plazzza content discovery with plazzza wednesday, 23 september 2015
TRANSCRIPT
![Page 1: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/1.jpg)
PlazZzaContent discovery with PlazZzaWednesday 19 April 2023
![Page 2: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/2.jpg)
Confidential19 April 2023
slide 2
Contents
• Introduction: insights on wap
• Plazzza offer (SMS & WAP)
• How does PlazZza work?
• Way to proceed + communication plan
• Q&A’s
![Page 3: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/3.jpg)
Introduction Growing importance of wap
Some insights
![Page 4: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/4.jpg)
Confidential19 April 2023
slide 4
Growing off-portal content offer
New Messages
Tones & Pictures
Games
News & Weather
Sport
Gallery My Vodafone
Select Back
Getting Around
Entertainment
Shopping Love & Life
Erotic
Chat
New Messages
Tones & Pictures
Games
News & Weather
Sport
Gallery My Vodafone
Select Back
Getting Around
Entertainment
Shopping Love & Life
Erotic
Chat
ON-portal
Limited “exclusive” content Billing: Wap content billing
Large offer of independent content providers (“COSPs”)
Billing: premium sms + Proximus M-Pay
OFF-portal
![Page 5: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/5.jpg)
Confidential19 April 2023
slide 5
It’s about getting the right content… to the right customer (1/2)
Mobile customerMobile content
New Messages
Tones & Pictures
Games
News & Weather
Sport
Gallery My Vodafone
Select Back
Getting Around
Entertainment
Shopping Love & Life
Erotic
Chat
New Messages
Tones & Pictures
Games
News & Weather
Sport
Gallery My Vodafone
Select Back
Getting Around
Entertainment
Shopping Love & Life
Erotic
Chat
VIA THE OPERATOR’S PORTAL (“on portal”)
• Direct WAP billing• Portal = entry-point Marketing !
![Page 6: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/6.jpg)
Confidential19 April 2023
slide 6
It’s about getting the right content… to the right customer (2/2)
OUTSIDE THE OPERATOR’S PORTAL (“off portal”)
DIRECT to customer
Premium sms (Wap = download bearer)
Mobile customerMobile content
![Page 7: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/7.jpg)
Confidential19 April 2023
slide 7
Wap Off Net Market
• “Off net” is increasingly attracting both more customers and content providers– In France, the “Gallery” model is having
considerably success– In Japan the key content providers are
migrating to Off-net and 32% of DoCoMo’s revenues are generated Off-net
– In Europe 20% of users would like/ or have accessed URLs outside the portal
![Page 8: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/8.jpg)
Confidential19 April 2023
slide 8
Vodafone Greece: “mobile internet” (1/2)
• Wap 3rd party wholesales environment “Mobile Internet”– directory of partner sites in a WAP Off Net environment
• Vodafone”enables” their business to sell its brands and digital content outside the Vodafone live! Portal
• Partners are fully responsible for their “labelled” proposition to the end-user
– Access methods to Mobile Internet via• Vodafone Live!-menu• the search engine• specifics URL (eg : “http://mobileinternet.gr”)• Wap push mechanism
– Off-net browsing pricing for the end-user • Purchased items : max € 7.00 vat incl. per transaction• WAP browsing : 0.6€/100kbytes vat incl.( time-based model
soon)
![Page 9: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/9.jpg)
Confidential19 April 2023
slide 9
• First results (from 06/03/06 till 26/03/06)
– 8 major local 3rd party providing in total 39 off portal wap sites
– “Chat & Contact”, “Erotic” and “Ringtones” represent 75% of the total transactions
– Average number of transactions per day : 171 (start up phase)
– Total number of transactions : 3427
Vodafone Greece: “mobile internet” (2/2)
![Page 10: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/10.jpg)
Confidential19 April 2023
slide 10
Gallery France: the right direction (1/4)
• Launched in October 2003 by the 3 French MNO’s
• February 2005 : 40 million pages seen
• In July 2005 : 520 services and more than 200 famous content providers
• Total Turnover in 2005 ( premium content) = 25 M€
• In March 2006 : 876 services active and an average of 25 new services per month
0
2
4
6
8
10
turn over (mio € )
1st Qtr 2ndQtr
3rdQtr
4thQtr
Gallery FR: turnover evolution2004-2005
20042005
CA Premi
um
2004 2005
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
1.9M€
2.7M€
3.2M€
3.4M€
4.4M€
5.2M€
6.8M€
8.8M€
![Page 11: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/11.jpg)
Confidential19 April 2023
slide 11
Gallery France: the right direction (2/4)
Projections Mix services Gallery 2006 (CA)
3%2%3%1% 10%
40%
25%
9% 2% 5%0%
0%
Administrations; servicespubliques * VPC, marchands, VAD, grandesenseignes Transport, pratique, quotidien *
loisirs
sites locaux
sites communautaires
Annonceurs *
Sonneries & Images
Charme
Chat
Infos/meteo/sport/tv
Jeux
• Increasing average transaction price:– From 1.97€ (Q1 2004) to 2.58€ (Q4 2005)
• evolution of the Mobile Multimedia Market in terms of– Content (Java games, realtones, video,…)– Handsets capabilities (3G, …)
• Pricing aspects • Purchased items : max € 7.00 vat incl. by transaction• WAP browsing :0.10€/minute vat.incl.
Type of content (2006)
![Page 12: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/12.jpg)
Confidential19 April 2023
slide 12
Gallery France: the right direction (3/4)
![Page 13: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/13.jpg)
Confidential19 April 2023
slide 13
Gallery France: the right direction (4/4)
• France: More and more brands are discovering the power of the mobile channel (wap) and introduce it consequently into their marketing mix (if applicable combined with mobile payments)
![Page 14: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/14.jpg)
Mobile content discovery… on the Belgian market
PlazZza
![Page 15: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/15.jpg)
Confidential19 April 2023
slide 15
Content discovery is about AID(A)
Awareness Interest Desire Action
• It all comes down to triggering an action of your customer…
SeeReadKnow
BuyReact…
![Page 16: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/16.jpg)
Confidential19 April 2023
slide 16
Content discovery is about AID(A)
Awareness Interest Desire Action
• WAP content discovery is about creating awareness, interest, desire in order to trigger off-portal transactions…
SeeReadKnow
BuyReact…
WAP CONTENT DISCOVERY PAYMENT
“PlazZza” PROXIMUS M-PAY
![Page 17: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/17.jpg)
Confidential19 April 2023
slide 17
Why a mobile discovery mechanism on the Belgian market?
• Mobile market & its customers becoming more mature (psms)
• Increasing off portal content offer
Increasing focus on choicechoiceMobile searching + browsing
Customer desire shifting from impulsivity to choicefrom impulsivity to choice
![Page 18: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/18.jpg)
Confidential19 April 2023
slide 18
With PLAZZZAPLAZZZA, the Belgian operators want to stimulate the off-portal market
• PlazZza
– Initiative by Proximus, Mobistar & Base in order to stimulate the off-portal wap market
– It is a WAP content discovery mechanism• Allowing mobile customers to easily find your
mobile content outside of the operator’s portal
• Entry point to off-portal content via wap or sms
• Transparency Transparency for end-user & content for end-user & content provider provider
– Common brand (&logo)– Common basic user functionalities– Common PlazZza shortcodes
(4444 and 7890) • Mobile payment (Off-portal): Proximus M-
PAY
![Page 19: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/19.jpg)
Confidential19 April 2023
slide 19
How does PlazZza work?
• Your brand/content available via wap
DIWODIGITAL WORLDWelcome
ENTER
• By subscribing to PlazZza you request at the Belgian operators
• an exclusive HITCODE (e.g. Your business “Digital World” could get “DIWO”)
• 5 generic keywords linked to your business (e.g. “Info”, “Business”, “Games”, …)
• 3 according Categories
… and you’re ready for your off-portal business…
![Page 20: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/20.jpg)
Confidential19 April 2023
slide 20
How does PlazZza work?Content discovery via SMS
DIWO
Customer sends free sms with your hitcode
to the PlazZza short number4444
Customer sees your“hitcode” on a billboard…
DIGITAL WORLDFind us on PlazZzaSEND “DIWO” to 4444
Find us
on PlazZza
SEND
“DIWO” to
4444
…or in a magazine
DIGITAL WORLDWelcome
ENTER
And is directly forwardedAnd is directly forwardedto YOURto YOUR
wap site…wap site…
![Page 21: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/21.jpg)
Confidential19 April 2023
slide 21
How does PlazZza work?Content discovery via SMS
• Mobile marketing• Transparancy for
content providers & end-users
• Call to action (e.g. linked to a campaign)
• Off-portal content sales with Mobile payment (via PROXIMUS M-PAY)
DIWODIGITAL WORLDWelcome
ENTER
![Page 22: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/22.jpg)
Confidential19 April 2023
slide 22
Look beyond the operator’s portal: content discovery via WAP
DIGITAL WORLDWelcome
ENTER
Vodafone Live! = entry point to PlazZza wap homepage
DIWO
Customer enters yourhitcode or service name (or keyword search)
… and is directed to the content provider’s wap page(discovery + payment!)
![Page 23: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/23.jpg)
Confidential19 April 2023
slide 23
Mobile Payments:Proximus M-Pay enables you to sell direct to your customer
Welcome to Proximus M-Pay
Please validate your payment:
Item: Game DonkeyIIIPrice: 6,95 €Seller: Donkey Games
Your account will be charged6,95 €.Your transaction number is UTI_12345.
Thank you for using ProximusM-Pay.
Digital content directly sold to your customer, via WAP or WEB
![Page 24: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/24.jpg)
Confidential19 April 2023
slide 24
Types of actions / content to discover via PlazZza
DISCOVERYPAYMENT (M-PAY)
DISCOVERYCALL TO ACTION
DIGITAL MOBILE CONTENT MOBILE MARKETING( = BRANDS)
• Content discovery for 2 types of mobile content
![Page 25: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/25.jpg)
Confidential19 April 2023
slide 25
PlazZza: model supported by 3 operators
Wireless application service provider (WASP)
PlazZza SUPPORTED BY BELGIAN OPERATORSEACH OPERATOR MANAGES OWN DATABASE
(CFR PSMS)
hitcodegeneric keywords(via request doc)
PlazZza
Content provider/brand
PlazZza PlazZza
![Page 26: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/26.jpg)
Confidential19 April 2023
slide 26
@ Proximus
REQUEST DOC (via WASP)• specify PlazZza content providers• … and according hitcode & keywords
• 1 service name (e.g. Digital World)• 1 hitcode (e.g. DIWO)• 5 generic keywords (e.g. games, logos)
COSP is referenced in PlazZza COSP is referenced in PlazZza (Proximus back end)(Proximus back end)
Start your action !!Start your action !!
![Page 27: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/27.jpg)
Confidential19 April 2023
slide 27
Way to proceed at Proximus
DIWODIGITAL WORLDWelcome
ENTER
Your content available via the mobile channel
DIWO
M-Payments option? via M-Pay enabled partner
PlazZzaRequest
Via WASP
- Your hitcode
- Your keywords &
according categories- …
Request @ Proximusvia your partner WASP
GO!
![Page 28: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/28.jpg)
Confidential19 April 2023
slide 28
Short term communication plan on PlazZza by Proximus
MAY 2006Press Release
Proximus/Base/Mobistar
JUNE 2006• PlazZza on
www.Proximus.be• E-Zine
(newsletter via mail)
• ProxiNews(postpaid invoices)• Vodaphone Live!’s
What’s News?
SEPT-OCT 2006Proximus Mobile
Business Solutions Magazine
(COR+SME)
JUL-AUG 2006Proximus Shop
Magazine(dealers)
![Page 29: PlazZza Content discovery with PlazZza Wednesday, 23 September 2015](https://reader035.vdocument.in/reader035/viewer/2022062718/56649e705503460f94b6ddec/html5/thumbnails/29.jpg)
THANK YOU
Q&A