pizza hut hyperlocal · 2019. 6. 25. · pizza hut hyperlocal communicate brand message with target...
TRANSCRIPT
PIZZA HUT HYPERLOCAL
Communicate brand message with target audiences
Encourage sales by providing more consumption options.
Drive traffic to Pizza Hut stores
Beyond Location. Precise Audience
OUR SOLUTIONS
Configure Hyperlocal Targeting strategy for each of the 20 Pizza Hut locations across Hanoi and HCMC. Targeted Geofence: 500m around each location.
Use Dynamic Ads to deliver live locations to users who are nearby the Pizza Hut stores to visit.
Use Footfall Tracking to measure and optimize the KPIs for the campaigns.
Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019
HANOI
HCMC
OUR DYNAMIC BANNER
Our Dynamic Banner captures and drives traffic to Pizza Hut stores: Nearest store information and real time distance is displayed on ads ➤ Direction to the store is shown after Target Audiences click on ads.
Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019
Beyond Location. Precise Audience
RESULTS
Delivered over
views655,833
Achievedhigh performance CTR
1.16%Over
footfall tracked5,194
Beyond Location. Precise Audience
store locations in Vietnam targeted
20
Pizza Hut Hyperlocal CampaignFood & Beverage | OMD | Vietnam | JAN 2019