planning government communications michael warren head of campaigns & strategy prime...

Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

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Planning government communications

Michael WarrenHead of Campaigns & Strategy

Prime Minister’s Office and Cabinet Office Communications

Goals for government communications

• Collective visibility of individual programmes

• Clear focus on priorities

• Maximise value for money

• Raise quality to the level of the best

Page 3: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

An annual planning process, delivering a single comprehensive overview

Priorities & programmes

Resources planning

Innovation & collaboration

Central capability initiatives

Proactive communication hubs

Government Communication Centre

Page 4: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

Communication priorities across each hub

Environment & personal safety

Public health Growth

http://smokefree.nhs.uk/resources/news/new-smokefree-homes-and-cars-campaign

http://www.smokefree.nhs.uk/

Page 5: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

Communication priorities across each hub

Tax, pensions & benefits reform

Front line recruitment

Police and crime

http://thisisabuse.direct.gov.uk/home

http://www.talktofrank.com/

Page 6: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

At the centre …

Transparency and central

planning oversight

Transparency and central

planning oversight

Continued drive on efficiency & effectiveness

New principles, standards and best practice

Page 7: Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

Principles, standards and best practice

More integration of owned & earned channels

More innovation, particularly through new digital opportunities

More partnerships with commercial and voluntary sectors

More value for money through rock-solid evaluation

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