pivot customers to purchase with targeted tactics · upsellit’s targeted tactics increase your...
TRANSCRIPT
Pivot Customers to Purchase with
Targeted Tactics
Contents
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OVERVIEW
PERSONALIZED STRATEGIES AT EVERY STAGE
TARGETED TACTIC STRATEGIES
PRECISE PROMOTIONS
REAL TIME RECOMMENDATIONS
LOW STOCK ALERTS
OUTSTANDING TEAM, INNOVATIVE TECHNOLOGY
THREE PILLARS OF PERSONALIZATION
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UpSellit’s Targeted Tactics
UpSellit’s Targeted Tactics increase your sales by determining the right time to boost order value, reposition a product, or create urgency to purchase. With advanced behavioral parsing technology and seamless site integration, UpSellit is able to anticipate customers' immediate needs and deliver personalized experiences that convert.
Overview
3UpSellit’s Targeted Tactics
Personalized Strategies at Every Stage
Website abandonment is a huge problem, with many retailers seeing cart abandonment rates of 80% or more. What’s more, most sites don’t have conversion strategies that optimize the entire purchase funnel.
UpSellit’s Targeted Tactics allow advertisers to maximize visitor value atevery stage of the purchase journey and work with each other to reduce friction to conversion, increase AOV, and expand the lifetime value ofnew and returning customers.
UpSellit’s Targeted Tactics4
Visitor Customer Evangelist
NEW LEADS MORE SALES B
IGGER ORDERS REPEAT BIZ
CUSTOMER LOYALTY JOURNEY
• Low Stock Alerts• Product Recommendations• Social Proof • Percentage Off Purchase• Dollars Off Purchase• Gifts with Purchase• Free Trials and Demos• Free Shipping and Delivery• Tiered Incentive Structures
• Reiterations of Existing Deals• Time Left to Redeem Offer• Time Remaining in a Sale• Offer is Expiring Soon• Book an Appointment• Schedule a Demo• Talk to an Agent• Set up Consultation
Targeted Tactic Strategies
5UpSellit’s Targeted Tactics
Here are a number of Targeted Tactics strategies UpSellit leverages to reduce cart abandonment:
Precise Promotions
Precise Promotions present customers with the right offer at the right time; they can be launched at any stage of the conversion flow. The solutions increase revenue with highly segmented messaging or incentives that reduce friction to conversion and get customers to convert. Precise Promotions can be adapted to meet organizational goals, such as:
UpSellit offers a host of solution designs to suit each client’s unique needs. Every client is different, and most use a combination of solutions to achieve maximum results.
Target and Engage Shoppers with the Perfect Offer
UpSellit’s Targeted Tactics6
Increase sales on mobile devicesConvert users in a certain geographic area
Target past purchasersConvert new visitors
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Increase sales on mobile devices
Convert users in a certain geographic area
Target past purchasers
Convert new visitors
Precise Promotions
UpSellit’s Targeted Tactics7
Variations of Precise Promotion designs include:
Side Bar: Grab users’ attention without blocking their screen. Perfect for encouraging users to increase order value with urgency or discount incentives. Grab Tab: Presents customers with messaging that can be collapsed or expanded based on user preference. Ideal for minimum order requirements and tracking progress.
Boost Bar: Dynamically insert your messaging within a page without disrupting page contents.
Full Screen Takeover: Guarantee user interaction by fully expanding messaging across user’s screen.
Overlay: Front and center launch that prompts the user to interact with modal. Ideal for abandoning customers.
MiniCart: Offer dynamic, in-cart product recommendations based on the user behavior that catch attention and drive sales.
In-Page: Solution that displays within contents of page in dynamic, natively designed way.
Target and Engage Shoppers with the Perfect Offer
Real Time Recommendations
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Intelligent product recommendations are more important than ever before. Using UpSellit’s behavioral parsing engine, UpSellit tracks the user behavior of every site visitor to suggest products your customers will love.
UpSellit’s Product Recommendations effectively get customers to purchase in three distinctive ways:
By combining data from all visitor types and segments, i.e. window shoppers, deal-seekers, new customers and repeat customers, UpSellit delivers recommendations that align with each type of shopper and their stage in the purchase journey.
Perfect Recommendations at the Perfect Time
UpSellit’s Targeted Tactics
Increase average order value and motivate customers to purchase more with items bundles, packages, complete looks, or popular products.
Offer lower priced alternatives for buyers who show signs of abandonment and give shoppers the opportunity to leave satisfied with a purchase.
Dynamically recommend your latest models, products loaded withmore features, or items with higher price points that will leave customers more satisfied while increasing AOV.
Upsell Cross-sell Downsell
Low Stock Alerts
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Low Stock Alerts are dynamic notifications that leverage limited availability when customers need a nudge toward conversion.
UpSellit’s patented Shopper Insights® technology accurately monitorshow many visitors have viewed an item. Combining these inventory levelswith people viewing shortens the consideration phase and increasesconversions quickly.
Create Urgency with Dynamic, On-Site Alerts
UpSellit’s Targeted Tactics
Engage visitors onhigh-consideration purchases
Create urgency without theneed to offer a discount
Engage returning visitors onentry and lost customers on exit
Target comparison shoppersfor an easy conversion
H U R R Y !
O T H E R SA R E V I E W I N GT H I S L O T
12 before it sells out!
Three Pillars of Personalization
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From the campaign graphics to tone of the messaging, every element is customized to match your brand’s identity.
Address your shoppers by name, in their preferred language, with items that speak to their individual needs, all while leveraging device data.
Display product images, information, and reviews alongside personalized recommendations relevant to the customer journey.
Brand Visitor Behavior
Outstanding Team, Innovative Technology
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UpSellit’s proprietary technology uses machine learning to assess browsing behavior and patterns and launch highly personalized solutions that meet client goals. What’s more, UpSellit’s in-house team is dedicated to leading and developing client campaigns every step of the way. What does this mean for clients? With UpSellit, businesses get:
Speed: UpSellit’s team, from design to development, works entirely in-house. This means solutions and strategies are ready in days, not weeks.
Reliability: UpSellit’s proprietary technology uses machine learningto assess browsing behavior and patterns in real time. Real-time reporting ensures knowledge on performance of solutions, allowing for dynamic and effective campaign decision making.
Results: UpSellit’s tactful technology and solutions increase conversionrates 10-20%. By operating on a strict pay-for-performance model, UpSellit only charges for the sales its technology is responsible for.
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To learn more about how UpSellit is transformingecommerce, or to schedule a demo, contact us at
[email protected], or call 866-504-9619.
Increasing conversions doesn’t have to be complicated.
Let’s Talk
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