pitt alumni association social media internship fall 2012
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Pitt Alumni Association Social Media Internship Fall 2012. Casey Pacifico University of Pittsburgh. About myself What I did with the Pitt Alumni Association Social Media Findings/Research Pinterest examples What I enjoyed the most Questions. Agenda. Hometown: Somerset, Pennsylvania - PowerPoint PPT PresentationTRANSCRIPT
Pitt Alumni AssociationSocial Media Internship
Fall 2012
Casey PacificoUniversity of Pittsburgh
Agenda
About myselfWhat I did with the Pitt Alumni
AssociationSocial Media Findings/Research
◦Pinterest examplesWhat I enjoyed the mostQuestions
About myself…
Hometown: Somerset, Pennsylvania
Junior; College of Business Administration
Major – Marketing◦Certificates: CPLE & Communication
Phi Beta Lambda
Concierge for Tafel Center for Student Success
Fall 2012 PAA Activities
Weekly photos of campus buildings and lifestyles posted to Facebook
Weekly Meetings with Molly
‘Day in the Life of a Pitt Student’ photo album
Recommendations for approaching a Pinterest Account
Research on Social Media Activity for PAA from start of internship to now
Future ideas for organization’s social media
TWITTER Trends
TWEETS
FOLLOWING
FOLLOWERS
12/12/201210/22/2012
FACEBOOK Trends
LIKES
ALBUMS
TALKING
12/12/201210/22/2012
Some Findings and Recommendations for Twitter
Activity Timing Engagement
◦ ‘Follow’ Relevant Groups or People◦ Want people to see what others Retweet◦ Ex: “RT [insert post] for a chance to win a Christmas gift from PAA”
What Not to Tweet: ‘Who Gives A Tweet’◦ Cryptic tweets◦ Repeating old news◦ Using too many # and @ signs◦ Just links without commentary◦ Boring tweets
What to Tweet:◦ Funny/Witty◦ Curiosity◦ Relevant Interest
Some Findings and Recommendations for Facebook
Activity Timing
Engagement with Trivia Question ◦Ex: Which Nationality Room did we post a photo
of on November 30th?◦Causes them to scroll through the pages/links
How to get more likes:◦Advertise Trivia Questions and Photo Albums◦Engage Universities ‘Current’ Students
What is Pinterest??
What is Pinterest?◦“Pinterest lets you organize and share all the
beautiful things you find on the web.”
Virtual boards◦‘Pin’ images and ideas on \the board◦People can LIKE or FOLLOW the page and link
the page to forms of social media
Some demographics
Savvypanda.com
What is Pinterest??
What is Pinterest?◦“Pinterest lets you organize and share all the
beautiful things you find on the web.”
Virtual boards◦‘Pin’ images and ideas on the board◦People can LIKE or FOLLOW the page and link
the page to forms of social media
DemographicsWhat does it look like?
More on Pinterest…
What we could do.TT and OM• A History Lesson• Rebel Red and Blue• Texas Tech Alumni
Pitt• 225 Years of Pitt
History• Blue and Gold Boys
and Girls• Where in the world are
our Alumni?
What I Enjoyed
Meeting people through photo album sessions
Total roughly 110 ‘likes’ for all of my FB albums
Understanding further logistics of social media and advertising
Homecoming with PAA
Video Project?!?
Questions?