playing the long game: making mobile last

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PLAYING THE LONG GAME Making Mobile Last

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This is my portion of the panel for Museums and Mobile Online Conference 7. The topic was sustaining mobile programs and I specifically spoke on sustaining mobile checkout devices.

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Page 1: Playing the Long Game: Making Mobile Last

PLAYING THE LONG GAMEMaking Mobile Last

Page 2: Playing the Long Game: Making Mobile Last

AGENDA

• Field Museum - Mobile Website

• Nelson-Atkins - Managing a change in devices

• Crystal Bridges - Sustaining check-out devices

Page 3: Playing the Long Game: Making Mobile Last

MAINTAINING CHECKOUT DEVICESHeather Marie Wells – Digital Media Specialist, Crystal Bridges Museum of American Art

!@hmwells; [email protected]

Page 4: Playing the Long Game: Making Mobile Last

• Small bites are more sustainable.

• You don’t have to go the whole length of the field in one play. Just get a few yards each play, and get some first downs.

• Lots of small steps give more opportunities for adjustment.

• It doesn’t mean you don’t have a long term plan, it just means you aren’t going to execute it all at once.

INCREMENTAL APPROACHES

Page 5: Playing the Long Game: Making Mobile Last

• Training and preparation are on-going

• Information and expectations

• Be specific and explicit

• Patience

COMMUNICATION

Page 6: Playing the Long Game: Making Mobile Last

• To different numbers of staff

• To different audiences (sizes and knowledge level)

• Across resource levels (funding and materials)

• Across available time

• Prepare to cope when things don’t scale.

SCALABILITY

Page 7: Playing the Long Game: Making Mobile Last

• Back-up devices

• Front-line staff and back of house staff

• Management software/hardware

REDUNDANCY

Page 8: Playing the Long Game: Making Mobile Last

• Staff

• Devices

• Software

• Funding

• Everything changes

PLAN FOR CHANGE

Page 9: Playing the Long Game: Making Mobile Last

• Respond to change.

• Mechanism to evaluate and collect feedback.

• You should have a plan; your plan should not have you.

EVALUATION AND ADJUSTMENT

Page 10: Playing the Long Game: Making Mobile Last

Recap

• Incremental Approaches

• Communication

• Scalability

• Redundancy

• Plan for change

• Evaluation and Adjustment

Page 11: Playing the Long Game: Making Mobile Last

Top Five

1. Use good communication (verbal & non-verbal).

2. Have a wildcard.

3. Avoid the curse of knowledge.

4. Employ incremental approaches.

5. Continually evaluate and test.

Page 12: Playing the Long Game: Making Mobile Last

IMAGE CREDITS• First Down Marker By DoubleBlue (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

• Steve Bernier vs. Brad Ference Fight By Elliot (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

• Oksana Masters Rob Jones mixed sculls final 2012 by Steve Selwood from Yate, U.K. via Wikimedia Commons

• Toronto female rowing team, 2007 by Joshua Sherurcij via Wikimedia Commons

• Torino 2006 Olympic Torch on Canoe2 by Betto via Wikimedia Commons

• NBA Referees By Keith Allison from Owings Mills, USA (NBA Referees) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

• Wimbledon trophies, 2006 by Benjamí Villoslada i Gil from Mediterranean Sea > Majorca Island > Sineu via Wikimedia Commons

• Super Bowl 29 Vince Lombardi Trophy at 49ers Family Day 2009 © BrokenSphere / Wikimedia Commons.

• 2004 World Series Trophy By User M@ on en.wikipedia (From en.wikipedia; description page is (was) here) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons

• Stanley Cup No Background By derivative work: J.delanoygabsadds Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008)_edit2.jpg: *derivative work: NuclearWarfare (talk) Stanly_Cup_in_Hockey_Hall_of_Fame_(may_2008).jpg: Alexey Chernyadyev [CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0), CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons