playing nice: how to produce a collaborative video with other museums
TRANSCRIPT
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Playing Nice: How to Produce A
Collaborative Video with Other Museums
Andrew Mandinach
Digital Media Coordinator, Balboa Park Online Collaborative
[email protected] / @mndnch / @BPOC_SD
MCN 2014 Dallas, Tx
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Balboa Park
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Video Production at BPOC
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How People Imagine Collaborative Video
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It’s Not That Bad! External Collaborative Videos Look
Just Like Any Other Video
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A Closer Look: The Balboa Park Special
Event Videos
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A Closer Look: The Balboa Park Special
Event Videos
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A Closer Look: ‘Behold, America!’
Director Series
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Benefits of External Collaborative
Video Production
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Lower Budgets per Institution
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More People to Generate Content
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Allows Institutions to Share Resources
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Creates Dialogue Between Institutions
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What Internal Collaborative Video Can Look Like:
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Benefits of Internal Collaborative Video
• Strengthen inter-departmental relationships
▫ Curators/educators make great speakers for marketing videos.
• Should serve to reinforce museum missions.
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Notes on how to approach collaborative
video:
• Figure out your budget
• Have a clear sense of what you want in the video
• Have a clear sense of what you want to get out of the video
• Figure out how it relates to the larger (digital) strategy
• Manage expectations
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Is it worth it?
• Yes – if it’s what the project calls for.
• Think about the guest experience.
▫ How will the video enhance how visitors experience your collection/institution?
• Chance for community outreach and reaching new audiences
▫ Work with local artists/filmmakers and musicians
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Different modes of collaborative production
Megan Hancock
Communications & Outreach Coordinator
Denison Museum
Jesse Heinzen
Multimedia Director
Minnesota Historical Society
Annelisa Stephan
Manager for Digital Engagement
J. Paul Getty Trust