planning the publication just like an architect must create a floor plan before building, so too...
TRANSCRIPT
Planning the Publication
Just like an architect must create a floor plan before building, so too must a desktop publisher create a plan before generating any publication.
The following steps should be followed when planning any publication.
Step 1
• Clearly identify the purpose of your publication. Your publication could be used to ……
Step 2
• Assess your target audience.
Who am I communicating
with?
Step 3
• Determine what form your intended audience will be exposed to your message.
Labor Day Sale!
Step 4
• Decide what you want your readers to do after reading your message.
Hello. I would like to place
an order please.
Step 5
• Collect examples of effective designs.