SOCIAL ACTION AND COMMUNITY

MEDIA

Jess Britton

INITIAL IDEAS

Jess Britton

FIRST IDEA

I could make a leaflet and a set of posters that promote SASH, and the

work that they do.

the colour scheme would be green, white and black.

The font would be quite simplistic because there will be a lot of time

that people will need to read.

All the products will be laid out in the same way, they will have the title

at the top, and picture or two, and the copy on the rest of the product.

The main aspect that will be eye catching will be the picture, and the

poster will have this image full size, to draw people in.

I will make mostly posters and leaflets for this idea.

SECOND IDEA

These ideas will be eye catching, they will use the same colour scheme

as they do for the charity, but I will use different shades of green, and I

will use news stories for people to read.

There will be a whole range of different materials that will be used, like

posters, leaflets, billboards, booklets and internet material.

The layout will be the same on all of the products, so that people will

know that they have been made together.

The font that will be used will be the same fonts as what SASH use, and

since there will be a lot of text, then the font will be kept quite simple.

THIRD IDEA

This idea will use images and news stories to draw in readers. There won’t be

much colours that are used, only blacks whites and reds. This is different to the

colour scheme of SASH, but this idea will go well with the images and the copy

that will be used.

This idea would be made to shock people into supporting their charity.

The main product that will be made would be a billboard or a advertisement.

There will be different advertisements, and there will be different images that

are used each time, with different stories. These different campaigns will look

quite similar, so that people will know they have been made together.

The fonts that will be used will be quite different and eye catching, and only the

small print will be printed in a typical font.

FORTH IDEAThese products will be made to highlight the effects of the volunteers at SASH. For

example it will feature positive stories that people can look at and think about. This

might help SASH get more volunteers, because they will be able to look at these

stories and think that even though they are letting a stranger stay at their house, they

are still human.

The font will be quite simplistic, but there will be font that is used that looks friendly,

like curly text. Most of the font that is used would be quite easy to read, because there

will be a lot of text.

The images that will be used will be quite bright and positive, for a example a

volunteer with the person that they have helped, I might also put in images of the sorts

of places that the homeless would have stayed at before they got help, to show people

how much their help would be appreciated.

The colour scheme that will be uses will include colours like yellows, greens and

pinks and creams.

The layout will be quite informal, this would draw in more readers because they

wouldn’t be put of by a boring looking leaflet.

The products that will be made will be posters, leaflets, a billboard, a booklet and a

bookmark. This products will be able to be used anywhere, and this will get a bigger

message out to more people.

FIFTH IDEA

This idea will include images and copy that would be designed to shock

people. It will include stories on people that are or were homeless, and

how their lives were.

The colour scheme for this idea will be quite dark, for example blacks

and reds, to grab attention.

The layout for this design will be informal, and it will include mostly

images.

The font style of this idea will be quite informal too, there will be font

that is quite bold and different, apart from the small print.

The products for this would be mostly posters and billboards.

MOOD BOARDS

BILLBOARD IDEA

POSTER/ BOOKMARK IDEA

POSTER IDEA

C O P Y I D E A