Moving Organizations towards Analytical

Capability

PJ Abhishek

SVP Revenue Management and Consumer Analytics

We are one of the largest vacation networks in

the world

Typical State Tons of Data and reports

• A lot of data and views are presented that

lead to a lot of discussion

• Leadership teams do not have access to

quick information

• Analytical tools not available that provide

the ability to drill down to self answer

questions

Getting insights

based on analytical

capability a

challenge

What does analytical capability

look like?

Ideal State An enterprise strategy with broad horizontal input from the various functions

• Information quickly available

• Data easily accessible at all levels

• Data being accessed from all teams

consistently

• Business owning the data and information

delivered through the right channels

• An analytical organization that provides the

right decision support tools

Data and Analytics

driving key

decisions in the

organization

The Proposed Journey

Basic Data Reporting

Performance Diagnosis

Performance Tracking

Optimization

Predictive Intelligence and Analytics

Talent Management

Right Technology

Right teams and Roles created/ merged

Senior Management

Buy-in

Key Drivers for an Effective Data Strategy People and technology work together

The COO, CFO,

CMO and the

CIO need to be

aligned to drive a

holistic Data

Strategy.

Identify the

right tools to

deliver the

insight and

results.

The tools need

to be decided

with close

consultation

with the

business.

Create a central

team and a matrix

organization to

create efficiency.

We need to

groom/ hire

resources for

the first 24

months as we

build internal

skill sets.

Analytics

Capability

Internal Clients

Marketing

Call Center

Revenue

Management

Talent

Analytics

$ Finance

Ideal State Real time Data, Dashboards, Data Governance