PLANTATION FIELD INTERNATIONAL HORSE TRIALS 2017

Sponsorship Opportunities

BEST. EVENT. EVER.BEST. EVENT. EVER.

SEPTEMBER15-17 • 2017UNIONVILLEPENNSYLVANIA

©AK Dragoo Photography

PFIHT DEMOGRAPHICS� Chester County, Pennsylvania (location of Plantation Field International Horse Trials) has the privilege of being home to one of the most active equestrian communities on the east coast, with many current and past Olympic athletes training in the area. Our concentration of elite international athletes draws spectators and competitors alike for �ve days of equestrian competition. Spectators also spend their free time in surrounding community hotels and restaurants, shopping and visiting local a�ractions.

� �e national equestrian audience is made up of approximately 27 million people, and is an upwardly mobile market segment, known to be loyal to their favorite products and services that support its interests (spending a total of $1.4 billion a year on equestrian-related products alone). While every target age group – from children to senior citizens – is a�ainable through equestrian sports sponsorship, annual research conducted by the USA Equestrian Federation, the national governing body for horse sport, indicates the following statistics for its 90,000 members:

Median age is 35-40 years old

85% are women

66% have a college degree

Average income is $185,000

Average net worth is over $1,340,000

80% make or in�uence purchasing decisions at work

Average home market value is $594,000

22% own two or more homes

Average 30 nights per year in a hotel

Own three vehicles

40% own a farm; 66% of those own 10 acres or more

Own an average of four horses

Compete at least six times per year

BEST. EVENT. EVER.

�e Plantation Field International Horse Trials has grown by leaps and bounds – and not just over fences –

into THE go-to weekend for both top-level competitors and spectators alike. Eventing is arguably the most thrilling of all equestrian sports, and PFIHT

does not disappoint in the quality of competition, but we take it a giant step further and o�er our sponsors a jam-packed weekend of entertainment,

parties, shopping and dining; all in a spectacular se�ing sure to impress clients, friends and family.

Please consider supporting PFIHT as a sponsor for the best seats in the house!

OUR NUMBERS WORK FOR YOU4, 500 spectators during event

220 top level riders

10,000 website views each month

Monthly emails sent to 5,000 PFIHT fans

Weekly facebook posts to over 8,000 followers

Sponsoring Plantation Field CIC 3* o�ers your brand the opportunity to engage and

be promoted to an elite group of riders, their fans, spectators, social media outlets, website

exposure and of course presence on site at the BEST. EVENT. EVER.

SEPTEMBER 15-17, 2017SEPTEMBER 15-17, 2017

©AK Dragoo Photography

©AK Dragoo Photography

©Andie Bicho

©AK Dragoo Photography

Plantation Presenting Sponsor$30,000

The exclusive Presenting Sponsor will be headlined at all activities during the event, included in all promotions including social media, e-mail communication, and website as well as receive announcer recognition throughout the event. The Presenting Sponsor benefits include:

M 2017 event will be NAMED after the sponsor in all marketingM 16 VIP passes for entry to Sponsor Tent and all weekend activitiesM Reserved front-row table for the weekend and present the

CIC*** award at the ceremony on SundayM Leading rider coming into cross country and show jumping will wear a

leader’s sash with your company’s name and logoM Prominent placing of web banner on Plantation Field websiteM Prominent recognition on Sponsor page of the PFIHT programM 4 banners (company provided) displayed in high traffic areas of event

including the Main Arena, cross-country start box and finish lineM Cross country jump personalized for your companyM Reserved exhibition space in the Sponsor TentM Full-page color ad on the back cover of the PFIHT program M Six premier parking passes for all on-site activities

neW!! Exclusive branding of the USEF LiveStreaming of competition:

M Sponsor name will be attached to PF’s weekly inclusion of competition related news and promotion of LiveStream in Equestrian Weekly in the month leading up to and during the competition sent to 94,000 individual horse enthusiasts.

M Sponsor name included in PF’s minimum of two dedicated e-blasts promoting the LiveStream and on-demand coverage to 85,000+ fans of the USEF Network that includes an average of 767,364 views per month.

M Brand exposure to USEF’s Network which has historically reached 28,000 viewers on the LiveStream and 37,000 on-demand video plays for comparable competitions that airs on USEFNetwork.com which averages 50,000 monthly LiveStream views, 88,212 monthly on-demand views and 270 hours of content viewed.

Premium reserved table in the Sponsor Tent all weekend for dining, spectating, socializing and entertaining

Invitation to Plantation Sponsor Party on Friday night

VIP passes for entry to Sponsor Tent and all Plantation Field weekend activities

VIP guided golf cart tour of cross country course with course designer Mike Etherington-Smith

LiveStream advertising (your logo shown) during the event Company banner on Plantation Field website

30-second company-provided LiveStream advertising spot

Company-provided banners displayed at event

Reserved exhibition space in the Sponsor Tent

Four Premier Parking Passes for all on-site activities

VIP parking passes

Advertisement in Plantation Magazine for one year

Recognition on Sponsor page of program

Sponsor signage at your fence

Recognition in Plantation Field social media efforts Includes: Facebook, e-blasts and the PF free app

PlantationPlatinumSponsor$20,000

Gold Medal

Sponsor$10,000

Silver Medal

Sponsor$5,000

BronzeMedal

Sponsor$2,500

Fence Sponsor$1,000

Plantation Friend$500

sPoNsorsHIP Packages

PlaNTaTIoN FIelD INTerNaTIoNal Horse TrIals provides a unique opportunity to showcase your business and demonstrate support for your community, equestrian sport and land conservation. It’s a perfect weekend in the picturesque Chester County countryside to entertain clients, reward employees or simply enjoy with friends and family. PFIHT offers many activities in addition to the competition for all ages to enjoy including Kid’s Korner activities, a variety of food choices, dozens of unique vendor booths, tailgate competition and much more!Sponsors receive VIP parking, promotional benefits and access to the VIP tent as well as an invitation to the Sponsors, Owners and Riders Party held in the Sponsor’s Tent on the show grounds. See which option above is right for you!For Sponsorship questions, contact Amy Ruth Borun at CICsponsor@plantationfield.com or 610-888-1481.plantationfield.com

september 15-17, 2017

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Full-page ad

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Half-page ad

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We can create a customized package to suit

your individual needs.Call or email to plan your package!

PFIHT 2017 SPONSORSHIP APPLICATIONI would like to join the fun and support the Plantation Field International Horse Trials!

�Plantation Presenting Sponsor - $30,000

Tax deductible: $28,640

�Plantation Platinum Sponsor - $20,000

Tax deductible: $17,500

�Gold Medal Sponsor - $10,000

Tax deductible: $7,000

�Saturday Cocktail Party - $10,000

Tax deductible: $7,000

�Sunday Brunch Sponsor - $5,000

Tax deductible: $4,000

�Silver Medal Sponsor - $5,000

Tax deductible: $4,000

�Bronze Medal Sponsor - $2,500

Tax deductible: $1,750

�Kid’s Korner Sponsor - $2,500

Tax deductible: $1,750

�Fence Sponsor - $1,000

Tax deductible: $660

�Friend - $500Tax deductible: $330

Total Enclosed: $____________________Checks payable to “Plantation Field Equestrian Events”

Mail this form and payment to: PFEE • P.O. Box 412 • Unionville, PA 19375Or apply on our website: plantation�eld.com (Click on “International CIC”)

Company/Individual Name

Address

City State Zip

Telephone E-Mail

Contact Person

I would like to pay by credit card: � Visa � MasterCard � AmEx

Credit Card Number Exp. Date 3-digit CVC #

Signature Billing Zip Code

You will be contacted to discuss your bene�ts including advertising, fence sponsorship, etc.

�ank you for supporting Plantation Field International Horse Trials!Plantation Field Equestrian Events, Inc. is a non-pro�t tax exempt corporation -- I.R.S. code section 501(c)(3)

All contributions are tax deductible to the extent allowed by law. Federal I.D. no. 52-1509790

The ___________________ Kids’ Korner$2,500

Oh, to be a kid again! But bringing smiles and laughter to the hundreds of children a�ending PFIHT might be the next best thing. Kid’s Corner provides entertainment and

activities including a moonbounce, mechanical bull, face painting, cra�s and more!

� Quarter page black & white ad in Plantation Magazine� Signage/banners on Cross-country course (2)� Recognition on Sponsor page of event program� Recognition throughout the event and on the event website� Two VIP Parking passes� 4 VIP passes for entry to Sponsor Tent and all weekend activities

The __________________________ Sunday Brunch

$5,000PF’s Sunday Brunch has garnered a reputation for

scrumptious food and the best seat in the house for all the action and entertainment in the Main Arena.

� 4 VIP passes for entry to Sponsor Tent and all weekend activities

� Invitation to the Plantation Sponsor Party on Friday Night� VIP guided golf cart tour of cross country course with

course designer Mike Etherington-Smith� Half-page color ad in Plantation Magazine� Recognition on Sponsor page of event program� Company banner on event website� Company-provided banners (2) displayed at event� Reserved exhibition space during the brunch� Two VIP parking passes

The__________________________

Saturday Cocktail Party$10,000

On Saturday night things turn to elegant entertainment for the sponsors, owners and competitors. Held in the Sponsor’s Tent on the show grounds, the evening will include a luscious bu�et,

open bar and music. Check our Facebook page for updates.

� 6 VIP passes for entry to Sponsor Tent and all weekend activities

� Invitation to the Plantation Sponsor Party on Friday Night� VIP guided golf cart tour of cross country course with

course designer Mike Etherington-Smith� LiveStream advertising spots� Full-page color ad in Plantation Magazine� Recognition on Sponsor page of event program� Company banner on event website� Company-provided banners (2) displayed at event� Exhibition space provided during the evening� �ree VIP parking passes

BRANDING OPPORTUNITIESPut your name on it! �at’s right, sponsor one of these PFIHT venues and we’ll brand it with your company name. We’ll splash your name on our advertising, website, e-blasts, Facebook and more.

(Your name here!)

(Your name here!)

(Your name here!)

Our 2016 weekend was an unbelievable success.

We can’t wait to reveal our new 2017 bene�ciary partnership,

so watch our Facebook page for updates!

©Andie Chalfant

On Saturday night things turn to elegant entertainment for the On Saturday night things turn to elegant entertainment for the On Saturday night things turn to elegant entertainment for the sponsors, owners and competitors. Held in the Sponsor’s Tent sponsors, owners and competitors. Held in the Sponsor’s Tent sponsors, owners and competitors. Held in the Sponsor’s Tent on the show grounds, the evening will include a luscious bu�et, on the show grounds, the evening will include a luscious bu�et, on the show grounds, the evening will include a luscious bu�et,

open bar and music. Check our Facebook page for updates.open bar and music. Check our Facebook page for updates.open bar and music. Check our Facebook page for updates.TAKEN. Thank you Taylor, Harris Insurance Services

All photos ©AK Dragoo Photography