playup beta-start
DESCRIPTION
Presenting PlayUp project to Beta-Start startup acceleration programme, November 2012TRANSCRIPT
PlayUp design | give space to play
Educational toys to encourage creativity and imagination for children who have less access to quality play opportunities.
Co-creating ludic activities and inspiring toys with children, families and communities living in disadvantaged contexts in Lisbon.
Thinking about tomorrow’s Change Makers
Children are the soul of communities and the future of our society. Access to inclusive play environments and quality play opportunities are key to children’s personal development.
Children who play better will be able to make better choices and have better ideas to shape the world we live in.
Play is a human right & universal language
The original idea for PlayUp was to deliver low-cost educational and biodegradable toys for children across the world in response to humanitarian emergencies such as tsunami, war, earthquakes, hurricanes or extreme poverty.
“The healthy development of children is crucial to the future wellbeing of any society.” UNICEF
Some children have no space to play
But we had to start somewhere, so we decided to focus on some of the poorest neighborhoods of Lisbon.
Exploring areas where social exclusion, poor household conditions and neglect are the daily reality for hundreds of young children.
Some of these children live in Lisbon
Bairro da Horta Nova
Casal da Boba
Bairro 6 de Maio
Casal da Mira
During the past twelve months we have been collaborating with the Associação João de Deus, a leading Portuguese organisation for education and children development
We delivered a series of interactive co-design workshops within four different communities in the North East of Lisbon.
Working with 4 different communities
Creating more quality play opportunities at community level, working with children and their families.
Developing activities that can be adopted and replicated in similar contexts, supporting the organisations already operating in the educational sector.
PlayUp | give space to play
The project strategic aim is to co-develop a small series of clever educational toys made of a new biodegradable material that can be locally produced, sold and easily distributed on a large scale.
From social intervention to social enterprise.
PlayUp | toys to grow up
PlayUp aims to generate a series of inspiring educational toys to encourage and stimulate imaginative and creative play opportunities, develop emotional intelligence, critical thinking and communication skills for children living in the most disadvantaged areas of Lisbon.
Encouraging creativity and imagination
We are experimenting a new biodegradable and innovative material for the design of the PlayUp toys. Durapulp is a composite of paper pulp and a corn starch biopolymer.
PlayUp will connect a Swedish research Lab with local Portuguese industry and universities.
Introducing Durapulp from Södra Labs
• Pressley Ridge, Casal da Mira, Amadora• Fundação Aga Khan Portugal• Camara Municipalde Amadora, Lisbon • Associação João de Deus, Ludotecas moveis• IADE Design University (engage students)• Majora, main Portuguese toy producer, Porto• PimPumPlay, online educational toy store• Södra Labs, material innovation centre, Sweden• João Sem Medo, centre for entrepreneurship• TESE, association for development
• Fundação Calouste Gulbenkian (potential funder)• Fundação Montepio (potential funder)• Fundação EDP (potential funder)
We presented the results of our early interventions to a series of stakeholders and potential funders who will help us raising the grant funding necessary for the further development and implementation of the PlayUp project.
PlayUp project launch - Lisbon July 2012
PlayUp design | development phase
community& education
SOCIAL
design & innovation
+ CREATIVE
entrepreneurship& sustainability
+ STRATEGIC
Synergy of factors and project partners
community& education
SOCIAL
design & innovation
+ CREATIVE
entrepreneurship& sustainability
+ STRATEGIC
Synergy of factors and project partners
SCOPE DEVELOP DELIVER
2011 / 2012 2012 / 2013 2013 / 2014
research and team building
product development
communityinterventions
€35Kpitch
€100Kinvestment
Project development stages
TOD
AY
SCOPE DEVELOP DELIVER€35Kpitch
€100Kinvestment
Project development stages
TOD
AY
Self funded €10.000commonground +
PlayUp team
Funded € 35.000social foundations +
crowd-funding
Investment €100.000toy industry + CSR
enterprise level
Ongoing project management and documentation
November 2012 community interventions / prototypes developmentDecember 2012 Christmas press event / project communication January 2013 community interventions / product development February 2013 first prototypes production / community testing March 2013 final event and project evaluationApril 2013developing industry investment pitch
The second stage of PlayUp will be in partnership with Pressley Ridge in Amadora and IADE design university.
The main costs are for research, working space, materials, prototyping, production, a series of events, documentation, students awards, project promotion and evaluation (about €35.000).
PlayUp development phase
Encouraging imagination and creativity working in partnership with different organisations.
Running a number of ludic interventions, one every two weeks over a period of six months, from November 2012 to April 2013. Other minor activities will run weekly for the co-creation of the toys and methodology.
A series of ludic community interventions
Launching eventintroduce project to
local community
Toy swapping toy market (Santa
Casa da Misericordia)
Shapes and materialsexploring toys
potential (IADE)
Colours and texturesunderstanding colours (Coloradd workshop)
Storytellingworkshop ludotecas
(João de Deus)
Play in Casal da Miratreasure hunt and
photography activity
Financial educationthe value of money
(Fundação Montepio)
Public eventpresenting prototypes and results (Chapitó)
Connecting resources, people, local knowledge, skills, resources and opinion leaders to reach children, families and communities.
Immersion and design research to contextualise the challenge and to understand barriers and opportunities.
Mapping resources - Casal da Mira
With a track record in delivering innovative projects and supporting hundreds of children and families, Pressley Ridge Portugal will act as ‘gate-keeper’ to the local community of Casal da Mira and will ensure the quality of the project through ongoing supervision and professional advice.
Pressley Ridge Portugal - Casal da Mira
• access to community
• admin capacity• legal structure• track record in
innovation• supervision and
communication
Students from IADE product design courses will be researching and developing solutions in response to a specific project brief, participating to the PlayUp main activities, engaging with the local community and prototyping the toys.
The 3 most promising projects will receive an award at a public event.
IADE Design University
• talent and creativity
• design research• prototyping
capacity• visual / graphic
communication• industry
connections• access to space
and resources• volunteering
opportunity
4 entrepreneurial young designers and innovators:
Vincenzo and Matteo are Italian and share the same passion for socially responsive design and sustainable development.
Joana and Rita are both Portuguese, have studied abroad and have a background in design and sustainable tourism.
PlayUp design team
• project management
• design thinking• activity planning• facilitation capacity• documentation• communication• resource hunting
Vincenzo (29)project coordinator, design strategy and facilitation
Joana (25)visual communication, design mentoring and research
Matteo (25)community manager and facilitation
Rita (28)communication and public relationships
PlayUp inspires young change makers
Dulce (19)Casal da Boba resident
We have a proven track record in delivering service innovation and tackling complex social challenges. We have been using Theory of Change and SROI tools in the past to track our progress and make sure we deliver measurable social impact.
[email protected] www.gotocommonground.com@cmngrd
commonground is where design meets positive social change. We bring people together to deliver socially responsive design & innovation projects.
PlayUp Lisbon is a commonground project
