planet fashion

8/2/2019 Planet Fashion

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NATIONAL INSTITUTE OF FASHION TECHNOLOGY, CHENNAI

MASTER OF FASHION MANAGEMENT – I SEMESTER

RETAIL MANAGEMENT - ASSIGNMENT

Furnished by

Name Roll:No.

Deeti Chavda M(M)/10/1

Praveenraj T M(M)/10/1979

Shruti M(M)/10/1



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INTRODUCTION

Madura Garments envisioned providing a world-class shopping experience with the best brands

in the country under one roof to delight its customers. This lead to the opening of a mega

menswear showroom at Commercial Street in Bangalore in 2001, to be later christened as Planet

Fashion. These retail stores were conceptualised with an objective of upgrading the quality of

retailing and offered its customers a world class shopping experience. Now, Planet Fashion

stands as a one-stop solution for all the apparel needs of men.

Planet Fashion is an exclusive retail initiative of Madura Garments aimed at providing a great

shopping experience to the consumer. With over 42 Planet Fashion Showrooms spread across the

country, Planet Fashion continues to bring International, Branded apparel to their customers in

an exclusive and comfortable setting. Showcasing the entire range of some of the world’s best-

known premium a pparel brands Allen Solly, Allen Solly Women’s Wear, Louis Philippe, Van

Heusen, Peter England and SF Jeans, Planet Fashion is a unique concept in retailing. Each of

these brands is a complete lifestyle brand with an exhaustive range of shirts, trousers, knits,

winter wear, suits and accessories. These brands offer the best range across various usage

occasions and price points.

Planet Fashion stores have an edge due to prime locations, good shopping ambience and

excellent customer service – the ideal shopping address for men. In its pursuit of providing

complete wardrobe solution to the consumers, Planet Fashion continues to innovate and foray

into the novel areas. Realising the need for brands in denims and winter wear, Monte Carlo was

introduced in selected stores. In denims, Planet Fashion has collaborated with Levi’s and with

Jockey for innerwear. Analysing the huge untapped market for wedding wear, Planet Fashion

tied up with Manyawar for its ethnic wear.

Planet Fashion, currently, has presence in more than 50 towns across India, with more than 100+

stores, with an annual walk in of more than one million customers. Its winning retail model has

experienced success both in premium high streets like South Extension and Connaught Place, as

well as smaller towns like Udupi and Dehradun. The average store size varies from 2500 - 7000

sq feet, depending upon the location.



Planet Fashion, today, is the largest chain of stores of its kind in the country. Today, it stands as

a menswear destination which gives a complete wardrobe solution for all possible occasions,

across price points, with the best brands in each category.

ABOUT MADURA FASHION AND LIFESTYLE

Madura Fashion and Lifestyle is one of the fastest growing branded apparel companies, and a

leading player in the branded garments segment. Having consolidated its market leadership

within the country, the wholly owned subsidiary of Aditya Birla Nuvo Ltd has made distinct

forays into the global market with premier international brands such as Louis Philippe, Van

Heusen, Peter England, Allen Solly and People, that personify style, attitude, and comfort.

The company’s brand portfolio includes product lines that range from the comfort of the

affordable, mass-market range to the luxury of high-end style, and caters to every age group,

from children and youth, to men and women.

A network of 700 exclusive franchise stores, department chains, and over 2000 premium multi-

brand trade outlets both within and outside India provides the company the means to reach their

products to discerning customers.

The company’s Lifestyle store, The Collective, has transformed the way men shop. With its

unique blend of global fashions, international trends, innovative customer services, The

Collective already offers a lifestyle experience in Bangalore and Mumbai, with Delhi being the

next on the anvil. Madura Fashion and Lifestyle also distributes its brands through its own retail

chains Planet Fashion and Trouser Town. The distribution agreement with international brand

Esprit has helped this highly growth-oriented company to bolster its international presence.

The company has been at the cutting edge of fashion and innovation and for over a decade hassourced technology, fabrics and garments globally. The company is a global supplier for

discerning international brands including Polo Ralph Lauren, Marks & Spencers, and Tommy

Hilfiger.



FRANCHISEE BUSINESS MODEL

Planet Fashion has two types of franchise models:

Company owned & partner operated:

Partner owned, Partner operated: In the partner owned format, the associates manage the

store and purchase the stocks. The franchise has full control over the buying and merchandising

and remains closely involved in the day-to-day operations of the business.

To run a successful Planet Fashion franchise, some of the prerequisites are:

Property in a prime location

Area between 2,500 sq ft – 6,000 sq ft with good frontage

An investment capacity of about Rs 60 – 90 lakh

BRANDS IN STORE

Planet Fashion offers the unique shopping experience of a multi-brand showroom. With the

finest international brands under a single roof, shopping at Planet Fashion is an unforgettable

fashion experience. With premium brands like Van Heusen, Allen Solly, Peter England, Louis

Philippe,V dot, Byf ord, Levi’s, Monte Carlo, Manyavar and Jockey, Planet Fashion presents the

ultimate shopping experience.

Van Heusen is the ideal choice for a corporate customer; Worldwear is an exclusive formal

offering ideal for business meetings and boardrooms. Louis Philippe caters to the status and

style-conscious contemporary man. The Permapress range from Louis Philippe is a top-of-the-

line fashion statement for special ceremonial occasions where one needs to stand out. LP Sports

collection from Louis Philippe has an exciting range of slim fit shirts and trousers.

Peter England caters to the value-conscious segment. In casual wear, Allen Solly fills the gap

with its contemporary cotton shirts, whereas VDot caters to the need of a young party hopper.

Byford, Levi’s and Monte Carlo are for the fashion conscious casual dresser; whereas Manyavar

has exclusive ethnic wear for those special occasions and Jockey is the world’s leading

innerwear brand.



Ethnic wear

At Planet Fashion, India’s rich sartorial heritage and fabric diversity is celebrated with an

exclusive range of men’s ethnic wear. With new ideas, new designs and new hues, we offer you

the best ethnic wedding wear on ones most special day.

Premium suits

Planet Fashion presents the Van Heusen Special Edition suit made for people used to special

treatment wherever they go. Crafted from superfine Italian fabric, soft, elegant and made out of

super 110s, 130s, 150s, 180s wool with special stitching and cut to perfectly fit the body, these

special edition suits are in a league of its own. Finishing touches such as real horn buttons,

imported trim and exclusive Van Heusen embossed lining make these suits the object of every

tycoon's desire. Go ahead, step into one and spoil yourself.

CATEGORIES

Shirts

Planet Fashion stocks shirts of premium brands like Louis Philippe, Van Heusen, Allen Solly,

Peter England, V dot and Byford.

Trousers

Planet Fashion stocks trousers of brands like Louis Philippe, Van Heusen, Allen Solly, Peter

England and V dot.

Suits

Planet Fashion stocks the finest suits of brands like Louis Philippe, Van Heusen, Allen Solly,

Peter England and V dot.

Winter wear

Planet Fashion stocks winter wear of top brands like Louis Philippe, Van Heusen, Allen Solly,

Peter England and Monte Carlo.



Knits

Planet Fashion stocks the finest knits of top brands like Louis Philippe, Van Heusen, Allen Solly,

Peter England and Monte Carlo.

Ethnic wear

Planet Fashion stocks ethnic wear by top of the line brands like Louis Philippe, Van Heusen, V

dot and Manyavar.

Denims

Planet Fashion stocks the finest denim wear by brands like Louis Philippe, Allen Solly, V dot

and Levi’s.

Accessories

Planet Fashion stocks the finest accessories from premium brands like Louis Philippe, Van

Heusen and V dot.

Innerwear

Planet Fashion completes your fashion shopping experience with wide range of inner wear from

Jockey.

By studying the PLANET FASHION outlet located at Velacherry- Chennai , we have

observed following details:

Retail mix:

1) Location:

The Planet Fashion has four Multi Brand outlets in Chennai .One outlet is located at Velachery

and one at Pondy Bazzar. There are two outlets located at Anna nagar area of Chennai



2) Customer service:

The Planet Fashion provides excellent customer facilities like,

It has Good Parking facility.

It provides Exchange policy which helps customers to change the garment they have

purchased within 3 months of period. And customers will get exchanged coupons

The planet fashion provides gift coupons for their loyal customers.

3) Store design:

The planet fashion follows Free form design which includes Gondolas and fixtures as a unique

pattern. The Velacherry outlet has two floors in which ground floor consists of formal section

and other consists of suits and casual wear.

Planet Fashion located at Velacherry has one manager , one assistant manager, three CCS, one

tailor, one office boy to cater the customers.

4) Ads and promos:

The planet fashion has less promotional activities. The Hindu newspaper weekly once about their

brands.

5) Merchandise assortment:

The planet fashion has the men’s wear collection which includes Louis Philippe, Van Heusen,

Allen Solly, and Peter England brands. It has Jockey as an innerwear brand and Levi’s for casual

wear.

Louis Philippe

Van Heusen

Allen Solly

Peter England



6) Pricing

The brands available at Planet Fashion Velacherry have following price range:

Price Range

Brands

Shirts Trousers Blazers Suits

Louis Philippe 1399-4000 Rs. 15 4999-7000 Rs. 6999-11000 Rs.

Van Heusen 1399-4000 Rs. 4000-7000 Rs. 5999-10000 Rs.

Allen Solly 1000-2000Rs. 3999-7000 Rs. 5999-10000 Rs.

Peter England 399-1000 Rs. 3999-6399 Rs. 4999- 10000 Rs.

Accessories pricing :

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RETAIL MARKET STRATEGIES:

Target customers:

The Planet Fashion located at Velachery mainly targets IT employees. And they falls under the

age group of 25-40. The Planet Fashion mainly caters to upper middle class people.

Additional services and facilities

Leisure provision

Accessibility

Parking

Shopping Environment

BIBLIOGRAPHY:

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