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11
Self Provisioning E-commerce Platform lovely made in italy

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Stylenda is a self provisioning platform for Italian DIYers.

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Page 1: Pitch

Self Provisioning E-commerce Platform

lovely made in italy

Page 2: Pitch

Self Provisioning E-commerce Platform

!

make online storefronts easily accessible and creatable by

Italian Products Stylenda.comOpen your

e-commerceSell in the world

Artisans, SMEs, Designers, Stylists, Artists!!

100% Made in Italy

E-Commerce Platform

Page 3: Pitch

lovely made in italy

How it works

1) Choose your theme

2) Insert your data

3) Insert your products from the web or mobile

Approvation by Stylenda

Your E-commerce is READY

stylenda.com/yourstore

Page 4: Pitch

Add-ons

FREEMIUM MODEL

Service

Business model

Page 5: Pitch

PayPal Integration!FREE

Google Analytics!FREE

Feedback !FREE

Social Share !FREE

Redirect domain!1 Eu/month

Coupon/Gift card!5 Eu/month

UpSelling!5 Eu/month

Live Chat!5 Eu/month

Contact form!5 Eu/month

Custom invoices!5 Eu/month

Back in stock!5 Eu/month

Newsletter!5 Eu/month

Add-ons

Page 6: Pitch

Google AdWords Packet - 3 bids: 200 Eu - 20% fee 500 Eu - 15% fee 1000 Eu - 10% fee

Facebook Advertising - 3 bids: 200 Eu - 20% fee 500 Eu - 15% fee 1000 Eu - 10% fee

Photo shooting!Translations!Telephone support!Logos proposals!Custom layout!Web marketing !

Services

Page 7: Pitch

Made in italy perception in the world most representative sector: Fashion and accessories 100% Food and wine 90% Furniture and design 70% survey kpmg 2011

Our customers are artisans, SMEs, designers, stylists, artists

100% Made in Italy: let’s bring them online!

We predict a target market of more less 1,5 million customers.

Business opportunities

A niche worth of value

Page 8: Pitch

Marketplace

Self Provisioning E-commerce

Competitors

Our main competitors come from abroad ( e-bay, shopify, volusion, tictail, weebly … ).

What about italy? Italian makers mainly use e-bay, shopify, pagine gialle and digital agencies.

Stylenda is a platform made by italians for italians.

Page 9: Pitch

After the launch of stylenda.com in March 2014, we got many requests from Italian craftsmen and stylists to assist them to sell online. They just need a beautiful, cheap and user-friendly way to promote their unique products. !!Stylenda is the answer:!- Self Provisioning E-commerce Platform and marketplace of

made in italy. - Low cost - No market barriers - Support and law + customs integrations (choose your

markets) - Great visibility in the showcase stylenda.com

Value proposition

Page 10: Pitch

Road Map

December 2013

March 2014

April/May 2014

October 2014

January 2015

Stylenda srl is born

Launch of stylenda.com as menswear e-shop

Report on Rai Television - Stand at Smau Fair and Origin Fair - Silicon Valley Networking

Beta self provisioning e-commerce platform

Go to market with sponsorship of Confartigianato ( 700k members )

Page 11: Pitch

lovely made in italy

Marco Martini

H-Farm

Matteo Bardi Renato Cason

Elisa SciasciaAlessio Patron

Marco Nardin

CEO FRONT-END DEVELOPER SOCIAL MEDIA MANAGER

STYLIST

INCUBATOR

BACK-END DEVELOPER

PRESIDENT CONFARTIGIANATO

Stylenda Srl Treviso (Italy)

[email protected] www.stylenda.com