Weight Of LoveA trailer theme based on the movie “18 Grams Of Love”

The weight of love

Light enough so that it’s not a burden

Heavy enough to be

noticeable

Characteristic of the many facets of love

But never a journey taken alone

Each interpretation is different

How much does your love

weigh?

Conceptconcept |ˈkänˈsept|noun

an abstract idea; a general notion

CONCEPT QUESTION

If an envelope weighs 8g, a heavy piece of paper

weighs 10g and a love letter weighs 18g, how

much does love weigh?

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Ans:

Therefore, Letter = 8g + 10g

= 18g

If Letter weighs 18g

and Love Letter weighs 18g,

Love = Love Letter – Letter

= 18g – 18g

= 0g

Love ≠ Physical Weight

But does it have emotional weight?

How do you weigh emotions?

Through a weight balance?

Or through your own life

experiences?

Concept

“Weight Of Love”

✖ physical

✔ emotional

✔ subjective

Moodboard

Storyboardstoryboard |ˈstôrēˈbôrd|noun

a sequence of drawings, typically with some directions and

dialogue, representing the shots planned for a movie or television

production.

Estab Shot & Setup: Mailbox opensBeginning of trailer’s theme centred around a letter

Main character in trailer is introduced

Super: “How do you weigh love?”Leads viewers to relate the letter to trailer theme

Situation: Michelle talks to ZiHuaMCU shot brings out subtle facial expressions of both characters

Situation prods audience to understand theme-letter link

Situation: ZiHua pretends to

acknowledge MichelleAudience takesZiHua’s role as Michelle explains what a love letter

symbolises

Super: “Is love weighed by smiles?”Introduce audience to link weight of love letter with characteristics of love

Action: Sticking fingers into jam jarShow how couples are very coy around one another due to infatuation

Super: “…touch?” Introduce another happy aspect of love

Action: Seductively touching bodyShow how mere touches can symbolise a sexualised form of intense love

Super: “… disagreement?”Start to show different aspects of love

Action:

Ah Hui fights with Xiao TongMCU shot clearly shows facial expression while keeping both actors and

their interactions (strong gazes) in view

Super: “…or tussle?”Shows a dramatised aspect of love

When couples fight, they care enough to want to argue

Highlight: Couple fights on bedLS shot shows full body movement that adds more authenticity to

characters’ emotions

Super-Conclusion:

“How much does your love weigh?”Prod audience to think about their aspects of love and how they view them

Pack Shot: Trailer TitleLink theme to movie such that audience gets an idea of what the movie is

about due to the theme

Trailertrailer |ˈtrālər|noun

an excerpt or series of excerpts from a movie or program used to

advertise it in advance; a preview.

(Emotional) Weight Of LoveA trailer theme based on the movie “18 Grams Of Love”