pitch presentation to the english table tennis association
DESCRIPTION
This is the 'Pitch Presentation' I gave to the folks at the English Table Tennis Association to gain support for my idea of creating the first ever 'player-centric' participation model for table tennis.TRANSCRIPT
![Page 1: Pitch Presentation to the English Table Tennis Association](https://reader036.vdocument.in/reader036/viewer/2022062419/558b8b34d8b42a345c8b4668/html5/thumbnails/1.jpg)
Innovative Participation Model
The ETTA is invited to:• Critically assess an idea for an innovative participation model and
• Consider becoming involved in the project in any mutually beneficial way
![Page 2: Pitch Presentation to the English Table Tennis Association](https://reader036.vdocument.in/reader036/viewer/2022062419/558b8b34d8b42a345c8b4668/html5/thumbnails/2.jpg)
2 Types of Players
TT is made up of 2 types of players: Informal & Formal.There are exponentially more informal players than formal players.
Informal Formal
Social Recreational
Work
place
AmatuerProfessional
} }
$
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Part
icip
atio
n R
ate
Fastest Growing Segment
Research indicates that the social player is the fastest growing player segment.
Time
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Limited Opportunities
.. ..
Problem: Opportunities for informal players to participateare extremely limited.
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Traditional Participation Models
Traditional participation models tend to attract formal players.
AA
Competitions Clubs
$
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Existing innovative participation models work but are expensive and/or lack significant scalability.
A
A
Current Innovation Efforts
Social Table Tennis Clubs
Outdoor Table Tennis
![Page 7: Pitch Presentation to the English Table Tennis Association](https://reader036.vdocument.in/reader036/viewer/2022062419/558b8b34d8b42a345c8b4668/html5/thumbnails/7.jpg)
Even if there is an opportunity to participate, its only fun when you play someone of a similar skill level.
> < >..
=.. > <
..
Handicapping Does NOT Work
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The Vision
.
Vision: create an innovative participation model that enablesunlimited opportunities to participate in table tennis.
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The Nexus of Forces
Cloud
The Nexus of Forces describes the convergence & mutual reinforcement of 4 independent trends. The forces combine to empower individuals as they interact
with each other and their information through well-designed ubiquitous technology.
Social Mobile
Information
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When the Wii Console was introduced by Nintendo in 2006, a user could physically play table tennis in a virtual world for the first time ever.
P V
The Wii Console
(Physical Realm) (Virtual Realm)
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Nike+ FuelBand
As of 2013, the virtual realm can now be brought into the physical realm thanks to hardware innovations like Nike+ FuelBand & FitBit.
P V
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P V
C
S M
i
The Solution
The idea is to create an inexpensive and highly scalable ‘player-centric’ participation model. Such a model would enable unlimited opportunity to participate.
+ = =
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What Needs to be Built?
API
Server
Mobile
Web
Hardware
This model would be supported by 3 elements:
1. Server & Application Programming Interface
2. Mobile & Web Apps
3. Universally attachable hardware
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9 1 1 51 23
Benefits of a ‘Player-Centric’ Model
<>=
• Find other players
• Social sharing
• Find places to play • Highly targeted ads
• Targeted coaching advice
• Statistics • Player rankings
• Score tracking
• Other?
![Page 15: Pitch Presentation to the English Table Tennis Association](https://reader036.vdocument.in/reader036/viewer/2022062419/558b8b34d8b42a345c8b4668/html5/thumbnails/15.jpg)
The hardware component is called the “Pongle”. Like a dongle, the Pongle adds functionality to the object it attaches to, in this case the racket.
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Benefits to theETTA
Increase the participation pool
Enhance the retention of those already participating
Close the gap between the informal players and the formal players
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Server API
1.
App
Web
App
Mobile
2.
Hardware
3.
Assume the above elements get built.What core competencies would the ETTA consider contributing for the success of
this ‘player-centric’ participation model?