pitch- plugged magazine
DESCRIPTION
This is the pitch for the magazine 'Plugged' which I am creating in my A2 Media ProjectTRANSCRIPT
James Carling
‘delivers the latest news and reviews regarding technology and gadgets, in a way that will interest the younger target audience, rather than bore them.’
Client Objectives
• Target Audience
• Production Values
• Financial Pressure
Brief- To create a magazine that is self-financed through sales and/or advertising, which appeals to the 16-25 age bracket
Audience
Interested in products such as:
• iPod/ iPhone• Laptops• Tablets• Smartphones
and brands including:
• eBay• Blackberry• Apple• Facebook• Twitter
Genre
Technology & Gadgets
Biggest gap was for technology magazines Based on T3 & Stuff, world leading
technology magazines Write about latest technology, and future
possibilities
Example from Stuff Magazine:
• 1st & 2nd Person Narrative• Colloquial language • Bright colours• Puns
Audience Viability Layout &
colour scheme
Imagery – eye catching
Kicker- catches attention
Looks more like an advert
Language too technical
More colour needed in font
Audience Viability
Language more relevant
Imagery – eye catching
Kicker- ‘short & sweet’
Too much text
Not stuck to colour scheme
Not colourful enough, looks too bland
Distribution
My magazine will be distributed in:
Universities Colleges Local computer/ technology shops
In terms of printing:
Size: A4 Quality: 130 g/sm 32pp
Idea Development
Big and bold so audience immediately know the product
Sell lines using both pictures and text
Identical, therefore look professional
Female model used, appeals to both males and females
Main sell line includes question
Idea Development
Ideas Development
Descriptive language
Large image and masthead
Chance for readers to be involved
Professional opinion
Snapshots of products
Ideas Development
Images used to break up text
Give preview of product
Masthead uses magazine font
Play with image
Two columns
Commercial Viability
Expenditure Income Profit
73527935
583
Although profit is small, brand image will be built
Variety of costs involved in creating the magazine:
Make-up Artist: £70Studio Rental: £120
Graphic Design: £1250 Printing: £2986
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