pja_portfolio_2012_healthcare_v7

In today’s complex marketing world, the “hard stuff”means lots of different things to lots of different people.

In healthcare, it can be even more complicated. An aging population, dynamic regulatory requirements, significant cultural changes in healthcare IT departments, and new strains on healthcare organizations’ resources make achieving quality, affordable patient outcomes more challenging than ever.

At PJA, we work with some of the world’s most innovative healthcare companies, creating marketing programs worthy of their products and services. Whether it’s launching an integrated Payer-Provider-Patient thought leadership campaign or marketing more efficient ways to sequence RNA, we like to figure out the hard stuff and think we can help you gain the advantage you’re looking for. Take a spin through the following pages, get to know us a little, and see what we mean.

healthcare client experience

TriZetto’s mission is to drive meaningful change

in the way healthcare is administered and

delivered. PJA’s mission for TriZetto is to ensure

that they are the first name that comes to

mind when a payer or provider needs a proven

healthcare IT expert.

Throughout our eight-year relationship, PJA has

launched and developed several campaigns

to help TriZetto define a new standard of care

for a broad constituency of ambulatory care

physicians, hospital practices, and accountable

care organizations that require strategic counsel

and solutions as they take on more risk.

AS OF TODAY,SOFTWARE AND SERVICES COME TOGETHER TO DRASTICALLY CUTCOSTS. Solutions that improve your productivity

while protecting your investment down

the road. It’s only one of the many

ways in which TriZetto is bringing new

efficiencies to new healthcare challenges.

Learn more at TriZetto.com/new.

NEW CHALLENGES NEW SOLUTIONS NEW TRIZETTO

NOW, FOLLOWING BEST PRACTICES IS AS REWARDING FOR PROVIDERS AS IT IS FOR PATIENTS.

Care management and value-based

solutions that improve the quality of

care while reducing costs. It’s only one

of the many ways in which TriZetto is

bringing new efficiencies and productivity

to new healthcare challenges.



STARTING NOW,MEMBERS LOG IN MORE THAN THEY DIAL IN.

Constituent connectivity solutions

that deliver high levels of customer

service while lowering administrative

costs. It’s only one of the many

ways in which TriZetto is bringing

new efficiencies and productivity

to new healthcare challenges.



Each campaign used print, digital, video and experiential channels. We even worked with TriZetto’s Founding CEO to develop and publish a book on the topic, The Healthcare Cure (Prometheus, 2011).

Print Advertising Campaign

Hotel Door Hanger

iPad Application

Someday, innovation will spread faster than disease.

©2005 Boston Scientific Corporation or its affiliates. All rights reserved.

WHEN YOU INVEST MORE

THAN $1 BILLION A YEAR IN

NEW TECHNOLOGIES, SOMEDAY

COULD BE ANY DAY NOW.

Every day, Boston Scientific works to develop

products for clinicians that can help patients

go quickly from hospital to healthier. Products

that can reduce risk, trauma and procedure

time. Products that can decrease costs and

the length of aftercare. Together, we’re setting

new standards for excellence in clinical trials.

We’re pursuing new ideas in many therapeutic

areas, and exploring new ways to apply them.

We’re changing the way the world thinks

about delivering healthcare. How are we

doing it? With a substantial investment in R&D,

a devotion to manufacturing quality, a passion

for good science and the unwavering belief

that someday doesn’t have to be very far away.

Let the innovation spread.

Visit bostonscientific.com.

One day, innovative procedures will become everyday ones.


TOGETHER, WE’RE PLANNING TO ENROLL

40,000 PATIENTS IN CLINICAL STUDIES

THIS YEAR – AND IMPROVE STANDARDS

OF CARE FOR MILLIONS MORE.

At Boston Scientific, we’re working closely with

clinicians to develop and test products that can

make a profound impact on the quality of patient

care. We’re enrolling thousands into pre- and

post-approval clinical studies worldwide, and

overseeing more than 140 ongoing preclinical

studies. By collaborating with clinicians to design

objective, rigorous and controlled trials, we’re

pursuing a commitment to good science that

goes beyond what’s expected or required. By

ensuring that clinical data is relevant, complete

and shared with clinicians, we’re helping inform

decision making. By focusing on the importance

of clinical testing, we’re asking more questions

and finding more answers. Answers that can

turn extraordinary innovations into everyday

procedures, and possibilities into realities.

Make every day innovative.

Visit bostonscientific.com/innovation.


WITH 15,000 PRODUCTS HELPING

PATIENTS IN OVER 40 COUNTRIES,

WE’VE SEEN JUST HOW FAR

GOOD SCIENCE CAN GO.

Clinicians across dozens of specialties rely on

Boston Scientific products to help improve the

quality of their patients’ lives. That’s why our

approach to innovation is built on investing

the time, money and talent to do it right. That

means striving for operational excellence and

high quality in everything we do, from R&D

to clinical trials to manufacturing, distribution

and customer support. It also means nurturing

innovative ideas wherever we find them, both

inside and outside our company. It’s a strategy

that has delivered exceptional innovation and

leading products in every therapeutic area

we serve. Products that can make a profound

impact on the delivery of medical care – a goal

that inspires us and our clinician customers

every day.

Be inspired.

Visit bostonscientific.com/innovation.

Every positive outcome can inspire a million more.

PJA Advertising and Marketing has helped Boston Scientific conceive and realize

some of its most strategic communications projects, including three annual reports,

Guidant integration communications, a crisis communications advertising campaign,

corporate advertising campaigns, direct-to-consumer standards, sales force training

tools, and several award-winning company videos.

These signature campaigns integrated a variety of media including global print

advertising, banner ads, radio spots, corporate collateral, tradeshow presence,

social channels, video, and employee communications.


Salesforce iPod Training VideoTradeshow

iPad Application

Corporate Video

As healthcare reform puts payers, providers, and hospitals on notice, PJA has helped

several divisions within GE Healthcare introduce innovations to the market that lay the

foundation for a new kind of care delivery.

For GE Patient Monitoring, PJA articulated a new leadership claim, The Evolution of

Care, to launch its eagerly awaited CARESCAPE monitors. Our fully integrated campaign

highlighted differentiators by care area and across care areas to the hospital enterprise.

We also launched the latest iteration of GE’s new Centricity electronic medical record and

practice management system, the only truly integrated EMR/PM system in the industry.

MicrositeCustomer Videos

Print & Mobile

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PJA introduced GE’s Enterprise Access solution, which unites multiple wireless and mobile networks into one, driving operational efficiencies as well as more integrated care delivery.


Your second, third and fourth set of hands.Multiple monitors. Multiple data streams. Multiple care demands. In the OR, you’re an expert at managing it all – at once. Your technology should be too. The CARESCAPE Monitor B850 integrates data from the monitor, ventilator, anesthesia record, EMR and imaging applications in a single display at the point of care. Easy access to relevant clinical intelligence means you can help ensure correct dosing, and detect potential problems earlier. Plus, GE’s clinical measurements can be customized specifi cally for your needs in PreOp, the OR, or in the PACU. So your patients receive tailored care that helps reduce complications and minimize recovery time. Multi-tasking has never been easier. Learn more at www.gehealthcare.com

© 2010 General Electric Company ― All rights reserved.

Sales Collateral

Patient Monitoring SolutionsClinical intelligence where you need it, when you need it.

There are multiple challenges facing today’s Cardiac Care Unit. Whether it’s evaluating patients of all different ages and symptoms quickly and accurately, reliably detecting cardiac arrhythmia events that can cause permanent damage to the heart and other organs, or dealing with the risk of data loss as patients are transported to and from the CCU, technology should help you deliver the highest quality of care possible.

The CARESCAPE™ Monitor B850 helps to address these issues by combining advanced analysis and monitoring tools with uninterrupted data streams and bedside access to data and tools – all in one monitor. All of this information is accessible through an intuitive, easy-to-use user interface resulting in fewer repetitive tasks, faster access and quicker analysis than if you were accessing this information from separate systems, enabling better decision support.

CARESCAPE Monitor B850

Cardiac Care: detect cardiac events quickly and begin treatment sooner.

The evolution of

The CARESCAPE Monitor B850 combines the features and functionality you need to provide a new level of CCU care:

Reliable detection of cardiac events Advanced ECG algorithms to alarm and •provide accurate, detailed data for a broad range of cardiac events

Maximizes correct event detection and •minimizes false alarms with continuous monitoring of 12 lead ECG, ST changes and QT/QTc prolongation

Quick and accurate diagnosis Complete patient data enables you to •diagnose the root cause of chest pain sooner and begin an effective course of treatment immediately

Accurate diagnostic data helps clinicians •with the goal to reduce the risk of permanent organ damage and sudden death

Integrated cardiac status reports Access previous patient cardiac status or •history, from other applications or systems

Rapidly determine the changes in •patient status

There are multiple challenges surrounding Emergency Care today. Patients of various ages and symptoms must be quickly and accurately diagnosed. On top of changing schedules and long hours, Emergency Care staff must train on the latest equipment, and manage with the risk of data loss as patients are transported to and from Emergency Care, technology shouldn’t stand in the way of delivering high-quality care.

The CARESCAPE™ B850 Monitor helps to address these issues and more by combining accurate clinical measurements, uninterrupted data streams, bedside access to data and advanced tools, as well as all of the features and functionality Emergency Care staff depend on — in one monitor. All of this information is delivered in an intuitive, easy–to-use user interface resulting in fewer repetitive tasks, faster access, and quicker analysis, enabling you to make more informed decisions.


Emergency Care: diagnose a patient’s condition quickly and accurately.

The evolution of

The CARESCAPE B850 Monitor combines the features and functionality you need to provide a new level of Emergency Care:

Fast access to accurate clinical data, advanced features

Access the right information, when and •where you need it to make more informed critical decisions

Quicker start to treatment with Auto Admit •upon vital sign recognition

Advanced cardiac capabilities to •improve workflow

Flexible, scalable solution Wide set of parameters available to aid in •accurate diagnosis of almost all patient types

Select the hardware and software •options to meet specific patient needs

Easily move parameter modules between •monitors, depending on the need

Valid, customizable alarms help clinicians •respond quickly while maintaining a quiet environment

Easy to learn, easier to use New user interface supports both touch •screen and hard-key usage, allowing fast access to advanced features

Shares similar design with legacy products, •making it easy to change between monitors

Portable CARESCAPE Patient Data Module can •be combined with the CARESCAPE Monitor B850 to ensure data continuity and integrity, allowing you to focus on care during transport, instead of on managing technology

In the Intensive Care Unit, multiple data sources, gaps in data and incomplete information can make it challenging to deliver your best care. You’re forced to waste time gathering information from multiple systems or trying to find vital records buried in hard to reach systems.

The CARESCAPE™ Monitor B850 helps address these issues and more by combining uninterrupted data streams, bedside access to your patients’ electronic records and advanced tools to assess readiness for ventilator weaning, as well as all of the features and functionality ICU staff depend on – all in one monitor. All of this information is delivered in an intuitive, easy-to-use user interface resulting in fewer repetitive tasks, faster access and quicker analysis than if you were accessing this information from separate systems, enabling better decision support.


Intensive Care: work more efficiently and make more informed decisions.

The evolution of

The CARESCAPE Monitor B850 combines the features and functionality you need to provide a new level of ICU care:

Fast access to accurate clinical data Access the right information, when and •where you need it to make more informed critical decisions

Allows you to create a more efficient workflow•

GE clinical algorithms deliver a wide range •of measurements

Multiple options for accessing additional •data at the bedside

Easier ventilator weaning assessments

Advanced tools help clinicians assess •readiness for venitlator weaning

All critical data travels with patient Portable CARESCAPE Patient Data Module •can be combined with the CARESCAPE Monitor B850 to ensure data continuity and integrity, letting you focus on care during intrahospital transport instead of on managing technology

There are multiple challenges facing today’s Neonatal Intensive Care Unit. Whether it’s establishing a care solution designed specifi cally for the patient and their environment, minimizing false alarms that disrupt workfl ow and the patients, or dealing with the risk of data loss as patients are transported within the NICU, technology should not stand in the way of delivering exceptional care.

The CARESCAPE™ Monitor B850 helps to address these issues and more by combiningsolutions designed for the specifi c needs of your tiniest patients, including: uninterruptedpatient data, bedside access to data, advanced tools and customized alarms – all inone monitor. All of this information is delivered in an intuitive, easy-to-use user interfaceresulting in fewer repetitive tasks, faster access and quicker analysis than if you were accessing this information from separate systems, enabling better decision support.


Neonatal Intensive Care:provide accurate data and intelligent alarming.

The evolution of

The CARESCAPE Monitor B850 combines the features and functionality you need to provide exceptional NICU care:

Designed specifi cally for NICU patients User interface and settings are pre-defi ned •for various patient types

Probe materials designed specifi cally for •use on neonates’ sensitive skin

Accurate, easily available data Wide portfolio of clinical measurements •with neonatal algorithms

Multiple options for accessing additional •data at the bedside

Customizable alarms Help members of the staff respond promptly•

Maintain a quiet environment to help support •developmental care

Microsite

R

LR

That’s why we’re 100% focused on the future of CAD, and the future of your patients. Our latest innovations

deliver powerful performance improvements that increase the confi dence of your fi ndings and enhance

your workfl ow. And our open architecture gives you the freedom to choose the best imaging solution for your

needs – today and into the future. Because the more CAD advances, the less cancer will.

For the latest on our unrivaled CAD solutions, visit www.icadmed.com.

© 2008 iCAD, Inc. All rights reserved. iCAD and the iCAD logo are registered trademarks and Never Stop Looking is a trademark of iCAD, Inc.

when you see things differently.when yohen yoh u seeeee te te h th t inghingh singsing ddidIt’s amazing what you find

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LR

That’s why we’re 100% focused on the future of CAD, and the future of your patients. Our latest innovations

deliver powerful performance improvements that increase the confi dence of your fi ndings and enhance

your workfl ow. And our open architecture gives you the freedom to choose the best imaging solution for your

needs – today and into the future. Because the more CAD advances, the less cancer will.

For the latest on our unrivaled CAD solutions, visit www.icadmed.com.

© 2008 iCAD, Inc. All rights reserved. iCAD and the iCAD logo are registered trademarks and Never Stop Looking is a trademark of iCAD, Inc.

when you see things differently.when yohen yoh u seeeee te te h th t inghingh singsing ddidIt’s amazing what you find

07ICA053_RSNA_Ad_08_FP4C.indd 1 3/17/08 3:14:18 PM

Radiologists are all about vision. With this campaign, we gave iCAD a whole new look that demonstrated the strength of its computer-aided detection solutions—and its understanding that radiologists see mammography data everywhere.


L You see a need to detect more cancers, earlier.

And so do we.

You see a person behind every image.

We see them too.

You see the needto do more.

MaMMography CaD

Breast MrI CaD

prostate MrI CaD

Ct Colon CaD*

at iCaD, we have broadened our focus to include the most advanced image analysis and workflow solutions

for breast, prostate, and colon.* Because we see what you see. a need to find the most prevalent cancers

easier, faster, and with greater confidence. and a need to never stop looking. www.icadmed.com

to see what we see, visit rsna Booth #6250, hall a.

a woman’s self-image

a man’s fear

plans postponed

dreams restored

You see it all,

a thousand times a day.

©2008 iCaD, Inc. all rights reserved. iCaD, the iCaD logo and never stop looking are registered trademarks of iCaD, Inc.*Investigational Device, Limited by Federal Law to Investigational Use.

Tradeshow Graphics


Tradeshow Video

Employee Photo Kiosk

Employee Photos

To help Novartis Vaccines & Diagnostics launch a division-wide quality initiative called Operational Excellence (OE), PJA created the Excellence Adds Up campaign.

The launch featured photo kiosks where employees saw how many lives they had touched. Photos were featured on a microsite along with animated videos explaining key OE behaviors. These behaviors were also featured on wristbands given to each employee. The microsite highlighted videos, success stories, an awards program and training kits.

After just one year, there was widespread awareness of the program, and NVD made great strides towards making sure excellence was adding up across the division.

Employee Success Posters

Employee Bracelets

Employee Microsite Pay attention to details.

QUALITY STARTS WITH ME.

See it. Say it. Solve it.

GEt trainEd. kEEp improvinG.

patients count on me.

In Liverpool, air bubbles in part of the production process were causing blockages and wasting time – the equivalent of almost 2 hours a day. To remove the air bubbles and reduce production cycle time, the team in Liverpool adapted and improved an air bubble trap in use at the Siena facility. The new traps are saving time and helping increase production volume – which helps Liverpool protect more people around the world. That’s how Excellence Adds Up. Get the whole story at www.ExcellenceAddsUp.com

SHEILA KENNY & GERARD CHAN

Operations Liverpool, United Kingdom

Reducing aiR bubbles to put FluviRin pRoduction on the Rise.

BETTER RECORDS REVIEW HELPS SPEED THE RIGHT PRODUCT TO THE RIGHT PATIENTS.

Reviewing batch production records (BPRs) for Marburg’s Tetanus bulk production area had become a bottleneck. So shop fl oor staff and leadership of Manufacturing, Quality and Supply Chain got together to implement leaner BPRs, align processes across functions and set key performance indicators. Together, they increased right-the-fi rst time BPRs by 90% – which helped decrease release time after quality control by 500%. So our patients get the product they need when they need it. Better BPR means better business. And another great example of how Excellence Adds Up.

Get the whole story at www.ExcellenceAddsUp.com

ANDREAS MOELLER, Production Project Manager &

MICHAEL BOETTNER,Operator Tetanus Segment C

Marburg, Germany

lighter boxes mean healthier distribution and happier customers.

Bulky boxes and inefficient processes were limiting vaccine distribution. So, associates in TechOps, Quality and the Region North America distribution teamed up to improve the system. Their solutions reduced the shipping box size by 80%, which helps us ship more product to the right place at the right time. These improvements also make it easier for us to increase shipments when needed to cover peak flu season. And our customers appreciate how much less space they need to store the new boxes. That’s just a few of the ways that Excellence Adds Up. Get the whole story at www.ExcellenceAddsUp.com

RAYMOND FLYNN

Director of Distribution and Head of Customer Service

Cambridge, MA

33%MORE THAN

SUBMITTED PHOTOS.OF EMPLOYEES

refrigerate solvent at temperatures no higher than 40o F. Results may vary if not controlled.

12/19/2012

Successful mix. Please keep for further tests.

When it comes to reagents, assays, and other benchtop tools,

scientists have a lot of choice. Invitrogen needed to stand out in

a commodity crowd. We created a seemingly simple platform

that gave lots of product managers a chance to bring a bit of

wit and white space to their stories.

Print Campaign

Direct Mail

With more than 12 years of combined experience for Invitrogen and Applied Biosystems—the brands that make up the new Life Technologies—PJA was a natural choice to launch Life’s first campaign for its marquee RNA brand, Ambion.

Like all of PJA’s work, this launch was rooted in research. We discovered that this audience remained remarkably passionate about Ambion’s independence, even though it had been acquired. Drawing on this insight, we created the “Never Compromise” campaign, using famous explorers’ accomplishments as examples of what can happen when you have the best tools.

Online Banner

For more than 20 years, Ambion scientists have worked together on a single goal: accelerating RNA research. We offer advanced products, rigorous quality control, and technical specialists who’ll stay with you until your problem is solved. We’ve developed 300 RNA products, offered in streamlined workflows that deliver answers faster. And as part of Life Technologies, we continue to invest in R&D to keep your research moving forward. Get uncompromising results at ambion.com/nevercompromise


For more than 20 years, Ambion scientists have worked together on a single goal: accelerating RNA research. We offer advanced products, rigorous quality control, and technical specialists who’ll stay with you until your problem is solved. We’ve developed 300 RNA products, offered in streamlined workflows that deliver answers faster. And as part of Life Technologies, we continue to invest in R&D to keep your research moving forward. Get uncompromising results at ambion.com/nevercompromise

PJA developed this integrated advertising campaign to generate interest in Bio-Rad’s new chromatography system prior to it being released. The campaign was premised on humorously highlighting pain points that researchers experience when working with the category leader (GE’s ÄKTA), and contrasting them with the better solution offered by Bio-Rad.

Lose those Learning Curve Blues.

Have you had enough of the painful complexity of preparative chromatography systems? Have you had enough of the hardships, the setbacks, and the endless uncertainties? Are you ready for something better? Only one company can give you complete control over all aspects of your protein purification workflow.

Coming Soon: Next-Generation Protein Purification from Bio-Rad. Get ready to smile.

Visit us at www.bio-rad.com

Lose Those Learning Curve Blues Watch the Music Video

Lose those learning curve Blues. Can’t see images? Click here.

Tips, tricks, and insider secrets.

Chromatography Success Guide

VOTE YESFOR BETTER CHROMATOGRAPHY.

Watch the Music Video

> Get the Guide

Chromatography Scale or Fail?

Instrument scalability (or lack thereof) is one of the biggest challenges faced by chromatographers during protein purification. If you can’t scale smoothly, your experiments suffer. If you can’t scale smartly, your equipment costs go up. Only one company can give you complete control over all aspects of your protein purification workflow.

Coming Soon: Next-Generation Protein Purification from Bio-Rad.Get ready to smile.

Visit us at www.bio-rad.com

Chromatography Scale or Fail? Watch the Showdown

Chromatography Scale or Fail? Can’t see images? Click here.

Tips, tricks, and insider secrets.



Watch the Showdown

> Get the Guide

We all know how frustrating and disruptive instrument downtime can be during protein purification. And when you add in subpar service it gets downright infuriating. So you really have to hand it to Sal here, who manages to keep a sense of humor in the face of some rather daunting challenges. But make no mistake, even with all the joking around Sal is making a serious and important point—that everyone has a choice. You don’t have to settle for the status quo any longer. It’s time to Vote Yes for Better Chromatography. It’s time to Vote Yes for Bio-Rad.

Share +

Stand-Up Against Downtime 1 of 1



Get the Guide

It’s time to take a stand against preparative chromatography systems that under deliver. See for yourself why scientists everywhere are eagerly awaiting Bio-Rad’s next-generation solution.

Spread the word with free buttons, magnets, and a bumper sticker.

Get Your Vote Yes Kit

Get it now

Get notified when new videos are posted.

Enter your email Sign up

Tips, tricks, and insider secrets for better protein purification.

Campaign Landing Page

“Bench Buzz” Video Series

Campaign Emails

Campaign Video

With the launch of their new MiSeq personal sequencer, Illumina wanted scientists to understand the unprecedented degree of accuracy and control they could now enjoy in their research. PJA developed a multi-channel campaign built around the theme of “For All You Seek” that celebrates scientists’ personal motivators and communicates how MiSeq can help them reach their goals.

Landing Page & Email


MiSeq®. Next-generation sequencing for all you seek.

You want amazing accuracy and performance on your benchtop. Illumina delivers—yet again. The MiSeq personal sequencer is the only fully integrated, truly end-to-end benchtop solution around. It’s just one more example of why Illumina solutions generate a remarkable 90% of all the world’s sequencing data. Discover what’s possible. www.illumina.com/miseq

I seek to get there first.

602employees offices

cambridgesan francisco

founded millionin billings

As a full service agency with a wide range of services

and capabilities, PJA will conceive, develop, and deploy

a deeply integrated campaign based on a core truth or

idea that will help you win the credit you deserve.

Creating an unfair advantage isn’t easy.

4 Positioning and messaging

4 Branding

4 Advertising

4 Media strategy, planning and buying

4 Digital marketing

4 Content marketing

4 Experiential marketing

4 Integrated marketing

4 Social media marketing

4 Mobile marketing

4 Marketing and customer analytics

4 Demand generation

4 Product marketing

4 Thought leadership

4 Audience insight programs

4 Channel programs

4 Employee engagement

4 Video Production

Core capabilities Specialized skills

hair no hair

PJA Pull-Ups:

(on average)

hair no hair

This is a snapshot of who we are.

Cambridge and San Francisco. Lefties

and righties. Fit-nuts and candy addicts.

After all, it takes all kinds to figure

out the hard stuff.

Some PJA stats for you

BrocklebankPenn& Carat EnterpriseLondon, UK

PJA Agency Network

The leading digital marketing firm for global

corporations catering to Latinos in the United States

and Latin America, Latin3 creates, develops, and

optimizes digital experiences across multiple channels.

Located in the heart of London, BrocklebankPenn

provides a direct and results-driven approach to

solving marketing problems.

A pure media specialist for both B2B and B2C,

Carat Enterprise is focused solely on media research,

planning, buying, and campaign management.

Latin3Buenos Aires, Argentina

ChugaiTokyo, Japan

BANDShanghai, China

Founded in 1938, Chugai is one of Japan’s oldest

fully integrated agencies, as well as one of the first

Japanese agencies officially licensed in China.

Band is an integrated marketing communications

agency with offices in Singapore, Hong Kong, Shanghai

and Beijing. Band has a decade-long track record

driving ROI through creative demand generation.

pja west

pja east

pja_portfolio_2012_healthcare_v7

Documents

new healthcare challenges

new efficiencies

new strains

new technologies

new standard of care

proven healthcare

way healthcare

healthcare cure prometheus