SO What’s The Right Way To Pitch Your

DEAL?

PITCH TO WIN

NO PRICE CONCESSIONS

NO SPECIAL TERMS

NO MAYBES

PITCH TO WIN

IN A VERY SHORT AMOUNT OF TIME THERE IS A LOT OF

THINGS TO GET RIGHT

20 MINUTES

20 MINUTES IS ALL WE HAVE TO MAKE AN IMPACT

PITCH TO WIN

WHAT IS THE RIGHT WAY?

TIME

NARRATIVE FLOW

INCITING INCIDENT

PROTAGONIST INTRO

CHALLENGE

DIFFICULTY

ACCOMPLISHMENT

DENOUNCEMENT

BUYERS DO EXPECT THIS SEQUENCE, EXACTLY AND WILL RESIST YOU IF YOU DO IT DIFFERENTLY

THEBIG

IDEATHE

PROBLEMTHE

SOLUTIONUPSIDE

POTENTIALVALUE

PROPOSITION

HOWIT

WORKSTHE

ECONOMICSTHE

DEMOTHE

TEAMTHE

PRICING

PITCH TO WIN

A BETTER PITCH, NOT NECESSARY THE BETTER PRODUCT OR

SERVICE, USUALLY WINS THE DEAL

WHY?

PITCH TO WIN

BECAUSE THE BUYERS’ BRAIN THAT JUDGES A DEAL THROUGH A PITCH - IS NOT

COGNITIVE - IT IS THE PRIMITIVE CROC BRAIN

Pitches are sent from the modern—and smart—part of the brain: the neocortex. But they are received by a part of the brain that is 5 million years older (and not as bright). This is a serious problem. If you want to pitch anything successfully, you must bridge the gap between the way the neocortex and croc brain see the world.

About The Brain

PITCH TO WIN

THATS WHY THE TRAINED PROFESSIONAL WILL WIN THE DEAL NEARLY EVERY

TIME

PITCH TO WIN

BECAUSE

THEY GET THE SEQUENCE RIGHT

20 MINUTES

L E A R N T O

Set the FrameE F F E C T I V E L Y

Tell the StoryH O W T O

Reveal the IntrigueW H E N T O

Offer the PrizeE X A C T L Y H O W T O

Nail the HookpointW I T H Z E R O E X T R A E F F O R T

Get the Deal

The S.T.R.O.N.G Method

SIX MODULES IN LIVE TRAININGPITCH TO WIN

Learn The S.T.R.O.N.G. Method

SetThe

Frame

TellThe

Story

RevealThe

Intrigue

OfferThe

Price

NailThe

Hookpoint

GetThe Deal

Every meeting, pitch and

presentation is a social encounter that is governed

by frames. Frames are a point of

view, a perspective—a

position. Frames don’t combine or mix. They collide.

The strongest frame always

wins.

When people make decisions, they often lapse into an analytical mindset, which

can be your greatest obstacle to closing a deal.

You must grab your audience’s attention with a

provocative story to break that

analytical mindset.

It’s easy for your audience to get distracted in the middle of your

pitch. Get and keep your audience’s

attention throughout by

provocatively using the forces of

tension, including risk, danger and uncertainty—as

well as time constraint.

You must understand how to turn the tables in

any arrangement

so your target is

chasing you to win your attention

and respect.

Most final decisions are

made on emotion, not

logic. You must lay the

final groundwork to get your

audience fully emotionally engaged in your idea.

The last few minutes of a meeting are

the most critical. Most

of us act “needy” at

this point. You must master

the art of pulling away.

What You’ll Learn

2.Why and when you should push back on your target after luring them in.

1. Why weaving intrigue into your pitch will lure your audience in every single time.

3.Why the alpha status holds the most power, and when you should grab this coveted position.4.

Why you’re guaranteed to lost the deal by meeting your target in a public space.

5. The key triggers for getting someone’s attention, every time— and so much more.

Major concepts of Pitch To WinEngaging Content take you on a deep-dive of the revolutionary strategies in Pitch To Win. We address common mistakes and share real-life experiences.

Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN

Compare before and after PitchDecksGreat pitchdecks create desire from investors or buyers of your product. See how Pitch To Win has transformed average decks into a competitive advantage that closes deals.

How To ApplyA format to develop your comprehension of how to apply Pitch To Win to your business.

1. 2. 3.

Learn what makes a compelling pitchCreating a great pitch is hard work, but it is a learnable skill. Dive into the S.T.R.O.N.G. method, from developing narrative to creating intrigue, to prizing and ultimately getting the deal.

Summary:6 THINGS YOU’LL LEARN WITH PITCH TO WIN

Discover the flaws that undermine most pitchesLet us show you the common mistakes that people make and how to avoid them. This knowlEDGE will get you past objections that might have stalled you in the past.

Get companion material that’s not available elsewhereFor Pitch To Win, we have gone through the archives and rescued the insights form the cutting room floor to share with you. A Lot Of Sample Pitches and PitchDecks are provided

4. 5. 6.

PITCH TO WIN

The primary goal of this training is not theory. It is application. 

You’ll see teardowns of pitchdecks.

Lots of examples, and role playing And live demonstrations and

more.

PITCH TO WIN

Duration: 3-4 Days of Training plus Pitch Constructing and

Practicing + 3 Follow up sessions (in person or web enabled)

END RESULT: Prepare, Practice & Immerse In Your

Own Pitch That Wins Every Time.