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Placing Visitors at the Heart of our New Museum for WA Donna Comtesse Senior Project Officer Audience Advocate [email protected]

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Placing Visitors at the Heart of

our New Museum for WA

Donna Comtesse

Senior Project Officer – Audience Advocate

[email protected]

Our work begins with the people of

Western Australia to build meaningful

experiences

Background

Part One: People First

Part Two: Case Study

Part Three: Next Steps

OVERVIEW

THEMATIC CROSS THREADS

ORIGINS

LIFE

CHANGES

VOICES

CONNECTIONS

BEING

WESTERN

AUSTRALIAN

DISCOVERING

WESTERN

AUSTRALIA

EXPLORING

THE WORLD

REVEALING

THE MUSEUM

ABORIGINAL

PERSPECTIVES

INDIAN OCEAN

PERSPECTIVES

CONTINUOUS

CULTURES

INNOVATION

AND

CREATIVITY

PART ONE: PEOPLE FIRST

WHAT DOES PEOPLE FIRST MEAN?

WHAT DOES PEOPLE FIRST

MEAN?

Our New Museum is a museum by, for and with

the people of WA.

It is their Museum, about their place, their

stories and so they must, and they are, helping

to shape it.

HOW?

Audience Research

Community Panels

Aboriginal Advisory Committee

Aboriginal Liaison Officers

Content and Public Engagement

Tell me I’ll forget, show me, I

may remember. But involve

me and I’ll understand.Chinese Proverb

PART TWO: CASE STUDY

Aim: to find out audiences attitudes towards,

perceptions and knowledge of the Indian Ocean

world and Western Australia’s position within it.

WHY A FRONT END

EVALUATION?

Provide insights into

visitor’s needs and

understandings

Share ways of thinking

with the visitor

Looking for patterns

Best ways to

communicate

FRONT END

EVALUATION

IS NOT

Quick

Easy

Superficial

FRONT END

EVALUATION IS

Messy

Insightful

Powerful

Fascinating

METHODS

Semi-Structured Interview

Survey

Observations

ASSOCIATIONS

Landscape

Ease

Mystery

Trade

Home

Marine Life

Places

INTEREST

Marine Life

Travel

Sustainability

Ocean Floor

Currents

Relationships

HANDS UP!

a) 16 b) 7 c) 4 d) 2

On average how many Indian Ocean countries do

you think our participants listed?

WESTERN AUSTRALIA’S ROLE IN

THE INDIAN OCEAN WORLD

Viewed unfamiliar

PART THREE: NEXT STEPS

WHERE TO FROM HERE?

THANKS!

QUESTIONS?Image Credits

All images are © Western Australian Museum

Except for:

Slide 4-7: © WA Museum, image courtesy Multiplex, HASSELL + OMA

Slide 15: © David Steele / Alamy Stock Photo

Slide 16: © Russell Ord Photography

Slide 20: © World History Archive / Alamy Stock Photo

Slide 21: © James Fisher, Tourism Australia

Slide 22: © robertharding / Alamy Stock Photo

Slide 24: © Extreme Sports Photo / Alamy Stock Photo

Slide 26: © Pieter.G.Balk

Slide 28: © StockImagesWA.com.au