The session will consist of a walking tour and

discussion regarding public art and placemaking

strategies and their impact on community

development. Our tour will include stops at

downtown art features with a discussion at

each stop regarding the best practices for

partnerships, paying for it and pitfalls that

accompany the process of accomplishing

each project.

What we hope you take away from our tour:

Increased awareness of tools and techniques for

effective placemaking

Increased knowledge of practical considerations

for launching a local placemaking initiative

Increased understanding of barriers

to placemaking and lessons learned

Placemaking: Strategies, Partnerships & Lessons Learned Walking Tour

Friday, September 23, 2016 1:00 p.m. – 3:00 p.m.

Jennifer Stephany–Executive Director, Appleton Downtown Inc. (ADI) | Renee Torzala –Director of Community Partnerships (ADI)

Andrew Dane–Community Development Specialist, Short Elliott Hendrickson Inc. (SEH)

LOCATION/STOP The Art Alley Antojitos Mexicanos Butterfly Mural Houdini Plaza Mandalas Traffic Control Boxes Parklet Place Little BIG Impacts

TOOLS & TECHNIQUES

Murals

Temporary displays

Pop up events

Unexpected venue

Public art sculpture

Outdoor cafe

Creative signs

Meet the Artist: Chad Brady

Enhancing connector streets

to improve walkability

Music venue

Water feature

Flexible seating

Local art display

Feature lighting

Mobile installation

Connect to local artists

Use right materials

Student artwork

Use of public

infrastructure

Vinyl wraps

Leverage

partnerships Lighter,

Quicker, Cheaper.

Mural, stage, seating,

public painting

Sidewalk poetry, fiber

rain, compassion

project manhole covers,

pop-up events, etc...

PARTNERSHIPS & PAYING FOR IT

Go Fund Me! Crowdfunding

History Museum at the

Castle

Antojitos Mexicanos &

mural artist

BID funded, ADI grant

Building owner, artist, City,

anonymous donor

Fiscal agent 501(c)(3)

City, private donors,

artists, Trout Museum,

general public

Lawrence University,

City of Appleton, private

installers

City, CDA, AASD, Fast

Signs, photographer,

designer, local cultural

groups

Grants, local business

support, volunteers,

artists

Knitters, City,

community, artists,

Lawrence University,

school district,

businesses

IMPACTS & LESSONS LEARNED

Activated space/enhanced

image

Defining public art

approval process

Creating a simplified

process that does not limit

opportunities

Sign vs. mural

Creates active use -“sticky”

Occupancy permits allowed

for art & cafes

Licensed outdoor cafes

process

Public ROW challenging

Colorful, welcoming image

Sign ordinance separate

from mural process

Finding appropriate location,

building owner approval

When funding comes to you,

find a way to get it done

Visible, central

gathering place

Flexibility, comfort,

seating important

Power of 10

Design with

programming in mind

Park permit cost

prohibiting

Enhanced public

infrastructure with a

deliberate theme

Choose location

carefully

Tell the story

Reach out to art

teachers and programs

Shares message of

diversity and inclusivity

On-going maintenance

Engage the community

through students/

schools creates

ownership & pride

Revitalized & activated

underused space

Evaluating underused

space key 1st step

In-kind support &

volunteers - it does not

have to be expensive

Creating a work plan to

manage logistics with

multiple partners &

improvements

Creates a buzz, positive

PR, State Arts Award

Engage with Public

Works—communication

is key!

Municipal sense of

ownership

Engineers can be

creative too!

Walking Tour Area

E COLLEGE AVE

E FRANKLIN AVE

E COLLEGE AVE

City Park

Lawrence University

Fox River

A B C

Houdini Plaza

LOCATION/STOP The Art Alley Antojitos Mexicanos Butterfly Mural Houdini Plaza Mandalas Traffic Control Boxes Parklet Place Little BIG Impacts

TOOLS & TECHNIQUES

Murals

Temporary displays

Pop up events

Unexpected venue

Public art sculpture

Outdoor cafe

Creative signs

Meet the Artist: Chad Brady

Enhancing connector streets

to improve walkability

Music venue

Water feature

Flexible seating

Local art display

Feature lighting

Mobile installation

Connect to local artists

Use right materials

Student artwork

Use of public

infrastructure

Vinyl wraps

Leverage

partnerships Lighter,

Quicker, Cheaper.

Mural, stage, seating,

public painting

Sidewalk poetry, fiber

rain, compassion

project manhole covers,

pop-up events, etc...

PARTNERSHIPS & PAYING FOR IT

Go Fund Me! Crowdfunding

History Museum at the

Castle

Antojitos Mexicanos &

mural artist

BID funded, ADI grant

Building owner, artist, City,

anonymous donor

Fiscal agent 501(c)(3)

City, private donors,

artists, Trout Museum,

general public

Lawrence University,

City of Appleton, private

installers

City, CDA, AASD, Fast

Signs, photographer,

designer, local cultural

groups

Grants, local business

support, volunteers,

artists

Knitters, City,

community, artists,

Lawrence University,

school district,

businesses

IMPACTS & LESSONS LEARNED

Activated space/enhanced

image

Defining public art

approval process

Creating a simplified

process that does not limit

opportunities

Sign vs. mural

Creates active use -“sticky”

Occupancy permits allowed

for art & cafes

Licensed outdoor cafes

process

Public ROW challenging

Colorful, welcoming image

Sign ordinance separate

from mural process

Finding appropriate location,

building owner approval

When funding comes to you,

find a way to get it done

Visible, central

gathering place

Flexibility, comfort,

seating important

Power of 10

Design with

programming in mind

Park permit cost

prohibiting

Enhanced public

infrastructure with a

deliberate theme

Choose location

carefully

Tell the story

Reach out to art

teachers and programs

Shares message of

diversity and inclusivity

On-going maintenance

Engage the community

through students/

schools creates

ownership & pride

Revitalized & activated

underused space

Evaluating underused

space key 1st step

In-kind support &

volunteers - it does not

have to be expensive

Creating a work plan to

manage logistics with

multiple partners &

improvements

Creates a buzz, positive

PR, State Arts Award

Engage with Public

Works—communication

is key!

Municipal sense of

ownership

Engineers can be

creative too!

17

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8

6

2

5

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Houdini Plaza

4

Why Placemaking?The main goal of placemaking is to build a stronger connection between people and the places they live. Studies have shown that this strategy

does drive economic growth! Placemaking helps create vibrant downtowns, neighborhoods, and public spaces, which improves a community’s

quality of life. This leads to the attraction of talented workers and new businesses.

Where do we start?

We start with the Eleven Principles for Creating Great Community Places (Courtesy of: Project for Public Spaces).

Resources and Suggested Reading

• The Place Diagram – Project

for Public Spaces (PPS)

• Lighter Quicker Cheaper

– PPS

• How to Turn a Place Around,

A Handbook for

Successful Public Spaces.

By PPS

• For the Love of Cities. By

Peter Kageyama

• Art Place Principles of

Creative Placemaking.

http://www.artplaceamerica.

org/

• Tactical Urbanism. Short

Term Action for Long-term

Change. By Mike Lydon &

Anthony Garcia

Community Impacts of Placemaking

• Attracting talented workers

and diverse populations

• Differentiation makes you

stand out

• Developers invest in

communities that invest in

themselves

• Local residents become

ambassadors

• Public-Private partnerships

create shared vision

• Benefit from national

trends – urbanization &

demographics

THE COMMUNITY IS THE

EXPERT

The important starting point in

developing a concept for any

public space is to identify the

talents and assets within the

community.

CREATE A PLACE,

NOT A DESIGN

If your goal is to create a place

(which we think it should be), a

design will not be enough.

LOOK FOR PARTNERS

Partners are critical to the

future success and image

of a public space

improvement project.

YOU CAN SEE A LOT JUST

BY OBSERVING

We can all learn a great

deal from others’ successes

and failures.

HAVE A VISION

The vision needs to come out

of each individual community.

START WITH THE PETUNIAS:

LIGHTER, QUICKER,

CHEAPER

The complexity of public

spaces is such that you cannot

expect to do everything right

initially.

TRIANGULATE

“Triangulation is the process by

which some external stimulus

provides a linkage between

people and prompts strangers

to talk to other strangers as if

they knew each other” (Holly

Whyte).

THEY ALWAYS SAY “IT CAN’T

BE DONE”

One of Yogi Berra’s great

sayings is “If they say it can’t

be done, it doesn’t always

work out that way,” and we

have found it to be appropriate

for our work as well.

FORM SUPPORTS FUNCTION

The input from the community

and potential partners,

the understanding of how

other spaces function, the

experimentation, and

overcoming the obstacles and

naysayers provides the concept

for the space.

MONEY IS NOT THE ISSUE

If you have a spirited

community working with

you, you’ll find creative ways

around financial obstacles.

YOU ARE NEVER FINISHED

By nature good public spaces

that respond to the needs,

the opinions and the ongoing

changes of the community

require attention.