JUL | SEP 09 Volume 1, No.3 $4.95

800.444.8962 www.sedonline.comSED INTERNATIONAL, INC.

Keeping SED Customers Informed

4916 North Royal Atlanta Drive, Tucker, GA 30084

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SECTIONS

SED AND THE HOUSE

OF BLUES ROCK DALLAS

NEWS & INFO | A5

SED FINANCIAL SERVICES

HELPS DEALERS GROW

NEWS & INFO | A6

30 YEAR ANNIVERSARY

SPECIALS

NEWS & INFO | A8

GET READY FOR STORM SEASON

COMPUTER TECHNOLOGY | B2

CONSUMER ELECTRONICS | C3

BACK TO SCHOOL PRODUCTS

COMPUTER TECHNOLOGY | B4

CONSUMER ELECTRONICS | C2

News & InfoComputer

TechnologyConsumer

ElectronicsExport

A B C DA B C D

In 1980, Jeanie and Jerry

Diamond moved down to

Atlanta from Livingston,

New Jersey and founded

Southern Electronics Dis-

tributors. They saw a need

for a distributor who made it easier for dealers to acquire

products in the southern part of the country. Their goal

was to fill a void while creating a dynamic and endur-

ing company. A place where employees are more like

family; customers and suppliers more like friends. They

built their business on a foundation of strong relation-

ships, focused drive, and great people.

Looking back as SED begins its 30th year (coincid-

ing with the start of SED’s 2010 fiscal year), the name,

scope, and size have changed, but the principles have

remained the same. In 1997, the company changed its

name to SED International, in recognition of expan-

sion into not only the rest of the United States, but also

Latin America. The product mix has also evolved to

include a comprehensive and focused lineup of com-

puter, consumer electronics, cellular, and soon to be

small appliances. Services now include a robust fulfill-

ment business, providing fast and efficient delivery of a

large variety of products to end-users on behalf of SED

customers.

Through all these changes and growth, SED has main-

tained a family atmosphere and still treats its customers

and vendors as valued partners. Employees, many of

whom have been with the company for a long time (in-

cluding several from day 1!) are empowered to take ac-

tion and have an open door to bring suggestions for im-

provement. Customers small and large are treated with

a high level of service, starting with an assigned sales

representative and encompassing an entire organization

dedicated to their satisfaction and success. Vendors get a

focus that results from a partnership oriented approach.

Celebrating 30 Years! Times have changed, but what matters has not

Bob Simon, CE Sales Manager at SED’s Tucker, GA

location remembers the early days, joining the company

during its first year. “Back then it was exciting to start

something from scratch. Now it’s exciting to build on

what we’ve accomplished. This business is fun and the

people are great. Staying focused and true to our prin-

ciples is not hard when it is ingrained so deeply in our

company,” said Simon.

Customers who have seen SED grow over the years, also

recognize the consistent service. “Although they have

added products and programs over the years, the service

has remained consistently exceptional. SED is truly a

partner in my business,” said Gary Sapp of Computer

Bar in Pensacola, FL. Sapp started doing business with

Southern Electronics Distributors in 1981. “I can tell they

care about me and my business.”

Manufacturers like Seagate, which became one of the

first distribution partners for the company, know that

SED makes changes to improve at a rapid pace while

not veering off course. “SED and Seagate have grown

up together, from the entrepreneurial days of the early

80’s through to today’s more mature but still evolving

business. They have always worked closely with us to

develop the right programs for the channel, making sure

our needs and those of the dealer were kept front and

center,” said Guy Alexander, Distribution Sales Man-

ager for Seagate Technology. “The focus on me and my

company started almost 30 years ago with Jeanie and

Jerry’s personal attention and friendship, and extends to

this day from the many great people who make up SED.”

Giving Back to Partners and Communities SED chooses Feeding America as 30th year charity partner

As part of its 30th year cele-

brations, SED has coined the

theme “SED Gives Back” to

signify an initiative to lend a

hand in the fight to end hun-

ger and show its appreciation

to its customers and vendor partners. The nation’s

leading domestic hunger-relief charity, Feeding

America, has been named SED’s 30th year partner.

Special customer incentives and vendor programs

will be rolled out during the year, aimed at giving a

little extra benefit to its partners.

SED has begun a food drive in conjunction with

Feeding America member food banks in Atlanta,

Dallas, Miami, and Southern California. Each SED

location is set-up as a collection site for food dona-

tions from its employees, partners, and communi-

ties. SED employees will also be volunteering time

to their local food bank throughout the year.

“This initiative is very important to me because I do

not believe anyone in this country should go hungry.

We have the ability to prevent hunger if we give it

enough attention,” stated Jeanie Diamond, Chair-

man and CEO of SED International, Inc. “Feed-

ing America is a great organization that is making a

difference.”

Although each year the Feeding America network

provides food assistance to more than 25 million

low-income people, including more than 9 million

children and nearly 3 million seniors, 1 in 8 Ameri-

cans still does not have access to enough food to

sustain a healthy life.

See Giving Back on Page A3

Distributor of Choice.™

on hundreds of products!

Pages B1, C1, D1

SAVE

Sections B through D

CONSUMER ELECTRONICSC4www.sedonline.com 800.444.8962

The average person looks forward to relaxing in front of their TV

after a hard day’s work. For many people this relaxation no longer

involves rabbit ear antennas with aluminum foil wrapped on each

end or use their child as a remote control to turn the dial on the

TV. The TV viewing experience has evolved from the legacy CRT

console TV set to flat plasma screens, liquid crystal displays, DLP,

OLED, LCD, and now LED. Traditional television remains the

screen of choice for Americans, according to Nielsen’s, which reports that the

average American watches 153 hours of TV every month at home, which is a

1.2% increase from last year.

Every TV brand each year touts its newest features as the next best thing since sliced

bread and that their new feature is what sets them apart from the others. Samsung

prides themselves on its third generation LED TV which offers a 1 ½” slim design,

rich image, and environmentally friendly components. Select Samsung TV’s can now

connect to the internet using its patented Linkstick which connects either through

hard wired to a router or wirelessly through the home network system. This TV

internet experience brings E-bay, YouTube, Flickr, local weather, and stocks

to the big screen. LG also brings the internet experience into their TV’s, but with a

fully integrated broadband Ethernet port built directly into the TV and in select

models wirelessly.

As TV manufactures improve the refresh rates from 120Hz to 240Hz and from 720p

HD to Full HD 1080p, additional content and a greater viewing experience is

evolving with other multi-media applications. All sorts of devices are offering ways

for you to enjoy Internet video and other connected services on the living-room TV.

Both Samsung and LG have partnered with NetFlix, CinemaNow, and Pandora to

bring streaming video directly to the consumer’s home entertainment center through

their blu-ray players providing instant access to their favorite content. Content

providers will continue to fuel additional demand that will keep pace with the

technological advancement of the TV unit.

The improved technology landscape of both Samsung and LG have 21 marketable

features each that can create confusion for the average TV buyer who is simply

looking for a TV that will work after June 12th. Consumers think that simply because

they are viewing programming on a

large screen TV that they are getting

HD when they are not because they

are using Upconverting DVD players

and Universal Media Discs, which

does battle with HD DVD and high-

def DVD formats. The salesman at

the local electronics retail store may

be praising the incredible viewing experience of HD when selling the HDTV, but is

he reminding the consumer that the set is just the first piece of the puzzle? Is he fully

trained on the value of the various technology features of each brand and how they

compare to other brands, so that when the consumer leaves the showroom floor they

are leaving with the best valued TV?

An important benefit of the recent switch to all-digital broadcasting is that it will

free up parts of the valuable broadcast spectrum for other services. Also, some of the

spectrum will be auctioned to companies, so they can provide consumers with more

advanced wireless services, such as wireless broadband. Consumers also benefit,

because digital broadcasting allows stations to offer improved picture and sound

quality by broadcasting a super-sharp “high definition” (HD) digital program. The

difference between analog and digital broadcasting is similar to that between compact

discs and cassette tapes.

Technology will continue to evolve and merge with other media formats in the next

few years and the industry will see tremendous changes as a result. It’s the

technology and the convenience of that technology that is adding value to the final

sell. The happy and loyal customer is the one whose needs are met not the one who

develops buyer’s remorse once he learns there was a better choice.

The Evolution of TV Technologyby Ty Angell, CE Product Manager

HDLCD4212

42” 1080p Widescreen LCDSED Sku: SUIHDLCD4212

:: 6:9, 20000:1 contrast ratio:: 3 HDMI, PC input:: Piano black finish :: Response time 6.5ms

NEW!

LT-42J300

42” 1080p LCD HDTV | SED Sku: JVCLT42J300

:: 6500:1 contrast ratio :: USB photo viewer :: 3 HDMI, PC input

Energy Star!

UN40B6000

UN46B6000

UN55B6000

40”, 46”, & 55” 6000 LED SeriesSED Sku: SAMUN40B6000 SAMUN46B6000 SAMUN55B6000

:: Ultra-slim design:: USB 2.0 interface allows you to access videos, playlists and pictures:: Eco-friendly

Breakthrough

Picture Quality!

42LH90 | 55LH90

42” & 55” 1080p LED BacklitSED Sku: LGC42LH90

LGC55LH90

:: 2,000,000:1 contrast ratio:: THX quality and performance:: TruMotion 240Hz technology for crystal clear motion detailI:: Fine tuned audio by renowned audio expert Mr. Mark Levinson:: Stylish, color-infused design

240Hz!

Large Tilt

Wall MountSED Sku: PMTUTPRO310B

:: TV size supported 37” - 63”

Suggested Add-Ons:

UT-PRO310

Large Fixed

TV Wall MountSED Sku: PMTUFPRO310B

:: TV size supported 37” and 63”:: Ultra-slim design

UF-PRO310

HDMI CABLE

12” 1.3 HDMISED Sku: CHNAHDMI12BK

TV AntennaSED Sku: CHN4228HD

:: Easy installation:: Rooftop, eave, or wall mountable:: Channels 7 thru 69, up to 60 miles and HD

CM-4228HD

EXTREMETENNA

SURF200

Large-Screen

Cleaning KitSED Sku: SURF200

Keira Flat Panel TV StandSED Sku: ZLD568-44MIVU

ZL568-44MIVU

ZL23-40SU

Escalante 40”W StandSED Sku: ZLD23-40SU

:: TV size supported 36” - 50”

:: InfoLink™ RSS service gives you stock quotes, real-time weather and news* Authorized required

This TV internet experience

brings E-bay, YouTube, Flickr,

local weather, and stocks to

the big screen.

Ty Angell

NEW!

* Authorized required