pitch session 1 - materials knowledge transfer network · 10 about the gsma the gsma represents the...
TRANSCRIPT
Pitch session 1
IoAT Workshop, 28/09/2017
Session Name Job title Organisation
1
Camilla Hayselden-Ashby Product Manager fieldmargin
Simon Breese founder GroundData
Shane Rooney Executive Director IoT GSMA
Parmjit Chima Head of Engineering Harper Adams University/Agri-EPI Centre
Lan Hoang Research Scientist IBM Research
Jim Thorpe Director Cultinova
2
Angelo Monteiro Co-Founder Mothive Ltd
Thomas Byrne Operations Manager National Physical Laboratory
Clive Blacker Precision Agriculture Specialist Precision Decisions Ltd
Jose Chitty COO Smartbell
Dave Thomas Technical Director Torsion Field
Nicholas Watson Assistant Professor of Chem. Eng. University of Nottingham
Pitch order
Gr oundDat a
May September
Autonomous ground sensors
Simon Breese T:+44 (0)1844 275430 M:+44 (0)7999 444193 [email protected]
Gr oundDat a
Cloud
GroundData overview
Other data e.g. weather Autonomous
Hub
Dashboard and alerts
© GroundData 5
API & data
export etc
Gr oundDat a
2017 Proof of Concept • Run May – Sept with a large
potato producer
• Soil temperature o Daily variation clear
• Soil Moisture o Rainfall and irrigation clear
• Light o More accurate sensor in 2018
• Data validated by agricultural models
© GroundData 6
Gr oundDat a
2018 Mk2
Improved communications and processing hubs, soil sensor arrays
• Rain and irrigation measurement
• Air temperature & humidity
• Soil temperature & moisture
• Easier to install and ready for volume manufacture
• Accurate ambient light measurement
• Camera for remote observation & leaf area index
• Security and data integrity o Location/GPS o Unique serial number
o Tilt and direction sensor
• Watchdog and auto-restart
• Remote software update
© GroundData 7
Mk2 hub
300m
Groups of 3
soil sensors
Simon Breese T:+44 (0)1844 275430 M:+44 (0)7999 444193 [email protected]
MOBILISING THE IoT Enabling a world in which consumers
and businesses enjoy rich new services,
connected by intelligent and secure mobile networks
Dr. Shane Rooney Executive Director IoT
10
ABOUT THE GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost
300 companies in the broader mobile ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA
also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai,
Mobile World Congress Americas and the Mobile 360 Series of conferences.
11
TOTAL IoT MARKET APPLICATION SERVICE REVENUE OPPORTUNITY BY 2026 $1.8 Trillion IN SELECTED VERTICAL SECTORS PER REGION
Smart Cities: $78bn
Connected Industry: $164bn
Connected Vehicles: $273bn
Consumer Electronics: $376bn
Smart Home: $441bn
North America: $419bn
Europe: $453bn
Latin America: $115bn
Middle East/Africa: $86bn
Asia-Pacific: $707bn
Source: Machina Research, August 2017
12
OPERATORS ENABLE THE IoT MARKET THROUGHOUT THE VALUE CHAIN
OPERATOR VALUE STARTS WITH CONNECTIVITY AND INCREASES UP THE CHAIN
SIMPLE VALUABLE BUSINESS MODEL LOWER COST DRIVER PREMIUMS
Data Connectivity (E.G. Network provisioning & transport)
Network Services
(E.G. Authentication, Billing, Charging, Monitoring & CRM)
Platform & Content Services
(E.G. Service provisioning & management, User
portal, Content & apps, Search & discovery,
Management reporting)
Traditional insurance: £3k Connected insurance: £1.4k
UK driver aged 17, annual premium actual data 2014 Insure the Box, the parent company, after 4 years valued at £140m, 2014
13
MOBILE TECHNOLOGY – NB-IoT & LTE-M FOR LOW POWER WIDE AREA (LPWA)
KEY FEATURES KEY BENEFITS CHOICE OF
TECHNOLOGIES
Low Cost Module
Better Coverage
Long Battery Life
Low Data Needs
2-Way Communication
3GPP Standards
Global Coverage
Secure
Scalable
LTE-M
NB-IoT
14
MOBILE IoT TODAY
3GPP Rel13 Standard finalised in 9 months
First COMMERCIAL NETWORK In 7 months
ECOSYSTEM Support for Mobile IoT from 38 MNOs and 27 vendors worldwide
14 COMMERCIAL LAUNCHES by August 2017, 35 expected by February 2018
OPEN IoT LABSin 12 countries 21
56 Mobile IoT pilots
WORLDWIDE
MULTIPLE CHIPSETS AND MODULES NOW COMMERCIALLY AVAILABLE
15
MOBILE IoT IS NOW A REALITY
LTE-M NB-IoT
Commercial launches Commercial Mobile IoT networks
now spanning the 3 largest continents
16
BUILDING A VIBRANT ECOSYSTEM
INNOVATORS More than 650 companies
GSMA SUPPORT
Over 65 MNOs and Vendors
EVENTS
Networking Events, Meet-Ups, Q&As
NEWSLETTERS
Monthly briefings on the latest news, case
studies, market developments
17
FIND OUT MORE: www.gsma.com/IoT
GET IN TOUCH: [email protected]
FOLLOW ON LINKEDIN: www.gsma.at/IoT
Realising the full potential of
automated livestock behaviour monitoring
Parmjit Chima Head of Engineering Dept., Harper Adams University [email protected]
Presented by:
Parmjit Chima, Head of Engineering
On behalf of:
Mark Ru/er, Professor of Applied Animal Behaviour
(a>ending an animal sensor workshop in Edinburgh)
partner in the
Realising the full poten8al of automated
livestock behaviour monitoring
Exper&se
• 30+ years experience in the design and validaGon of automated livestock behaviour monitoring
• Experience working with industry:
‐ to develop and validate new livestock sensor technologies
‐ turning animal data into management informaGon
• e.g. the recently completed £1.7M DASIE project working with
• Improved oestrus detecGon and lameness alerts for dairy ca>le
Facili&es
• Harper Adams University: ‐ 380 cow dairy unit
‐ Beef, sheep, pigs and poultry
‐ The only UK HEI teaching agricultural engineering
• Agri‐EPI Centre: ‐ RoboGc dairy focussed on smart housing at HAU
‐ Diary at Kingshay focussed on precision grassland/grazing
• Commercial partners to engage in collaboraGve research programmes
• Broad range of areas: ‐ Livestock sensors
‐ Data analysis/visualisaGon
‐ LighGng
‐ VenGlaGon
‐ RoboGcs/automaGon
Seeking
Project ideas
• Be>er integraGon of exisGng technologies:
‐ Improving data exchange standards to ensure we get the most out of ‘big data’
‐ IntegraGng data across sensors to improve health and welfare monitoring
• Novel applicaGons of emerging technologies:
‐ ‘Smart housing’ that adapts e.g. venGlaGon, lighGng etc. in response to animal movement
‐ Using animal posiGon data to derive social behaviour to help mange cow aggression
Contact: Prof. Mark Ru>er smru>er@harper‐adams.ac.uk
IBM Research: Data analytics
and modelling
Lan Hoang Research Scientist, IBM Research [email protected]
We are an IoT technology soluGons provider specialising in the Ag‐Tech space
Our mission is to improve the efficiency and sustainability of our client's operaGons
Our core strengths lie in three key areas:
Research & Development
Electronics
Socware
TelecommunicaGons
Hardware Solu8ons
Sensing & Control SoluGons
Wireless Telemetry
Network Managment
SoBware Solu8ons
Data management
Decision Support Systems
Web ApplicaGons
About us
We supply custom IoT solu8ons
SENSING &
CONTROL
SOFTWARE &
ANALYTICS
WIRELESS
TELEMETRY
We supply off‐the‐shelf IoT solu8ons
Sensor soluGons with control
opGons for most
environmental parameters
Robust wireless
telecommunicaGon opGons
using a variety of protocols
Socware frameworks that
can be adapted to a wide
range of applicaGons
Why are we pitching?
What we offer:
Partnership in the development of new technologies and services in Ag‐Tech
Access to an exisGng IoT technology IP poreolio for Ag‐Tech applicaGons
Agile, technology orientated company open to new challenges and opportuniGes
What we are looking for:
Partners and collaborators to develop IoT driven soluGons in:
Controlled Environment Agriculture / VerGcal Farming
Dynamic variable‐spectrum lighGng in horGculture, aquaculture and animal husbandry
Food quality / counterfeit idenGficaGon using NIR spectroscopy
Real‐Gme soil health monitoring & data integraGon with drone‐based & satellite data