Pitch - Miami Launch

TABLE OF CONTENTS SquarEatpitch

SQUAREAT PURPOSEpage 3

OUR SUBSCRIPTIONS Page 11

BUSINESSHIGHLIGHTSpage 21

WHY A “READY TO EAT”MEAL PLAN? page 4

SQUAREAT VS LOCAL MEAL PLANS pages 12-13-14

SQUAREAT 2021-2025page 22

PROBLEMS OF EXISTING MEAL PLANS page 5

VISION BY CHANNELpage 15

WHAT WE HAVEDONE SO FARpage 23

CAUSESpage 6

TARGET CLIENTSpage 16-17

FUTURE UPSIDEpags 24

SQUAREAT SOLUTIONSpage 7

MARKETINGpages 18-19

SQUAREAT TEAMpage 25

OUR PRODUCTpages 8-9-10

USA MARKET SIZEpage 20

SEEDS INVESTORSROUNDpage 26

2

SQUAREAT PURPOSE

3

Customizable in size and quantity to

achieve the exact nutrients’ intake needed

Long lastingwithout additives:Up to 3 weeks !

Tasty 100% natural food with nutrientspreserved at best

Eco sustainable:production with

minimal waste offood & material

Revolutionize the “ready to eat” and “meal plan” industry with a new concept of food:

WHY A “READY TO EAT” MEAL PLAN?

4

NO SHOPPING

NOCOOKING

NO CLEANING

NOSTRESS

NOJUNK FOOD

PROBLEMS OF EXISTING MEAL PLANS

5

Customerpoint of view

Operatorpoint of view

Nutrients notpreserved

Poor menù variety

Food hasshort life

Poor taste

Not available on instant delivery apps

(UberEats)

Food hasto look good

Productiondepends on orders

Food waste during prep

Packaging & storage notoptimized

Multipledeliveries x week

CAUSES

6

Standardconservation

Short food life &multiple weekly

deliveries

Precostituitedpackaging

Waste of space,food & material

Constrainedoperations

Interlinked cooking,packing & delivery

Traditional cook & food prep

Poor flavours, slow production,

impact on nutrients

SQUAREAT SOLUTIONS

7

+ + =

Modern cooking

techniques

Preserved nutrients,

Fast & mass production

HealthyGourmetRecipes

Tasty & perfected ingredient

combinations

Long lastingwithout

additives

Fridge: up to 3 weeks

Frozen: up to 3 months

Standardizedsquared

modular food

60g Squares,Balanced intake &

Easy to store

Only1 weekly* delivery

Same freshness, Light operations & Non stressed

customers

*Could be even less but initially will be 1 x week to assess market acceptance

OUR PRODUCT IS 100% NATURAL FOOD...

8

...that comes in 60g Squares with perfectly balanced amount of calories and nutrients preserved at best. We have already conducted 6 months of research and trials developing an innovative and proper food preparation process and +20 recipes with vegetables, fruits, meat, poultry, fish, nuts, etc... Thanks to our preparation & conservation process the Squares last up to 3 weeks in the refrigerator without additives and with no loss in nutritional values.

In addition, we can use almost 100% of any ingredient with minimal waste. The long lasting nature of our Squares allowscustomers to skip meals even if their schedule changes last minute, with-out worrying about waste. This also allows us to deliver only once per week vs. competitors’ need for daily deliveries.

CHICKEN SQUARE“tender sausage”

ASPARAGUS SQUARE“delicate patty”

SWEET POTATO SQUARE“velvety & mushy potato”

Chicken“dry, fibrous & stringy”

Asparagus“dry, fibrous & stringy”

Sweet potato“dry, fibrous & stringy”

...READY TO EAT & VERSATILE TO WARM UP...

9

Customers can achieve their favorite texture by using different warm up methods

From the fridge

Fresh! Suggested for Fruits, Nuts & Dairy Squares

Microwaved

Fast & Soft

Pan

Sauteed / Crispy

Boiled

Delicate & Tender

Oven

Baked / Crusty

Ready to eat! 30 seconds 5 minutes 5 minutes 7 minutes

ORDER IT!

10

See oursuggestions

SubscribeSign up Discoveryour needs

Enjoy it!No stressconsumption

Freshlydelivered

Just relax

Each Meal-Box will come in a recycleble & cool designed packaging with inside 4 or 6 Squares, individally sealed for a maximized consumption flexibility. Sauces will be included on the side.

OUR SUBSCRIPTIONS

PREMIUM VEGETARIANGOODMORNING LIFESTYLE ATHLETIC

Exclusive Meal-Box combination,

Rich in Omega 3

High protein % & Soy free

vegetarian diet

How does it feel to wake up with the breakfast ready?

Low carbs, High proteins,

Top quality

Harder, better, faster, stronger!

- Seabass / Fish /Cured Salmon

- Hazelnut / Fruits- Potato / Sweetpotato / Basmati

- Frittata- Chickpea

- Hazelnut / Fruits- Cottage cheese

- Vegetables

- Pancakes- Fruits

- Seabass / Pork- Cottage cheese- Potato / Sweet

potato- Vegetables

- Chicken / Beef / Pork

- Potato / Sweetpotato

- Vegetables

11

5 different subscriptions, each one composed by 5 assorted Meal-Boxes available in small (4-60g squares) or regular (6-60g squares) sizes. Customers can subscribe simultaneously to more than one subscription receiving multiples of 5 Meal-Boxes per week (5/10/15/20) per each subscription. App will guide customers through every step, suggesting them what they need to eat based on an algorithm.

What’sinside

PRODUCTION CHAIN ADVANTAGES

12*Could be even less but initially will be 1 x week to assess market acceptance

EXISTING MEAL PLANS

Same day / time pressure

Unconstrained operations

Give longer life to food

Readyto Go!

Assembleorder

Storage CookRawfood

2/3 Weeklydeliveries

Readyto Go!

Assembleorder

Transformin Squares

StorageRawfood

1 Weeklydelivery*

SQUAREAT VS. EXISTING MEAL PLANS 1/2

13

Long lastingproducts

Just 1 weeklydelivery

Strong brand identity

Same locationfor Lab & Store

Scalablemodel

Subscriptionmodel

B2Bchannel

Optimizedoperations

Minimal storageoccupance

Minimalwaste

Squareat & Most Squareat & Some SquarEat only

Operatorpoint of view

SQUAREAT VS. EXISTING MEAL PLANS 2/2

14

No additives Gifts for topsubscriptions

Versatileto warm up

Consumptionflexibility

Tasty

Readyto eat

Nutritionallybalanced

Preservednutrients

Real gourmetrecipes

Ecosustainable

Most Some SquarEat onlySquareat & Most Squareat & Some

Customerpoint of view

VISION BY CHANNEL (MIAMI LAUNCH)

15

Digitally support customers in all aspects related to main-tain a healthy lifestyle, with a flexible offer between 5 different meal plans customizable in sizes, easy available on our app or web site, and freshly delivered.

Complete area’s coverage by serving turists and resident on the spot.The connection with instant delivery apps (UberEats) will improve our service and give us more brand exposure.

Allow customers to access the product everywhere through branded fridges and / or cor-ners inside gyms and sports centers, and eventually offices, shops, universities and super-markets.

FLAGSHIP RETAIL STOREB2C APP & WEB SITE B2B GYMS

B2C CLIENTS

16

Athletic

Has to plan what / when

to eat

Healthy

Wants to save money, stress less, and get

taste

Professional

Needs to optimize

time & space

Smart worker

Has very limited options if she / he

hates cooking

Bad habits

Would like to change

lifestyle

B2B CLIENTS

17

PHASE 1 PHASE 2 LONG TERM

Offices Universities Catering& Events

Supermarkets

AirlinesmealsGyms

MARKETING EDGE & OFFERS

18

Instant deliveryapps service

Businesspartnerships

Giftmerchandizing

Founders’network

Increase catchment area

and serve customers during night hours when options are limited

Mutual discounts with local business

to achieve moreawareness in the

area

T-shirts, masks, hats & stickers: increase

brand exposure rewarding top subscriptions

150 K followersin the Miami area plus a network of

gyms & local businesses

MARKETING STRATEGY

19

Influencers’sponsorship

Discounts codes for customers and constant % fee on

subscriptions’ revenues to influencers

B2B gyms &sport centers

Increase customertouchpoints,

targeting clients in the perfect

environment

VALIDATION PERIOD: ORGANIC MARKETING* RAMP-UP**

TRUST AWARENESS* year 1 with no upfront paid marketing investment at loss before the product is validated. ** from year 2 - can be anticipated in case of a large capital raise.

Events(Pools, gyms)

Brand exposureincreasing brand

value & generatingadditional ravenues

Organicinteractions

Target clients through a

daily scanning of social media platforms and

“force” interactions

Paidmarketing

Devise & implementa structured

marketing plan to maximize

conversion ofinvested dollars

USA “MEALS DELIVERY” MARKET SIZE*

20

Projectedannualgrowth

$3.2 bn $255 mn$2.3 bnHealthy prepared food

delivery services

12%

10 most representative

Meal plan players**

Meal kitdelivery services

13%

** Combined figure, 7 players with revenues below $2.5 mn

*Data refers to the 2019 market

BUSINESS HIGHLIGHTS

21* Avg. Gross Margin 74%

MealBox x week N° to Breakeven Revenues x week

10B2CSUBS $124 $32

70B2BGYMS $868 $224

105RETAILSHOPS $1302 $336

COGS x week*

125

1

1

ACTIVE

ACTIVE

ACTIVE

SQUAREAT 2021-2025

22

2021 MIAMI2022 NEW YORK

2023 LOS ANGELESTo achieve our plan we need to have as active customers only the 0.02%

of the target cities’ population

WHAT WE HAVE DONE SO FAR

23

CompleteMarketing &

Communicationstrategy

Web site, App,Backend &Backoffice

development

Graphics, Design &

Brand identity lay outs

Nutritionalresearches

& Production chain validation

Business plan& Pricing study

Commited$200 k

from founders

FUTURE UPSIDE

24

Roboticimprovements

Save onvolumes

Food, materials & packaging

Maximizeproduction

& lowerlabor costs

Maintain a central full labwith storages

in support

More squares& juices with

the samepreparation

Productsrange

Infrastructureexpansion

Nationwidedelivery

Solar energy

With cardboardrefrigerated

boxes

Build a 100%autonomous pollution-free

lab

THE TEAM

25

Vincenzo Foglia Operations

& Sales

Former General Manager of“Segafredo Lincoln Road”

Miami South Beach, ISSA certified personal trainer, Miami resident since 2009 and active member of the city’s fitness community,

+10 years experience in-Food & Beverage Industry.

Paolo CadegianiBusiness Development

& Brand

Industrial Design Degree from Brera Academy Mi-

lan, ISSA certified personal trainer, already 1UP Nutri-

tion ambassdor,Miami resident since 2013 and active member of the city’s fitness community,

+5 years experience in Food & Beverage Industry.

Alessandro Della NinaFinance

& Accounting

Private Equity Investment professional (London

based), former McKinsey, Co-founder and investor of

several businesses (restaurant chain, grocery

e-commerce, university test prep), MBA from INSEAD and MsC from Universtità Bocconi Milan, both with

Distinction.

Maria Laura VacafloresMarketing

& Communication

International Commerce degree from the Private

University of Santa Cruz. Former event and guest coordinator of “Forte dei

Marmi” Miami Beach, Yacht concierge of Miami

South Beach Charters.

Stefano BucciTech Area

& Communication

Developer with +10 years experience, Master in

Digital Comunication at Scuola Politecnica di Design

di Milano, Degree in Industrial Design

at La Sapienza Rome.

SEED INVESTORS ROUND: $ 250K*

26

START-UP CAPEX 6 MONTHS OF FIXED OPEX**

** Total fixed opex pool, fully covered even with 8 months at 0 revenues.

* Current BP includes paid marketing investments only from year 2. A larger ticket would accelerate growth from year 1.

of which $ 200k from founders$ 450k

Central FTEsManagment& Marketing

LocationDeposits & Equipments

LegalSet-up, Brand& Contracts

Other OHRents, Software& Accounting

OperationsCooks, Drivers

& Trucks$ 100k$ 110k $ 35k $ 70k$ 135k