pitahaya, pitaya, dragon fruit 2013
TRANSCRIPT
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Pitahaya, pitaya, dragon fruit 2013
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http://cesandiego.ucdavis.edu/files/55065.pdf
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California
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Florida dragon fruit
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Florida
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US dragon fruit in supermarket
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Dragonfruit
• Bagged for protection against bird depredation
• Optimum E/W row orientation
• 400-500 plants—4th leaf • 50-100# per plant • 30-45 days bloom-harvest • 60 days for red, magenta
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Vietnam
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Rejection
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Thailand
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Guatemala
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USDA notice of decision to allow import of irradiated pitayas and
pomegranates from Mexico • DEPARTMENT OF AGRICULTURE Animal and Plant
Health Inspection Service [Docket No. APHIS-2011-0031] Notice of Decision To Authorize the Importation of Fresh Pitayas and Pomegranates From Mexico Into the Continental United States AGENCY: Animal and Plant Health Inspection Service, USDA. ACTION: Notice.
• SUMMARY: We are advising the public of our decision to authorize the importation into the continental United States of fresh pitayas and pomegranates from Mexico. Based on the findings of pest risk analyses, which we made available to the public for review and comment through a previous notice, we believe that the application of one or more designated phytosanitary measures will be sufficient to mitigate the risks of introducing or disseminating plant pests or noxious weeds via the importation of fresh pitayas and pomegranates from Mexico.
• DATES: As of August 13, 2013.
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Israel
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Australia
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Demand Side
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Trends
• Aging Population • Millennials • Latin Demographics • Asian Demographics • Celebrity Chefs • Travel • Authenticity • Sustainability
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Millennials
78
56
01020304050607080
2030
Mliions of People
MillennialsBaby Boomers
United Nations, Department of Economic and Social Affairs
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Face of American Consumer is Changing
Asian/Pacific Islander Population
05
10152025
1980 2000 2050
mill
ions
Latin Population Growth
0102030405060
1990 2000 2020
Mill
ions
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Ethnic growth
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Dragon Fruit
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Awareness
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Giada
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Mixology
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Bartenders are now turning out cocktails based on, yes, vegetables
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Pitcher of health?
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0
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2008 2009 2010 2011 2012
White Dragon fruit 6#, 6-8 ct
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0
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2008 2009 2010 2011 2012
Magenta 6#
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Irradiated from Vietnam, 10#
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2008 2009 2010 2011 2012
Irradiated 10# Units
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2012 Sales
0
1000
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CASES
White 6-8 ct,6#
White Irrad10#
Magenta 6# Other
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2012-2013 YTD comparisons
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2012 2013
White 6#Magenta 6#White 10#
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2012-2013 YTD comparisons Irradiated Dragon Fruit
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2011 2012 2013
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So where do we go from here?
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This one represents even more potential
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Acknowledgements
• Kevin Stephens, Category Manager
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Thank you!
Some people grumble because roses have thorns; I am thankful that the thorns have roses." -- Jean-Baptiste Alphonse Karr, French critic
www.melissas.com [email protected]