Client: PIZZA HUT Press campaign

What they wanted:Increase home delivery sales.

What we did:Ran an ad in C – Magazine. A free monthly cinema and local TV guide. The Oscars were televised on MBC 2 one night that month and the magazines theme was 30 days of Oscar, with an Oscar winning movie on every night that month.

What we got:Deliveries up 20% that month. How much of that was due to people liking pizza, or people liking the ad. Who knows?