plug-ins and widgets
DESCRIPTION
Lecture 4 'Plug-ins and Widgets' Emerging Technologies, Salford Business SchoolTRANSCRIPT
1
1Plug-ins and Widgets for Business Use
Marie Griffiths, [email protected]
Image used under Creative Commons License from Edans 1Slide
2
What’s coming up….
• Why do I need to know?
• Social Internet Revolution
• What are plug-ins, widgets?
• Implications for business
• Learning outcomes
• Resources
3http://www.flickr.com/photos/leahrhianne/
4
How are consumers using the web?
• Number of people online today: 1.463 billion • This statistics are from a www.worklight.com
Report– Work related tasks - 42.8M US adults– Read Business/Financial news weekly - 31.6M US
adults– Research Travel weekly - 39.2M US adults– Get health related information weekly - 44.0M US
adults– 104.6M in US shop online weekly– Almost half of those make a purchase based on a
recommendation made through a social networking sitewww.worklight.com
5
Web 2.0 : Push vs Pull
• Read v/s Read & Write• User generated content• Power of the the masses• YOU decide on the content
6
Should Businesses even care aboutSocial Media?
Media consumption is changing• the consumer is in control;
• traditional advertising can be avoided• view on demand;• pop-up blockers;• call barring• fast forwarding on Sky +
Who do consumers trust??• Advertisements• Marketing• Business leadersOr • YOU• “a person like me” • your peers
7
Social Internet Revolution
• 1,463 billion people on line worldwide• Initially designed for social interaction
Businesses are realising they need to ‘go’ to the customers
• Society spending more time online and demand easy interaction/availability
• Hence the growth of business widgets• Security continues to be still a major challenge
• Gary's media counter
& Widgets
9
10
Difference between a widget and a plug-in
• To install/and configure WordPress plug-ins require some ‘interaction’ with the code
• Widgets there is no interaction directly with the code.
• Users can add design, statistics, and a variety of gadgets to their WordPress blogs without ‘getting their hands dirty’
• Widgets are accessories that can be added removed from sidebars (only work in sidebars)
11
Three Design Elements in
• Themes– The overall look and design of the blog– The external skin!
• Plug-ins– A software script that enables extra interactive features– Non-commercial plug-in are free and are downloaded – Most popular plug-ins SEO, contact forms, news feeds,
adverts, statistics (making blog interactive)
• Widgets– Enable additional design to personalise your blog– Drag and down rather than translating code
12
The what are web widgets
13
Widgets are : “always on” – rather than waiting for consumer to visit your portal, widgets can go “where they are”
Are aesthetic – since widgets are single-purpose rich applications, widgets can be attractive gateways for connecting with customers
Are simple to install
Are simple to use
Can run “anywhere” – in theory, you can create a widget for every platform where consumers spend their time
Provide an unmatched opportunity for reaching key customer segments
http://www.flickr.com/photos/juanzurita/2845071833/in/pool-whitebackground
14
Business Blogs: a corporate tool for
communicating with customers or
employees to share knowledge and
expertise.
Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers
15
16
Good Bad Ugly Business Blogs
good
UglyGood
Bad
good
busy
UGLY
17
Learning Outcomes
Use social network technologies and discuss their use by individuals and organisations
Identify opportunities presented by emerging ICTs as used by individuals, businesses and other organisations
18
Resources• http://derekshowerman.com/2009/10/10/poll-results-3-reasons-why-you-need-a-t
witter-strategy/twitter-strat-poll/• http://www.youtube.com/watch?
v=HRAmQ_m2asg&feature=PlayList&p=4A1FE552532CBCF2&index=13 • Google analytics• http://www.youtube.com/watch?
v=dMjqn3Z8wp8&videos=4VyAiKVuXtM&playnext_from=TL&playnext=1• http://stats.twtrcon.com/2009/10/garys-social-media-count/• http://coolonlinelayouts.com/web-design/what-is-the-difference-between-wp-widgets-and-plugins/• Slides 5 6 7 are Professor Elaine Ferneley’s work