planning research
TRANSCRIPT
PLANNING RESEARCHAsif Jamal
Research Planning
Why? Create, have fun, play Invent, be on leading edge of discovery, be a
scientist Transfer discoveries to benefit society Work in interesting and rewarding careers
What? Investigation of a problem in scientific manner Discovery of a solution that advances state of
knowledge in areas from theory to algorithms to prototypes to experimentation to applications
The marketing research mix It is useful device, it can be moulded,
recreated, applied, criticized, defined, adapted but most importantly, it can be remembered.
The marketing mix helps in marketing planning, and therefore is an important concept for the market researcher.
McCarthy four Ps Product
Price
Promotion
Place
Stages of MR mix Purpose Population Procedure Publication
Choosing a Research Area
Criteria Exciting and interesting area to you Important problems in area Research type is suitable to you
Ways to identify a research area Take courses, attend seminars and colloquia Talk to professors, visitors, other students Consider both applied and theoretical areas Read widely Learn about yourself, what you like, etc. Solve some research problems
Mind Map
Useful at the earliest stage of a project Set out all possibilities and issues Helps gives structure to project Makes linkages more evident
Why am I doing research ?
Why is this project happening ?How is it happening ?(methodology)
Who will benefit ?Challenges
for me project
impact
risks
the future
for meproject
Projects and Risks
Identify sources of risk Assess likelyhood of risk Assess magnitude of risk Develop response
Your Project Please share with us