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design Research 3

A bit of Pit history

Est. 1995 by John Sotiriadisand Nelson Lang

Original HQ:Kingston, Ontario Canada.

Became a franchise: Canada in 1997 | U.S. in 1999New Zealand | Unknown

Centralized in downtown rural areas [mainly near colleges]

Open late[good news for college towns]

Pita Pit was founded on the idea that people want an exciting alternative to fast food restaurants...

PITA PIT REBRANDING Zach LaMance ART 471: Corporate Graphic Design Research 4

OVER 500 LOCATIONS IN CANADA, THE U.S. AND NEW ZEALAND

1995 2013

Locations and Growth

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Visually Suggested Target Market

Young children [9 -12]

Young adults [13 - 16]

Parents of young children

Local sandwich lovers

Potentially ProposedTarget Market

Young professionalsseeking healthy foods

Natural food lovers

Young adults [17-26]

Local people going outfor a decent bite to eat

Late nighters outfor a good time

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Logo Variations

Original [1995]

International [1999] Current [2013]

Stacked New layout introduced [Early 2000’s]

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Logo Breakdown

Oval Shape:

Resembles shape of a pita

Triangle Shape:

Unknown intent, drives the eye across the logo and balances green.

Typefaces:

Unknown, possibly custom

Current Slogan:

Testament to mission as a fresh and healthy food service.

Colors:

C:86 M:18 Y:100 K:5R:0 G:145 B:60

C:10 M:97 Y:100 K:2R:215 G:40 B:26

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Packaging

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Advertising

Web AdsMailers

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Signage

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Competitors

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UPDATE: 25%

RESEARCH LOGO/IDENTITY BRANDING PRESENTATION