PLAN USE CASES

ACXIOM MARKETING SERVICES

Leverage omnichannel data to identify and target the right audiences

PLAN

With today’s complex ecosystem, marketers are juggling a multitude of applications, leaving vital omnichannel data fragmented and putting marketers at risk of delivering poor customer experiences. Our solution enables audience design, audience portraits, and targeting of optimal audiences to fuel your people-based marketing and increase customer acquisition, conversion, and lifetime value.

Customer Acquisition:

Improve your return on marketing spend by knowing exactly who your customers are—at the individual level—to target effectively and create meaningful experiences with similar prospects.

Customer Value:

Create a better view of your customers’ behaviors, preferences, and needs to enable more relevant offers that customers appreciate.

Customer Retention:

Deliver high value customer experiences and spot the signals of imminent defection.

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acxiom.co.uk • ukenquiries@acxiom.com • 020.7526.5265

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HOW WE WORKThe road to marketing relevance demands unifying your marketing ecosystem and breaking down data barriers to reach consumers everywhere they want to engage. Your data environments – whether you call them customer hubs, customer data platforms, or marketing databases – are at the center of your omnichannel marketing.

Partner with us to rapidly deploy best-in-class data environments to solve your key marketing use cases. We implement highly scalable, standards-based environments that seamlessly integrate omnichannel data in a privacy-compliant manner. As data orchestration experts, we correlate, manufacture and synchronise data for maximum value and return on investment.

As your Omnichannel Integrator, we offer a unique and comprehensive set of expert data services to help you deliver great customer experiences.

STRATEGYSERVICES

Establish your datatransformation strategy

and architecture topower your

omnichannel marketing.

ANALYTICSSERVICES

Leverage powerful predictive analytics across your omnichannel data to optimise audiences and

targeting.

INTEGRATIONSERVICES

Connect your key martech and adtech

applications at the data layer for a complete

customer view.

MANAGEDSERVICES

Get expert help to implement and manage your data environment

to execute omnichannel campaigns while

ensuring data privacy compliance.

DATA ENVIRONMENTS

Deploy best-in-class, highly scalable, privacy-compliant data environments for your prospects, consumers

and partners that seamlessly integrates

omnichannel data.

FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact ukenquiries@acxiom.com

WHY ACXIOM MARKETING SERVICES?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases