plm in asia at the time of economical challenge · process innovation lean processes, higher yield...

For internal use only / Copyright © Siemens AG 2007. All rights reserved.

PLM in ASIA at the time of Economical Challenge

Korea Siemens PLM User ConnectionNovember 13th, 2008

PRESENTED BY: Hans-Kurt Lübberstedt

Nov-08© Siemens AG 2008. All rights reserved.

Demanding Times – Worldwide


Korea – standing up to the Challenge !


Status of The Products Industry in Asia

Highest Manufacturing CompetenceTop Quality Standards – Six Sigma, KaizenCapacity and Reliability


Engineering Graduates - Korea

0

50,000

100,000

150,000

200,000

Japan Korea US EuropeSources: US, Europe - All India Council for Technical Education Korea - Ministry of Education & Human Resources Development, 2006 Japan - Ministry of Education & Sciences of Japan


Status of The Products Industry in Asia (continued)

Highest Manufacturing CompetenceTop Quality Standards – Six Sigma, KaizenCapacity and Reliability


Today’s Challenge for the Product Leader

Bring better products to the market fasterMeet customer needs more accuratelyCost – Performance leadershipNo compromise on QualityBe first with improvement


Resulting Critical Business Requirements– the PLM Agenda

Knowledge-enabled product and process innovation

Lean processes, higher yield on designs

Greater efficiency throughout the lifecycle through reuse & validation

Follow-the-sun lifecycle processes leveraging global markets & partners

Reduced cost of non-compliance, better delivery to market requirements

More Innovation

Faster to Market

Compliance

ResourceOptimization

Globalization


PLM – Newest (and fastest growing) Enterprise IT Domain

ERP > SCM > CRM > PLM

Accounting, Distribution, Manufacturing

Manufacturing, Supply Chain, Inventory, WIP

Sales Force Automation, Call Center,Marketing Automation

Computer-aided Design, Engineering & Manufacturing, Product Data Management, Digital Manufacturing

1990 ERP

1995 SCM

2000 CRM

2005 PLM


The Role of PLM in the Enterprise


PLM Step 1: Connecting the Islands of Knowledge


PLM Step 2: Ideas & Knowledge are Shared Across the Company


PLM Step 3: Global Innovation NetworkIdeas & Knowledge are Extended to the Value Chain


Examples ofDelivering Real Business Value

Big reduction in product cycle time & costsEnabled global collaboration of all brands & countries

Reduced time-to-market50% cost reductions30% productivity gains

New vehicle time-to-market cut to 10.5 months2x more new designs with same workforce

50% engineering & 80% manufacturing savings20x iterations in 25% of the time

Reduced direct & indirect labor costs by 30% on new plant startup

Standard across U.S. Air Force for digital service & repair operations

30% reduction in time-to-market35% reduction in development costs

Paper processes reduced 80%Investment recovery in 18 months


Korean Customer Success Example

Benefits after Digital Manufacturing Phase 2 for Benefits after Digital Manufacturing Phase 2 for the Folklifts Business Groupthe Folklifts Business Group

Strengthen the GlobalStrengthen the GlobalCompetitivenessompetitiveness

Standardization &

Systematization to

Manufacturing Process

Engineering

Logistics Optimization

and Cost Reduction

Reduce Time to Generate

Documents, i.e. Process Sheet,

etc.

Eliminate Mistakes of

Layout Planning and

Assemblability


Siemens PLM Vision – More PLM Value for the Future:Unifying Product & Production

SPEED (First to Market)Achieve concurrent disciplines by integrating product & productionDigitally analyze products & production for agile processesRe-use assets: knowledge, engineering, parts, manufacturing plans & resources

CONFIDENCE (Right to Market)Simulate & validate for predictable quality, cost and complianceClose the loop between virtual & physical data for continuous improvementManage change predictably to ensure high quality throughout the lifecycle


From Plan to Production- connecting virtual and physical worlds

defining the plan…

REQUIREMENTS MODELING PLANNING VALIDATION MANUFACTURING CHANGE MANAGEMENT AND KNOWLEDGE

…producing the part

VirtualPhysical


Speed with Confidence

The Leader in Productivity

Excellence in Motion Control

Example: Combining Siemens PLM CAM Software and Motion Control Systems

Productivity, Competitiveness and Profitability for our Customers:Right first time manufacturing

Improved utilization of equipmentShorten time to productivityMeeting product quality targets


Establishing Siemens as the Leading Strategic Industrial Software Provider

Industrial Software Platform