pitching shouldn't be like speed dating
TRANSCRIPT
Pitching Shouldn’t be like Speed Dating:
My experience Getting Listed in a Media Database
Flickr CC: Mike_Crane
PR Industry Advice from
Linda VandeVrede
You’re relying on the odds of making a connection through broad-based,
impersonal connections
Flickr CC: 07anycolouryoulike
You might have success, but there is a thin line between getting the word out and annoying the heck out of people
Flickr CC: Bob Miller
Ever since my blog was included in one of the
largest media databases my inbox has been full of emails
from PR professionals
Flickr CC: Peter Forret
It is difficult to connect to the right
people for your clients product or
service
Flickr CC: benwerd
A large part of the success of any PR
campaign is making sure the right information is delivered to the right
people!
Flickr CC: pareeerica
Receiving a mass pitch can make you feel kind of abused, much like I imagine
speed dating would feel
Flickr CC: nooccar
The challenge comes in knowing when to leverage technology and when to
resort to block and tackle PR
Flickr CC: chubbysphotography
Are you diligently researching all the online media that serve your target
market for your client?
Flickr CC: godutchbaby
This gives you a feeling for the trends covered and any time you see an editor or analyst quoted you can research them and add them to the list
Flickr CC: jakerust
Ask them for permission and stand out from the others barraging their inbox
or social feeds
Flickr CC: mommyof4ruggies
If you have a publicly held client, did you meet with your CFO to tap his/her knowledge?
Flickr CC: proimos
Whenever you go on business travel, make a point to reach out to target
journalists and bloggers face-to-face
Flickr CC: jackfrench
Ultimately you really don’t want
a media list of hundreds or thousands of
names
Flickr CC: photographingtravis
It is important to educate your clients that public relations is not speed dating!
Flickr CC: Mike_Crane
Taking the time to build a database consisting of the right people will make everything
you do easier!
Flickr CC: Jbid-post
Thank You!
Connect with us!
Linda VandeVrede