planning for tourism investments recent experience and the path forward theofilos kyratsoulis...
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PLANNING FOR TOURISM
INVESTMENTSRECENT EXPERIENCE AND THE PATH FORWARD
THEOFILOS KYRATSOULIS
PLANNING FOR TOURISM
INVESTMENTS
THEOFILOS KYRATSOULIS
RECENT EXPERIENCE AND THE PATH FORWARD
14TH SETE “TOURISM AND DEVELOPMENT” CONFERENCE, 2015
PLANNING FOR TOURISM INVESTMENTS
RECENT EXPERIENCE AND KEY SUCCESS FACTORS FOR THE FUTURE
- SCOPE- WHERE WE STAND NOW
- TOP CHALLENGES- THE PATH FORWARD
CONTENT
SCOPE
SCOPE
A)PLANNING PROCESS
- Not only a zoning issue but an integrated process
B) DEVELOPMENT- Greenfield projects- Change of use- Expansions and major
refurbishments
WHERE WE STAND NOW?
PLANNING FOR DEVELOPMENT
SMALL NUMBER OF NEW HOTEL PROJECTS ALREADY PLANNED
LIMITED NUMBER OF NEW OPERATING PROJECTS
SIGNIFICANT UNCERTAINTY AS TO POLICY AND LEGISLATION
PLANNING FOR DEVELOPMENT
“Mitigating delays experienced through planning approval
processes can help to ensure that viable projects have the best chance of progressing
through the pipeline to completion.”
(source: JLL, 2013 & Tourism Research Australia, 2015 ).
BARRIERS FOR SUCCESSFUL PLANNING
NOT CLEAR NATIONAL STRATEGYINEFFECTIVE PUBLIC GOVERNANCE
LEGISLATION ISSUESNOT SEASONED DEVELOPERS/
INVESTORS
TOP CHALLENGES
TOP CHALLENGES: GOVERNANCE & STRATEGY
“Destination Perth” strategy and “Tourism
Council Western Australia”
support, attracts Ritz – Carlton,
Perth - Australia
STRENGTHEN INVESTMENT AND DEVELOPMENT THROUGH DESTINATION
STRATEGY AND DMO INVOLVEMENT
DESTINATION PERTH 2020: STRATEGIC VISION• Targets and strategy• Tourism expenditure; $12 billion by 2020
(western Australia)• $7.1 billion p.a. total visitor expenditure (Perth)• 47,000 jobs (Perth)
DESTINATION PERTH 2020: STRATEGIC VISION• Targets and strategy• Tourism expenditure; $12 billion by 2020
(western Australia)• $7.1 billion p.a. total visitor expenditure (Perth)• 47,000 jobs (Perth)
• Top development needs• Build 1,900 additional hotel rooms• Build four new hotel sized business event
venues
E – GOVERNMENT FULL INTEGRATION
ENSURE COMMON UNDERSTANDING BY GOVERNMENT AGENCIES
SAFEGUARD LEGISLATIVE PROCESS
PRIVATE SECTOR ENGAGEMENT IN NATIONAL COMMITTEE FOR SPATIAL
PLANNING
TOP CHALLENGES: POLICY & LEGISLATION
BOTH EX – ANTE, EX – POST LEGISLATION EVALUATION
ALLOW FOR PILOT PROJECTS
ALLOW FOR SOCIO – ECONOMIC IMPACT ASSESSMENT IN
PROJECT EVALUATION
TOP CHALLENGES: POLICY & LEGISLATION
TOP CHALLENGES: POLICY & LEGISLATION
Carbon neutral Emirates One & Only, Wolgan Valley resort,
Australia
CONSIDER PILOT PROJECTS
TOP CHALLENGES: POLICY & LEGISLATION
Public – Private Collaboration for
Calvia Beach regeneration project (Melia
Hotels International – Balearic Island
Regional Government)
CONSIDER PILOT PROJECTS
TOP CHALLENGES: POLICY & LEGISLATIONCALVIA BEACH REGENERATION PROJECT DECLARED “PROJECT
OF REGIONAL INTEREST” (2011) BY BALEARIC ISLANDS
REGIONAL GOVERNMENT
TOP CHALLENGES: POLICY & LEGISLATION Nayarit
Integrated Tourism
Development Zone – Fonatur, Mexican Tourism
Development Agency
(source: DMAI, 2015)
CONSIDER PILOT PROJECTS
TOP CHALLENGES: DEVELOPMENT
Developed in Navajo land
Amangiri, Utah - USA
CONSIDER SCALE
TOP CHALLENGES: DEVELOPMENT
BREEAM accredited NH
Ribera de Manzanares,
Madrid - Spain
CONSIDER ECO AND EXCELLENCE
TOP CHALLENGES: COMMUNITY
CONSIDER COMMUNITY ENGAGEMENT
Canopy by Hilton “meet the neighbors” campaign
KEY TAKEAWAYS
LEGISLATE LESS AND BETTER – ENSURE LEGAL SECURITY
THE PATH FORWARD
PRIVATE SECTOR ENGAGEMENT
IN LEGISLATION PROCEDURE
THE PATH FORWARD
DEVELOP DESTINATION STRATEGIES
FOR INVESTMENT & DEVELOPMENT
THE PATH FORWARD
CONSIDER INTEGRATING
SUSTAINABILITY
THE PATH FORWARD
BUILD ON PAST KNOWLEDGE AND EXPERIENCE
THE PATH FORWARD
