piwik in enterprise munich 2014
DESCRIPTION
Piwik Analytics Platform in Enterprise World - Piwik PROTRANSCRIPT
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Piwik in Enterprise-level environments
Munich, 29th July 2014 Maciej Zawadziński
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INTRODUCTION Piwik in Enterprise-level environments
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Piwik in Enterprise • Requirements, • Use cases, • Case studies, • Feedback, • Challenges, • Q&A.
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WHY PIWIK? Enterprise requirements
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Data ownership
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And much more… • Access control to the data, • Privacy compliance,
• PII storage,
• Direct raw data access,
• Custom functionality.
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… and the cost • GA Free limits: – 50 website profiles, – 5 custom variables,
– 10 million page views per month, – 24 hours data freshness (200k+ sessions),
• GA Premium – 150 000 USD/year
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HOW PIWIK IS USED? Enterprise use cases
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Self-hosted analytics
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Other use cases • Intranet tracking, • Integration with data ware house,
• User-centric reporting,
• Piwik as a backend,
• Log processing.
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WHO USE PIWIK? Piwik in Enterprise
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Who use Piwik?
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FEEDBACK Piwik in Government
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Feedback Piwik is an amazing piece of open source software. We have selected it to provide web analytics to both our intranet and internet sites. (...).
Our users have been very impressed with our Piwik-based web analytics solution. That level if integration would not have been possible with any other solution…
Étienne Beaulé, Government of Canada
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Feedback (…) Piwik performed really well, and our Customer Insight team liked the customisable dashboard and the information that was at their fingertips. As a result we added a few more websites, including a transactional service and two mobile apps.. (...).
Other government transactional services have now started adopting Piwik as their preferred web analytics solution.
Helen Hourihane, Companies House, Government of UK
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Feedback The analytics in Piwik far surpass our previous
solution, and give ourselves and our clients much
better insight into our work.
Paul Miller, Software Designer, CivicPlus Serving 1500+ local government websites in the US
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GOVERNMENT OF CANADA Case studies
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Problem • Tracking both Intranet and Internet analytics, • Managing the user accounts,
• Privacy regulations compliance,
• User management security issues with GA: – 2-factor authentication,
– Personal account emails.
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Solution • Piwik core, • User Groups plugin,
• SSO plugin integrating with Shibboleth,
• Custom theme and integration of Piwik directly into DFO systems.
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HP MEDIA SOLUTIONS Case study
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Problem • Provide analytics for HP intranet portal for
employees, • High-availability data collection,
• Data accuracy and quality,
• Advanced reporting.
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Solution • Piwik high-availability setup, • Staging environment replaying 100% of
production traffic based on tracker logs, • Advanced segmentation,
• Raw data adjustments to correct the campaign tagging user errors.
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TV ANALYTICS Case study
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Problem • Measure the impact of TV campaigns on
web traffic and conversions, • Track the conversions influenced by TV,
• Track custom metrics: e.g. households,
• Track custom dimensions: e.g. network, channel, show, DMA etc.
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Solution • Use Piwik as a backend, • Custom plugin to add extra functionality,
• Pull the data to TV analytics reporting panel via Piwik APIs,
• Piwik Cloud – 300M+ PVs on a single website campaign.
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CHALLENGES How to work with Enterprise clients? How to go global?
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What are your experiences?
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Challenges • Legal… keep things simple! • Becoming an approved vendor,
• Payment process,
• Getting Enterprise references,
• Closing deals – up to 9 months!
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Going global challenges • No local presence, • Americans not keen on European
companies, • Creating business ecosystem through
Reseller and building local presence,
