pl social media seminar en summary

8/6/2019 Pl Social Media Seminar en Summary

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social media: toy or tool?

does your

company benefit

from

social media?

Peter Langelafacebook.com/peterlangela

copyright 2011 by Peter Langela


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our crowded planet

more than half of the human race is under the age 30

theyve never know live without the internet

guess how they feel about

social media?


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our crowded country

50% of Turkishpopulation is under 28 years

theyve newer know live

without the internet

guess how they feel

about social media?


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our online country

over 35 million online Turks

representing 45% of the population

a grow of 1650% since the year 2000

Turkey is one of the most active and engaged audiences in the world (Comscore)


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our online country

over 35 million online Turks

representing 45% of the population

a grow of 1650% since the year 2000

Turkey is one of the most active and engaged audiences in the world (Comscore)


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our social country
http://www.socialbakers.com/facebook-statistics/http://www.socialbakers.com/facebook-statistics/


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company loyalty

labourknowledge

1922-1945

the veterans

financial success

values- religion

1946-1964

baby boomers

generation-X1965-1979

freedom - career

strongly independant

millennials1980->

internet - technology

social & collaborative work

new generations new expectations


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3 trends

mobile cloud computing byod


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mobile

smartphone and tablet salesbypass in 2012 pc/notebook

sales

source

Mary Meeker, Morgan Stanley, November 2010


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cloud computing - 100% web

business applicationsdelivered through the

browser

scalable, secure,global, shared

use from any device,

no updates required


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cloud computing - 100% web

Google CR48new generation notebookbased on Chromium

no real OS just an

embedded browser

startup in seconds

no local administration


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bring your own device

#byod

users demand the

same IT facilities as

they have at home


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collaboration

71% agree that it is easier

to locate knowledge on the web than to

find it within their internal company systems AIIM Industry Watch Collaboration and Enterprise 2.0, 2009


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collaboration

there is a 81% correlation between

collaboration and innovation

source

Future Foundation, Feb. 2010


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collaboration

"The only irreplaceable capital an organizationpossesses is the knowledge and ability of its people.

The productivity of that capital depends on howeffectively people share their competence with thosewho can use it."

Andrew Carnegie

1835-1919


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collaboration and social mediarecent TNO research of May, 2011


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3 Us of business technology

1. useful

2. usable

3. used


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and what about social media?


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social media is redefining life

how we work


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how we learn


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how we share


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how we create


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how we complain


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how we celebrate


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how we mourn


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how we influence


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how we collaborate


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its all about social media!


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what is social media?

online applications where:

1. persons communicate with other persons

2. persons create the content

3. persons share knowledge, information and

opinions


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and why use it?


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social media is in the DNA ofSMEs

used to havedirect customercontact

used to

word of mouthmarketing


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more people ignore 1-way communication


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you can listen instead of shouting

with social mediayou can

listen &

interact
http://www.facebook.com/cocacola


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cost effective

over27 million

fans on

one

social media

platform
http://www.facebook.com/cocacolahttp://www.facebook.com/cocacolahttp://www.facebook.com/cocacola


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your competitors are (will be) there!

so be there

as well!!


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http://blog.peterlangela.com/


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weblog

online live journal

share information andexpertise

easy to add and update

content
http://blog.peterlangela.com/


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microblog

fast and easy updates with

short messages

spread news fast

easy measurements of

results
http://www.twitter.com/http://www.facebook.com/


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personal social network

connect with friends andbusiness associates

convert friends and fans to

customers

pages for online marketing
http://www.facebook.com/http://www.linkedin.com/


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professional social network

social network for businessprofessionals

expand your network via

your relations

permanent onlinebusinesscard and CV
http://www.linkedin.com/http://foursquare.com/


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location sharing

share location by check-in

give incentives tovisitors to loyal

customers

discover friends and veneusnearby
https://www.google.nl/latitude/b/0http://foursquare.com/http://apps.google.com/


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collaboration

100% webcommunicate, organize and

collaborate from anywhere

on line backupdevice independent

work realtime & online in

shared documents
http://apps.google.com/https://picasaweb.google.com/home


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photo sharing

share pictures with friendsand business contacts

build an central picture

archive

re-use on website and social

networks
http://flickr.com/https://picasaweb.google.com/home


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video sharing

people like watching video

well indexed by Google

re-use video to embed on

your website and social

media like Facebook
http://www.youtube.com/bosmakelaars


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social bookmarking

save and tag bookmarksonline

use and share bookmarks

find interesting and relevant

sites


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effectiveness versus difficulty


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your audience


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you know the url

you search via Google

social content in Google index


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The Social Technocratics LadderTMcreators

critics

collectors

spectators

joiners

inactives

groups contain persons who are at least once a month active in this group

Creatorsthey produce teh social content

Criticsreact on other peoples content.

Collectorsorganize content for their own use or for others

Joinersactive joiners of social networks

Spectatorsconsume sociale content

Inactivesdont consume nor produce any social content


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The Social Technocratics LadderTM
http://www.forrester.com/empowered/tool_consumer.html


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sentiment and engagement framework

Fans Positives Neutrals Negatives Haters

content succes storiesacquisition

wiifm?

prejudices

perceptions

bugs & flaws

temp problems

sentiment its greati want to make

it better

it could be

better

It should be

better

it cannot be

better

action feed

embrace

&

celebrate

engage

&

activate

neutralize

isolate

ignore

learn

Steven Van Belleghem - InSites Consulting
http://www.frankwatching.com/archive/author/steven/http://www.insites.eu/http://www.insites.eu/http://www.insites.eu/http://www.insites.eu/http://www.frankwatching.com/archive/author/steven/http://www.frankwatching.com/archive/author/steven/


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fans

what ever you say:

its ok

they talk

about you

feed them with

news and gifts

they love you


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positives

they like your brand

they try to help

improving your brand

positive critics

embrace and

involve these

people

they talk positive


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neutrales

activated by an advantage

wiifm

activate them

offer something

they sleep well without you

whats in it for me?


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negatives

they think you

must improve

negative critics

neutralize

&

respond positive

on their negative

comments

they spread bad words :-(


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haters

they are convinced

you cannot do

it right

what ever you say is wrong

avoid them

learn why

they lost all confidence


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what you get is what you see

websitesocial media


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Youtube 4rd most popular site


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wow!

48 hours of video uploadedevery minute

three billion views per day

among most used sites

worldwide


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YouTube results in Google
http://bit.ly/jynfoP


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3 Facts on Facebook


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1. Page or Profile

page as a company or organization

Fan as a connection

unlimited fans

ads

stats

indexing by Google

profile as an individual

Friend as a connection

max. 5.000 friends

no ads

no stats

no indexing


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2. Friend or Fan

profile (person) persons can like apps, pages

and content (text, video,

photo)

a persons that like a page willbe a fan of that page

a person can be a friend of

another person

page pages can like other pages

pages cannot like persons

a page cannot get into a

connection with a person


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3. Wall or News feed

wall

overview of your activities

(profile of page)

messages that others put onyour wall

news feed

updates and activities of your

friends

updates of pages you like(you are fan of that page)


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10 social media tips


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1. whats in a name

register your name(before someone else does!)

www.namechk.com

choose your real and

meaningfull name
http://www.namechk.com/http://www.namechk.com/


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2. make a shortlist of tags

choose relevanttags in your tweets, blogs,videos and messages

test en maintain your tagswith Google Insight

use your tags
http://www.google.com/insights/search/


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3. shorten, share, and track links

more space in microblogs

easy to measure and track

customize links for optimal

search engine indexing
http://bit.ly/a/summary


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4. first listen then talk


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5. content is king

write headlines thatmake people want

to read the rest of your article

write regularly and consistently

produce inspiring, educational and awesome content that

is so compelling that people want to share it


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6. never ignore

respond to questions,

mentions , compliments and

complains

react allways and fast(and do it polite)

give attention like in

a real shop


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6. never ignore
http://sproutsocial.com/dashboard


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7. use tools

schedule tweets and posts

monitor and measure clicks

and users

CoTweet, SocialSprout,

TweetDeck and many others
http://www.cotweet.com/http://sproutsocial.com/dashboard


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8. give a present

visitors like gifts andfree things

give a whitepaper, itunesvoucher or ebook

in return for a like


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9. call to action

convert visitors andfollowers to customers

use the Like button

make clear what youwant
http://www.facebook.com/SRCOTTONtees


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10. visit facebook.com/peterlangela ;-)

thank you!

tessekr ederim!

[email protected]

@peterlangela

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