play just like you | overview of nike non-profit
DESCRIPTION
JUST LIKE YOU is a NIKE-affiliated non-profit that teaches elementary-aged kids about other cultures through traditional sports and games from around the world.The idea is to use children\’s games to start teaching kids global awareness and cultural sensitivity creating the "next generation of global citizens".Visit www.playjustlikeyou.com.TRANSCRIPT
Building the next generation of global citizens!
www.PLAYJUSTLIKEYOU.com
Who We Are
We go to elementary schools all over LA to teach kids about other cultures through traditional children’s games from around the world.
1. Educational 2. Cultural 3. Active 4. Fun
Promote international awareness among youth through sport, laying the foundation necessary to create tomorrow’s global citizens.
“No one is born a good global citizen; no nation is born a democracy. Rather, both are processes that evolve over a lifetime. Young people MUST be
included from birth!” – Kofi Annan
Our vision is based on the City Year model: “Whole School, Whole Child”
Enrichment activities in afterschool programs through JLU programming
Community Transformation Monthly community events (around play) in each major
city Young Diplomat Program
Provide a space, both online and offline, for youth to discuss global issues and take action
3- YEAR PLAN: Expansion to at least 15 major US cities Have JLU teams at 200 sites nationwide Published curriculum available online with additional
training available
Cultural Awareness/Sensitivity Creating a GLOBAL PLAYGROUND™ to represent the
diversity of the world we live in Spread a message of peace, tolerance, empathy
Health & Wellness Promote healthy, active lifestyles Target obesity
Role Models / Mentors / Support System All around positive influence on their lives Consistent presence that kids can count on
Fun Gym class has been the same forever Bring excitement back to gym class (GLOBAL
GYM™)
What We Do
Every week, JLU runs a 1.5 hour lesson
For 30 minutes, we teach Geography Cultures History Language Trivia
For the remaining 60 minutes, we play games from that region
Every 4 weeks, we switch regions
Kids have the opportunity to showcase knowledge/games and play with others at periodic GLOBAL PLAYGROUND™ Community Events
We have collected games from over 20 countries (22)
Pacoimao Pacoima Charter & Telfair Elementaryo Boys & Girls Club of Pacoima•Southern African, Chinese, Indian, Australian games
Santa Monica/Malibuo Webster Elementaryo Boys & Girls Club of Malibu•Southern African games
Los Angeles/Koreatowno 68th Street & Camino Nuevo Elementary•Southern African, Chinese, Persian games
Botswana!o SOS Children’s Village•A mix of games from around the world
Pepperdine University PR Featured success story on website
GRAPHIC - Pepperdine Newspaper Malibu Times
Front Page/ Cover Story Profiles in Caring Documentary
100 stations nationwide, over 40 countries Airing now!
NEED Magazine San Fernando Sun LA Times
Pen-pals True cultural exchange around games Real-time, Online, YouthNoise platform
Oral History Project Interview adults in diverse US population to collect
games from around the world Capture their childhood experiences on film
E.g. Compare Israeli v. Palestinian / Greek v. Turkish memories of play
Young Diplomats Give kids who graduate from our program a space for
them to learn about/discuss global issues and take action.
Global Citizenship as early as 8 years old!
Partnerships
NIKE YouthNoise YPI LA’s BEST CityScholars Dole Disney/ESPNZone American Red Cross LA GoodTube Pepperdine University Macalester College NEED Magazine
UN University for Peace Kevin Carroll Katalyst San Fernando Sun Boys & Girls Clubs
San Fernando Valley Santa Monica Malibu Long Beach
CityYear LAKERS Organization
D-Fenders (Minor League team)
Ashoka: Youth Venture Global Youth Partnership
for Africa
Contact: Monica Spiro Marketing Services Director for Dole Food Company
Collaboration: Want to add a health/nutrition component by providing
healthy refreshments for weekly events and Global Playground™ events
Where we are: They are waiting for final details on a community event with
a health/nutrition angle that they can get involved with
Contact: Ashley Nolan Director of Pepperdine Volunteer Center
Collaboration: Access to 1400 young Pepperdine volunteers Dedicated student worker responsible for recruiting &
coordinating volunteers and communicating with JLU. Makes our program scalable and sustainable with a constant
supply of student volunteers that we can tap into more as the program continues to grow.
September 12th – Step Forward Day – 1st Global Playground event at Boys & Girls Club in Pacoima
Where we are: Done deal ... We will be collaborating through the Fall to make
our volunteer program work well for both sides
Contact: Frankie Warren & Joey Buss Community Relations Director & Lakers Owner/”Alternate
Governor”
Collaboration: Official non-profit for Lakers minor league team, The D-Fenders Global Playground events w/ D-Fenders athletes Co-branded “Think Globally, Act Locally” Neighborhood D-
Fenders community outreach campaign
Where we are Pamphlet being designed, working on final details Dates for player appearances have been set Process for getting Lakers tickets for prizes etc have been
started.
Contact: Christine Baum Marketing Director for ESPNZone
Collaboration: Fun facts about children’s games from around the world on all
kids’ menus at ESPNZone restaurant locations in Downtown Disney & LA Live
Global Playground™ events w/ ESPN athletes They have been looking for a non-profit organization that had the
sports aspect for ESPN and the family fun component for DISNEY.
Where we are: Have had a couple of meetings to brainstorm ideas. Nothing
concrete has been settled upon. Our schedules have both been hectic the past few weeks with travelling etc.
Contact: Jolie Delja Service Director at City Year Los Angeles
Collaboration: JLU as a program in “Whole School, Whole Child” afterschool program Community Transformation events, where we go into a community
and paint murals etc. Aim to create a relationship in LA that can be replicated at other
CityYear cities
Where we are Picking dates for transformation events, running a pilot program at
City Year schools in the Fall Without funding, significant scale through City Year would just not be
possible. Working out a sustainable way to collaborate.
Contact: Nick Martin Executive Director for UN UPeace US
Collaboration: UPeace US , located on Capitol Hill, has created innovate peace
education and conflict prevent programs at elementary schools in the DC area.
They are looking to add an afterschool component that is fun, interactive and reinforces international understanding and cultural sensitivity.
JUST LIKE YOU will launch in DC in the Fall.
Where we are: We have recruited a team in DC, a regional leader , volunteers
and the folks at Ashoka for support
Future
SALES/OUTREACH
PROGRAM MARKETING
Full time staff person responsible for outreach to
schools, partners, community, foundations etc.
Schools Outreach
Fundraising
Full-time staff person responsible for program
development and implementation.
Volunteer Coordinatio
n
Curriculum Developme
nt
Full-time staff person responsible for all marketing
efforts, both online and offline.
Graphic Design
Web/Social Media
Brand Strategy
Film/Video/
Multimedia
Training
Manage Expansion
Partnerships
CommunityOutreach
JLU will adopt a fee-for-service business model for schools/organizations that can afford it and will provide JLU programming free-of-charge to under-served communities.
JLU will also publish curriculum online , downloadable and offer training and consulting services , also at cost.
This will allow the organization to remain sustainable.
JLU will adopt a fee-for-service business model for schools/organizations that can afford it and will provide JLU programming free-of-charge to under-served communities.
JLU will also publish curriculum online , downloadable and offer training and consulting services , also at cost.
This will allow the organization to remain sustainable.
12th – GLOBAL PLAYGROUND Community Event in Pacoima
19th – JUST LIKE YOUVolunteer Training Camp
25th – LAUNCH of JLU Programming at SIX (6+) sites in LA
2nd – JUST LIKE YOU 6-week Pilot Program at Boys & Girls Club of Malibu
7th – GLOBAL PLAYGROUND Community Event in Malibu
23rd – Olympic Gold Medalist Bryan Clay leads JAPANESE curriculum
13th – LAKERS minor league team (D-Fenders) send out players as part of “Think Globally, Act Locally” community outreach campaign
There is a lot coming up this FALL.Including: JLU LAUNCHES in Orange County, DC, Boston & Austin (Dates TBD)
There is a lot coming up this FALL.Including: JLU LAUNCHES in Orange County, DC, Boston & Austin (Dates TBD)
Jerry DarkoPresident/[email protected]
Anne-Marie HerwigExecutive Director/Co-Founder
WEBSITE:www.playjustlikeyou.com
www.PLAYJUSTLIKEYOU.com
www.PLAYJUSTLIKEYOU.com
http://tinyurl.com/JLUhighdef - HD JLU Promo Video in Pacoima
http://tinyurl.com/JLUpromo2 - Promo Video w/ Team
Introduction
http://tinyurl.com/JLUpromo - 1st Promo Video
http://tinyurl.com/JLUslideshow - JLU Slideshow Promo with
message
http://tiny.cc/JLU - Profiles in Caring TV program