plagiat merupakan tindakan tidak terpujirepository.usd.ac.id/3749/2/091214020_full.pdf · 2016. 3....

A STUDY OF CODE SWITCHING IN RADIO ANNOUNCERS’

UTTERANCES USED IN THE “SUNSET DRIVE” PROGRAM

OF SWARAGAMA FM RADIO

A SARJANA PENDIDIKAN THESIS

Presented as Partial Fulfillment of the Requirements

to Obtain the Sarjana Pendidikan Degree

in English Language Education

By

Christina Rina Mahanani

Student Number: 091214020

ENGLISH LANGUAGE EDUCATION STUDY PROGRAM

DEPARTMENT OF LANGUAGE AND ARTS EDUCATION

FACULTY OF TEACHERS AND TRAINING AND EDUCATION

SANATA DHARMA UNIVERSITY

YOGYAKARTA

2015

PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJIPLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI

iv

STATEMENT OF WORK’S ORIGINALITY

I honestly declare that this thesis, which I have written, does not contain the work

or parts of the work of other people, except those cited in the quotations and the

references, as a scientific paper should.

Yogyakarta, 22 January 2015

The Writer


091214020


v

LEMBAR PERNYATAAN PERSETUJUAN

PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS

Yang bertanda tangan di bawah ini, saya mahasiswa Universitas Sanata Dharma:

Nama : Christina Rina Mahanani

NomorMahasiswa : 091214020

Demi pengembangan ilmu pengetahuan, saya memberikan kepada Perpustakaan

Universitas Sanata Dharma karya ilmiah saya yang berjudul:

A STUDY OF CODE SWITCHING IN RADIO ANNOUNCERS’

UTTERANCES USED IN THE “SUNSET DRIVE” PROGRAM

OF SWARAGAMA FM RADIO

Beserta perangkat yang diperlukan (bila ada). Dengan demikian saya memberikan

kepada Perpustakaan Universitas Sanata Dharma hak untuk menyimpan,

mengalihkan dalam bentuk media lain, mengelolanya dalam bentuk pangkalan

data, mendistribusikan secara terbatas, dan mempublikasikannya di Internet atau

media lain untuk kepentingan akademis tanpa perlu meminta ijin dari saya

maupun memberikan royalti kepada saya selama tetap mencantumkan nama saya

sebagai penulis.

Demikian pernyataan ini yang saya buat dengan sebenarnya.

Dibuat di Yogyakarta

Pada tanggal: 22 Januari 2015

Yang menyatakan:



vi

DEDICATION PAGE

A Mystery of My Life

I was born like a piece of paper Pure and spotless I am created as a painter A piece of paper will be painted by my hands Now, as a painter I decorate it with colors Deciding to put colors in, dark or bright The scratch of pen like journey of my life Straight, wavy, dotted or tortuous Time goes stepping forward definitely My paper is full of squiggle, torn and a hole Various colors blend beautifully Happiness, sadness, laughs and cries unity as one I wish to carve success in a long road of my life Hoping my dream and hope will come true God as my guidance In a mystery of my life I can only guess and look for the secret In darkness I try to find a light Will I find the good way? Or I’ll fall into a black hole I never know what I’ll get Life is a mystery Wishing I can find the mystery, but I can’t I just believe life must go on Never surrender and trust God always be with me

By Christina Rina Mahanani (2010)

I dedicate this thesis to Jesus Christ, my wonderful Dad, my beautiful Mother, my lovely brother and sister, and all

my best friends.


vii

ABSTRACT

Mahanani, Christina Rina. 2015. A Study of Code Switching in Radio

Announcers’ Utterances Used in the “Sunset Drive” Program of Swaragama

FM Radio. Yogyakarta: English Language Education Study Program, Sanata

Dharma University.

Indonesia has been influenced by the western culture in multiple aspects.

One of the prominent western footprints is Indonesian-English code switching in

broadcasting program. One of broadcasting programs, namely, the “Sunset Drive”

program, provides a unique forum for analyzing the linguistic phenomena of code

switching in broadcasting. The phenomena of code switching can be found in the

communication of the announcers and the listeners. The announcers often use

different languages in the same utterance. This phenomenon interested the

researcher to undertake the research on code switching used by the announcers.

In this research, there are two questions to be answered. They are: (1) What

are the types of code switching used in radio announcers’ utterances of the

“Sunset Drive” program of Swaragama FM radio?; (2) What are the reasons for

the code switching in radio announcers’ utterances of the “Sunset Drive” program

of Swaragama FM radio?

In conducting the research, the researcher used document analysis,

observation, and interview method. Here, the researcher acted as the main

instrument to gain the data. The data were taken from the “Sunset Drive”

programs that were broadcasted from September 16 until September 20, 2013. In

answering the first research question, researcher implemented theory on types of

code-switching from Asher (1994) and McCormick (1994). There were six types

of code switching proposed to analyze data, namely diglossia, single word code

switching, situational code switching, metaphoric code switching, conversational

code switching and integrated loanword. To answer the second research question

about the reasons of code switching, the researcher used theory reason of code

switching by Malik (1994) and Gumperz (1982). The nine reasons were linguistic

deficiency, quotation, message qualification, showing identity with group,

personalization, semantic significance, making a joke, social status and attraction.

The results of the research showed that there were three types of code

switching used in the radio announcers’ utterances of the “Sunset Drive” program.

The types of code switching used in the radio announcers’ utterances of the

“Sunset Drive” program were single word code switching, conversational code

switching and integrated loanword. The researcher also found that there were six

reasons of code-switching used in the “Sunset Drive” program of Swaragama FM

radio. They were linguistic deficiency, quotation, message qualification, identity

with group, personalization and attraction.

.

Keywords: Code switching, Announcers, Utterances, the “Sunset Drive” program


viii

ABSTRAK

Mahanani, Christina Rina. 2015. A Study of Code Switching in Radio

Announcers’ Utterances Used in the “Sunset Drive” Program of Swaragama

FM Radio. Yogyakarta: Jurusan Pendidikan Bahasa Inggris, Universitas

Sanata Dharma.

Indonesia telah dipengaruhi oleh kebudayaan barat dalam berbagai aspek.

Salah satu bukti yang menonjol dari pengaruh kebudayaan barat adalah alih

kode Bahasa Indonesia ke Bahasa Inggris dalam program penyiaran. Salah satu

program penyiaran tersebut adalah program “Sunset Drive”, yang memberikan

forum yang unik untuk menganalisa alih kode dalam program radio. Fenomena

alih kode dapat ditemukan dalam komunikasi antara penyiar dan pendengar.

Penyiar sering menggunakan bahasa yang berbeda-beda dalam percakapan.

Fenomena ini menarik bagi peneliti untuk meneliti alih kode yang digunakan oleh

para penyiar.

Dalam penelitian ini, ada dua pertanyaan yang akan dijawab. Pertanyaan

tersebut adalah: (1) tipe alih kode apa saja yang digunakan dalam percakapan

penyiar radio dalam program “Sunset Drive” radio Swaragama FM?; (2) Apa

saja alasan digunakannya alih kode pada percakapan penyiar radio dari program

“Sunset Drive” di radio Swaragama FM?

Dalam melakukan penilitian ini, peneliti menggunakan metode dokumen

analisis dan wawancara. Dalam hal ini, peneliti bertindak sebagai instrument

utama dalam pengumpulan data. Data yang digunakan diambil dari program

“Sunset Drive” yang disiarkan dari tanggal 16 September sampai 20 September

2013 dengan purposeful sampling. Untuk menjawab permasalahan pertama,

peneliti menggunakan teori tipe-tipe alih kode dari Asher (1994) dan McCormick

(1994). Ada enam tipe alih kode yang digunakan, seperti diglosia, single word

code switching, situational code switching, metaphoric code switching,

conversational code switching dan integrated loanword. Untuk menjawab

permasalahan kedua tentang alasan-alasan dalam alih kode, peneliti

menggunakan teori alasan alih kode dari Malik (1994) dan Gumperz (1982).

Sembilan alasan alih kode adalah linguistic deficiency, quotation, message

qualification, showing identity with group, personalization, semantic significance,

making a joke, social status and attraction.

Hasil dari penelitian menunjukkan bahwa ada tiga tipe alih kode yang

digunakan pada percakapan penyiar radio dari program “Sunset Drive”. Tipe-

tipe alih kode yang digunakan pada percakapan penyiar radio dari program

“Sunset Drive” adalah single word code switching, conversational code

switching dan integrated loanword. Peneliti juga menemukan bahwa ada enam

alasan digunakannya alih kode pada program “Sunset Drive” radio Swaragama

FM. Alasan-alasan tersebut adalah linguistics deficiency, quotation, message

qualification, showing identity with group, personalization dan attraction.

Keywords: Code switching, Announcers, Utterances, the “Sunset Drive” program


ix

ACKNOWLEDGEMENTS

First of all, I would like to give my deepest gratitude to Jesus Christ for His

great blessing, spirit, and motivation during my thesis writing. I thank Him for

giving me this beautiful life. Nothing can replace the grace.

I sincerely thank and appreciate my advisor Dr. Retno Muljani, M.Pd. for

her guidance, advice, and support so that I could finally finish my thesis. I am so

thankful for her patience, suggestion during my thesis writing, and willingness to

provide her valuable time. I would also like to thank Adyaningrum P. Cinta

Perdana, S.Pd., Septiana Citra Fridayani and Christina Nuci Vera Margono,

S.Pd. for their invaluable advices in giving corrections for my thesis.

I would like to thank all lecturers and staff members of the English

Language Education Study Program who are very patient and caring in guiding

me during my period of learning in the department. I learned so many things from

them. I would like to thank them for the greatest contribution in my learning

process.

My deepest thanks go to my beloved parents, Drs. F. Sumiyono and

Yuliana Tri Mulyati, S.Pd., for their support and greatest patience since the first

time I saw this world until I start to build my own life. I am very grateful to have

such wonderful parents like them. I also want to thank my beloved brother,

Yohannes Eko Hadi Nugroho, for being a lovely brother ever and my sister,

Maria Maris Astuti, who is separated by place and time, and my beloved family

members Bude Tri, Mbak Niken, Embah putri, Om Karno, Anet and Jerry.


x

My special thanks also go to my best friends and partner in ‘Itikiwir Agent’,

Retno ‘enok’, Septi ‘simbah’, Nuci, Cinta, Marina ‘Makrin’, and Alex for

their support, laughter, and happiness. I thank them for being nice friends who

helped when I was in trouble since first semester until the last semester. I am very

grateful for our wonderful friendship.

I owe thanks to Swaragama FM Yogyakarta’s crews, Fania Zetira and

Dimas for their support while I collected my data to support my thesis. I feel very

graceful. Without them, this project would not be as valuable as it is.

I would like to thank Ms. Catherine Elliot and Ms. Rosie Anderson for

giving me a big chance to open new world in my life. I could have different

friends from different backgrounds and cultures. I am very thankful for the

greatest moments that I have been through.

Last but not least, I would like to thank all people whom I cannot mention

here, who always give their support in writing my thesis. Although my name

stands alone on this document, it would never have been completed without the

support of countless other people. I take great pleasure in this opportunity to thank

many people who generously furnished assistance and advice while I was working

on this project.



xi

TABLE OF CONTENTS

Page

TITLE PAGE .......................................................................................................... i

APPROVAL PAGE .............................................................................................. ii

STATEMENT OF WORK’S ORIGINALITY ..................................................... iv

PERNYATAAN PERSETUJUAN PUBLIKASI ........................................................ v

DEDICATION PAGE ........................................................................................... vi

ABSTRACT ......................................................................................................... vii

ABSTRAK ............................................................................................................ viii

ACKNOWLEDGEMENTS .................................................................................. ix

TABLE OF CONTENTS ...................................................................................... xi

LIST OF TABLES .............................................................................................. xiii

LIST OF FIGURE ............................................................................................... xiv

LIST OF APPENDICES ....................................................................................... xv

LIST OF ABBREVIATIONS ............................................................................. xvi

CHAPTER 1: INTRODUCTION ............................................................................ 1

A. Research Background ............................................................................... 1

B. Research Problems .................................................................................... 4

C. Problem Limitation ................................................................................... 5

D. Research Objectives .................................................................................. 5

E. Research Benefits ...................................................................................... 5

F. Definition of Terms ................................................................................... 7

CHAPTER II: REVIEW OF RELATED LITERATURE ....................................... 9

A. Theoretical Description ............................................................................. 9

1. Sociolinguistics ................................................................................... 9

2. Utterance ........................................................................................... 10

3. Communication ................................................................................ 11

4. Translation ........................................................................................ 12


xii

5. Code Switching ................................................................................ 14

a. Definitions of Code Switching ..................................................... 14

b. Types of Code switching ............................................................. 15

c. Reasons for Code Switching ........................................................ 21

B. Theoretical Framework .......................................................................... 27

CHAPTER III: RESEARCH METHODOLOGY ................................................. 29

A. Research Method .................................................................................... 29

B. Research Setting ...................................................................................... 30

C. Research Participants .............................................................................. 31

D. Research Instruments and Data Gathering Techniques .......................... 33

E. Data Analysis Techniques ....................................................................... 36

F. Research Procedures ............................................................................... 37

CHAPTER IV: RESEARCH RESULTS AND DISCUSSION ............................. 39

A. Types of Code Switching ........................................................................ 39

B. Reasons for Code Switching ................................................................... 46

CHAPTER V: CONCLUSIONS AND RECOMMENDATIONS ........................ 52

A. Conclusions ............................................................................................. 52

B. Recommendations ................................................................................... 53

REFERENCES ...................................................................................................... 55

APPENDICES ....................................................................................................... 58


xiii

LIST OF TABLES

Page

Table 3.1 The Date of The Radio Recordings ...................................................... 33

Table 3.2 Types of Code Switching ..................................................................... 34

Table 3.3 Reasons for Code Switching ................................................................ 35

Table 4.1 Types of Code Switching Observed by the Researcher ........................ 41

Table 4.2 Single words Code Switching Observed by the Researcher ................ 43

Table 4.3 Reasons for Code Switching Observed by the Researcher .................. 48


xiv

LIST OF FIGURE

Page

Figure 2.1 The Process of Translation ................................................................. 13


xv

LIST OF APPENDICES

Page

Appendix 1. Observation Form of The Types of Code Switching ..................... 59

Appendix 2. Observation Form of The Reason for Code Switching ................. 79

Appendix 3. Interview Form ............................................................................. 100

Appendix 4. Surat Izin Penelitian .................................................................... 102


xvi

LIST OF ABBREVIATIONS

DIG : Diglossia

SIT : Situational Code Switching

MET : Metaphoric Code Switching

CON : Conversational Code Switching

SIN : Single Word Code Switching

INT : Integrated Loanwords

LIN : Linguistic Deficiency

QUO : Quotation

MES : Message Qualification

ATT : Attraction

SHO : Showing identity with a group

PER : Personalization

SEM : Semantic Significance

MAK : Making a Joke

SOC : Social Status


1

CHAPTER I

INTRODUCTION

In this introduction chapter, the researcher presents the introduction of the

research background, problem formulation, problem limitation, research

objectives, and definition of terms. Therefore, the introduction is intended to

contribute and describe the background information and rationale of the research.

A. Research Background

Language is a means to communicate with others in everyday life.

According to Lehmann (1982, p. 1), “language acts as a means for us to take our

place in society, to express our wants and convey information. Besides, language

is also used to learn about people and the whole world around us.” Thus, people

cannot be separated from spoken or written language in their daily lives.

People who live in bilingual or multilingual communities may switch to

either first or second language in order to smooth information exchange.

According to Crystal (2003, p. 7), “bilingualism has become a worldwide

phenomenon that is spreading throughout the world greatly expedited by the rapid

development of the media and information technology.” The acquisition of human

language also affects the requirement of another language as the need of

globalization. One of the languages that have been spreading on the wings of

information technology is English.


2

One of the social issues that the researcher has captured is that more and

more people speak in English in their life. Crystal (2003, p. 4) states that “English

is now the language most widely taught as a foreign language in over 100

countries.” It is spoken in different forms of varieties by people over the world.

This language is used in international communication.

English gets embedded in local languages and leads to phenomena like

code switching which is a major area of research in sociolinguistics. English is

considered to be the key to many doors (Sichyova, 2005, p. 487). This trend is

frequent among the educated people of the country, especially young people. They

develop a deep sense of the opportunities and advantages of speaking English well.

This kind of code change is a familiar phenomenon in society. Those who have

gone through high school and university will have some knowledge of English.

Indonesia shares the same scenario as world where each person uses more

than one language in his or her conversation such as Javanese, Indonesian or even

Mandarin languages. Most Indonesian people speak more than one language like

Indonesian language and their mother tongue which can be Javanese, Sundanese,

Balinese or any one of more than 250 dialects spoken around Indonesia

(Wiradisastra, p. 195). Here, English is taught since elementary until university.

As a result, some people are more familiar to use English expressions frequently

than have to translate into Indonesian language in daily conversation. There are

many ways to learn English, such as listening to music, watching western movie,

reading newspaper or directly interacting with foreigner. In this case, learning

English influences people to switch two or more languages in their conversation.


3

It is a nature of human to cope with changes, certain circumstances that

force someone to use special codes in order to communicate or to use more than

one language to another. Moreover, Bullock (2009, p. 2) points out that “the

ability and alternate between languages in an unchanged setting within the same

utterance is called code-switching”. People switch or even create a new language

to meet with changing needs. These phenomena of code switching can be found in

the language that is used in a local radio program named the “Sunset Drive”

program of Swaragma FM radio. The announcers who presented the music

program tended to switch Indonesian language to English during the program. The

following example [1] will be the evidence of code switching phenomenon in the

“Sunset Drive” program of Swaragama FM radio.

[1] Sementara untuk album ini Robin Thick sendiri mengatakan bahwa dia

ingin lebih banyak bersenang-senang daripada membahas kehidupannya

lagi seperti di album-album selanjutnya. Are you ready to have some fun

with Robin Thick along this September? because this is our soundtrack

of this month. Along this september „give it to you‟ with Robin Thick

featuring Cez and Conciz Glamour. Don‟t forget to colour your dream

with swaragama fm the soundtrack of your life. (Sunset Drive September 18, 2013)

Radio has an important role such as a medium of communication, report

actual events, economics, politics, sports, and entertainment news (Bowers, 2006,

p. 7). In the radio program, the radio announcers can find various styles and

several of language that can attract the listeners’ attention and make the radio

program more interesting. The announcers often switch to English to signal their

sophistication and identification with modernity.

This research analyzes code switching in the announcers’ utterances of the

“Sunset Drive” program of Swaragama FM radio. Utterances are a potential data


4

for the study of conversational techniques and language styles (Shields, 1992, p.

487). On the other hand, they facilitate the listeners’ unimpeded access to the

range of language styles in Indonesian and English used by announcers and their

guests. They provide an ideal data base for a study on spontaneous speech. This

research uses data transcription from the “Sunset Drive” program as a data for the

discussion.

The researcher recognized the phenomena of code switching in the “Sunset

Drive” program. Even announcers who are not very proficient in a foreign

language may use brief phrases and words of different languages for this purpose

because the program broadcast international and local information along with

Indonesian songs and English songs. The radio announcers often use English

words and phrases in this way, whether their knowledge of English is impressive

or not. The switches are often very short. Here, it is a signal of inadequate fluency

in one language or even both languages. Therefore, the researcher was interested

in analyzing the phenomena of language switching in the “Sunset Drive” program

of Swaragama FM radio in order to find the types of code switching and the

possible reasons why the announcers and his colleagues used code switching in

the program.

B. Research Problems

In this study, there are two research problems which can be formulated as

follows:

1. What are the types of code-switching used in radio announcers’

utterances of the “Sunset Drive” program of Swaragama FM radio?


5

2. What are the reasons for code switching used in the radio announcers’

utterances of the “Sunset Drive” program of Swaragama FM radio?

C. Problem Limitation

This research is limited to the discussion on the types and the reasons for

code switching in the “Sunset Drive” program of Swaragama FM radio. The

findings of this study cannot be generalized to all announcers due to the small size

of the sample chosen in this research, namely the “Sunset Drive” program, the

selected sample in one of programs in Swaragama FM radio. As the current study

was conducted on September 16 until September 20, 2013, the researcher would

like to state that the findings were limited to the time used in this study.

D. Research Objectives

There are two research objectives addressed in this study. The first

research objective is to identify the types of code switching used in the radio

announcers’ utterances of the “Sunset Drive” program of Swaragama FM radio.

The second objective is to analyze the reasons for the code switching used in radio

announcers’ utterances of the “Sunset Drive” program of Swaragama FM radio.

E. Research Benefits

Theoretically the researcher expects that this research contributes as one of

pilot studies which can help the future researchers, announcers, and the English

language learners who want to study more about code switching in the radio

program.


6

1. Future Researchers

The finding of the study is expected to give benefits to the future researcher

especially students of English Language Education Study Program of Sanata

Dharma University. For the future researchers who will conduct the research that

has the same topic, it is hoped that this research would be able to give all the

information that another researcher need during the research. This research also

gives beneficial contributions for the future researcher to have better knowledge

about code switching, particularly its existence in radio program.

2. Announcers

The result of the research hopefully can give information to announcers to

improve announcers’ knowledge for the usage of code switching in broadcasting

and announcers can create appropriate language utterances for their listeners when

presenting their program.

3. English Language Learners

English language learners, particularly English as foreign language (EFL)

learners, are expected to know more about the phenomena of code switching in a

local radio program. The languages that are used in the radio broadcasting

program intend to attract the listeners. The phenomena can be studied more in

Sociolinguistics since the language used of in social life is one of the scopes in

sociolinguistics. By knowing the types and possible reasons of code switching

found in radio program, the learners are expected to use two or more languages

appropriately.


7

F. Definition of Terms

There are some terms necessary to be defined in order to understand this

research better. Below are some terms relating to the using of code switching

within radio broadcasters’ utterances in the “Sunset Drive” program of

Swaragama FM radio.

1. Code Switching

The term code switching refers to a process whereby switching between

different language occurs. Gumperz (1996) defines code switching as “alteration

among different speech varieties within the same event” (as cited in Holmes 2001,

p. 365). These alternation types of code switching have been further defined as

code mixing and code switching. According to Couplan and Jaworski (2009, p.

311), “code-switching can be defined as the implementation of at least two or

more languages in conversation or utterance.” In this study, code-switching means

the changing from one language to another when announcers change topics or

when announcers are talking in one or two languages.

2. The “Sunset Drive” Program

The “Sunset Drive” program is one of the programs in Swaragama FM radio

owned by Swaragama Group, one of the local radio companies in Indonesia. The

“Sunset Drive” program focuses on its information to the young adult urban

female or male world. One of the daily programs that serve everything about

youngsters’ world is the “Sunset Drive” program that airs every Monday to Friday

from 4 pm until 7 pm. Many features are served by the “Sunset Drive” program

for listeners. They are music updates, life styles, news, latest fashion and beauty


8

trends, a reference for hangout, self-improvement, career and personal finance,

health, and relationship. (Profile of Swaragama FM radio. Retrieved on September

28, 2013 from www.swaragamafm.com)


9

CHAPTER II

REVIEW OF RELATED LITERATURE

This chapter reviews the theories used in conducting the research. This

review of related literature is divided into two sections, namely theoretical

description and theoretical framework. The theoretical description describes

relevant theories that are used in the research. The theoretical framework provides

the major relevant theories to solve the research problems and relate all the

theories to the research.

A. Theoretical Description

This section discusses the five major parts of theoretical description, namely

the sociolinguistics theories, utterances, communication, translation and code

switching theories. The utterance theories discuss the theories that relevant to the

utterance cases. The code switching theories consist of the theories which

encompass the definition of code-switching, types of code switching, and the

reasons of code switching. The theoretical description begins from

sociolinguistics focusing on the definition of sociolinguistics in general since code

switching is a study under sociolinguistics.

1. Sociolinguistics

People usually communicate through language. The discussion about the

language in society is called sociolinguistics. According to Holmes (2001, p. 9),

“sociolinguistics is a term that refers to the study of the relationship between

language and society, and how language is used in multilingual speech


10

communities.” In addition, Radford et al. (1999, p. 16) defines sociolinguistics as

“the study of relationship between language use and the structure of society.”

There are some factors which provide the understanding of both structure and

function of language used in a certain condition. They are social background of

speaker and listener relationship, context and manner of the interaction (Radford,

1999, p. 16). It means that people can modify their language in a social

relationship in order to be clearly understood by the addressee.

Sociolinguists are interested in explaining why people speak differently in

different social contexts. “And the effect of social factors such as (social distance,

social status, age, gender, class) on language varieties (dialects, registers, genres)

and they are concerned by identifying the social functions of language and the

way they are used to convey social meanings” (Holmes, 2001, p. 42). It studies on

how a language is used in a society, and actually does not discuss a structure of a

language. In other words, sociolinguistics is concluded as one of the branches in

the linguistics focusing on the study on language used in society which will be the

base for this research on code switching.

2. Utterance

This section describes the theories related to utterance, namely the definition

of utterance. Carter and Carthy (2006) describe the term utterance to:

The complete communicative units, which may consist of single words,

phrases, clauses, and clause combinations spoken in context, in contrast to

the term „sentence‟, which it reserves for units consisting of at least one

main clause and any accompanying subordinate clauses, and marked by

punctuation (capital letters and full stops) in writing (p. 177).


11

In spoken language analyzing an utterance is the smallest unit of speech. It is a

continuous piece of speech beginning and ending with a clear pause. In the case of

oral languages, it is generally but not always bounded by silence. Utterances do

not exist in written language, only their representations do. It can be represented

and delineated in written language in many ways.

According to Bakhtin (1986, p. 76), there are four accepted properties that

utterances should have. The first is boundaries. All utterances must be bounded

by a “change of speech subject”. This usually means, as previously mentioned,

that they are bounded by silence. The utterance must be either responding or

following a previous utterance or generating dialogue. The second is finalization.

An utterance must have a clear ending, and only occurs if the speaker has said

everything he or she wishes to say. The third is generic form. The choice of the

speech genre is determined based on the specific circumstances and sphere in

which the dialogue occurs.

Utterance is a link in the chain of speech communication of a particular

sphere (Bakhtin, 1986, p. 91). The boundaries of the utterance are determined by a

change of speech subjects. Each utterance refutes affirms, supplements, and relies

upon the others, presupposes them to be known, and somehow takes them into

account. Therefore, each kind of utterances is filled with various kinds of

responsive reactions to other utterances of the given sphere of speech

communication. Moreover, regarding this research, the term utterance will be used

in the analysis of data and discussion of the research.


12

3. Communication

Himstreet and Baty (1984, p. 15) state that, “communication is a process

that remains incomplete until the message reaches its destination as undiluted or

unchanged as possible.” There should be the transmitter and the receiver. In the

process of communication, the process is complete because the messages reach

the destination on the receiver. The speaker who will be the transmitter will “send”

the message through the language to the receiver. Then, the receiver receives the

message. Himsetreet and Baty (1984, p. 16) also provide the theory of human

communication in which the information source is the human mind, the

transmitter is voice or whatever means human have at their disposal to use in

transmitting and the receiver and the final destination are the sensory organs, such

as ears, skin, nose, eyes, along with the mind of the recipient of the message.

In this research, which is related to radio announcers‟ utterances,

communication is synonymous with information (Dainton & Zelley, 2011, p. 162).

The communication process occurs between the announcers and the listeners of

“Sunset Drive” radio program who receive the messages. The messages

transferred are in verbal forms.

4. Translation

There are many definitions of translation. Every expert certainly has his or

her own definition based on his or her own perspectives. Newmark (1981, p. 7)

defines “translation is a craft consisting in the attempt to replace a written

message and or statement in one language by the same message and or statement

in another language.” It means that translation is related to written text. In


13

addition, it is used to differentiate with interpretation for oral language. The

message or statement in one language should have its translated to target language

expression. The expression then should be equivalent in term of semantic

(meaning) and stylistic (the style of language). The equivalent text requires the

translation to be as similar as possible in case of delivering message in the source

language (SL) to the target language (TL) reader. Bell (1997) defines the

definition for “equivalence”:

Texts in different languages can be equivalent in different degrees (fully or

partially equivalent, in respect of different levels of presentation (equivalent

in respect of context, of semantics, of grammar, of lexis, etc.) and different

ranks (word-for-word, phrase-for-phrase, sentence-for-sentence) (p. 6).

There will be no absolute equivalence which can convey meaning to the

target language (TL) as similar as in the source language (SL). But at least, it is

sufficient to look for the closest equivalence for each word, phrase and sentence in

the target language (TL).

Figure 2.1. The Process of Translation

The figure 2.1 above shows the transformation of a source language text into

a target language text. The process takes place in the memory where it analyzes

Source language text

Analysis

Semantic representation

Synthesis

Target language text


14

the source language text into a universal semantic representation and synthesizes

the semantic representation into the target language text.

5. Code Switching

In this section, the researcher provides some theories in understanding the

definitions of code switching, the types of code switching, and the reason for code

switching.

a. Definitions of Code Switching

According to some linguists, code switching is a product of language

alternation in the same utterances. A definition of code switching is given by

Winford (2003, p. 103), “code switching is the alternate use of two languages (or

dialects) within the same speech event.” Auer (1998, p. 5) states that the term

code switching refers to “the alternation between two or more languages, dialects,

or language registers in the course of discourse between people who have more

than one language in common.” Therefore, people may use more than one code in

speech instead of employing a single code.

People may switch or mix the codes or languages that they use. Generally

one of the two languages is dominant which is called matrix language, while the

minor language is the embedded language. This change is indeed expected to have

the same meaning. In conclusion, the researcher assumes that code switching is a

case where the elements of two languages are found in a single utterance. Based

on the previous explanation, it can be said that people switch language because

they are able to use those languages. Hence, bilingualism is related to code

switching. In addition, code switching can be created by adult bilinguals,


15

particularly studied in this research. Code switching is possible to be found in the

utterances in adults who acquire two languages or more.

b. Types of Code Switching

Every linguist has their own point of view in classifying the types of code

switching. Wardaugh (1992, p. 36) classifies three kinds of code switching that

may happen in society. They are situational code switching, metaphorical code

switching, and conversational code switching. According to Wardhaugh (1992, p.

36), situational code switching happens when the language which is used by a

speaker changes according to the situation that is faced by the speaker. The

speaker may employ one language in one situation and another language in the

different one. The second type is metaphorical code switching. Metaphorical code

switching has an affective dimension, for instance formal to informal, official to

personal, and serious to humorous. The last type is conversational code switching.

Conversational code switching is the juxtaposition in the same speech exchange of

passages of speech belonging to two different grammatical systems or

subsystems. This type tends to occur subconsciously as the speakers are motivated

by factors when the conversation takes place.

Another classification of code switching is presented by McCormick (1994,

p. 582), who states six types of code switching in which the length of the

juxtaposed elements and density of language becomes the main point, namely

diglossia, situational code-switching, metaphoric code-switching, conversational

code switching, single-word code switching and integrated loanwords code

switching.


16

1) Diglossia

The first type of code switching is diglossia. According to Holmes (2001, p.

9), diglossia is “a feature of speech community rather than individuals.” There are

two distinctive varieties of code that exist in diglossia communities, namely high

(H) and low (L) variety. High (H) variety is the prestige variety which is used in

formal discourse, while low (L) is used in less formal discourse. People may

employ H variety in the formal discourse, such as in presentations, interviews,

formal correspondences, etc, but then they may switch to L variety when they

speak with their close friends, or speak with their family at home. For example,

Singapore, which is an English speaking country, is the most appropriate example

of diglossic community. Many Singapore citizens use L variety such as Singapore

English (shortened as Singlish) and Mandarin in their informal interaction with

others such as, when they communicate with their families, when they bargain

something in the traditional market, or when they interact with neighbors in their

neighborhood. However, they also employ H variety, the Standard English, when

they present a presentation in classroom or when they take a walk in interview in a

corporate.

2) Situational Code Switching

The second type is called situational code switching. It is “the codes may be

perceived as different but be equally valued, and similarity the situations may be

differentiated on grounds other than prestige” (McCormick, 1994, p. 583). Based

on the statement, the language change depends on the circumstances faced by the

speaker since different circumstances may encourage the speaker to exchange the


17

language used. It happens when people switch from one code to another for

reasons which can be identified and it is happened only in one context and without

any change of the topic. For example, an English teacher may talk in English for

the whole part of the explanatory speech of a present continuous tense to the first-

grade students of junior high school. Unfortunately, the students have not

understood about the teacher‟s explanation about the lesson, particularly how to

use that tense. Then the teacher re-explains the lesson with Bahasa Indonesia.

This example gives description that situational code switching happens without

any change of the topic.

3) Metaphoric Code Switching

This type of code-switching occurs in a conversation in which the role of

relationship between the speakers may change. According to McCormick, (1994,

p. 583) metaphoric code switching occurs in “whole conversation, each within one

role relationship”. For example, a person goes to tax office to sort out her or his

tax forms, and fortunately, the tax officer is her or his neighbor. Then, at first this

person may greet the tax officer with their local language, their daily language,

but then the person changes her or his language into the formal one to affirm her

or his purpose to come to the tax office, which is to sort out her or his tax forms.

At this point, the person changes the role of relationship from personal to official.

In the other hand, the role of relationship between the speakers in a conversation

may change.


18

4) Conversational Code Switching

The fourth type is conversational code switching, in which “its occurrence is

not dependant on a change of interlocutors‟ topic or situation” (McCormick, 1994,

p. 583). There are three smaller types of conversational code switching which

allows the speaker to juxtapose various lengths of foreign language elements in

her or his utterances. Those three types of code-switching are phrase code

switching, clause code switching and whole sentence code switching.

The first type of conversational code switching is clause code switching that

happened within a sentence in a form of a clause. Sinclair (2001, p. 204) states

that clause is “a group of words, consisting of a subject and a predicate including

a finite verb, that does not necessarily constitute a sentence.” It means that phrase

is may be either group of words that includes a subject and predicate forming a

sentence (independent clause) or a sentence like construction in another sentence

(dependent clause).

The second type of conversational code switching is phrase code switching.

According to McCormick (1994, p. 583), “chunks within the utterance are called

phrase code switching”. Here, phrase is a group of words that forming a unit in a

sentence. The phrase could be noun phrase, adjective phrase, adverbial phrase,

verb phrase or prepositional phrase.

The third type of conversational code switching is called whole sentence

code switching. Malik (1994, p. 11) states, “the juxtaposed element is a whole

sentence in length, it is called a whole sentence code switching”. This kind of

code switching could be recognized if there are signs such as full stop (.), comma


19

(,), question mark (?), or exclamation (!). Thus, whole sentence code switching is

a group of words that consist of a statement, question, or a command that begins

with a capital letter and ends with a full stop to form a full sentence.

5) Single Word Code Switching

Another term for this type is lexical borrowing. This type of code-switching

allows a speaker to use only single word from another language and put it within

her or his native language utterances (McCormick, 1994, p. 585). Below is one

example of this type of code switching can be seen like this, the announcer is

placing an English single word within her native language utterance.

a) Kalo kamu bisa menjawab kamu boleh request dua lagu.

[If you answer correctly, you can request two songs].

(Sunset Drive September 18, 2013)

It is clear from the example given that the speaker substitutes an Indonesian

word with an English word. In the example, the announcer translates Indonesian

word „minta’ with an English word „request‟.

6) Integrated Loanwords

This type of code switching happens in a morpheme level (McCormick,

1994). It means that a speaker may integrate a word from a foreign language with

affixes of her or his native language to form a certain language expression. The

example of this type of code switching can be seen in this sentence, which

involves Indonesia and English language. From the example, the speaker

combines an Indonesian prefix „di’ with an English word „reject‟.

a) Tapi, di-reject sama Blue, if you do not come back

[But, it is rejected by Blue, if you do not come back].



20

On the other hand, according to Romaine (1995, p. 122) there are three

types of code switching such as inter-sentential switching, inter-sentential

switching and tag-switching. Tag switching is the insertion of a tag in one

language into an utterance which is otherwise entirely in the other language

(Romaine, 1995, p. 122). Intra-sentential switching is a code switching that occurs

within a sentence. This kind of code switching can be in a form of a single word, a

phrase, or a clause. Moreover, inter-sentential code switching is code switching

which occurs between sentences. The example of inter-sentential code switching

and intra-sentential can be shown in the following case.

a) Intra Sentential Switching

Awal-awal kadang-kadang bilang aku ga bisa nge-reject karena udah punya

mantan lagi come back in my life.

[At the beginning, sometimes you say I cannot reject because I have my ex

come back in my life].

b) Inter Sentential Switching

Satu lagu ini yang kita puterin. This is one direction with „best song ever‟

special for you.

[This song that we are playing. This is one direction with „best song ever‟

special for you].

c) Tag Switching

You know, diakan artis yang selalu gonta-ganti pasangan itu.

[You know, he is the artist who always changing his partner].


According Asher (1994, p. 128), there are six types of code switching.

Those types are diglossia, single word code switching, phrase code switching,

sentence code switching, clause code switching and integrated loanwords. This

type of code switching is based on the length of juxtaposed elements of


21

utterances. Therefore, in this study, the researcher combines six types of code

switching based on the theories proposed by Asher (1994) and McCormick (1994)

which have been stated previously.

c. The Reasons for Code Switching

People switch their language from one language to another language with

some reasons. According to Gumperz (1982, p. 75), “code switching is used to

build an effective communication between people who are involved”. Gumperz

(1982) proposed some reasons of code switching. They are quotation, addressee

specification, message qualification, personalization and facility of expression.

1. Quotation

Code switching refers to this reason when a subject of code switching

quotes themselves and others to state slogan or maxim, and to sound more

credible to be addresses. This is a proof that what he is saying is a fact and the

addressee has to believe it. As an example, when a speaker said “I swear kalau

ternyata dia sudah….”, the code switching words “I swear” form a quotation that

is quoted by the announcer from experts indirectly to sound more credible to the

listeners to believe him.

2. Addressee Specification

In this second reason, this type of code switching aims to direct message to

a specific person. “This type of switching is recognizing not only the interacting

members of the speech events but it is recognizing that their language act may be

more than merely a matter of individual‟s preference or facility, but also a matter

of role relations” (Gumperz, 1982, p. 78). As an example, in the “Sunset Drive”


22

program, there is a word bro. This word “bro” is used to call people who are

listeners of the music program so the announcers and the listeners sound closer.

The word „bro‟ is a shorten term for „brother‟. It is usually used among youngsters

to call a young man who is familiarized.

3. Message Qualification

Message qualification deals with the switching that consists of qualifying

constructions, such as clauses, phrases and sentence (Gumperz, 1982, p. 79). The

main message is sometimes in Bahasa Indonesia and in English. When it is in

Bahasa Indonesia, the following English phrases or sentences are used to qualify

message or vice versa. As an example, “Dia sedang menyusun makalah untuk

tentang disability people around the world”. Here, the main message is in

Indonesian, while the English phrase serves to give more information to the reader

what the paper is about.

5. Personalization

The switching reflects personal opinions, feeling, and knowledge of the

speaker. As some English expressions are familiar in some situations and

contexts, a speaker might feel that English is more personal when talking about a

difficult situation and therefore it describes his feeling better. Some English

expressions such as “I miss you” and “I love you” are commonly found. People

find it strange and awkward to say “Aku rindu kamu” or “aku cinta kamu”. These

expressions are not commonly found in real life. Therefore, people tend to use

English expressions as it is more convention and does not look strange.


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6. Facility of Expression

In accordance with this study, this kind of reason refers to the lack of

Indonesian equivalence for certain words in English. For example, the words

“online”, “browser” and “server” do not have exact equivalent words in Bahasa

Indonesia. Thus people tend to use the original English words.

In order to have more understanding about the reasons for code switching,

the writer also referees theories proposed by another linguist. According to Malik

(1994, p. 16), there are ten communicative reasons of code switching. These

reasons are lack of facility, lack of register, mood of the speaker, emphasizing a

point, habitual experience, semantic significance, showing identity with a group,

addressing a different audience, pragmatic reasons, and attraction. Each will be

described in the following pages.

1. Lack of Facility

Malik (1994, p. 10) defines that “bilinguals or multilingual often explain

that they code switch when they cannot find an appropriate expression or

vocabulary item or when the language of conversation does not have the particular

word needed to carry on the conversation smoothly”. In accordance with this

research, this reason is related to the lack of equivalent words in Bahasa

Indonesia. The writer offered an example below

“Seafood adalah makanan langka di musim penghujan”

[Seafood is a rare food in rainy season].

From this example, the word “seafood” has familiar meaning rather than the

equivalent word in Bahasa Indonesia “makanan hasil laut”. Thus, people tend to

use the original English words “seafood”. In addition, lack of facility also refers to


24

the habitual English expressions which are used in some contexts and situations.

There are many English expressions commonly used in Indonesia. As a result, this

kind of situation creates a tendency in which people use English expression rather

than equivalent expressions in Bahasa Indonesia.

2. Lack of Register

It is the condition in which a speaker is not equally competent in two

languages, and when the speaker does not know the terms in two languages. In

certain occupation code switching takes place in the speech of doctors, lawyers,

engineers while they interact among themselves owing to the fact that proper

terms in Bahasa Indonesia or in any other language other than English may not be

available to them. As a result, people employ the English term that they use

familiar with, for example in this case below.

[3] Tadi itu yang falsetto yang bagian belakangnya doang, saya yang

nambahin.

[The falsetto is just in the ending part, I add some].

(Sunset Dive September 18, 2013)

3. Mood of the Speaker

Malik (1994, p. 17) claims that when bilinguals are tired or angry, code

switching takes place with a new dimension. This means, when the speaker is in

the certain state of mind, he/she can spontaneously find the certain English

expressions that can represent his annoyance. In the writer‟s opinion, this reason

also emphasizes on personal expression or feeling of the speaker toward situation.

4. Emphasizing a Point

Switching is also used to emphasize a certain point of information. Auer

(1998, p. 275) reports several instances in which a switch at the end of an


25

argument not only helps to and the interaction but may serve to emphasize a point.

In this case the switching aims to give a stress and to add more force to the

statement.

5. Habitual Experience

Malik (1994, p. 19) stresses the fact that “code switching often occurs in

fixed phrases of greeting and parting, commands and request, invitation,

expressions of gratitude and discourse markers.” In this reason, people use code

switching because the expressions used have been a habitual experience in daily

life. For example, the announcer opens the program, “Good afternoon listeners.

Ketemu lagi dengan saya.” In this case, “good afternoon” is considered as

habitual experience since it is an example of greeting expression.

6. Semantic Significance

All stress that switching at a particular moment conveys semantically

significant information (Gumperz 1982, p. 171). It is a communicative resource

that builds on participant‟s perception of two languages. Drawing upon this

quotation, switching may also serve as an implicit purpose which is only known

by particular speakers in certain specific information.

7. Showing Identity with a Group

Pietro (1977, as cited in Malik, 1994, p. 20) states that Italian immigrants

would tell a joke in English and give the punch line in Italian, not only because it

was better said in Italian but also to stress the fact that they all belong to the same

minority group, with shared values and experiences.


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8. Addressing a Different Audience

Malik (1994, p. 21) states that “Code switching is also used when the

speaker intends to address people coming from various linguistic backgrounds.”

The writer gives an illustration as the example, Yosie, who is Javanese, was

talking to Bagas, who is also Javanese. They were accustomed to use Bahasa

Jawa in their conversation. During the conversation, suddenly Simatupang was

not being able to speak Bahasa Jawa, Yosie and Bagas directly switched the

language into Bahasa Indonesia. It aimed to make Simatupang could be able to

join in the discussion.

9. Pragmatic Reason

Sometimes the alternation between two languages is highly meaningful in

terms of the conversational context. Gumperz (1970, as cited in Grosjean, 2001, p.

152) notes that switching may emphasize varying degrees between speakers. As

an example, a Javanese student was talking with his lecturer at campus. In some

expression, he switched the language with krama alus in order to have a more

polite meaning than used Bahasa Indonesia. In addition, this switching is used to

show respect to the addressee.

10. Attraction

Malik (1994, p. 22) shows that in advertisement (both in oral and written),

code switching is used to attract attention of readers or listeners. In advertisement

in Indonesia (both spoken and written), it is found that there are many code

switching occurrence. For instance, an advertisement promotes the campaign of

Clear hair model, “Clear Hair Model 2013, jadilah terkenal dengan rambut kuat


27

dan indahmu!” [Clear Hair Model 2013, be more famous with your strong and

beautiful hair]. From this example, the words “Hair Model” are used to attract and

to ensure readers that the product is fabulous.

Some additional reasons for code switching are explained by Holmes (2001,

pp. 25–26), there are social distance, status relationship, formality and function or

goal of the interaction. A particular topic may be discussed in one code than

another. Those reasons why people use code-switching in society, whether

consciously and unconsciously, will give impact to the using of language in

communication itself. The efficiency of using language makes interaction and

communication more efficient than using translated version which probably takes

longer explanation. As a result, people who have consideration in more than one

language will get more chance to deal with wider community.

B. Theoretical Framework

This research investigated code switching phenomena of the radio

announcers‟ utterances used in the “Sunset Drive” program of Swaragama FM.

There are two research problems in this study, namely the types of code switching

used in the “Sunset Drive” program and the reasons for using code switching in

the “Sunset Drive” program. The major theories that have been stated previously

are used by the researcher to solve the research problems stated before in this

research. Here are the basic theories in this theoretical framework.

To solve the first research question, the researcher used the theory on types

of code-switching from Asher (1994) and McCormick (1994). There are six types

of code switching, namely diglossia, single word code switching, integrated


28

loanwords code switching, situational code switching, metaphoric code switching,

and conversational code switching. Moreover, conversational code switching will

be classified into three smaller units, namely phrase code switching, clause code

switching and whole sentence code switching. Based on the provided theories, the

researcher attempts to identify the types of code switching used by the radio

announcers‟ in the “Sunset Drive” program. All code switching collected will be

classified based on the theories.

In answering the second research question which deals with the reasons for

code switching, the researcher used the theory by Malik (1994) and Gumperz

(1982). They are nine reasons for code switching. The researcher attempts to

classify the announcers‟ utterances used in the “Sunset Drive” program into some

categories, namely linguistic deficiency, quoting someone statement, message

qualification, attraction, social status, showing identity with a group,

personalization, semantic significance and making a joke. Afterwards, the

researcher will identify each category is the possible reasons used in the “Sunset

Drive” program. This theory will be the based to accomplish the reasons for code

switching among radio announcers in the “Sunset Drive” program of Swaragama

FM radio. The researcher found that Malik‟s theories (1994) have similarity with

the theory proposed by Gumperz (1982). As mentioned above that the theories

which are elaborated will be the framework for this research to analyze. It is

expected that all theories presented can help the writer to answer the research

problems.


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CHAPTER III

METHODOLOGY

This chapter presents the methodology used in this research to solve the

research problems. This chapter consists of six subunits. The first subunit is the

research method implemented in the research. The second subunit is the research

setting. The third presents the research participants to collect the data. The fourth

is the research instruments to analyze the data. The fifth is the data gathering

techniques. The sixth part of this chapter is data analysis technique. The last part

is the research procedures in this research. This chapter is used as a reference to

see how the research was done and how the researcher analyzed the data to

answer the problems.

A. Research Method

This research is qualitative research. Qualitative research provides the

researcher to explore feelings, opinions and experience of people who involve in

the research. This condition is in line with Ary et al. (2002, p. 453) state that

“qualitative research did not generally try to test the hypothesis but to seek the

information to describe “what exist” in a situation.” Here, qualitative research

investigates the quality of relationship, activities, or materials in social

phenomena. This research was research of social phenomena, namely code

switching of radio announcers’ utterances used in the “Sunset Drive” program of

Swaragama FM.


30

One type of qualitative research is document analysis. Since this study was

conducted to comprehend written language phenomena in society, in this research

the utterances transcription, the method used in this research was document

analysis. Leedy and Omrod (2005, p. 142) explain that a document analysis is,

“typically performed on form of human communication, including books,

newspapers, films, television, art, music, videotapes of human interactions, and

transcript of conversation.” In document analysis, the materials, such as reports,

books, newspapers, films, television, art, music, videotapes of human interactions,

and transcript of conversation, might be used as the sources of data. The data for

this information was in the form of words from the participants’ utterances in the

“Sunset Drive” program. This made this research qualitative.

B. Research Setting

The research was conducted in the “Sunset Drive” program of Swaragama

FM radio. The “Sunset Drive” program is one of the programs in Swaragama FM

radio owned by Swaragama Group, one of the local companies of radio in

Indonesia. The “Sunset Drive” program focuses on its information to the young

adult urban female or male world. The “Sunset Drive” program airs every

Monday to Friday from 4 PM until 7 PM. There are two main radio announcers in

this program and two additional announcers. Many features are served by “Sunset

Drive” for listeners. Those are music updates, life styles, news, latest fashion and

beauty trends, a reference for hangout, self-improvement, career and personal

finance, health, and relationship. Swaragama FM becomes a source for the target

listeners who are the modern active youngsters of Indonesia, about 18 years old


31

until 30 years old, who are aware of global trends and having value as the identity

as Indonesia youngsters. It was first aired on February 27, 2000. The mottos of

this radio are smart, mature, fun and friendly. It is always updating the

information about what is something new in youngsters’ world. The information

in the radio provides the listeners with fun information on matters related to

music, education, entertainment, career, and health. (Source: Profile of

Swaragama FM radio)

The sources of the data were the radio announcers’ utterances that had been

collected from September 16 to September 20, 2013. There were five recordings

taken from the “Sunset Drive” program because the researcher only got a

permission to record the program during that time. The researcher chose five

editions of topics discussed in the program because the “Sunset Drive” program is

five days daily program and the researcher found the phenomena of code

switching during those editions.

C. Research Participants

The participants of this study were two main announcers and two additional

announcers. The four announcers lived in Yogyakarta, X1, X2, X3, and X4. Most

of the announcers graduated from one of Universities in Yogyakarta. Most of the

announcers used Bahasa Indonesia and Bahasa Jawa in their daily

communication. When they talked in the radio program, sometimes they switched

Bahasa Indonesia into English. They learned English since elementary until

University. The announcers were the participant of this study. For supporting the

results, the researcher interviewed the participants. The researcher interviewed


32

few of the participants to get their background that caused them to switch

languages. Based on the information about their background, the researcher found

that they learned English only at school and used Bahasa Indonesia or Bahasa

Jawa to communicate. However, during the broadcasting in the radio, they often

created switch utterances subconsciously when talking with listeners or other

announcers. (Interview on July 8, 2014)

The principle of this research consisted of recording the transcript of

interaction between the radio broadcasters and listeners in various situations

during the program. This study, however, only used the code-switching of the

subject investigated in five recordings with different topics, for instance

graduation, jobseeker, falling in love, Wednesday diary and music. Since the

announcers’ utterances in radio program were too broad to be used as a whole, the

researcher classified the utterances based on the day of publication and the topics.

The announcers’ recordings were presented in Table 3.1.

Table 3.1. The Data of the Radio Recordings

No The Announcers Date of the recording Topic

1 X1, X2, X4, X3 September 16, 2013 Graduation

2 X1, X2, X3, X4 September 17, 2013 Falling in love

3 X1, X2, X3, X4 September 18, 2013 Wednesday diary

4 X1, X2, X3, X4 September 19, 2013 Jobseeker/ banking

5 X1,X2,X3, X4 September 20, 2013 Music

Notes

X1 : Announcer 1

X2 : Announcer 2

X3 : Announcer 3

X4 : Announcer 4


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D. Research Instruments and Data Gathering Technique

Data needed for this research were in the form of transcription in the

“Sunset Drive” program of Swaragama FM. The information about background

information, announcers’ opinion and working environment were to be drawn and

analyzed to answer the problem formulations. To obtain the data for this research,

observation forms and interview were used. The researcher decided to use these

two kinds of instruments for their effectiveness and efficiency. Observation forms

will provide detail hints about announcers, while interview will provide deep

answer to the announcers’ perception and background towards code switching.

The following parts provide more explanation about them.

1. Observation Forms

The first instrument to collect the research data was observation. The

researcher used observation forms as the guideline used for recording data. There

were two kinds of observation sheet, namely, observation forms for types of code

switching and the reasons of code switching. The researcher classified the code

switching categories in Table 3.2 and 3.3. All the observation sheets were

intended to discover detailed information about the announcers’ code switching

production. They covered notes about the announcers’ code switching production

and the date of the occurring products. Table 3.2 was used for answering the first

research problem regarding the types of code switching used in the data. The data

were classified in the Table 3.2 based on each type of code switching. There were

six types of code switching that were used for classifying the data. Those six types

of code switching are based on the theories from McCormick (1994) and Asher


34

(1994). Each type of code switching is given a code, for instance diglossia was

given DIG. The other codes could be shown in Table 3.2.

Table 3.2. The Blueprint of the Types of Code Switching Adapted from

McCormick (1994) and Asher (1994)

Date CS case Types of Code Switching

DIG SIT MET CON SIN INT

TOTAL

Notes

DIG : Diglossic




MET : Metaphoric Code Switching


CS : Code-Switching

Table 3.3 was used to collect the reasons for code switching used in

the“Sunset Drive” program. There are six types of possible reasons that are shown

in the table 3.3. To answer the second research question, the researcher collected

the data from the classification by relating them to the existing theories. The

theories used were the theories about the reasons for code switching by Malik

(1994) and Gumperz (1982). The table for collecting the reasons for code

switching was shown in Table 3.3.


35

Table 3.3. The Blueprint of the Reasons for Code Switching Adapted from

Malik (1994) and Gumperz (1982)

Date Code Switching case

The Reasons for Code Switching

L

I

N

Q

U

O

M

E

S

A

T

T

S

H

O

P

E

R

S

E

M

M

A

K

S

O

C

Total

Notes


QUO : Quotation


ATT : to attract attention

SHO : to show identity with a group



MAK : Making a Joke

SOC : Social Status

2. Interview

In order to support the data collected from the observation forms, the

researcher conducted a focused interview with the two main announcer of the

“Sunset Drive” program. According to Cresswell (2009, p. 107) states that a

focused interview is an interview which is done in a short period of time that

allows the interviewer to follow a certain set of questions. Therefore, a focused

interview only requires a short period of time because it allows the interviewer to

refer to a set of questions prepared previously. The interview was conducted in

Yogyakarta on 8 July, 2014 and was recorded in form of notes. The interview

sheets attempted to give notes the background of the announcers and information

about the attitude of the announcer towards code switching. The list of the

interview of this research can be seen in Appendix 3.


36

E. Data Analysis Techniques

In qualitative research, there are general steps that are used to analyze the

data. The researcher used three basic steps by Miles and Huberman (1994, pp. 10-

11). The steps were elaborated as follows.

1. Data Reduction

In this step, the researcher decided the sample that would be used in this

research. It means that the selected sample was believed to provide necessary

information for the research. The sample used were announcers’ utterances of the

“Sunset Drive” program in Swaragama FM radio, issued on September 2013. The

data used in this research were the transcript of the announcers’ utterances used in

the “Sunset Drive” program. Firstly, the researcher made the codes of the types of

code switching, for instance, one of the types of code switching, namely single

word code switching was given a code SIN. Miles and Huberman (1994, p. 11)

explain, data reduction is a form of analysis that sharpens, sorts, focuses, discards,

and organizes data in such a way that “final” conclusion can be drawn and

verified. After coding the types of code switching and the possible reason of code

switching, the researcher filtered the data and reduced the data set of an entire data

set by listing their categories of code switching.

2. Data Display

The next step was displaying the announcers’ utterances. In presenting the

data, the data were prepared and organized, the researcher put the data into two

tables. The first table would be analyzed to answer the first research problem. The

second table was used to answer the second problem formulation.


37

3. Conclusion Drawing and Verification

After conducting the two steps, the last step of the research was conclusion

drawing and verification. The researcher analyzed the major answer from the

observation forms and interview related to the types of the code switching in the

“Sunset Drive” program. Then, the researcher analyzed the reasons for code

switching used in the “Sunset Drive” program. The researcher then wrote up the

report based on the result of the data analysis. Here, the report was not numerical

or statistical data. Instead, the researcher used words to explain the result of the

research.

G. Research Procedures

In conducting the research, the researcher made a general procedure to

follow, so that the researcher could conduct the research effectively and

efficiently to get the answers of the problems. The procedure can be elaborated as

follows.

The first step, the researcher decided the topic that was going to be

discussed. The second step, after deciding the topic, the researcher designed the

observation forms to accommodate the data of code switching cases with theories

from Asher (1994) and McCormick (1994). The third step, the researcher

collected the data from the transcription of selected target recordings of the

“Sunset Drive” program. The fourth steps, the code switching cases of code

switching were listed in each group of types of code switching in Table 3.2 using

the theories from Asher (1994 and Mc Cormick (1994). The fifth step, the

researcher analyzed the reasons for code switching found in the radio announcers’


38

utterances were listed in the observation form Table 3.3 using the reasons for code

switching from Gumperz (1982) and Malik (1994). The sixth step, the researcher

translated the examples of code switching in English. The seventh step, the results

of the previous steps was concluded based on the findings. The last step, the

researcher wrote the report and conclusion(s) from the result of the research.


39

CHAPTER IV

RESEARCH FINDINGS AND DISCUSSION

This chapter presents the research findings obtained by the researcher and

the discussion of the data. There are two main parts of this chapter. This first part

contains the discussion on the types of code switching. The second part discusses

the reasons for code switching.

A. Types of Code Switching in the “Sunset Drive” Program

The first problem discussed in this research was the types of code switching

of the radio announcers‟ utterances used in the “Sunset Drive” program of

Swaragama FM radio. According to the types of code switching that the

researcher proposed to discuss in this study, there were six types of code

switching. The researcher used the six types of code switching that were proposed

by Asher (1994) and McCormick (1994). They were diglossic code switching

(DIG), single word code switching (SIN), situational code switching (SIT),

metaphoric code switching (MET), integrated loanword code switching(INT) and

conversational code switching (CON) which were divided into smaller unit,

namely phrase code switching, clause code switching, and whole sentence code

switching.

This part presents data findings from the observations conducted by the

researcher. The types of code-switching cases were illustrated in table 4.1 and for

more details see Appendix 1.


40

Table 4.1. Types of Code Switching Adapted from McCormick (1994) and

Asher (1994)

From Table 4.1, the data findings were carefully analyzed in terms of types

of code switching by applying some theories on code switching proposed by

Asher (1994) and McCormick (1994) used to give an explanation about the types

of code switching. After doing the calculation, the researcher found number of

code switching cases that were used in this research. In fact, there were three

types of code switching were not found in announcers‟ utterances of the “Sunset

Drive” program. There were diglossia code switching, situational code switching,

and methaporic code switching.

Situational code switching and metaphoric code switching were not found in

the announcers‟ utterances of the “Sunset Drive” program. According to

McCormic (1994), situational code switching and metaphoric code switching

Date Code Switching Case Types of Code Switching


Sept

16,

2013

This September onSwaragma FM.

Colour your dream and reach your

goal. Goes your life and day. Setelah berjuang akhirnya datang

hari kemenangan.

√

Sept

16,

2013

Aduh kenceng amat headset-nya √

Sept

16,

2013

Swaragama fm the soundtrack of

your life.Drew dengan “radio” √

Sept

16,

2013

Nanti bu, jangan terlalu visioner jadi

orang √

Sept

16,

2013

Mention dulu twitternya

@swaragamafm kemudian Line sama

kakaotalk searchID-nya di

swaragama fm. Aduh ini yang mau

diputer tiga hari kemudian

ya?...(hahaha)

√ √


41

happen when someone code switches in whole conversations. Here, situational

code switching happens when someone code switches in the whole conversation

in one context, meanwhile metaphoric code switching happens when someone

code switches in whole conversation even in different context. However, the

announcers of the “Sunset Drive” program did not code switch in the whole

conversation, neither in one context nor in different context.

Diglossia code switching was also not found in the announcers‟ utterances

of the “Sunset Drive” program because the language was not used high function

(H) and low function (L). This research only focused on one way, from the

announcers to the listeners.

The other three types of code switching were found in the announcers‟

utterances of the “Sunset Drive” program. Those were single word code switching

(SCS), integrated loanwords code switching (ILC) and conversational code

switching which was classified into three smaller types, namely clause code

switching, phrase code switching and whole sentence code switching.

There were three types of code switching in the announcers‟ utterances of

the “Sunset Drive” program which became the framework for the researcher to

conduct the research. The three types of code switching were adopted from Asher

(1994) and McCormick (1994) used to give an explanation about the types of code

switching. There were single word code switching, integrated loan words, and

conversational code switching. The explanation of each type could be presented in

the following parts.


42

1. Single Word Code Switching

The first type of code switching was single word code switching. As the

researcher investigated the length of juxtaposed utterances, this type of code

switching had only one word to be substituted.

Table 4.2. Single words Code Switching Observed by the Researcher

The examples in Table 4.2 were considered as the case of single word

code switching. It could be seen that the announcers used English words to be

inserted into Indonesian structure. The utterances used by the announcers using

Bahasa Indonesia as the main language. Table 4.2 illustrated that the speaker may

switch a speech event to discuss a particular topic (Holmes, 2001, p. 37).

Bilinguals or multilinguals often found it easier to discuss particular topics in one

code rather than another. For many bilinguals or multilinguals, certain kinds of

referential content were more appropriately or more easily expressed in one

No Date Code Switching Announcers‟ utterances

1 September

16, 2013

congratulations, semoga habis ini pada ngedapetin pekerjaan impian ya.

[Congratulations, we wish you will get your dream job].

2 September

16, 2013

mention dulu twitternya @swaragamafm.

[First mention the twitter @swaragamafm].

3 September

16, 2013

nanti kita telfon dan bisa request dua lagu secara berturut-turut.

[We will cal you and you can request two songs continually].

4 September

16, 2013

Satu hal yang membuat album repakcage luar biasa adalah nantinya akan

ada dua versi album.

[One thing that makes this repackage album amazing is there will be two

albums version].

5 September

16, 2013

(hahaha)..headset aku miring.

[hahaha)..my headset slides].

6 September

16, 2013

Kalo mau dibikin sirkuit balap itu aku cuma set...set, sprint ya kan.

[If it is become race circuit, I just run sprint, right].

7 September

16, 2013 jadi silahkan start sekarang juga di www.rexona.com. [Please start now at www.rexona.com].

8 September

16, 2013

bodyguard gue lagi sama-sama pacaran sama sesama bodyguard.

[My bodyguard is dating out with bodyguard as well].

9 September

16, 2013

Yang lain menyebut ini lagu hits tapi kami menyebutnya soundtrack

hidupmu.

[Others call it as a hit song but we call it as the soundtrack of your life.

Swaragama FM plays the soundtrack of your life for 24 hours].


http://www.rexona.com/


43

language than other. The announcers, for instance, found it easier to use English

for topics they associated with music. This was partly because they had learned

the vocabulary of music in English, so they did not always know the words for

“request” in Indonesian (see Table 4.2). They often switch to English for

considerable stretches of speech.

According to McCormick (1994, p. 36), “single word code switching

(SWO) is type of code-switching that allows a speaker to use only single word

from another language and put it within her or his native language utterances”.

There were 72 cases of single word code switching in the announcers‟ utterances

of the “Sunset Drive” program. Therefore, single word code switching was the

most frequent unit of language in the types of code switching. The evidence could

be explained from this case.

[4] Mereka ni kalo ngeluarin apapun pasti jadi hits.

[If they release anything, it must be hits].

[5] Tadi tu yang falsetto yang bagian belakangnya doang, saya yang

nambahin. Itu yang nambah-nambahin.

[At that time the ending was only the falsetto, I just added it].


From the examples [4], the announcer substituted an Indonesian word

with an English word such as sukses with a word „hits‟. The word falsetto in the

utterance [5] was used by the announcer because it was easy to understand rather

than the translation in Bahasa Indonesia was „suara buatan bernada tinggi‟.

Therefore, the announcer switched from the Indonesian language into Italian.

2. Conversational Code Switching

The second type of code switching was conversational code switching.

Conversational code switching allows the speaker to juxtapose various length of


44

foreign elements within his or her speech (McCormick, 1994, p. 583). In this

research, conversational code switching was classified into three smaller types.

There were phrase code switching, clause code switching, and whole sentence

code switching.

a. Phrase Code Switching

Phrase code switching was the first type of conversational code switching.

According to McCormick (1994, p. 583), “chunks within the utterance are called

phrase code switching”. Phrase is a group of words forming unit of meaning in a

sentence. Phrase consists of two or more words. The English phrases that were

found in the “Sunset Drive” program were categorized as phrase code switching.

The phrase could be noun phrase, adjective phrase, adverbial phrase, verb phrase

or prepositional phrase. These cases showed that the noun phrases were in the

“Sunset Drive” program.

[6]Bener banget, it is Friday again. This September on Swaragama

FM. Live orange, Color your dream live on the right track and

make a change.

[That is right, it is Friday again. This September on Swaragama FM.

Live orange, Color your dream live on the right track and make a

change].


b. Clause Code Switching

The third type of code switching was clause code switching. Moreover, if

the length of juxtaposed element is a clause, it is a clause code switching. This

type of code switching could be identified by seeking the conjunction proceeding

the clause, for instance and, or, but. This is the example of the “Sunset Drive”

program.


45

[7] But everybody is deserved to have second chance, right? Or even

give a break, beneran maksudku gini...kamu harus bisa ngeliat kalo dia

sekali selingkuh ya kamu omongi dulu.

[But everybody is deserved to have second chance, right? Or even give a

break, truthfully I mean, you have to notice if he had affair once, you

should talk about it first].

c. Whole Sentence Code Switching

The next type of conversational code switching is whole sentence code

switching. Malik (1994, p. 584) states, “the juxtaposed element is a whole

sentence in length, it is called a whole sentence code switching”. This kind of

code switching could be recognized if there are signs such as full stop (.), comma

(,), question mark (?), or exclamation (!). The researcher provides an example of

whole sentence code switching found in this research. There is an example of

announcers‟ utterances in the “Sunset Drive” program.

[8] Sementara untuk album „Truth lie‟ sendiri Robin Thick sendiri

mengatakan bahwa dia ingin lebih banyak bersenang-senang

daripada membahas kehidupannya lagi seperti di album-album

sebelumnya. Are you ready to have some fun with Robin Thick

along this September? because this is our soundtrack of the

month. Don‟t forget to colour your dream with Swaragama FM

the soundtrack of your life.

[While for the album „Truth Lie‟, Robin Thick says that he wants to

have more fun than discuss about his life again like in his previous

albums. Are you ready to have some fun with Robin Thick along this

September? because this is our soundtrack of the month. Don‟t forget

to colour your dream with Swaragama FM the soundtrack of your

life].


From the sample [8] above, the announcers switch from Indonesian sentences into

English sentences with a sign full stop (.). In this case, the announcer gave

information about western singer who became the soundtrack of the month.


46

Therefore, the announcers switched from Indonesian sentences to English

sentences so the listener had better comprehension of the message delivered.

3. Integrated Loanwords

The fifth type of code switching was integrated loanwords code switching.

This type of code switching involves both languages in one word. In this case, the

radio announcers combined English word with Indonesian affixes or suffixes, for

instance [request-nya] and [di-request] in these utterances during the radio

program. The cases showed that the words were English but they were combined

with Indonesian affix – di as if it was the participle form of Indonesian word.

[9] Ada Beno, mungkin request-nya lain. Jangan yang itu Beno.

[There is Beno, another request maybe. Not that one, Beno].

[10] Kayak satu ini yang udah di-request sama Anita.

[It is like this one that has been requested by Anita].

(Sunset Drive September 18th

, 2013)

In this part, the researcher provides the discussions and the analyses of each

types of code-switching used by radio announcers in the “Sunset Drive” program.

From the discussion above, the researcher discovered that there were three types

of code switching in announcers‟ utterances of the “Sunset Drive” program. Those

were single word code switching, integrated loanwords code switching and

conversational code switching which were divided into smaller unit ,namely

phrase code switching, clause code switching and whole sentence code switching.

B. The Reasons of Code Switching Used by Radio Announcers in the “Sunset

Drive” program

This part is to answer the second research objective that is the most possible

reason of code-switching used by radio announcers in Sunset Drive. Generally


47

there are seven possible reasons for the use of code-switching in radio

announcers‟ utterances. The result was presented in the following Table 4.3.

Table 4.3. The Reasons for Code switching Adapted from Malik (1994)

and Wardaugh (1992)

Reasons Total Case

Quoting someone statement 15

Qualifying message 72

Personalization 78

Linguistics deficiency 67

Solidarity with a group 20

Attraction 28

Total 280

Table 4.3 provided the reasons of code-switching used by radio announcers

in “Sunset Drive” Swaragama FM. They were quoting someone statement,

qualifying message, personalization, linguistics deficiency, solidarity with a

group, and attraction. Based on the data, the researcher found out that

personalization was the most frequent reason used by radio announcers in five

issues of “Sunset Drive” with 78 cases discovered. The result of the second

research problem could be presented in the following parts.

1. Linguistic Deficiency

Firstly, the reason of code switching was linguistic deficiency. Linguistic

deficiency deals when the speaker does not know the terms in two languages

(Malik, 1994, p. 16). According the personal interview with the announcers, they

changed the word to another language when there were lacks of vocabulary in one

language. For instance in the utterance [12], the announcer used the term

soundtrack to replace musik latar when he talked about hits song. He used that

term since the term is commonly used than the translation.


48

[11] Aduh kenceng amat headset-nya.

[Oh my! The headset is so loud].

[12]Yang lain menyebut ini lagu hit tapi kami menyebutnya soundtrack

hidupmu. Swaragam FM 24 jam memutarkan soundtrack hidupmu.

[Others call it as a hit song but we call it as the soundtrack of your life.

Swaragama FM plays the soundtrack of your life for 24 hours].

[13] Gilakan bridging saya.

[How amazing my bridging is].

In the case [11] and [13], the announcer used the word headset-nya and

bridging to discuss about broadcasting terms. Those terms are commonly used

since it is difficult to find out the possible translation in Bahasa Indonesia.

2. Attraction

The second position as the reason was attraction. Malik (1994, p. 17) states

that in advertisement (both in oral and written), code switching is used to attract

attention of readers or listeners. In advertisement in Indonesia (both spoken and

written), it is found that there are many code switching occurrence. The evidence

could be explained in this case as follow.

[14] Ada tamasachu ramen, sakura ramen, ada tamadashi ramen dan juga

laen-laen. Dan ini tersedia juga pilihan kuah ramen sesuai dengan

selera kamu. Semuanya disediakan dalam ukuran large dan kamu bisa

upgrade porsinya menjadi ukuran jumbo, jadi kamu langsung aja

dateng ke Sushi Story di daerah Seturan, OK..!

[There are Tamasaschu ramen, Sakura ramen, Tamadashi ramen and

etc. And there are also different ramen‟s broths that suit your taste. All

are served in a large size and you can upgrade the portion to jumbo size,

so come to SushI Story in Seturan, OK!].


From the example [14], the announcer promoted about a Ramen restaurant

offering to the customer in Yogyakarta. The announcer used some English words

such as upgrade and large in order to attract the customers and add a social status

for the restaurant.


49

3. Quoting Someone Statement.

The third of the reasons for code-switching was quoting someone statement.

According to Chloros (2009) states that, “the use of code switching not only

marked the boundary between the qualitative verb and the quote itself. It also gave

speakers another “voice” in which they could encode expressive meanings”.

When code witching occurred in quotation sequences, the additional dimension it

can bring to discourse was clear. In this case [15], announcer 1 (X1) quoted the

lyric of „Breaking even‟ in responding announcer‟s 2 (X2) comment of the song to

emphasize the meaning of lyric. He used the original sentences from Samantha

Jade‟s lyric without translating the lyric into Indonesian so the listeners would be

easy to get their discussion.

[15] Liriknya aja ref-nya „what am I gonna do when the best part of me

was only you and what am I supposed to say when I took up your

key and falling to pieces‟.

[The refrain of the lyric is „what am I gonna do when the best part of

me was only you and what am I supposed to say when I took up your

key and falling to pieces‟].

(Sunset Drive, September18, 2013)

Swaragama FM Jogja. The soundtrack of your life. Blue with „if you

come back‟, dan sebelumnya itu adalah Craig David with „I just

don‟t love you no more‟.

[Swaragama FM Jogja. The soundtrack of your life. Blue with „if you

come back‟, and previously that was Craig David with „I just don‟t love

you no more‟].

(Sunset Drive, September 18, 2013)

4. Message Qualification

The fourth reason was qualifying message. The radio announcers would like

to qualify message in their utterances within the broadcasting in order to deliver

the main point of the message. Grosjean (1982, p. 49) states that the speakers use

code switching to catch the addressees‟ attention to a part of the message. When


50

switching some Indonesian utterances into English, the radio broadcasters wanted

to underline the message so it would be more understandable. For example the

announcer 2 (X2) emphasized his message to the listener of the “Sunset Drive”

program about the topic themed during September in Swaragama FM radio. The

themed on September was Color your dream and reach your goal. Goes your

life and day. Therefore, the listeners would have better understanding of the main

point of the message which was used by the announcers.

[17] This September on Swaragma FM. Colour your dream and reach

your goal. Goes your life and day. Setelah berjuang akhirnya datang

hari kemenangan. Nikmati kemenanganmu tapi jangan lupa untuk

berbagi.

[This September on Swaragma FM. Colour your dream and reach your

goal. Goes your life and day. Finally after struggling, it comes the

victory day. Enjoy your victory but do not forget to share].

5. Showing Solidarity with a Group

The fifth reason of code switching was showing identity with a group.

Holmes (2001, p. 157) says that some people may use other languages when they

speak with particular addressees only to express their solidarity. In this case [18],

there was a guest announcer from India in the “Sunset Drive” program.. Here, the

guest announcer could not speak Indonesian language. Therefore, the announcer

switched Indonesian language into English when had interaction with the guest

announcer to express solidarity with her friend who was Indian.

[18] Kita kedatangan satu temen kita dari India. Hello Monica! you can sit

right beside me, use the headset, oke. So you are announcer right

now. Maybe let‟s say “how are you?” in Hindi.

[We have our new friend from India. Hello Monica! you can sit right

beside me, use the headset, oke. So you are announcer right now.

Maybe let‟s say “how are you?”in Hindi].


51

6. Personalization

The sixth possible reason of code switching was personalization. Wardaugh

(2010, p. 126) states that, people usually switch their language into certain

language because of their topic under discussion in the conversation. For instance,

the announcer used tagline, prewed and password, which were difficult to find

out the appropriate translation in Bahasa Indonesia. It was more common to use

English terms in the terms such as example [19], [20] and [21]. (See Appendix 3)

[19] Jangan lupa kalo sudah dikirim nanti kita telfon jangan lupa untuk

sebutkan password-nya hidupkan tiap helai rambutmu.

[Do not forget to mention the password which is refreshing your hair, if

you have sent it, we will contact you].

[20]Bener, dan lebih jelas juga membuat tagline dan motto academia jogja.

[That is right, and Academia Jogja makes clearer tagline and motto].

[21]Semoga foto wisuda sama foto prewed-nya sama orangnya.

[Hopefully the pre wedding photo and the graduation photo have the

same man].

(Sunset Drive, 18 September 2013)

Based on the research result, the researcher proposed six reasons for code

switching which were made by announcers in the “Sunset Drive” program of

Swaragama FM radio. There must be certain reasons for the announcers of the

“Sunset Drive” program to switch language whether it was intentionally or not.

Thus, the data findings answered the second research objectives that the reasons

of code-switching used were quoting someone statement, message qualification,

personalization, linguistics deficiency, attraction and solidarity with a group.


52

CHAPTER V

CONCLUSIONS AND RECOMMENDATIONS

This chapter is intended to present the conclusions of the research and some

related suggestions. The conclusions are derived from the findings of the research

which are based on the research questions formulated in the first chapter. The

suggestions are intended for the future researchers and English language learners.

A. Conclusions

This research aimed to answer two research questions. The first was the type

of code switching which were used by the announcers in the “Sunset Drive”

program of Swaragama FM radio. The second was the reasons for code-switching

which occurred in the announcers’ utterances in the “Sunset Drive” program of

Swaragama FM radio.

From the result, the code switching used by the radio announcers in the

“Sunset Drive” program was classified into six types of code-switching. The types

of code switching were diglossia, situational code switching, metaphoric code

switching, single words code switching, integrated loanwords code-switching and

conversational code switching. However, the researcher found that from the six

types of code switching proposed in this research, there were only three types of

code switching that were applicable in the “Sunset Drive” program of Swaragama

FM radio. There were single words code switching, integrated loanwords code-

switching and conversational code switching. Furthermore, conversational code


53

switching was classified into smaller unit such as phrases code switching, clauses

code switching, and whole sentences code switching.

In this research, there were some reasons for using code switching in the

“Sunset Drive” program of Swaragama FM radio. Firstly, the announcers

switched languages because they were lack of linguistic deficiency. The

announcers used English terms than the translation because they might have

difficult to find the translation of some terms in Indonesian language. Secondly, it

was quoting someone statement. The announcers preferred quoting the original

words than translating into different language. Furthermore, the least frequent

reason for code switching in this research was quoting someone statement..

Thirdly was qualifying message. There were some messages that would be better

when the announcer used both languages to qualify the messages. The fourth

reason was personalization. The announcers usually switch their language into

certain language because of the certain topics of discussion. This research showed

that the linguistic deficiency which was related to physiological aspect as the main

reason for code switching used in the “Sunset Drive” program of Swaragama FM.

The fifth reason was attraction. The announcer switched the language as a strategy

to communicate with the audiences which were young people. The sixth reason

was showing the identity with group.

B. Recommendations

According to the research findings and discussions, there are two

suggestions presented here. The recommendations are intended for the English

language learners and for future researchers.


54

1. English Language Learners

Considering the phenomenon of code switching among young people, the

English language learners should pay attention the rules of code switching.

Therefore, they can do code switching appropriately.

2. Future researchers

The researcher suggests further researchers that they can increase the

participants of analysis code switching in the different media. They can analyze

this topic with quantitative method and find the error of using code switching in

another broadcasting program with more participants.

Code switching from Indonesia to English in the announcers’ utterances

seems to be relatively spontaneous as both Indonesian and English follow the

same sentence pattern. The grammar of the code switching does not follow a fixed

pattern. The cause of this phenomenon is misuse that needs further investigation

for the future researcher.


55

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Teaching, 2, 195-211.


58

APPENDICES


59

Appendix 1

The Types of Code Switching of the “Sunset Drive” program in Swaragama FM Radio



September

16, 2013

This September on Swaragma FM. Colour your dream and reach your goal. Goes your

life and day. Setelah berjuang akhirnya datang hari kemenangan. Nikmati kemenanganmu

tapi jangan lupa untuk berbagi. Berbagi maaf, bergi cerita. Berbagi mimpi dan berbagi

inspirasi.

√

September

16, 2013


September

16, 2013

Yogyaakrta gitu ya, khususnya daerah-daerah UGM hari ini lagi rame banget karena ada

yang wisudaan ni. Weiiii...congratulation, semoga habis ini pada ngedapetin pekerjaan

impian ya

√

September

16, 2013

Swaragama fm the soundtrack of your life. Drew dengan “radio” √

September

16, 2013

nanti bu, jangan terlalu visioner jadi orang √

September

16, 2013

mention dulu twitternya @swaragamafm kemudian Line sama kakaotalk search ID-nya di

swaragama fm. Aduh ini yang mau diputer tiga hari kemudian ya?...(hahaha) √ √

September

16, 2013

seratus satu point tujuh Swaragama FM. The soundtrack of your life. Colour your dream

and reach your goal. Goes your life and day. Pastinya hari ini banyak yang meraih

mimpi-mimpinya ya buat yang wisuda. Mau Swaragama FM. The soundtrack of your life.

Colour your dream and reach your goal. Goes your life and day. Pastinya hari ini

banyak yang meraih mimpi-mimpinya ya buat yang wisuda. Mau hadiah?

√

√

√

September

16, 2013

Yes..yes..yes harganya mulai dari Rp.299.000 aja. Ini one way ya, pulangnya nagkring

diatasnya..(hahaha). One way-nya mulai dari Rp.299.000 aja. Ke kuala lumpur, bali dan

destinasi menarik lainnya

√

√

September

16, 2013

yes, kamu bisa mendapatkan tawaran menarik ini di www.airasia.com. Kemudian call

centernya di 0274 4874879 atau silahkan ke kantor penjualan Airasia dan travel agent

terdekat dengan syarat dan ketentuan berlaku

√

√


60

Date Code Switching Case Types of Code Switching DIG SIT MET CON SIN INT

September

16, 2013

ternyata ya, ini ada sorry banget arnurohman pengalanku banget √

September

16, 2013

semoga foto wisuda sama foto prewed-nya sama orangnya. Semoga ya akademia jogja.. √

September

16, 2013

yes, itu dia silahkan kirim ke 08112501017. Dan buat kamu yang cepet dan tepat jawab kamu

berhak pilih dua lagu √

September

16, 2013

nanti kita telfon dan bisa request dua lagu secara berturut-turut. Jadi sekali lagi aakdemia

jogja ikutan spasi nama spasi usia spasi jawaban kamu √

September

16, 2013

udah ya kita putrin satu lagu dari vitamin c with graduation. Wuhhh...kayak merinding-

merinding gimana gitu ya √

September

16, 2013

thank you ya tadi udah jawab di siapa cepat dia dapat. Tadi udah jawab, apa sih tadi

pertanyaannya? √

September

16, 2013

thank you buat hediana yang udah jawab lewat Line dan adit hasigawa, kemudian Erin

septiana. Thank you √

September

16, 2013

tadi kita bertanya siapa cepat dia dapat. Eh by the way, kamu sore hari ini lagi ngapain? √

September

16, 2013

eh request dulu dong. Lagunya siapa? √

Sept 16,

2013

Yang gak qumlaud juga gak apa-apa asalkan skills-nya udah banyak √

September

16, 2013

Swaragama fm the soundtrack of your life. √

September

16, 2013

tapi tadi mas, aku baca di salah satu social media yang namanya path. Katanya gini nih,

jika kamu jatuh cinta Sama dua orang, √

September

16, 2013

yes..yes..yes kalo kamu pengen jual mobil, segera aja di tokobagus.com. mudah, cepat dan

gratis. √

September

16, 2013

(hahaha)..headset aku miring √

September

16, 2013

kirain nagis dengerin lagunya, dan teriak-teriak dia don‟t you remember...udah teriak-

teriak kayak gitu. Eh ternyata headset-nya ketarik akademia jogja. Kalo kata Adele dont‟t

you remember. Kalo kamu harus ingat seharian ini pergi kemana aja

√

√


61


September

16, 2013

Gak punya hidup yang lain. Kalo mau dibikin sirkuit balap itu aku Cuma set...set, sprint ya

kan, lurus aja. √

September

16, 2013

betul-betul, kalo kamu udah merasa sesibuk itu. Punya lintasan kamu sendiri yang muter-

muter setiap harinya kamu boleh ikutan Rexona do circuit √

September

16, 2013

betul jadi cukup check in di 6 tempat untuk membentuk lintasan sirkuit balap sesungguhnya √

September

16, 2013

jadi silahkan start sekarang juga di www.rexona.com dan promo ini berlaku sampai Agustus √

September

16, 2013

betul, masih barengan fania zetira dan daniel wibowo di Sunset Drive ya. Nah buat kamu

yang mau request juga boleh 08112501017 √

September

16, 2013

dan kita punya magic dragon with „times‟ yang diambil dari album nights vision √

September

16, 2013

Yang lain menyebut ini lagu hits tapi kami menyebutnya soundtrack hidupmu. Swaragam fm

24 jam memutarkan soundtrack hidupmu √

September

16, 2013

Swaragama FM the soundtrack of your life. Colour your dream and reach your goal.

Glorious life and day √

September

16, 2013

enggak ah, aku setahunan homesick terus (hahaha) √

September

16, 2013

udah sampe segitu ternyata itu passion-ku. Kalo dari sekarang kamu pengen tahu karir apa

sih. √

September

16, 2013

ikutan aja career planning plus darai STC √

September

16, 2013

bulan september ini kita udah buka lagi ya kan...ini ada job preparation clinic career buat

kamu mahasiswa atau job seeker untuk mempersiapkan diri sebelum memasuki dunia kerja

dan tentunya untuk memilih pekerjaan yang paling pas buat kamu

√ √

September

16, 2013

STC, one stop training center. Halo selamat sore buat gita yang sudah sms, tadi lagunya

Justin Bieber featuring Nicki Minaj sudah diputarkan untuk kamu ya! September 16,

2013Terus ada juga maya di jogja selatan...halo ! ini ada yang ngirim ke Swaragama tapi

gak ada namanya, Cuma request doang

√ √

September

16, 2013

yang mention ke swaragama fm juga thank you ya. Ada Aldi kemudian rahayu wulan √



62



September

16, 2013

jadi akademia jogja yang pengen ngelihat statusnya koh daniel apa, sebentar lagi ada di

account-nya swaragama @swaragamafm √

September

16, 2013

seratus satu koma tujuh Swaragama FM, the soundtrack of your life. √

September

16, 2013

Colour your dream and reach your goal. Glorious life and day. ini adalah Lady Gaga

with applause. Beberapa hari yang lalu ada video music award di MTV. Ohhh...bukan

Lady Gaga namanya kalo gak tampil nyentrik. Lady Gaga ini muncul diatas panggung ...

√

September

16, 2013

mother monster ini empak kali ganti baju diatas panggung...gila nggak tuh. Dan yang

terakhir dia memakai semacam bikini gitu kan...bikini kerang yang dipake juga di video

clip-nya „applause‟ itu.

√

September

16, 2013

macem-macem...nyanyi, perform, mondar-mandir aje (hahaha)... √

September

16, 2013

Dan Justin Timberlake ini akademia jogja berhasil menyabet 4 penghargaan di MTV music

award yaitu adalah MTV Funky Award, Video of the year, Best Editing dan Best

Direction.

√

September

16, 2013

Ya perform pake bikini gitu pas manggung ya kan... dan yang lebih menarik, fans-nya Justin

timberlake dia tiba-tiba muncul sama ini nih. √ √

September

16, 2013

dan kamu bisa mendapatkan penawaran terbaik ini di www.airasia.com di call centernya

airasia 0274 487879 di kantor penjualan Airasia dan travel agent terdekat dengan syarat

dan ketentuan berlaku

√

September

16, 2013

Ini dia Elle Goulding dengan Burn yang diambil dari album repakcage-nya Hausian days,

18 agustus 2013 telah dipilih Elle Goulding sebagai tanggal dirilisnya single Burn. Dan

untuk album hausian days, akan dirilis tanggal 26 agustus 2013. Untuk proses pembuatan

lagu burn, elle goulding dibantu oleh personel one republic ryan tender dibagian penulisan

lirik. Satu hal yang membuat album repakcage luar biasa adalah nantinya akan ada dua

versi album. Album hausian days akan dikemas menjadi album yang berisi sepuluh lagu dan

nanti rencananya akan ada juga hausion days deluxe yang berisi 28 lagu. Yeah you here

righ, twenty eight awesome songs in one album by Elle Goulding. Best access from elle

goulding. Elle goulding with burnt as the soundtrack of the month along this august. Don‟t forget to colour your dream with swaragma fm the soundtrack of your life. Saya boni prasetya untuk soundtrack of the month.

√ √ √

Sept16,

2013 Tweet...tweet..tweet Tuesday √


63


September

16, 2013

tapi tunggu dulu Fania Zetira, mumpung ada Alit. Video streaming-nya nyala kan? √

September

16, 2013

Aku lagi mikir pertanyaan yang Alit dua-duanya gak ada..(hahaha..). yang jelas follower-nya

yang banyak pasti pemenangnya kan?...(hahaha) nanti dia nggak mau siaran lagi lho kalo

sama aku nanti

√

September

16, 2013

lagi skripsi... udah tiga kali lebaran jawabnya gitu. Ditanyain kapan lulus?...lagi skripsi

(hahaha) it‟s a matter of interest....(woiiiii...) √

September

16, 2013

bodyguard..bodyguard gue lagi sama-sama pacaran sama sesama bodyguard √

September

16, 2013

biar kamu kelihatan gantengnya.katanya follower-nya mau nambah. √

September

16, 2013

anyway..tadi kita baru nge-tweet di @swaragama dan juga di @shitlicious √ √

September

16, 2013

aku nggak ngomong ya, soalnya udah di-blacklist sama sebelah ni nggak apa-apa. Kita udah

nggak berani ngomong √

September

16, 2013

jadi gua belum dikasih blacklist keyword tadi √

September

16, 2013

ketiknya adalah sedan kalo kamu pengen mention @swaragamafm dan juga @shitlicious.

Ketiknya sedan spasi nama kamu dan spasi ceritanya. Cerita kamu yang paling malu-

maluin sama pacar atau mantan kamu. Di-mention @swaragamafm atau @shitlicious, sms

juga boleh ke

√ √

September

16, 2013

swaragama fm the soundtrack of your life...(hahaha) √

September

16, 2013

kita kedatangan satu temen kita dari India. Hello Monica! √

September

16, 2013 Hello Monica, great my friend, please √

September

16, 2013 Hello..hello audience √

September

16, 2013 you can sit right beside me....use the headsed, oke. So you‟re announcer right now √


64


September

16, 2013 don‟t go back to your country and be announcer here √

September

16, 2013

you can be announcer here and I‟ll get fired..(hahaha) √

September

16, 2013 Maybe let‟s say “how are you?” in hindi √

September

16, 2013

nah, that‟s right. Tadi akademia jogja kita udah buka satu segmen apa momen-momen yang

paling malu-maluin sama pacar atau mantan kamu kirimnya ke 08112501017. √

September

16, 2013 today, we‟re trying to ask our audience, our listeners. Ask them to share their

embarrasing experince with their girl friend or boyfriend or their ex. So do you have

that kind of expereince?

√

September

16, 2013

that‟s embarrasing part ya..one of indonesian boy was my ex.. √

September

16, 2013 just right in front of you

September

16, 2013

tapi kita pengen bacain yang udah mention @swaragamafm , oke. Ini udah banyak sekali. √

September

16, 2013

terus ada Nania al zufri pengalamannya sangat kece sekali. Katanya zaman belum tobat dulu

ditangkap polisi karena pacaran di flyover √

September

16, 2013

flyover jombor mungkin, kan belum buka (hahaha) √

September

16, 2013

jadi kalo akademia jogja masih punya pengalaman silahkan mention @swaragamafm atau

@shitlicious kasih tahu kita pengalaman malu-maluin kamu sama pasangan itu apa sih?

Lewat sms kemana koh daniel?

√

September

17, 2013 So stay tune √

September

17, 2013

Swaragama fm jogja, the soundtrack of your life. Color your dreams and orange. Live on

the right track and make change. Jason Myraz with butterfly. Aku tu dulu agak bingung

ketika temenku ngomong butterfly in my tummy tapi itu kerasa banget kalo kamu lagi

jatuh cinta akademia jogja, butterfly in my tummy

√


65


September

17, 2013

Rasanya gimana gitu..geli-geli happy gimana gitu. Katanya sih kalo pasangan ngeliat

pasanyannya harus selalu ada butterfly in my tummy. Kalo udah ngga ada berarti

ehmmm.

√ √

September

17, 2013

maksudnya jangan kebanyakan gitu ya, butterfly-nya in my tummy-nya lebih banyak

daripada cemberutnya √

September

17, 2013

mau sekalian request ke 08112501017, √

September

17, 2013

atau mention aja @swaragamafm atau via line atau kakaotalk tinggal di-search aja

swaragama fm dan kasih tahu lagu apa yang pengen kamu dengerin disore hari ini √ √

September

17, 2013


September

17, 2013


teriak kayak gitu. Eh ternyata headset-nya ketarik akademia jogja. Kalo kata adele dont‟t

you remember. Kalo kamu harus ingat seharian ini pergi kemana aja

√ √

September

17, 2013

tadi aku hari ini ke siaran pagi terus ke kosan terus siaran lagi (hahaha). Gak punya hidup

yang lain. Kalo mau dibikin sirkuit balap itu aku Cuma set...set, sprint ya kan, lurus aja. √

September

17, 2013



September

17, 2013

betul jadi cukup check in di 6 tempat untuk membentuk lintasan sirkuit balap sesungguhnya √

September

17, 2013

jadi silahkan start sekarang juga di www.rexona.com dan promo ini berlaku sampai Agustus √

September

17, 2013



September

17, 2013

udah sampe segitu ternyata itu passion-ku. √

September

17, 2013


September

17, 2013

bulan september ini kita udah buka lagi ya kan...ini ada job preparation clinic career buat

kamu mahasiswa atau jobseeker untuk mempersiapkan diri sebelum memasuki dunia kerja


√ √



66


September

17, 2013


September

17, 2013



September

17, 2013

seratus satu koma tujuh swaragama fm, the soundtrack of your life. √

September

17, 2013



Lady Gaga namanya kalo gak tampil nyentrik. Lady Gaga ini muncul diatas panggung ...

√

September

17, 2013




√ √ √

September

17, 2013


September

17, 2013

Dan Justin Timberlake ini akademia jogja berhasil menyabet 4 penghargaan di MTV music


Direction.

√

September

17, 2013

Ya perform pake bikini gitu pas manggung ya kan... dan yang lebih menarik, fans-nya Justin

timberlake dia tiba-tiba muncul sama ini nih.....(Music intro...) inget gak sama groupnya

dulu?

√ √

September

17, 2013


September

17, 2013


September

18, 2013

Di tengah-tengah bulan ini. Ya, bener. Dua hari lagi udah weekend jadi harus happy, se-

happy sore hari ini mungkin seneng gitu ya ngeliat cuacanya, ohhh √ √

September

18, 2013

yang ga panas mungkin sore hari ini dengerin lagu favorite kamu akademia jogja, boleh.

Kalo seumpamanya kepingin request lagu yang menjadi soundtrack hidup kamu, silahkan

sms ke 08171102

√

September

18, 2013

atau di line dan kakaotalk tinggal di-search-nya swaragama fm √


67

September

18, 2013 great, great hari ini sungguh menyenangkan. Request dari twitter ada anisaakbari majid

mintanya „titanium‟ √

September

18, 2013 ada subeno, mungkin request-nya lain. Jangan yang itu subeno √

September

18, 2013 nanti habis maghrib kita puterin lagu-lagu yang agak-agak mellow gimana gitu. Yang lebih

hak gitu lebih cetar gimana gitu. Kayak satu ini yang udah di-request sama anita √ √

September

18, 2013 Swaragama FM the soundtrack of your life. Waduhh ..gimana lagunya √

September

18, 2013 Jadi ikutan Nescafe Trick Art Competition dimana kamu bisa menangkan Samsung

Galaxy Mini, power bank dan juga Flaskdisk √

September

18, 2013 Nescafe Trick Art Competition dari ngopi jadi hidup… √

September

18, 2013 Kalo kamu bisa menjawab. SMS ke 081017 karena kamu boleh request dua lagu. √

September

18, 2013 Kalo di luar negeri mah udah terjamin. But anyway si Gareth Bell ini karena dia

sebelumnya sudah dinyatakan sebagai pemain dengan gaji terbesar. 200 pounsterling

seminggu itu artinya Rp. 5,5 Milyar seminggu

√

September

18, 2013 tapi beda dengan Gareth Bell ini spend money-nya buat charity gitu. Ciee..udah bener ya.

Hahaha, ngeluarin duitnnya bukan buat pabrik. Kalo Fania buat bikin pabrik ya. Emak-

emak biasa gitu, man mentalnya.

√ √

September

18, 2013 oh maaf-maaf kirain udah kenal. Udah di-briefing dulu ya sebelumnya. Kayak akrab

gimana gitu. Dik apa kabarnya hari ini? √

September

18, 2013 so far so good hari ini?semua lancar? √

September

18, 2013 Request-nya apa? √

September

18, 2013 Swaragama FM the soundtrack of your life. itu tadi lagu yang sudah di-request di siapa

cepat dia dapat akademia jogja. Tadi itu lagu yang udah di-request sama mas Fajri

√ √



September

18, 2013

dan untuk masalah kecepatan, lenovo k900 with intel inside yang di dukung dengan fungsi

multi-tasking-nya . Terkuras, dan baterainya tahan sampai 300 jam dalam kondisi

standby coba…

√ √


68

Date Code Switching Case Types of Code Switching DIG SIT ME

T

CON SIN INT

September

18, 2013 Masih di Sunset Drive paket panas, kamu masih bisa request di 08112501017 bisa juga

mention @swaragamfm atau bisa chatting sama kita via Line kayak mas Fajri tadi

ataupun Kakaotalk caranya tinggal meng-search swaragama FM. Betul begitu Fania?

√ √

September

18, 2013 Dan ini tersedia juga pilihan kuah ramen sesuai denagn selera kamu. Semuanya disediakan

dalam ukuran large dan kamu bisa upgrade porsinya menjadi ukuran jumbo, jadi kamu

langsung aja dateng ke Sushi Story di daerah Seturan, okey!

√

September

18, 2013 Eh tadi ada yang bilang ada yang belum bisa move on ya? √

September

18, 2013 Mila namanya. Satu lagu judulnya ‘The man who can‟t be moved‟ √

September

18, 2013 Swaragama FM the soundtrack of your life. Banyak hal gitu ya yang bisa bikin kita ga

move on akademia jogja. √ √

September

18, 2013 Kamu biasanya minjemin mobil kamu ke pacar kamu pas narik seatbelt-nya kamu eh ada

bau parfumnya √

September

18, 2013 Bye bye ah..bye bye ah √

September

18, 2013 jadi susah move on. aktifitas kamu pake mobil tiap hari jadi gimana gitu. √

September

18, 2013 betul, jangan lupa follow twitternya @tokobagus untuk info-info lebih lanjut tentang

tokobagus.com √

September

18, 2013 ada Keke yang request satu lagu dari Raisa dengan ‘bye bye‟. Sekalian buat sahabat-

sahabat aku yang lagi galau, biar move on √

September

18, 2013 bener, kalau di lagu bisa ngomong bye bye tapi kenyataannya buk √

September

18, 2013 bye bye‟. banget √

September

18, 2013 Biasanya kalo dua tiga hari saat masih getol bilang bye bye-nya √

September

18, 2013 Selamat datang di kuis Emeron Nutritive shampoo, naturally different √

September

18, 2013 Nah kandungan rosemilk dalam Emeron nutrisoft ini dapat menghaluskan

√


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CON SIN INT

September

18, 2013 Dan betul, password-nya kalo nanti di telp hidupkan tiap helai rambutmu jadi jangan lupa

menjawab apasih yang akan kamu lakukan kalo kamu selalu punya rambut lembut, halus,

berkilau setiap harinya?

√

September

18, 2013 apa kamu akan seperti nurul berterima kasih ke Emeron nutisoft shampoo berkatnya

rambutku jadi lembut halus berkilau, atau kayak Ika yang dibas-kibasin dong rambutnya,

jangan diikat, rajin dirawat dan keramas

√

September

18, 2013 Nah iyakan dan kalo misalnya akademia Jogja ditelfon dari 55017 make sure ni ya kan

sinyalnya okay, terus langsung diangkat, okay √ √

September

18, 2013 Sinyalnya okay.betul kayak yang satu ini ni yang udah ngangkat. Halo selamat sore?

Password? Hidupkan tiap helai rambutmu √

September

18, 2013 oke..oke..oke, Dinda sekali lagi dong password-nya yang semangat √ √

September

18, 2013 Kalo begitu bye bye Dinda dan selamat! √

September

18, 2013 Pastinya, hidupkan tiap helai rambutmu. Emeron Nutritive Shampoo naturally different √

September

18, 2013 Nantikan kuis selanjutnya hanya di Swaragama FM hidupkan tiap helai rambutmu. Emeron

Nutritive shampoo naturally different … √

September

18, 2013 Swaragama FM, the soundtrack of your life. Color your dream and live orange. Live on

the right track and make a change √

September

18, 2013 Lagu yang udah di-request. Terima kasih sekali. Kenapa zad? √

September

18, 2013 Aku pengen menyapa juga buat temenku, namanya adalah mas Guntur Santosa lagi

streaming. Haloo √

September

18, 2013 Darimana streaming-nya? √

September

18, 2013 Tidak menikmati dan pengen mencari pekerjaan baru yang lebih oke lagi, pas banget

karena ada Job Fair 2013 di Universitas Atmajaya Jogjakarta √

September

18, 2013 Yes, atau email aja akademia jogja ke [email protected] atau ke [email protected] √

September

18, 2013 Dan mungkin baru mau move on juga. Tuh bener kan zad kita banyak yang antri request √


mailto:[email protected]

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CON SIN INT

September

18, 2013 Oh betul, kacak ada Ica di Jakal request lagunya Craig David with ‘don’t love you no

more’ √ √

September

18, 2013 Wisss..bener-bener dah love you banget √

September

18, 2013 I am sorry katanya, hahaha √

September

18, 2013 Swaragama FM Jogja. The soundtrack of your life. Blue with „if you come back‟, dan

sebelumnya itu adalah Craig David with „I just don‟t love you no more‟ √

September

18, 2013 I just don‟t love you no more √

September

18, 2013 Tapi, di-reject sama Blue, if you don‟t come back √ √

September

18, 2013 Jadi gimana ni maunya? Hahaha, maunya say sorry I don‟t love you no more atau if you

come back sebenernya? √

September

18, 2013 Awal-awal kadang-kadang bilang aku ga bisa nge-reject karena udah punya mantan lagi

come back in my life. Ahh makan tu gorengan yang ada di sebelah kamu √ √

September

18, 2013 Oh baiklah, simple ya caranya √

September

18, 2013 simple, as simple as that. Kekeke...kata mbak Agnes gitu √

September

18, 2013 as simple as that √

September

18, 2013 betul. Tapi sebelum kita puterin sholat maghrib ni akademia jogja gitu ya. Kita ingetin

kamu karena ada talkshow dari CitiBank besok tanggal 19 September 2013 untuk kamu

yang pengen tahu apasih yang baru dari CitiBank? Untuk dengerin talkshow-nya besok,

sekali lagi tanggal 19 September dari jam 5-6 sore di Sunset Drive Swaragama FM. The

soundtrack of your life, Swaragama FM

√ √ √

September

18, 2013 Swaragama FM, the soundtrack of your life. √

September

18, 2013 Dengerin terus sampe nanti jam 7 malam, ya. Buat kamu yang masih pengen request juga

boleh. Silahkan sms ke 08112501017 √

18-10-13 Atau mention @swaragmafm atau bisa via Line atau Kakaotalk tinggal di-search aja √ √


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CON SIN INT

September

18, 2013 Nah ikutan aja Nescafe trick art competition dimana kamu bisa memenangkan Samsung

Galaxy mini, power bank dan flash disk √ √

September

18, 2013 Nescafe trick art competition, dari ngopi jadi hidup √

September

18, 2013 Please welcome swaragama fm male of this month. And this is Monte with „pure‟. Ini

dia seorang songwriter asal Bandung yang tahun 2010 lagu dia merupakan gabungan dari

beberapa genre yang buat aku susah buat masukin ini lagu sebenarnya masuk. But don‟t

judge by his genre. Yang paling penting lagu ini bisa kita nikmati dan melalui single

„pure‟ ini. Monte ngasih bocoran materi album barunya yang berjudul „The sun insect‟.

√ √

September

18, 2013 Now playing soundtrack of the month. Now playing soundtrack of the month. Please

welcome giving to you Robin thick featuring 2 keys of two glamour, soundtrack of this

month along this September – give it to you

Enjoy the fresh new single of Mr.Robin thick with „give it to you‟. Melalui single „give

it to you‟ ini, kali ini Robin Thick ..... change untuk berkolaborasi untuk dijadikan single

kedua di album Robin Thick „truth life‟ Tidak hanya itu aja, pengerjaan single...juri dari

reality show „Duets‟ ini mendapat bantuan dari Dr. Look dan Will.A.M yang duduk

dibangku produser Thick sendiri yang menganggap lagu ini adalah lagu yang paling

menyenangkan yang pernah dia kerjakan karena lagu ini memiliki sentuhan alam Michael

Jackson, Prince tapi juga mengandung unsur Hip Hop. Sementara untuk album Robin Thick

sendiri mengatakan bahwa dia ingin lebih banyak bersenang-senang daripada membahas

kehidupannya lagi seperti di album-album selanjutnya. Are you ready to have some fun

with Robin Thick along this September? because this is our soundtrack of this month.

Along this september „give it to you‟ with Robin Thick featuring Cez and Conciz

Glamour. Don‟t forget to colour your dream with swaragama fm the soundtrack of

your life. Saya Boni prasetyo untuk soundtrack of the month.

Soundtrack of the month is presented by Swaragama FM

√ √

September

18, 2013 Swaragama FM the soundtrack of your life. Colour your dream and live orange. Live

on the right track and make a change. This is sore dengan „Ssst‟. Yang ngerasa hari ini

gila bangett gitu ya, kayaknya hectic banget hari ini.

√ √


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CON SIN INT

September

18, 2013 yah, nglakuin hal-hal yang menyenangkan, refreshing. Mungkin salah satunya cari tempat

makan yang enak dan kece √

September

18, 2013 Bisa ni sekarang udah sholat maghrib, mandi, sudah cakep dan sudah kece tinggal

langsung meluncur ke Down Ski Kitchen. Sambil ditemenin satu lagu terbaru dari Agnes

Mo with „things will get better‟. This is special for you on Sunset Drive paket panas.

√

September

18, 2013 Swaragama FM, the soundtrack of your life. This is Miley Cyrus with „we can‟t stop‟ √

September

18, 2013 „we can‟t stop‟, we won‟t stop. Kayaknya kamu apa gitu ya gak akan berhenti untuk

membeli barang baru dan masukin ke kamar kamu yang udah sumpek itu √

September

18, 2013 Jual deh barang-barang kamu yang udah ga kamu butuhkan di tokobagus.com. caranya

gampang banget, kamu tinggal buat iklan dari rumah online dari smartphone kamu gratis

dan gak perlu biaya apa-apa. Jual tas, sepatu-sepatu lama sampai boneka. Semuanya bisa

dijual di tokobagus.com. Nah kalo bisa jadi duit, kenapa engga?

√

September

18, 2013 Nah follow aja twitternya @tokobagus untuk info-info lebih lanjut tentang toko bagus .

Kalo ada yang butuh duit jual aja di tokobagus.com. √

September

18, 2013 udah full moon, padahal baru tanggal 18. Biasanya kan tanggal 20an kan ya? √

September

18, 2013 biasanya kalo udah full moon susah tidur jadinya kayak gitu. √

September

18, 2013 gila kan.Bridging saya √

September

18, 2013 hahaha jadi ni akademia jogja. Kalo karena full moon kamu ga bisa tidur gak apa apa, jadi

sambil tidur ngelihatin bulannya √

September

18, 2013 lavenda yang mengandung vitamin A, C, E, aloe vera dan moisturizer untuk menjaga kulit

tetap lembut dan tidak kering. √

September

18, 2013 oke ni, karena hari rabu ni akademia Jogja rabu ini banyak yang galau-galau gimana gitu,

your request is our comment, ya kan √

September

18, 2013 betul in this diary malam ini kita ingin membahas tentang faktor utama dari yang namanya

kegalauan tidak lain dan tidak bukan si Exs.. √

September

18, 2013 mencintaimu sampai mati, mati, mati. Haduhh..akademia jogja, kalo ngomongin mantan tu

gak ada habisnya. Never ending story. √


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CON SIN INT

September

18, 2013 api kalo kamu udah dapet satu orang yang bisa bikin kamu gak mikirin mantan kamu, lo

happy banget pastinya √

September

18, 2013 walaupun mungkin kamu udah punya yang baru akademia jogja, tpi mungkin ada satu sifat,

satu ehmm...apa ya, perhatian yang memang bikin kamu keinget dia terus di Wednesday

diary kali ini kita cuma pengen nanya buat kamu yang ada diposisi ini ya, sekedar cerita

boleh, kalo kamu udah punya pacar sekarang sekedar cerita aja tapi jangan sampe dipikirin

banget. Tapi misalnya kalo kamu belum punya pacar lagi masih pengen move on lagi sama

mantan kamu kasih tau dong sama kita, satu alasan aja apa yang pengen balikan sama

mantan kamu satu alasan aja

√ √

September

18, 2013 ada space yang cuman bisa dimasukin sama orang itu. Hehehe..jadi kita nungguin cerita

kamu di 08112501017, ketiknya Wednesday diary spasi nama kamu spasi ceritanya oke √ √

September

18, 2013 Kasih tau sama kita ya ketiknya WD spasi nama kamu spasi cerita kamu silahkan kirim ke

08112501017 atau bisa mention via twitter @swaragmafm. Sharing is caring… √ √

September

18, 2013 swaragama FM the soundtrack of your life. Novita Dewi dan Samantha Jade with

„breaking even‟. Lirih ya akademia jogja √

September

18, 2013 liriknya aja reff-nya ‘what am I gonna do when the best part of me was only you and

what am I supposed to say when I took up your key and falling to pieces‟ √ √

September

18, 2013 liriknya, ini ni yang lebih kecenya lagi adalah „one still in love while the others leaving‟ √

September

18, 2013 nyesek bangettt.. nah sekarang ni temanya di Wednesday diary kenapa sih kok mengharu

biru kayak gini? Karena kita sekarang lagi ngomongin soal mantan yang mungkin belum

bisa kamu relain, ikhlasin karena kebaikan-kebaikan dia yang telat kamu menyadarinya.

Baru sadar kamu sekarang, mantan kamu the best part of you girl or guy for you yang

mungkin itu dia tadi ga sadar sebelumnya.

√

September

18, 2013 but everybody is deserved to have second chance, right? √

September

18, 2013 even give a break, beneran maksudku gini...kamu harus bisa ngeliat kalo dia sekali

selingkuh ya kamu omongi dulu. √

September

18, 2013 betul, okey..nah kalo akademia jogja mau ikutan juga cerita sama Fania sama Azad di

Wednesday Diary ketiknya adalah WD spasi nama spasi ceritanya √


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CON SIN INT

September

18, 2013 Swaragama FM, the soundtrack of your life. The burn and Bee „how deep is your love‟

dari Debijis cover. Ini masih di Wednesday Diary disini √

September

18, 2013 okey, kalo akademia jogja di telfon dari 55017 diangkat ya, itu dari Swaragama FM kita

pengen kamu sekedar sharing online gitu √

September

18, 2013 ia bilang ga bisa lupain mantannya soalnya hubungan yang aku bangun soalnya bukan

Cuma sama dia tapi juga sama keluarganya. And how I can move on when I still love

with her. Nah itu, emang sebenernya yang paling penting gimana caranya kamu cinta sama

dia. If you love her deep, itulah the hardest part-nya, paling susahnya, cuman..kalo kamu

udah kenal keluarganya itu kayak ngebuat tambahan ga sih? Jadi PR banget ga sih?

√ √

September

19, 2013 betul..betul..betul di Sunset Drive paket panas barengan sama Fania Zetira dan Azad

Gibran. Kalo kamu mau request akademia jogja boleh, lagu yang jadi soundtrack hidup

kamu ke 08112501017

√

September

19, 2013 Swaragama FM, the soundtrack of your life. Maroon 5 with „give me little more‟ √

September

19, 2013 Mereka ni kalo ngeluarin apapun pasti jadi hits. Hahaha..udah jelas banget kalo suara saya

di Maroon 5 ini pasti yang bakal langsung kayak udahlah ini mah Azad and friends √

September

19, 2013 Oh bapak, suaranya yang mana pak?... „Oh baby‟ √

September

19, 2013 Tadi tu yang falseto yang bagian belakangnya doang, saya yang nambahin. Itu yang

nambah-nambahin √

September

19, 2013 dan seperti biasa kita akan membuat kamu tersenyum di Sunset Drive paket panas sampai

nanti jam 7 malam dan kita tungguin request yang mau kamu dengerin di 08112501017 √

September

19, 2013 betul, kalo via Line ya kan dan Kakaotalk juga bisa, silahkan di-search aja di Swaragama

FM. Eh lewat twitter juga boleh lho √

September

19, 2013 Swaragama FM,the soundtrack of your life. This is JKT 48 with „river‟ √

September

19, 2013 betul, dan kamu ikutan juga dong. Nescafe trick art competition √

September

19, 2013 dimana kamu bisa menangin Samsung Galaxy mini, power bank, dan juga flash disk. √

19-10-13 Nescafe trick art competition, dari ngopi jadi hidup… √


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CON SIN INT

September

19, 2013 judul lagunya aja „do it‟ coba hahaha.. do it , do it. Ehh..J.Lo sematre itu ternyata padahal

dia udah banyak duit ye. Hahaha..bukan ya √

September

19, 2013 pasti ngeti juga handphone yang bagus dan bersahabat sama duit kamu yang sekarang. √

September

19, 2013 udah liat akademia jogja, Lenovo K900 with Intel inside. Untuk masalah kecepatannya ni,

Lenovo K900 with Intel inside ini didukung dengan processor Intel. Feature-nya adalah

hyper traiding yang udah terbukti untuk multi tasking tanpa baterainya terkuras dan

baterainya tahan sampe 300 jam dalam kondisi stand by

√ √ √

September

19, 2013 asyik ya, udah smartphone-nya kece, diajak jalan-jalan ke Hongkong, bisa jalan-jalan kece √

September

19, 2013 jangan lupa kalo kamu kita hubungin password-nya adalah hidupkan tiap helai rambutmu.

By the way, kalo ngomongin rambut kasar dan kusam itu disebabkan oleh disebabkan oleh

hilangnya kesimbangan kelembapan pada rambut.

√ √

September

19, 2013 Okey, selamat datang di kuis Emeron Nutritive shampoo, naturally different. √

September

19, 2013 jangan lupa kalo misalnya kita hubungin, kamu dihubungin oleh tim swaragama FM 55017

password-nya adalah hidupkan tiap helai rambutmu. √

September

19, 2013 Swaragama FM, the soundtrack of your life. This is Enda and Reza with „dance with

me‟ √

19-10-13 satu lagu yang udah di-request sama trisapta, terima kasih. „dance with me‟ √ September

19, 2013 semuanya disajikan dalam ukuran large dan kamu bisa upgrade porsinya ke ukuran

jumbo. Makanya kamu langsung aja ke sushi story Seturan ya. √

September

19, 2013 jangan lupa password-nya kalo kita telfon kamu adalah hidupkan tiap helai rambutmu.

Kalo gak langsung kita putusin kamu. Ahh..kamu gitu sama aku, aku udah ga kuat √

September

19, 2013 Swaragama FM, the soundtrack of your life. Ya masih di kuis Emeron Nutritive

shampoo, naturally different dimana kita akan ngasih Rp.200.000 buat kamu yang bisa

menjawab dengan benar

√

September

19, 2013 okey, kalo misalnya ditelfon jangan lupa password-nya yang bener. Barusan kita nelfon

orang password-nya salah √

September

19, 2013 gak bisa kalo gitu. Kalo gitu kita masih mencari buat yang beruntung. Karena kalo

beruntung, tone password-nya harus bener, hidupkan tiap helai rambutmu √ √


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CON SIN INT

September

19, 2013 ok jadi dengarkan baik-baik akademia jogja. Password-nya adalah hidupkan tiap helai

rambutmu. √

September

19, 2013 Swaragama FM, the soundtrack of your life. colour your dream and live orange. Live in

the right track and make a change √

September

19, 2013 the one that I found you. kayaknya kita udah menemukan titik terang siapakah yang akan

mendapatkan Rp.200.000 persembahan Emeron nutritive shampoo naturally different. √

September

19, 2013 betul, jangan lupa password-nya dong √

September

19, 2013 dan kita udah terhubung sama Lestari. Selamat sore password-nya? √

September

19, 2013 Swaragama FM,the soundtrack of your life. colour your dream and live orange. √

September

19, 2013 Ellie Goulding with „burn‟ yah, hehehe √

19-10-13 woww..bener ya ada step by step-nya terasa ya √ September

19, 2013 Tapi memang passion-nya di bank ya mas Made ya. Memang mengikuti dari awal step-nya

selalu di bank ya. Memang tertariknya sama dunia perbankan. √

September

19, 2013 jadi kalo bisa dijelasin ini adalah dream comes true. Nah kalo dilihat dari basic

pendidikannya sendiri sesuai gak siha antara dulu yang dipelajari dengan profesi yang

sekarang?

√

September

19, 2013 Apakah getting this career karena kita biasa tahu anak lulusan apa,mahasiswa jurusan apa

akhirnya kuliahnya gak nyambung akhirnya malah di banker padahal gak ada basic.

Sebenarnya signifikan gak sih?

√ √

September

19, 2013 Swaragama FM, the soundtrack of your life. This is Pink with „try‟ akademia jogja. √

September

19, 2013 kalo kamu mencoba untuk move on, ya kan. Tapi kalo kamu masuk kamar kamu sendiri nih

penuh barang-barang yang punya kenangan √

September

19, 2013 nah itu dia yang jadi PR susah hahaha..mau apa masuk ke kamar udah mau move on eh

tiba-tiba lihat barang-barangnya jadi inget sama si mantan √

September

19, 2013 Nah daripada bikin penuh sama kamar kamu dan kamu move on juga. Jual deh barang-

barang yang ga kepake tadi di tokobagus.com √


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CON SIN INT

September

19, 2013 jangan lupa follow twitternya @tokobagus untuk info-info lebih lanjut tentang

tokobagus.com. √

September

19, 2013 Okey, latar belakang keluarga itu juga meng-influence jadi poin yang penting juga ya mas

Made √

September

19, 2013 nice nice dan dikirim sekarang juga ke 08112501017. Walaupun kita akan memberikan

goodie bag tapi yang paling penting adalah ilmu yang akan kita dapet √ √

September

19, 2013 yang bakal di-sharing, √

September

19, 2013 Swaragama FM, the soundtrack of your life. So wake up everybody, okey dan kita masih

ngobrol-ngbrol sama Tiga profesional senior dari Citibank Indonesia ada mas Made, mbak

Ike, ada juga mas Toch.

√

September

19, 2013 Okey, so is it about system flow √

September

19, 2013 okey dan itu langsung nyambung juga pertanyaan dari twitter @wennykt apakah yang

diterima sama bank-bank asing harus lulusan dari luar negeri Dan S2? mungkin dari mbak

Ike bisa langsung dijawab. Untuk policy-nya Citibank itu seperti apa?

√

20-10-13 bener, it‟s Friday again √ September

20, 2013 Jaman sekarang yang namanya gundah gulana dan galau mah udah jadi makanan sehari-

hari. Kurang perhatian kadang-kadang malah diumbar ke social media biar dapat

perhatian. Di whatsuppin atau diLinein pacar

√

September

20, 2013 pake lagu yang jadi soundtrack hidup kamu. Pastinya di sunset drive paket panas √

September

20, 2013 Swaragama fm, the soundtrack of your life. Colour your dream and live orange. Live on

the right track and make a change. Gimana udah dijawab temennya? √

September

20, 2013 yes, untuk masalah kecepatan ini, Lenovo k900 with intel inside ini didukung dengan

prosesor intel , feature-nya hyper 3d untuk multitasking baterainya tak terkuras dan tahan

lama dalam 300 jam dalam kondisi standby

√ √

September

20, 2013 yes, dan kamu bisa menangkan hati kami di Sunset Drive paket panas dengan request lagu

yang jadi soundtrack hidup kamu √

September

20, 2013 atau bisa mention @swaragamafm. Okey, mau via line atau kakotalk juga bisa tinggal di-

search aja swaragamafm √ √


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CON SIN INT

September

20, 2013 satu lagu ini yang kita puterin. Wah bakalan suka akademia jogja. This is one direction

with „best song ever‟ special for you √

September

20, 2013 swaragama fm, the soundtrack of your life. This is Lady Gaga with lady √

September

20, 2013 mother moster ne, bentuknya kayak gimana? √

September

20, 2013 emang Katy Perry lebih ke-ce kali ya. In my opinion…yahhh √

September

20, 2013 swaragama fm, the soundtrack of your life. Uuu…lagunya enak kan? √

September

20, 2013 bener, dan lebih jelas juga membuat tagline dan motto academia jogja. Bikin sekreatif dan

seunik mungkin. Tagline dari emeron nutrisoft menurut versimu √

September

20, 2013 betul. OK, ketiknya Emeron spasi nama depan kamu sesuai identitas spasi enam digit

tanggal lahir kamu dan spasi tagline-nya √

September

20, 2013 Jangan lupa kalo sudah dikirim nanti kita telfon jangan lupa untuk sebutkan password-nya

hidupkan tiap helai rambutmu. √

September

20, 2013 ok kirim sekarang juga academia jogja ke 08112501017 dan jangan lupa kalo nanti kita

telfon password-nya adalah hidupkan tiap helai rambutmu √

Total - - - 70 96 84

Notes

DIG : Diglossia


MET : Methaporic Code Switching





79

Appendix 2

The reasons for code switching of the “Sunset Drive” program

Date Code Switching Case

Reasons for Code Switching

L

I

N

Q

U

O

M

E

S

A

T

T

S

H

O

P

E

R

S

E

M

M

A

K

S

O

C

September 16,

2013

This September on Swaragma FM. Colour your dream and reach your goal. Goes

your life and day. Setelah berjuang akhirnya datang hari kemenangan. Nikmati

kemenanganmu tapi jangan lupa untuk berbagi. Berbagi maaf, berbagi cerita.

√

September 16,

2013


September 16,

2013

Yogyaakrta gitu ya, khususnya daerah-daerah UGM hari ini lagi rame banget karena

ada yang wisudaan ni. Weiiii...congratulation, semoga habis ini pada ngedapetin

pekerjaan impian ya

√

September 16,

2013

Swaragama fm the soundtrack of your life. Drew dengan “radio” √

September 16,

2013

nanti bu, jangan terlalu visioner jadi orang √

September 16,

2013

mention dulu twitternya @swaragamafm kemudian Line sama kakaotalk search ID-nya

di swaragama fm. √

September 16,

2013

seratus satu point tujuh Swaragama FM. The soundtrack of your life. Colour your

dream and reach your goal. Goes your life and day. Pastinya hari ini banyak yang

meraih mimpi-mimpinya ya buat yang wisuda. Mau Swaragama FM. The soundtrack of

your life. Colour your dream and reach your goal. Goes your life and day.

√

September 16,

2013

Yes..yes..yes harganya mulai dari Rp.299.000 aja. Ini one way ya, pulangnya nagkring

diatasnya..(hahaha). One way-nya mulai dari Rp.299.000 aja. Ke kuala lumpur, bali

dan destinasi menarik lainnya

√

September 16,

2013

yes, kamu bisa mendapatkan tawaran menarik ini di www.airasia.com. Kemudian call

centernya di 0274 4874879 atau silahkan ke kantor penjualan Airasia dan travel agent

terdekat dengan syarat dan ketentuan berlaku

√


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September 16,

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ternyata ya, ini ada sorry banget arnurohman pengalanku banget √

September 16,

2013

semoga foto wisuda sama foto prewed-nya sama orangnya. Semoga ya akademia jogja.. √

September 16,

2013

yes, itu dia silahkan kirim ke 08112501017. Dan buat kamu yang cepet dan tepat jawab

kamu berhak pilih dua lagu √

September 16,

2013

nanti kita telfon dan bisa request dua lagu secara berturut-turut. Jadi sekali lagi

aakdemia jogja ikutan spasi nama spasi usia spasi jawaban kamu √

September 16,

2013

udah ya kita putrin satu lagu dari vitamin c with graduation. Wuhhh...kayak merinding-

merinding gimana gitu ya √

September 16,

2013

thank you ya tadi udah jawab di siapa cepat dia dapat. Tadi udah jawab, apa sih tadi

pertanyaannya? √

September 16,

2013

thank you buat hediana yang udah jawab lewat Line dan adit hasigawa, kemudian Erin

septiana. Thank you √

September 16,

2013

tadi kita bertanya siapa cepat dia dapat. Eh by the way, kamu sore hari ini lagi ngapain? √

September 16,

2013

eh request dulu dong. Lagunya siapa? √

September 16,

2013

Yang gak qumlaud juga gak apa-apa asalkan skills-nya udah banyak √

September 16,

2013

Swaragama fm the soundtrack of your life. √

September 16,

2013

tapi tadi mas, aku baca di salah satu social media yang namanya path. √

September 16,

2013

yes..yes..yes kalo kamu pengen jual mobil, segera aja di tokobagus.com. mudah, cepat

dan gratis.( hahaha)..headset aku miring √

September 16,

2013


teriak kayak gitu. Eh ternyata headset-nya ketarik akademia jogja. Kalo kata Adele

dont‟t you remember. Kalo kamu harus ingat seharian ini pergi kemana aja

√ √


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tadi aku hari ini ke siaran pagi terus ke kosan terus siaran lagi (hahaha). Gak punya

hidup yang lain. Kalo mau dibikin sirkuit balap itu aku Cuma set...set, sprint ya kan, √

September 16,

2013



September 16,

2013

betul jadi cukup check in di 6 tempat untuk membentuk lintasan sirkuit balap

sesungguhnya √

September 16,

2013

jadi silahkan start sekarang juga di www.rexona.com √

September 16,

2013



September 16,

2013

dan kita punya magic dragon with „times‟ yang diambil dari album nights vision √

September 16,

2013

Yang lain menyebut ini lagu hits tapi kami menyebutnya soundtrack hidupmu. Swaragam

fm 24 jam memutarkan soundtrack hidupmu √

September 16,

2013

Swaragama FM the soundtrack of your life. Colour your dream and reach your goal.

Glorious life and day √

September 16,

2013

enggak ah, aku setahunan homesick terus (hahaha) √

September 16,

2013

udah sampe segitu ternyata itu passion-ku. Kalo dari sekarang kamu pengen tahu karir

apa sih. √

September 16,

2013


September 16,

2013

bulan september ini kita udah buka lagi, ini ada job preparation clinic career buat kamu

mahasiswa atau job seeker untuk mempersiapkan diri sebelum memasuki dunia kerja


√

September 16,

2013

STC, one stop training center. Halo selamat sore buat gita yang sudah sms, tadi lagunya

Justin Bieber featuring Nicki Minaj sudah diputarkan untuk kamu ya! Terus ada juga

maya di jogja selatan...halo ! ini ada yang ngirim ke Swaragama tapi gak ada namanya,

Cuma request doang

√ √



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September 16,

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yang mention ke swaragama fm juga thank you ya. Ada Aldi kemudian rahayu wulan √ √

September 16,

2013



September 16,

2013

seratus satu koma tujuh Swaragama FM, the soundtrack of your life. √

September 16,

2013



Lady Gaga namanya kalo gak tampil nyentrik. Lady Gaga ini muncul diatas panggung

√

September 16,

2013




√

September 16,

2013


September 16,

2013

Justin Timberlake ini akademia jogja berhasil menyabet 4 penghargaan di MTV music


Direction.

√

September 16,

2013

Ya perform pake bikini gitu pas manggung ya kan... dan yang lebih menarik, fans-nya

Justin timberlake dia tiba-tiba muncul sama ini nih.. √ √

September 16,

2013

dan kamu bisa mendapatkan penawaran terbaik ini di www.airasia.com di call centernya

airasia 0274 487879 di kantor penjualan Airasia dan travel agent terdekat dengan

syarat dan ketentuan berlaku

√

September 16,

2013

Ini dia Elle Goulding dengan Burn yang diambil dari album repakcage-nya Hausian

days, 18 agustus 2013 telah dipilih Elle Goulding sebagai tanggal dirilisnya single

Burn. Dan untuk album hausian days, akan dirilis tanggal 26 agustus 2013. Untuk

proses pembuatan lagu burn, elle goulding dibantu oleh personel one republic ryan

tender dibagian penulisan lirik. Satu hal yang membuat album repakcage luar biasa

adalah nantinya akan ada dua versi album.. Yeah you here righ, twenty eight

awesome songs in one album by Elle Goulding. Best access from elle goulding.

√ √


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2013 Tweet...tweet..tweet Tuesday √

September 16,

2013

tapi tunggu dulu Fania Zetira, mumpung ada Alit. Video streaming-nya nyala kan?baik

bapak ibu yang sudah sarjana angkat tangannya.? √

September 16,

2013

Aku lagi mikir pertanyaan yang Alit dua-duanya gak ada..(hahaha..). yang jelas follower-

nya yang banyak pasti pemenangnya kan?... √

September 16,

2013

lagi skripsi... udah tiga kali lebaran jawabnya gitu. Ditanyain kapan lulus?...lagi skripsi

(hahaha) it‟s a matter of interest....(woiiiii...) √

September 16,

2013

bodyguard..bodyguard gue lagi sama-sama pacaran sama sesama bodyguard √

September 16,

2013

biar kamu kelihatan gantengnya.katanya follower-nya mau nambah. √

September 16,

2013

anyway..tadi kita baru nge-tweet di @swaragama dan juga di @shitlicious √ √

September 16,

2013

aku nggak ngomong ya, soalnya udah di-blacklist sama sebelah ni nggak apa-apa. Kita

udah nggak berani ngomong √

September 16,

2013

jadi gua belum dikasih blacklist keyword tadi √

September 16,

2013

ketiknya adalah sedan kalo kamu pengen mention @swaragamafm dan juga

@shitlicious. Ketiknya sedan spasi nama kamu dan spasi ceritanya. Cerita kamu yang

paling malu-maluin sama pacar atau mantan kamu. Di-mention @swaragamafm

√

September 16,

2013


September 16,

2013


September 16,

2013 Hello Monica, great my friend, please √

September 16, Hello..hello audience √


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September 16,

2013 you can sit right beside me....use the headsed, oke. So you‟re announcer right now .

don‟t go back to your country and be announcer here √

September 16,

2013 √

September 16,

2013

you can be announcer here and I‟ll get fired..(hahaha) Maybe let‟s say “how are

you?” in hindi √

September 16,

2013

nah, that‟s right. Tadi akademia jogja kita udah buka satu segmen apa momen-momen

yang paling malu-maluin sama pacar atau mantan kamu kirimnya ke 08112501017. √

September 16,

2013 today, we‟re trying to ask our audience, our listeners. Ask them to share their

embarrasing experince with their girl friend or boyfriend or their ex. So do you

have that kind of expereince?

√

September 16,

2013

that‟s embarrasing part ya..one of indonesian boy was my ex.. √

September 16,

2013 just right in front of you √

September 16,

2013

tapi kita pengen bacain yang udah mention @swaragamafm , oke. Ini udah banyak

sekali. √

September 16,

2013

terus ada Nania al zufri pengalamannya sangat kece sekali. Katanya zaman belum tobat

dulu ditangkap polisi karena pacaran di flyover √

September 16,

2013

flyover jombor mungkin, kan belum buka (hahaha) √

September 16,

2013

jadi kalo akademia jogja masih punya pengalaman silahkan mention @swaragamafm √

September 17,

2013 So stay tune √

September 17,

2013

Swaragama fm jogja, the soundtrack of your life. Color your dreams and orange. Live

on the right track and make change. Jason Myraz with butterfly. Aku tu dulu agak

bingung ketika temenku ngomong butterfly in my tummy tapi itu kerasa banget kalo

kamu lagi jatuh cinta akademia jogja, butterfly in my tummy

√


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September 17,

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Rasanya gimana gitu..geli-geli happy gimana gitu. Katanya sih kalo pasangan ngeliat

pasanyannya harus selalu ada butterfly in my tummy. Kalo udah ngga ada berarti

ehmmm.

√ √

September 17,

2013

maksudnya jangan kebanyakan gitu ya, butterfly-nya in my tummy-nya lebih banyak

daripada cemberutnya √

September 17,

2013

mau sekalian request ke 08112501017, √

September 17,

2013

atau mention aja @swaragamafm atau via line atau kakaotalk tinggal di-search aja

swaragama fm √ √

September 17,

2013


September 17,

2013


teriak kayak gitu. Eh ternyata headset-nya ketarik akademia jogja. Kalo kata adele

dont‟t you remember. Kalo kamu harus ingat seharian ini pergi kemana aja

√ √

September 17,

2013

tadi aku hari ini ke siaran pagi terus ke kosan terus siaran lagi (hahaha). Gak punya

hidup yang lain. Kalo mau dibikin sirkuit balap itu aku Cuma set...set, sprint ya kan, √

Sept 17, 2013 betul-betul, kalo kamu udah merasa sesibuk itu. Punya lintasan kamu sendiri yang muter-


Sept 17, 2013 betul jadi cukup check in di 6 tempat untuk membentuk lintasan sirkuit balap

sesungguhnya √

September 17,

2013

jadi silahkan start sekarang juga di www.rexona.com dan promo ini berlaku sampai

Agustus √

September 17,

2013

Nah buat kamu yang mau request juga boleh 08112501017 √

Sept 17, 2013 udah sampe segitu ternyata itu passion-ku. √ Sept 17, 2013 ikutan aja career planning plus darai STC √ Sept 17, 2013 bulan september ini kita udah buka lagi ya kan...ini ada job preparation clinic career

buat kamu mahasiswa atau jobseeker untuk mempersiapkan diri sebelum memasuki

dunia kerja dan tentunya untuk memilih pekerjaan yang paling pas buat kamu

√ √



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September 17,

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September 17,

2013



September 17,

2013

seratus satu koma tujuh swaragama fm, the soundtrack of your life. √

September 17,

2013



Lady Gaga namanya kalo gak tampil nyentrik. Lady Gaga ini muncul diatas panggung

√

September 17,

2013




√ √

September 17,

2013


September 17,

2013

Dan Justin Timberlake ini akademia jogja berhasil menyabet 4 penghargaan di MTV

music award yaitu adalah MTV Funky Award, Video of the year, Best Editing dan

Best Direction.

√

September 17,

2013

Ya perform pake bikini gitu pas manggung ya kan... dan yang lebih menarik, fans-nya

Justin timberlake dia tiba-tiba muncul sama ini nih.....(Music intro...) inget gak sama

groupnya dulu?

√

September 17,

2013


September 18,

2013

Di tengah-tengah bulan ini. Ya, bener. Dua hari lagi udah weekend jadi harus happy, se-

happy sore hari ini mungkin seneng gitu ya ngeliat cuacanya, ohhh √

September 18,

2013

yang ga panas mungkin sore hari ini dengerin lagu favorite kamu akademia jogja, boleh.

Kalo seumpamanya kepingin request lagu yang menjadi soundtrack hidup kamu,

silahkan sms ke 08171102

√ √

September 18,

2013

atau di line dan kakaotalk tinggal di-search-nya swaragama fm

√


87

September

18, 2013 great, great hari ini sungguh menyenangkan. Request dari twitter ada anisaakbari

majid mintanya „titanium‟ √ √

September

18, 2013 ada subeno, mungkin request-nya lain. Jangan yang itu subeno √

September

18, 2013 nanti habis maghrib kita puterin lagu-lagu yang agak-agak mellow gimana gitu. Yang

lebih hak gitu lebih cetar gimana gitu. Kayak satu ini yang udah di-request sama anita √ √

September

18, 2013 Swaragama FM the soundtrack of your life. Waduhh ..gimana lagunya √

September

18, 2013 Jadi ikutan Nescafe Trick Art Competition dimana kamu bisa menangkan Samsung

Galaxy Mini, power bank dan juga Flaskdisk √

September

18, 2013 Nescafe Trick Art Competition dari ngopi jadi hidup… √

September

18, 2013 Kalo kamu bisa menjawab. SMS ke 081017 karena kamu boleh request dua lagu. √

September

18, 2013 Kalo disini mah kayak gitu. Kalo di luar negeri mah udah terjamin. But anyway si

Gareth Bell ini karena dia sebelumnya sudah dinyatakan sebagai pemain dengan gaji

terbesar. 200 pounsterling seminggu itu artinya Rp. 5,5 Milyar seminggu

√

September

18, 2013 tapi beda dengan Gareth Bell ini spend money-nya buat charity gitu. Ciee..udah bener

ya. Hahaha, ngeluarin duitnnya bukan buat pabrik. Kalo Fania buat bikin pabrik ya.

Emak-emak biasa gitu, man mentalnya. Tapi si Gareth Bell ini

√

September

18, 2013 oh maaf-maaf kirain udah kenal. Udah di-briefing dulu ya sebelumnya. Kayak akrab

gimana gitu. Dik apa kabarnya hari ini? √

September

18, 2013 so far so good hari ini?semua lancar? √

September

18, 2013 Request-nya apa? √ √

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September 18,

2013

dan untuk masalah kecepatan, lenovo k900 with intel inside yang di dukung dengan fungsi

multi-tasking-nya . Terkuras, dan baterainya tahan sampai 300 jam dalam kondisi

standby coba…

√ √


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September

18, 2013 Swaragama FM the soundtrack of your life. itu tadi lagu yang sudah di-request di

siapa cepat dia dapat akademia jogja. Tadi itu lagu yang udah di-request sama mas

Fajri

√

September

18, 2013 Masih di Sunset Drive paket panas, kamu masih bisa request di 08112501017 bisa juga

mention @swaragamfm atau bisa chatting sama kita via Line kayak mas Fajri tadi

ataupun Kakaotalk caranya tinggal meng-search swaragama FM. Betul begitu Fania?

√ √

September

18, 2013 Dan ini tersedia juga pilihan kuah ramen sesuai denagn selera kamu. Semuanya

disediakan dalam ukuran large dan kamu bisa upgrade porsinya menjadi ukuran jumbo,

jadi kamu langsung aja dateng ke Sushi Story di daerah Seturan, okey!

√

September

18, 2013 betul, bapak Azad. Hahaha...minta digigit ya. Eh tadi ada yang bilang ada yang belum

bisa move on ya? √

September

18, 2013 Mila namanya. Satu lagu judulnya ‘The man who can‟t be moved‟ √

September

18, 2013 Swaragama FM the soundtrack of your life. Banyak hal gitu ya yang bisa bikin kita ga

move on akademia jogja. Misalnya kesatu tempat ya kan. Wah aku dulu pernah

ketempat ini nih sama mantanku dulu atau yang barusan tadi aku obrolin sama Azad

akademia jogja, mobil

√ √

September

18, 2013 Kamu biasanya minjemin mobil kamu ke pacar kamu pas narik seatbelt-nya kamu eh

ada bau parfumnya √

Sept18, 2013 Bye bye ah..bye bye ah √ September

18, 2013 jadi susah move on. aktifitas kamu pake mobil tiap hari jadi gimana gitu. Pengen jual

tapi mobil ini kenangannya terlalu banyak, ya udah deh ku jual aja. √

September

18, 2013 betul, jangan lupa follow twitternya @tokobagus untuk info-info lebih lanjut tentang

tokobagus.com √

September

18, 2013 ada Keke yang request satu lagu dari Raisa dengan ‘bye bye‟. Sekalian buat sahabat-

sahabat aku yang lagi galau, biar move on √ √

September

18, 2013 bener, kalau di lagu bisa ngomong bye bye tapi kenyataannya buk √

Sept18, 2013 bye bye‟. banget √


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September

18, 2013 Biasanya kalo dua tiga hari saat masih getol bilang bye bye-nya √

Sept18, 2013 Selamat datang di kuis Emeron Nutritive shampoo, naturally different √ September

18, 2013 ya kan?rambut kasar dan kusam ini sebenernya disebabkan oleh hilangnya kesimbangan

pada rambut. Nah kandungan rosemilk dalam Emeron nutrisoft ini dapat

menghaluskan sekaligus mudah diatur.

√

September

18, 2013 Dan betul, password-nya kalo nanti di telp hidupkan tiap helai rambutmu jadi jangan

lupa menjawab apasih yang akan kamu lakukan kalo kamu selalu punya rambut lembut,

halus, berkilau setiap harinya?

√

September

18, 2013 apa kamu akan seperti nurul berterima kasih ke Emeron nutisoft shampoo berkatnya

rambutku jadi lembut halus berkilau, atau kayak Ika yang dibas-kibasin dong

rambutnya, jangan diikat, rajin dirawat dan keramas

√

September

18, 2013 Nah iyakan dan kalo misalnya akademia Jogja ditelfon dari 55017 make sure ni ya kan

sinyalnya okay, terus langsung diangkat, okay √

Sept 18,

2013 Sinyalnya okay.betul kayak yang satu ini ni yang udah ngangkat. Halo selamat sore?

Password? Hidupkan tiap helai rambutmu √

Sept 18,

2013 oke..oke..oke, Dinda sekali lagi dong password-nya yang semangat √

Sept 18,

2013 Kalo begitu bye bye Dinda dan selamat! √

September

18, 2013 Pastinya, hidupkan tiap helai rambutmu. Emeron Nutritive Shampoo naturally

different √

September

18, 2013 Nantikan kuis selanjutnya hanya di Swaragama FM hidupkan tiap helai rambutmu.

Emeron Nutritive shampoo naturally different … √

September

18, 2013 Swaragama FM, the soundtrack of your life. Color your dream and live orange. Live

on the right track and make a change √

Sept18, 2013 Lagu yang udah di-request. Terima kasih sekali. Kenapa zad? √ September

18, 2013 Aku pengen menyapa juga buat temenku, namanya adalah mas Guntur Santosa lagi

streaming. Haloo √


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18, 2013 Darimana streaming-nya? √

September

18, 2013 kalo misalnya ni akademia jogja,kamu menikmati pekerjaan kamu sekarang atau malah

kebalikannya? Tidak menikmati dan pengen mencari pekerjaan baru yang lebih oke lagi,

pas banget karena ada Job Fair 2013 di Universitas Atmajaya Jogjakarta

√

September

18, 2013 Yes, atau email aja akademia jogja ke [email protected] atau ke [email protected]

September

18, 2013 Uuuu..baru pertama lulus gi tu ya kan. Dan mungkin baru mau move on juga. Tuh

bener kan zad kita banyak yang antri request √

September

18, 2013 Oh betul, kacak ada Ica di Jakal request lagunya Craig David with ‘don’t love you no

more’ √ √

September

18, 2013 Wisss..bener-bener dah love you banget √

Sept18, 2013 I am sorry katanya, hahaha √ September

18, 2013 Swaragama FM Jogja. The soundtrack of your life. Blue with „if you come back‟, dan

sebelumnya itu adalah Craig David with „I just don‟t love you no more‟ √ √

September

18, 2013 I just don‟t love you no more √

Sept18, 2013 Tapi, di-reject sama Blue, if you don‟t come back √ √ September

18, 2013 Jadi gimana ni maunya? Hahaha, maunya say sorry I don‟t love you no more atau if

you come back sebenernya? √

September

18, 2013 Awal-awal kadang-kadang bilang aku ga bisa nge-reject karena udah punya mantan

lagi come back in my life. Ahh makan tu gorengan yang ada di sebelah kamu √ √

September

18, 2013 Oh baiklah, simple ya caranya √

September

18, 2013 simple, as simple as that. Kekeke...kata mbak Agnes gitu √

September

18, 2013 as simple as that √


mailto:[email protected]

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September

18, 2013 Kita ingetin kamu karena ada talkshow dari CitiBank besok tanggal 19 September 2013

untuk kamu yang pengen tahu apasih yang baru dari CitiBank? Untuk dengerin

talkshow-nya besok, sekali lagi tanggal 19 September dari jam 5-6 sore di Sunset Drive

Swaragama FM. The soundtrack of your life, Swaragama FM

√ √

September

18, 2013 Swaragama FM, the soundtrack of your life. Selamat menunaikan ibadah sholat

Maghrib akademia jogja buat kamu yang ada di daerah istimewa jogjakarta dan

sekitarnya.

√

September

18, 2013 Dengerin terus sampe nanti jam 7 malam, ya. Buat kamu yang masih pengen request

juga boleh. Silahkan sms ke 08112501017 √

September

18, 2013 Atau mention @swaragmafm atau bisa via Line atau Kakaotalk tinggal di-search aja

Swaragama fm. Biar kamu bisa ngrasain serunya Sunset Drive √ √

September

18, 2013 Nah ikutan aja Nescafe trick art competition dimana kamu bisa memenangkan

Samsung Galaxy mini, power bank dan flash disk √ √

September

18, 2013 Nescafe trick art competition, dari ngopi jadi hidup √

September

18, 2013 Please welcome swaragama fm male of this month. And this is Monte with „pure‟.

Ini dia seorang songwriter asal Bandung yang tahun 2010 lagu dia merupakan

gabungan dari beberapa genre yang buat aku susah buat masukin ini lagu sebenarnya

masuk. But don‟t judge by his genre. Yang paling penting lagu ini bisa kita nikmati

dan melalui single „pure‟ ini. Monte ngasih bocoran materi album barunya yang

berjudul „The sun insect‟.

√


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September

18, 2013 Now playing soundtrack of the month. Now playing soundtrack of the month.

Please welcome giving to you Robin thick featuring 2 keys of two glamour,

soundtrack of this month along this September – give it to you

Enjoy the fresh new single of Mr.Robin thick with „give it to you‟. Melalui single

„give it to you‟ ini, kali ini Robin Thick ..... change untuk berkolaborasi untuk dijadikan

single kedua di album Robin Thick „truth life‟ Tidak hanya itu aja, pengerjaan

single...juri dari reality show „Duets‟ ini mendapat bantuan dari Dr. Look dan

Will.A.M yang duduk dibangku produser Thick sendiri yang menganggap lagu ini

adalah lagu yang paling menyenangkan yang pernah dia kerjakan karena lagu ini

memiliki sentuhan alam Michael Jackson, Prince tapi juga mengandung unsur Hip Hop.

Sementara untuk album Robin Thick sendiri mengatakan bahwa dia ingin lebih banyak

bersenang-senang daripada membahas kehidupannya lagi seperti di album-album

selanjutnya. Are you ready to have some fun with Robin Thick along this

September? because this is our soundtrack of this month. Along this september

„give it to you‟ with Robin Thick featuring Cez and Conciz Glamour. Don‟t forget

to colour your dream with swaragama fm the soundtrack of your life. Saya Boni

prasetyo untuk soundtrack of the month.

Soundtrack of the month is presented by Swaragama FM

√

September

18, 2013 Swaragama FM the soundtrack of your life. Colour your dream and live orange.

Live on the right track and make a change. This is sore dengan „Ssst‟. Yang ngerasa

hari ini gila bangett gitu ya, kayaknya hectic banget hari ini. Sabar ya, mungkin ini yang

justru bikin kamu kuat dikemudian hari

√ √

September

18, 2013 yah, nglakuin hal-hal yang menyenangkan, refreshing. Mungkin salah satunya cari

tempat makan yang enak dan kece √

September

18, 2013 Bisa ni sekarang udah sholat maghrib, mandi, sudah cakep dan sudah kece tinggal

langsung meluncur ke Down Ski Kitchen. Sambil ditemenin satu lagu terbaru dari Agnes

Mo with „things will get better‟. This is special for you on Sunset Drive paket panas.

√

September

18, 2013 Swaragama FM, the soundtrack of your life. This is Miley Cyrus with „we can‟t

stop‟

√


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September

18, 2013 „we can‟t stop‟, we won‟t stop. Kayaknya kamu apa gitu ya gak akan berhenti untuk

membeli barang baru dan masukin ke kamar kamu yang udah sumpek itu √

September

18, 2013 Jual deh barang-barang kamu yang udah ga kamu butuhkan di tokobagus.com. caranya

gampang banget, kamu tinggal buat iklan dari rumah online dari smartphone kamu

gratis dan gak perlu biaya apa-apa. Jual tas, sepatu-sepatu lama sampai boneka.

Semuanya bisa dijual di tokobagus.com. Nah kalo bisa jadi duit, kenapa engga?

√

September

18, 2013 Nah follow aja twitternya @tokobagus untuk info-info lebih lanjut tentang toko bagus .

Kalo ada yang butuh duit jual aja di tokobagus.com. √

September

18, 2013 udah full moon, padahal baru tanggal 18. Biasanya kan tanggal 20an kan ya? √

Sept18, 2013 biasanya kalo udah full moon susah tidur jadinya kayak gitu. √ Sept18, 2013 gila kan.Bridging saya √ September

18, 2013 hahaha jadi ni akademia jogja. Kalo karena full moon kamu ga bisa tidur gak apa apa,

jadi sambil tidur ngelihatin bulannya √

September

18, 2013 lavenda yang mengandung vitamin A, C, E, aloe vera dan moisturizer untuk menjaga

kulit tetap lembut dan tidak kering. √

September

18, 2013 oke ni, karena hari rabu ni akademia Jogja rabu ini banyak yang galau-galau gimana

gitu, your request is our comment, ya kan √

September

18, 2013 betul in this diary malam ini kita ingin membahas tentang faktor utama dari yang

namanya kegalauan tidak lain dan tidak bukan si Exs.. √

September

18, 2013 mencintaimu sampai mati, mati, mati. Haduhh..akademia jogja, kalo ngomongin mantan

tu gak ada habisnya. Never ending story √

September

18, 2013 api kalo kamu udah dapet satu orang yang bisa bikin kamu gak mikirin mantan kamu, lo

happy banget pastinya √

September

18, 2013 apa ya, perhatian yang memang bikin kamu keinget dia terus di Wednesday diary kali

ini kita cuma pengen nanya buat kamu yang ada diposisi ini ya, sekedar cerita boleh,

kalo kamu udah punya pacar sekarang sekedar cerita aja tapi jangan sampe dipikirin

banget. Tapi misalnya kalo kamu belum punya pacar lagi masih pengen move on lagi

sama mantan kamu kasih tau dong sama kita, satu alasan aja

√ √


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September

18, 2013 ada space yang cuman bisa dimasukin sama orang itu. Hehehe..jadi kita nungguin cerita

kamu di 08112501017, ketiknya Wednesday diary spasi nama kamu spasi ceritanya oke √ √

September

18, 2013 Satu alasan aja akademia jogja. Kasih tau sama kita ya ketiknya WD spasi nama kamu

spasi cerita kamu silahkan kirim ke 08112501017 atau bisa mention via twitter

@swaragmafm. Sharing is caring…

√ √

September

18, 2013 swaragama FM the soundtrack of your life. Novita Dewi dan Samantha Jade with

„breaking even‟. Lirih ya akademia jogja √

September

18, 2013 liriknya aja reff-nya ‘what am I gonna do when the best part of me was only you and

what am I supposed to say when I took up your key and falling to pieces‟ √

September

18, 2013 liriknya, ini ni yang lebih kecenya lagi adalah „one still in love while the others

leaving‟ √

September

18, 2013 nyesek bangettt.. nah sekarang ni temanya di Wednesday diary kenapa sih kok

mengharu biru kayak gini? Karena kita sekarang lagi ngomongin soal mantan yang

mungkin belum bisa kamu relain, ikhlasin karena kebaikan-kebaikan dia yang telat kamu

menyadarinya. Baru sadar kamu sekarang, mantan kamu the best part of you girl or

guy for you yang mungkin itu dia tadi ga sadar sebelumnya.

√

Sept18, 2013 but everybody is deserved to have second chance, right? √ September

18, 2013 even give a break, beneran maksudku gini...kamu harus bisa ngeliat kalo dia sekali

selingkuh ya kamu omongi dulu. √

September

18, 2013 betul, okey..nah kalo akademia jogja mau ikutan juga cerita sama Fania sama Azad di

Wednesday Diary ketiknya adalah WD spasi nama spasi ceritanya √

September

18, 2013 Swaragama FM, the soundtrack of your life. The burn and Bee „how deep is your

love‟ dari Debijis cover. Ini masih di Wednesday Diary disini √

September

18, 2013 okey, kalo akademia jogja di telfon dari 55017 diangkat ya, itu dari Swaragama FM kita

pengen kamu sekedar sharing online gitu √

September

18, 2013 ia bilang ga bisa lupain mantannya soalnya hubungan yang aku bangun soalnya bukan

cuma sama dia tapi juga sama keluarganya. And how I can move on when I still love

with her. Nah itu, emang sebenernya yang paling penting gimana caranya kamu cinta

sama dia. If you love her deep, itulah the hardest part-nya.

√


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September

19, 2013

betul..betul..betul di Sunset Drive paket panas barengan sama Fania Zetira dan Azad

Gibran. Kalo kamu mau request akademia jogja boleh, lagu yang jadi soundtrack

hidup kamu ke 08112501017

√

September

19, 2013 Swaragama FM, the soundtrack of your life. Maroon 5 with „give me little more‟ √

September

19, 2013 Mereka ni kalo ngeluarin apapun pasti jadi hits. √

September

19, 2013 Oh bapak, suaranya yang mana pak?... „Oh baby‟ √

September

19, 2013 Tadi tu yang falseto yang bagian belakangnya doang, saya yang nambahin. Itu yang

nambah-nambahin √

September

19, 2013 dan seperti biasa kita akan membuat kamu tersenyum di Sunset Drive paket panas

sampai nanti jam 7 malam dan kita tungguin request yang mau kamu dengerin di

08112501017

√

September

19, 2013 betul, kalo via Line ya kan dan Kakaotalk juga bisa, silahkan di-search aja di

Swaragama FM. Eh lewat twitter juga boleh lho √

September

19, 2013 Swaragama FM,the soundtrack of your life. This is JKT 48 with „river‟ √

Sept19, 2013 betul, dan kamu ikutan juga dong. Nescafe trick art competition √ September

19, 2013 dimana kamu bisa menangin Samsung Galaxy mini, power bank, dan juga flash disk. √

Sept19, 2013 Nescafe trick art competition, dari ngopi jadi hidup… √ September

19, 2013 judul lagunya aja „do it‟ coba hahaha.. do it ,do it. Ehh..J.Lo sematre itu ternyata

padahal dia udah banyak duit ye. Hahaha..bukan ya √

September

19, 2013 pasti ngeti juga handphone yang bagus dan bersahabat sama duit kamu yang sekarang. √

September

19, 2013 udah liat akademia jogja, Lenovo K900 with Intel inside. Untuk masalah kecepatannya

ni, Lenovo K900 with Intel inside ini didukung dengan processor Intel. Feature-nya

adalah hyper traiding yang udah terbukti untuk multi tasking tanpa baterainya terkuras

√


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September

19, 2013 asyik ya, udah smartphone-nya kece, diajak jalan-jalan ke Hongkong, bisa jalan-jalan

kece √

September

19, 2013 jangan lupa kalo kamu kita hubungin password-nya adalah hidupkan tiap helai

rambutmu. By the way, kalo ngomongin rambut kasar dan kusam itu disebabkan oleh

disebabkan oleh hilangnya kesimbangan kelembapan pada rambut.

√

Sept19, 2013 Okey, selamat datang di kuis Emeron Nutritive shampoo, naturally different. √ September

19, 2013 jangan lupa kalo misalnya kita hubungin, kamu dihubungin oleh tim swaragama FM

55017 password-nya adalah hidupkan tiap helai rambutmu. √

September

19, 2013 Swaragama FM, the soundtrack of your life. This is Enda and Reza with „dance with

me‟ √

Sept19, 2013 satu lagu yang udah di-request sama trisapta, terima kasih. „dance with me‟ √ September

19, 2013 semuanya disajikan dalam ukuran large dan kamu bisa upgrade porsinya ke ukuran

jumbo. Makanya kamu langsung aja ke sushi story Seturan ya. √

September

19, 2013 jangan lupa password-nya kalo kita telfon kamu adalah hidupkan tiap helai rambutmu.

Kalo gak langsung kita putusin kamu. Ahh..kamu gitu sama aku, aku udah ga kuat √

September

19, 2013 Swaragama FM, the soundtrack of your life. Ya masih di kuis Emeron Nutritive

shampoo, naturally different dimana kita akan ngasih Rp.200.000 buat kamu yang

bisa menjawab dengan benar

√ √

September

19, 2013 okey, kalo misalnya ditelfon jangan lupa password-nya yang bener. Barusan kita nelfon

orang password-nya salah √

September

19, 2013 gak bisa kalo gitu. Kalo gitu kita masih mencari buat yang beruntung. Karena kalo

beruntung, tone password-nya harus bener, hidupkan tiap helai rambutmu √

September

19, 2013 ok jadi dengarkan baik-baik akademia jogja. Password-nya adalah hidupkan tiap helai

rambutmu. √

September

19, 2013 Swaragama FM, the soundtrack of your life. colour your dream and live orange.

Live in the right track and make a change √

September

19, 2013 the one that I found you. kayaknya kita udah menemukan titik terang siapakah yang

akan mendapatkan Rp.200.000 persembahan Emeron nutritive shampoo naturally

different.

√


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September

19, 2013 betul, jangan lupa password-nya dong √

September

19, 2013 dan kita udah terhubung sama Lestari. Selamat sore password-nya? √

September

19, 2013 Swaragama FM,the soundtrack of your life. colour your dream and live orange. √

September

19, 2013 Ellie Goulding with „burn‟ yah, hehehe √

September

19, 2013 woww..bener ya ada step by step-nya terasa ya √

September

19, 2013 Tapi memang passion-nya di bank ya mas Made ya. Memang mengikuti dari awal step-

nya selalu di bank ya. Memang tertariknya sama dunia perbankan. √

September

19, 2013 jadi kalo bisa dijelasin ini adalah dream comes true. Nah kalo dilihat dari basic

pendidikannya sendiri sesuai gak siha antara dulu yang dipelajari dengan profesi yang

sekarang?

√

September

19, 2013 Apakah getting this career karena kita biasa tahu anak lulusan apa,mahasiswa jurusan

apa akhirnya kuliahnya gak nyambung akhirnya malah di banker padahal gak ada

basic. Sebenarnya signifikan gak sih?

√ √

Sept19, 2013 Swaragama FM, the soundtrack of your life. This is Pink with „try‟ akademia jogja. √ September

19, 2013 kalo kamu mencoba untuk move on, ya kan. Tapi kalo kamu masuk kamar kamu sendiri

nih penuh barang-barang yang punya kenangan √

September

19, 2013 nah itu dia yang jadi PR susah hahaha..mau apa masuk ke kamar udah mau move on

eh tiba-tiba lihat barang-barangnya jadi inget sama si mantan √

September

19, 2013 Nah daripada bikin penuh sama kamar kamu dan kamu move on juga. Jual deh barang-

barang yang ga kepake tadi di tokobagus.com √

September

19,2013 jangan lupa follow twitternya @tokobagus untuk info-info lebih lanjut tentang

tokobagus.com. √

September

19, 2013 Okey, latar belakang keluarga itu juga meng-influence jadi poin yang penting juga ya

mas Made √


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September

19, 2013 nice nice dan dikirim sekarang juga ke 08112501017. Walaupun kita akan memberikan

goodie bag tapi yang paling penting adalah ilmu yang akan kita dapet

yang bakal di-sharing,

√

September

19, 2013 Swaragama FM, the soundtrack of your life. So wake up everybody, okey dan kita

masih ngobrol-ngbrol sama Tiga profesional senior dari Citibank Indonesia √ √

September

19, 2013 Okey, so is it about system flow √

September

19, 2013 okey dan itu langsung nyambung juga pertanyaan dari twitter @wennykt apakah yang

diterima sama bank-bank asing harus lulusan dari luar negeri Dan S2? mungkin dari

mbak Ike bisa langsung dijawab. Untuk policy-nya Citibank itu seperti apa?

√

September

20, 2013

bener, it‟s Friday again √

September

20, 2013 Jaman sekarang yang namanya gundah gulana dan galau mah udah jadi makanan

sehari-hari. Kurang perhatian kadang-kadang malah diumbar ke social media biar

dapat perhatian. Di whatsuppin atau diLinein pacar

√

September

20, 2013 pake lagu yang jadi soundtrack hidup kamu. Pastinya di sunset drive paket panas √

September

20, 2013 Swaragama fm, the soundtrack of your life. Colour your dream and live orange.

Live on the right track and make a change. Gimana udah dijawab temennya? √

September

20, 2013 yes, untuk masalah kecepatan ini, Lenovo k900 with intel inside ini didukung dengan

prosesor intel , feature-nya hyper 3d untuk multitasking baterainya tak terkuras dan

tahan lama dalam 300 jam dalam kondisi standby

√

September

20, 2013 yes, dan kamu bisa menangkan hati kami di Sunset Drive paket panas dengan request

lagu yang jadi soundtrack hidup kamu √ √

September

20, 2013 atau bisa mention @swaragamafm. Okey, mau via line atau kakotalk juga bisa tinggal

di-search aja swaragamafm √

September

20, 2013 satu lagu ini yang kita puterin. Wah bakalan suka akademia jogja. This is one direction

with „best song ever‟ special for you √

Sept20, 2013 swaragama fm, the soundtrack of your life. This is Lady Gaga with lady √


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September

20, 2013 mother moster ne, bentuknya kayak gimana? √

September

20, 2013 emang Katy Perry lebih ke-ce kali ya. In my opinion…yahhh

September

20, 2013 swaragama fm, the soundtrack of your life. Uuu…lagunya enak kan? √

September

20, 2013 bener, dan lebih jelas juga membuat tagline dan motto academia jogja. Bikin sekreatif

dan seunik mungkin. Tagline dari emeron nutrisoft menurut versimu √

September

20, 2013 betul. OK, ketiknya Emeron spasi nama depan kamu sesuai identitas spasi enam digit

tanggal lahir kamu dan spasi tagline-nya √

September

20, 2013 Jangan lupa kalo sudah dikirim nanti kita telfon jangan lupa untuk sebutkan password-

nya hidupkan tiap helai rambutmu. √

September

20, 2013 ok kirim sekarang juga academia jogja ke 08112501017 dan jangan lupa kalo nanti kita

telfon password-nya adalah hidupkan tiap helai rambutmu √

Total 6

7

15 72 28 20 78 - - -

Notes


QUO : Quotation


ATT : to attract attention

SHO : to show identity with a group



MAK : Making a Joke

SOC : Social Status


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Appendix 3. Interview Sheet

List of Questions Answer

1. What is your background study?

X1: Undergraduate of communication

department Majoring of media and

journalism. Faculty of Social Science

and Politic science. Gadjah Mada

University

X2: Undergraduate of Psychology.

Faculty of Psychology and Social

Culture Science.

2. As radio announcers do you have to

have English fluency?

X1: Actually, it is a point plus for an

announcers if he or she has fluent in

English. In Swaragama Radio, we play

international songs, so we at least have

to able to pronounce the singers, titles

and information in the albums

correctly because our announcers have

to be smart, mature and fun characters.

Therefore, we have to broaden our

knowledge and also English fluency

too.

X2: Yes, I agree with X1. However, it

is again back to individual itself. We

have to improve English fluency in

order to be more professional.

3. Where did you learn English? Do

you learn only at school or course?

X1: Yes, I learned at school and

English course. I have learned English

since I was a kid. I really like English

since then. I had English courses when

I was in elementary to junior high

school. From senior high school, I

learned English by self learning or

autodidact. I learned with listening to

English songs and watching English

movies. I tried to motivate myself if

learning English was fun and

important. So, even though my English

grade was moderate, but I kept

learning English. There is a self proud

when I can master foreign language.

X2: I learned English when I was at

elementary until university. I also took

English course to improve my English

skills. Especially, my job, an

announcer, needs English for


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delivering message to listeners. At

least as announcer, I have to one step

forward know all the information

around the world before the listeners.

4. Why does the “Sunset Drive”

program often switch Bahasa

Indonesia to English in the

broadcasting?

X1: Actually the Prime Time programs

of Swaragama (YourFriends,

SunsetDrive dan Dreamland) are more

dynamic. It means that the announcers

and producer are able to explore

content and program. The Program

Director of Swaragama wanted the

program to be more appropriate with

listeners. The listeners of the program

have the age range from 18 years old

to 30 years old. The using of English

in the daily conversation is quite

common among young people. So we

often use English in our conversation.

X2: It also happens because our call

listeners were Akademia Jogja, that

means educated people (universities

students or high school students), and

people such as our listeners are more

aware of using English.

Notes:

X1 : Announcer 1

X2 : Announcer 2


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