playground: peoplebrowsr's social analytics platform for marketers
TRANSCRIPT
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
SOCIAL MEDIA ANALYTICS �FOR BRAND MARKETERS
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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle
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Our Customers
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Collective Intelligence
Over 10 Indexes for filtering and categorizing
Social Vectors
1,000 Days of Data…
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Connectedness
Trust
Relevance
Influence
Persona
Sentiment
Breaking Trends
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Collective Intelligence
…from 100 million people
100,000,000 PEOPLE
MARKETERS
DEVELOPERS
BRANDS
AGENCIES
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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 5
Playground is an all-inclusive social analytics platform �for monitoring and engaging in the conversation and
identifying the most influential people �around any brand or topic.
Playground
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Data Availability
Twitter posts and metadata�since November 2008
Facebook public posts �since June 2010
Two years of posts from more than�40 million blogs and forums
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 7
Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance |
Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech |
VIP | Wall St | Wine Lovers
SOCIAL VECTORS
People are 300% more likely to engage when properly targeted
Pinpoint communities bound by interests and affinities where Influencers are most active
Community Based Influencers
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Kred Measurable Influence
Influence Community-Based Transparent
Outreach Offline Accomplishments Interests and Affinities
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 9
Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred.
Influence Measures the ability to inspire action from others like retweeting, replies or new follows
Outreach�Measures generosity and rewards actions like engagement and willingness to spread a message
KRED
What Is Kred?
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Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred.
Kredentials reveals:
Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used words
KRED
Kredentials
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A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent Activity
The only transparent influence measurement
KRED
Recent Activity
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Select a community, see its Kred and �discover its top Influence and Outreach leaders
KRED
Community Kred
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Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach.
Sorting & Filtering Fiilter on Kred in Stacks generated from search queries
Kredentials Click on the Kred icon next to any @name pulls up crucial information about their social presence
KRED
Integration with Playground
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 14
Built Directly into Grid Kred is an integral ingredient of Playground’s one-touch reports
Viral Analytics Influence assessment for anyone mentioning your search term
Learn vital information about anyone’s Influence and Outreach.
KRED
Integration with Playground
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Search
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Community Search Post Effect 1,000 Days of�
Conversations
Retweet Analytics Degrees of Separation Kred Influence Filters
Related Content
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Topics, Locations, Communities
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Hyper-target your search: 1. Select a community 2. Location 3. Topic
Create your own Community out of Bio keywords, specific users, or mentioned Hashtags
SEARCH
Search
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Search
Top Locations Top Communities
SEARCH
View important statistics around Keyword Sentiment Gender Statistics
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 18
1,000 Days of Data
Click on any chart point to see the conversation stream
Label any chart point with an event
SEARCH
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Click on Post Effect to monitor audience response
See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chart
SEARCH
Post Effect
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Searches related data 1. images 2. videos 3. @names 4. #tags 5. RTs 6. URLs
Picture results for “panda” search
SEARCH
Related Data
1,000 day chart for “panda” search
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 21
Brand Interest Graphs by Community
Filter the conversation and engage with influential people relevant to your brand
Focus on Kred Influence and Outreach leaders Available for searches within a Community
SEARCH
Find Influencers With Kred�
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Degrees of Separation Click to find the path between you and your audience
SEARCH
Degrees of Separation
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Cross-Network Search 1,000 Days Chart Streaming Analytics
Post Scheduling Post Effect Summary
Engagement
Tweet Assignment Shared Accounts Role Management
Team Monitoring Tag a User / Post
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 24
Cross-Network Search
Browse Networks with ease Search a keyword in your source stream or a variety of other networks
Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement Center
ENGAGEMENT
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 25
Click on a Team Member to monitor their activity in a dedicated tab
ENGAGEMENT
Monitor Team Members
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Get all the analytics for your search in one Stack
ENGAGEMENT
Stream Analytics
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Tag Users and Posts
Add Notes
Email Post
Assign
See Team Member Activity In Real Time
ENGAGEMENT
Post Actions
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Schedule posts for a later date
Bulk upload posts for future campaigns
ENGAGEMENT
Calendar Tweet Scheduler
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Assign Tweets�Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account
Search Assigned�Search specific notes added to assigned tweets
ENGAGEMENT
Assign Tweets
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ENGAGEMENT
Real Time Replying
See other team members replying to tweets in real time
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Monitor all transactions between users
ENGAGEMENT
Audit Trail
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Assign keywords to team members and set-up their on-duty times
ENGAGEMENT
Team Members – On-Duty
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ENGAGEMENT
Email Notifications
Set-up email Notifications for
DMs
@Replies
Keywords Mentions
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Analytics
Sentiment Analysis Cross Network Mentions Keyword Comparison Custom PDF Reports Historical Data
Influencer Identification Influencer Sentiment Conversation Discovery Trend Monitoring Retweet Analytics
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Compare relevant data for your business See two or more keywords in the same chart
ANALYTICS
Compare Keywords�
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 36
View Mentions by Source ANALYTICS
See statistical data for Twitter, Facebook, News, Blogs, Forums
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 37
Monitor @names, brand names, competitors, trending topics and #hashtags
See volume, spikes in mentions and number of RTs for keywords or mentions
See RT Acceleration, Emerging RTs, and Global Metrics
Popularity Number of people liking or ReTweeting your search term
ANALYTICS
Popularity�
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Sentiment Reporting Filter by positive, negative and neutral sentiment
Human-powered sentiment analysis �for increased accuracy�
Sentiment Analysis Over Time 1,000 day charts
Graph changes in sentiment
Tap the historical Datamine
ANALYTICS
Sentiment Analysis�
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See Kred influencers mentioning your brand positively and negatively
Find out who your most influential followers are based on their Kred
ANALYTICS
Identify Top Influencers with Kred See top Kred Influence and Outreach leaders for your community
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 40
Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid
Refine Results Filter by Influence
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 41
View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history
GRID
Main Features
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 42
Hyper-targeted search
GRID
Customized Reports
Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 43
@Name Analytics with Kred
GRID
Customized Reports
Kred Influence Report Kred Outreach Report
Influence Comparison Report Kred Recent Activity Report
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates
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Spaces
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Organize Playground Content SPACES
Created for teams tracking analytics for multiple brands
Grid, Analytics,
Search and Engagement
for multiple accounts
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 46
Sharing SPACES
Share Spaces with Team Members
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 47
Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - Grid
Playground Dropbox
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 48
PLAYGROUND DROPBOX
Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground.
Aggregate graphs, charts and real-time streams
Personalized Workspace
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground 49
API 1,000 Day Datamine �of Posts Custom Applications Development
Collective Intelligence of 100 Million People Segment by Interests &�Influence
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
PeopleBrowsr API
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Over 3 terabytes of social data per month
Receiving Social Data at a rate of 10,000 posts per second
Return data from Twitter, Facebook, and blogs / forums
Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures
Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many others
Develop programs with our rich 1,000 Day Datamine
API
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
The PeopleBrowsr API provides research, analysis�and targeting on social networks�
Who is speaking? What are they saying? How are they connected to others?
Capabilities & Outputs API
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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Who Is Speaking?
PeopleBrowsr API API
Kred Influence Based on descriptions from Twitter Bios
@Name Bio @Name Bio + Keywords
Gender Location Show location based on Twitter Bio
@Name Top Country @Name Top US Area
ID people on Twitter as male or female
@Name Gender + Keywords
Biographies Show Kred in specific communities
Kred Influence and Outreach Communities
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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
PeopleBrowsr Exclusive�
Entry of an @name or Community returns top influencers scored on:
Influence is the ability to inspire action in the form of retweets, replies or new follows.
Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.
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PeopleBrowsr Kred API API
Identify Influencers by Interests
Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
Segment users into ‘Communities’ by their identities and topics of interest
Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links Posted
PeopleBrowsr Kred API API
Identity Archive (Kredentials)
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Kred | Search | Engagement | Analytics | Grid | Spaces PeopleBrowsr Playground
For more information, �please visit: www.PeopleBrowsr.com
Twitter @PeopleBrowsr, @Kred
Facebook facebook.com/SFPeopleBrowsr
Email [email protected]
Phone (877) 856 - 2935
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