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    Shreyas Nair 12020241066Bhushan Ashtikar 12020241016

    Jagdish Lamture12020241080

    Pradeep Dharasurkar1202024189

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    IntroductionPlastic

    The name plastic has been coined from plastikos- a Greekword meaning capable of being shaped or molded

    characterized by light weight, high corrosion resistance and lowmelting point

    Classification of Plastic: Broadly plastics can be classified into two types

    Thermosetting

    Thermoplastic

    Apart from these, plastics have been also divided into sevendifferent types by the plastic industry

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    POLYETHYLENE TEREPHTHALATE (PETE): soda and cooking oil

    bottles

    HIGH DENSITY POLYETHYLENE (HDPE): detergent bottles, milk jugs

    POLYVINYL CHLORIDE (PVC): plastic pipes, furniture

    LOW DENSITY POLYETHYLENE (LDPE): dry cleaning bags, food

    storage containers

    POLYPROPYLENE (PP) : bottle caps , drinking straws

    POLYSTYRENE (PS) : cups, plastic tableware

    OTHER: includes those plastics which are different from the six

    aforesaid types of plastic. Food containers ,Tupperware

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    The chronology of production of polymers is summarized as

    under

    Polystyrene(1957)

    LDP (1959)

    PVC (1961)

    HDPE (1968)

    Polypropylene(1978)

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    Plastic Products

    Packaging

    PP / HDPE woven sacks / bags / fabrics

    A range of plastic sheeting / films

    Films

    Polyester film, BOPP film

    Mesh, photo films

    ConsumerGoods

    Toothbrushes, cleaning brushes, hair brushes

    house ware, kitchenware, stationery items

    WritingInstruments

    Pens, ball pens, markers, sign pens, refills, etc

    Travel ware

    Molded luggage, soft luggage

    A range of bags like school bags / ladies handbags, wallets, etc.

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    Foam Boards Drip Irrigation Systems / Components Pipes & Pipe Fittings - Made of

    PVC, HDPE, PP, FRP, nylon

    Water Storage Tanks Toys and Games Engineering Plastics - Auto components,

    parts for various machinery / equipments

    Electrical Accessories FRP / GRP Products - Safety helmets / equipment, pipes,

    storage tanks, etc

    Sanitary Fittings - Cisterns, toilet seats, bathroom fittings, etc

    Laboratory Ware Surgical / Medical - Disposable syringes, blood / urine bags, I.V.

    sets, etc

    (Source: http://www.india-exports.com/plastic.html)

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    Indian Plastic industry

    The per capita consumption of polymers industry in the

    country during 2012-13 was low at just 9.7 kg

    Growing market for plastics and consumes about 11 million

    tonnes annually against a global consumption of 275 million

    tonne per year

    The plastics and polymer consumption is growing at an

    average rate of 10%

    Manufacturing capacity of 30 million metric tonnes per

    annum

    (Source: coverage of Report on Indian Plastics Industry 2012-2016 by Indian

    express)

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    Contribution to Economy

    Over 30000 processing units employing 4 million people

    On the basis of value added, share of India's plastic products

    industry is about 0.5% of India's GDP

    The export of plastic products also yield about 1% of thecountry's exports

    Large presence of small scale companies in the industry,

    which account for more than 50% turnover of the industry

    Approximately Rs 100 billion are invested in the form of fixedassets in the plastic processing industry

    (Source: India Exports and Business Trade Zone)

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    Polymer Capacities in India

    Source: Indian Plastic Industry-vision 2012, A report by CRISIL

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    Governing organizations for the plastic

    Industry Plastics Export Promotion Council (PLEXCONCIL)

    the apex government body for the promotion of exports

    The members of the council comprise large/medium/small-scalemanufacturers and exporters

    Facilitates exporters by organising international trade fairs, buyer sellermeets, etc

    The All India Plastics Manufacturers' Association (AIPMA) Apex non profit body serving Plastic industry since 1945

    AIPMA organizes National as well as International trade shows , Seminars,Lecture Meetings, Conferences, Buyer & Seller Meet, TrainingProgrammes

    Liaison between the Government and the Industry

    (Source: www.aipma.net/about-aipma, www.ibef.org)

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    POLYMER MANUFACTURING

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    CONVERTING INDUSTRY

    MACHINERY

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    Growth Drivers

    Packaging

    Automotive

    Appliances Healthcare and Hygiene

    Agriculture

    Infrastructure

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    Packaging

    The development in Polymer packaging

    brought in the revolution

    >60% polymers used in India are consumed

    for packaging

    Key industries

    Food

    FMCG

    Cosmetics

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    Automotive

    Growth drivers for polymer usage

    Low vehicle penetration

    Rising income levels

    Growing middle class

    Large scale use of polymers expected to makethe vehicle light and efficient

    Applications include Bumpers, dashboards, grills

    Battery containers

    Ducts, seats, interiors

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    Appliances

    The key growth drivers for Polymer Usage

    Low penetration Level in India

    Untapped Rural Market

    Faster Replacement Cycle Availability of Power to all by 2020

    Applications of Polymers in Automobiles

    All plastics Washing Machines TV / AC cabinets, Refrigerator Components

    Water Purifier Body

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    Healthcare and Hygiene

    India has already emerged as preferredMedical Tourism Destination

    The modern healthcare demands for more

    polymer based products The key growth drivers for Polymer Usage

    Syringes, IV Fluid Bottles, Blood Bags

    Disposable wears

    Modern Medical Equipments

    Implants, Artificial Body Parts

    Personnel Hygiene Products

    Sanitary Products, Baby care products

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    Agriculture

    PlasticultureThe emerging sector in India Growing awareness will drive consumption growth in

    Agriculture Sector

    The key growth drivers for Polymer Usage

    Green Houses

    Crop / Fruit Covers

    Drip Irrigation

    Products used are Pipes

    Storage Tanks

    Shade Nets

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    Infrastructure

    Polymers playing a pivotal role inInfrastructure development

    The key growth drivers for Polymer Usage

    Building and Construction Mega Highway Projects

    Rural Electrification Projects

    Products used are

    Pipes (Gas, Water, Sewerage)

    Storage Tanks

    Profiles and Decorative Item

    Geosynthetics

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    Porter's Five Force Analysis

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    Bargaining power of Supplier

    A few factors which increases the supplier

    powers are

    presence of few suppliers

    presence of large no. of purchasers

    high costs of switching suppliers

    Oligopoly with 15 key players

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    Bargaining power of Buyer

    Buyers in this industry are many

    Range from small to big sized firms

    Firms producing standard products have largevolumes and multiple suppliers:

    Agriculture, Infrastructure and Packaging have low

    to medium bargaining power

    Automobiles and electronics have high bargaining

    power

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    Competition

    Large chunk of the plastic processors are lying

    in the small and medium scale range of

    industries

    Price war

    Small companies specialise in a particular

    variety

    Large players are not as adaptable as small

    companies

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    Threat of New entrants

    New entrant faces difficulty in case that it doesnot achieve a substantial market share to reachthe minimum efficient scale, it usually stands at acost disadvantage

    Established market and reap advantages ofeconomies of scope. Also the SSI policy of theGovt - its reservation policy and exempting itfrom several kinds of taxes

    Access to raw materials, technological know-how,key-inputs are difficult

    Only big firms can enter this kind of market

    having sufficient capital at hand

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    Threat of substitutes

    With the growing alertness against the use of

    plastic in daily life at an alarming rate, there is

    a threat of close substitutes

    Glass

    PHB biocomposites

    Liquid wood

    ECM biofilm

    Polyactides

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    Vision

    Fields like biotechnology and nanotechnology

    to be the key drivers

    Collaborative partnership in R&D

    Extensive reverse logistics

    Recycling and waste management

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    Reference

    http://export.gov/build/groups/public/@eg_

    main/@byind/@manufind/documents/webco

    ntent/eg_main_041066.pdf

    http://www.zenithresearch.org.in/images/sto

    ries/pdf/2011/Nov/22_vol-1_issue-

    7%20_%20%20%20SANTANU%20MANDA%20

    Industry%20Analysis%20_Plastic%20_L.pdf

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