plano, tx focus on business

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.

Vision:

Create an open, collaborative environment of people and processes to inspire and promote the invention and innovation of ideas from concept to commercialization between AT&T and third party partners

Objectives:

Accelerate the delivery of strategic consumer and business products and services that leverage AT&T Cloud Services and deliver unique and compelling capabilities to our customers

Provide better visibility and access to the next generation of future applications, service innovations and enablers that leverage the AT&T network

Plano, TX

Focus On Business

Palo Alto, CA

Focus On Consumer

Ra’anana, Israel

Focus On Back Office


Three Ways To EngageAT&T Foundry Access

2

Web Form Application

Development driven

exclusively by innovator

Access to online tools &

support

Development driven by innovator

with support from

Innovation Center

Access to online tools &

support++plus++Enhanced Services

Space reserved at center with access to

center test environment

Fast Pitch Presentation

Standard

Certification (testing)&

Onboarding (Distribution)

Expedited



Fast Track



Development driven by AT&T with

support from Innovator &

others

Full access to centers and

AT&T resources

3 or more staff assigned

to lead project

Innovation Studio

reserved at center with access to

center test environment


3

Tools & Resources Available


4

Innovation Scouting, Sourcing, & Selection

Foundry Idea

Database

Foundry Idea

Database

BU Executives submit problem

queries

BU Executives submit problem

queries

20+ ideas matching

Exec query

20+ ideas matching

Exec query

~12 ideas selected for Fast Pitch

~12 ideas selected for Fast Pitch

BU

Executive Review

BU

Executive Review

400 Fast Pitches Conducted

400 Fast Pitches Conducted

40 Start Proof of Concept Cycle

40 Start Proof of Concept Cycle

Minimum of 10 CommercializedMinimum of 10 Commercialized

Keys to success include: Steady flow of high quality ideas

High level of innovation

Large market opportunity

Strong market relevance

Keys to success include: Steady flow of high quality ideas

High level of innovation

Large market opportunity

Strong market relevance

Sponsor

Ecosystems


5

Innovation Categories & Speed to Market

Operational Improvements

Enabling Tech

• Consumer and enterprise

applications designed to run on handsets / tablets

• Includes web and HTML5 apps

• Must be approved for launch on AT&T

network

• Applications, services or enabling

technologies that are designed to improve AT&T

business or customer care

processes

• Cloud and platform interfaces that

provide access to network or device functionality (e.g.,

location, text messaging)

• Utilized by developers to

create applications

• End user services offered via web

service or similar API on remote

servers

• Consumer or enterprise M2M

services

Applications Cloud & M2M Services

• Shorten innovation certification cycles by leveraging tools, enhanced services and pilots to complete certification process faster and more efficiently.

• Engage “Expediters” to accelerate standard BAU certification processes across technical organizations

• Identify project sponsors from AT&T Business Units early on to speed path to commercialization


6

Innovation Development and Commercialization

Two cycles or less

Three cycles or less

Applications

UX/

Clients

Core Network Capabilities

Platform Capabilities

Apps/Services

Computing InfrastructureAPIs

APIs

APIs

Cloud/M2M Services

Operational Improvements

Enabling Technologies

Out of Scope

12-week cycle

Stage I: Proof of Concept Stage II: Beta Stage III: Commercialization

12-week cycle12-week cycle

Faster to Market from Concept to Commercial


7

Plano & Business Customers

We are also beginning to work directly with corporate America showing them how to innovate using their problems as working case studies


8

User Centered Design

EmbraceSolve for infant mortality of low birth weight babies in developing countries

Quick answer was to design low cost incubator for hospitals

However after doing “field” research it became obvious that was not the answer

The design looked something like a sleeping bag. It wrapped around a premature infant, and a pouch of phase-change material (PCM) kept the baby’s body at exactly the right temperature—and maintained this temperature for up to four hours. After four hours, the PCM pouch could be “recharged” by submerging it in boiling water for a few minutes

The Lesson:

Go to where your product will be used and speak with the people who will use it.

Prototype often and then test with real users

plano, tx focus on business

Documents