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RADIANT Pitch – By Olivia Chan

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Page 1: Pitch

RADIANTPitch – By Olivia Chan

Page 2: Pitch

RADIANT is...

fun

stylish

appropria

te

local

informative

interesting

unique

Page 3: Pitch

Commissioned by the Northern Echo to produce a new magazine or newspaperproduct.

Brief

Page 4: Pitch

16 - 25

Genre

Location

Self financed

Brief 16 – 21 females

Fashion

Advertising

North East

Page 5: Pitch

Audience 16 – 21 females

B, C1, C2

North East

Trendies/Hipsters

‘your look is more important than life’

Page 6: Pitch

Small, A5

100% Female

Not designer like Harpers Bazaar

Affordable

Page 7: Pitch

Genre Research

Page 8: Pitch
Page 9: Pitch

Women's monthly

Cosm

opol

itan

Good

House

keep

ing

Vogue

Glam

our

BBC Goo

d Fo

od

Wei

ght W

atch

ers M

ag

Slim

min

g W

orld

Mag

Marie

Cla

ire

Idea

l Hom

e

Elle

0

200

400

600

800

1000

1200

1400

1600

18001556

14701302 1293 1220

971 917 906 870 797

Top ten magazines monthly in terms of total sales

Magazine name

Num

ber

of

sale

s

Page 10: Pitch

Feedback

Love the language

Professional looking

Title draws you in

Too cluttered

Page 11: Pitch

Income = 14,330 Expenditure = 12,753 Profit = 1577

Commercial Viability

ADVERTISING

SALES

Page 12: Pitch

Expenditure = 12,753

Personnel

Equipment

Commercial Viability – money spent

60%

40%

ProductionPost Production +

Page 13: Pitch

Income = 14,330

Advertising

Sales

Commercial Viability – money in

£1,577

Page 14: Pitch

Audience Viability First Person narrative

Models

Colours

Local

Page 15: Pitch

Radiant – the project.

Mock ups and flat plan

Page 16: Pitch

Language style Text Colloquial language

Window to future self

Radiant – the project.

Page 17: Pitch

Layout just like many other fashion magazines just like cosmopolitan

Large space for

title like other fashion magazines

Fonts such as

Serif fonts just like Harpers Bazaar

Radiant – the project.

Page 18: Pitch

First person narrative Pink colour scheme Local Original and non-original imagery £1.20 monthly Beauty, fashion, men Glossy front page 280gm, 150 – 170gm

Features

Page 19: Pitch

Conclusion

fun

stylish

appropria

te

local

informative

interesting

unique

Page 20: Pitch

Any questions?

Thank you!


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