ANCILLARY TEXTS

Places of Publication

Digipak – Retailer options

If I were to sell the digipak I would consider putting it on the shelves of supermarkets such as Tesco and Sainsbury’s.

Another place I would consider selling my digipak in would be a record store, such as Rough Trade.

I would also consider having entertainment stores, such as HMV, to sell my digipak.

Digipak - Reasons

The reason I would sell my digipak in a supermarket is because people are likely to see it and buy it as everyone visits the supermarket.

I would sell my digipak in a record store because I feel my target audience are quite likely to shop there and see the product.

I think selling in entertainment stores such as HMV would gain my digipak a lot of recognition as music fans tend to spend hours browsing.

These are all typical places to buy a digipak as people are able to see the physical copy before purchasing.

Digipak – Online Stores

The majority of music sales are done online as Web 2.0 has taken over and sales over the internet are easier and more popular.

Stores such as iTunes make purchasing music a lot easier.

Magazine Ad – Publication Options

I would want my magazine ad published in magazines, especially music magazines, such as NME.

I think publishing the ad in magazines of the indie genre would be beneficial and would be aimed more towards my target audience.

Magazine Ad - Other Options

Not only will I want my product published, I’ll want it put up in shops. Shops that are more likely to do this are local businesses, bars/pubs, gig venues and vintage shops.

This means the advert will be shown to a wider audience and is a way that the artist would gain more recognition.

The poster can also be put up online and could be used by the artist as their twitter background/header.