platform speech notes

7/28/2019 Platform Speech Notes

1/5

PLATFORMGet Noticed in a Noisy World

Michael Hyatt

Introduction

The reality:

You are on stage.

That stage is very crowded:

Fact: More than 164 million blogs.

Fact: More than 1.5 million books published last year.

Fact: Thousands of radio and television shows.

Fact: Millions of videos.

Thats why you need a platform.

The benefits:

1. It provides visibility.

2. It provides control.

3. It provides options.

The opportunity:

1. It used to be you had to get past the gate-keepers.

2. Now you can enjoy direct access.

3. You can finally get noticed.

2013, Michael Hyatt. All rights reserved.

More video up-loaded to YouTubein the last 60 days

than the 3 majornetworks pro-

duced in TVs first60 years.

@MichaelHyat

All the world is astage.

@ShakespeareSays


2/5

The Platform Framework

You can build a powerful, personal platform by taking just five steps:

1. Step #1: Start with WOW.

a. Understand the power of word-of-mouth.

In todays environment:

1) Everyone has a megaphone.

2) Everyone is connected to everyone else.

b. Exceed your customers expectations.

When people encounter your product, they have one of three experiences:

1) Disappointment

2) Satisfaction3) Wow

c. Ship it!

2. Step #2: Prepare to launch.

a. Accept personal responsibility for the outcome.

b. Write down specific goals.

c. Assemble your pit crew.

3. Step #3: Build your home base.

Platform: Get Noticed in a Noisy World

2

Perfectionism isthe mother of pro-

crastination!

@MichaelHyatt

Great marketingonly makes a bad

product fail faster.

@David_Ogilvy


3/5

a. Understand the framework.

1) Home base

2) Embassies

3) Outposts

b. Pick your medium.

Option #1: Blog

Option #2: Podcast

Option #3: Vlog

c. Be patient.

Heres how my blog traffic grew:

Michael Hyat

3

Content is the

new marketing.

Anonymous

MICHAELHYATT.COM

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

110 225 450 70020,000

43,000

59,000

183,000

261,000

347,000


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4. Step #4: Expand your reach.

a. Kiss marketing goodbye.

At least the kind that is impersonal, irrelevant, and unanticipated.

b. Share your passion.

c. Establish your embassies.

d. Get them to subscribe.

Three Tactics:

1) Tactic #1: Make your sign-up form highly visible.

2) Tactic #2: Offer an incentive for subscribing.

3) Tactic #3: Design a branded e-mail template.

5. Step #5: Engage your tribe.

a. Understand the concept.

You have a tribe when you have a group of people who share three charac-

teristics:

1) Characteristic #1: They share your passion.

2) Characteristic #2: They are willing to follow your leadership.

3) Characteristic #2: They have a way of communicating with one another.

Examples include:

Dave Ramsey fans

Apple customers

Harley Davidson enthusiasts

Platform: Get Noticed in a Noisy World

4

People lose theirway when they

lose their why.

@GailHyatt

What if marketingwas just about

sharing?

@MichaelHyatt


5/5

b. Start a conversation.

You cannot build a tribe by delivering a monologue.

No, you build a tribe by leading a conversation.

c. Be generous!

Conclusion

The key to building a platform is to face your fear and start!

What would a platform make possible?

For you?

For your business?

For your future?

Youre here today for a reason.

This is your time.

Build your platform. Step up on stage.

Were counting on you!

Michael Hyat

5

The key to build-ing a platform is to

face your fear andSTART!

@MichaelHyat

Generosity is a

brilliant marketingstrategy in the

new economy.

@MichaelHyat

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