The Plugged-In Manager TerriGriffith

ThePluggedInManager.com

Increase Your Business: Plug In with

Partners and Clients

TerriGriffith

Be Plugged-In

Understand the Platform you Share with Your Business Partners

Plug Into Partners’ Platform

Single-focus/Stand-alone firms “can no longer compete with 21st-century, platform-based companies that have learned how to integrate an ever-widening universe of

consumers and partners into their ecosystems.”

http://www.inc.com/phil-simon/why-your-company-should-build-platform.html

Commerce engine

http://www.forbes.com/sites/haydnshaughnessy/2012/04/29/why-amazon-succeeds/

Vendors who sell through Amazon

Writing community “as well as its reluctant publishing partners, as well, of course, as its

Cloud capability” ..and Zappos

Amazon marketplace

Apps community

Digital rights management

Reviewer database and community

Increased Innovation

Quicker Response Times

Reduced Risk

Greater Brand Awareness

Bigger Customer Base

Phil Simon, The Age of the Platform

http://commons.wikimedia.org/wiki/File:Barn_raising_in_Lansing.jpg

Plugged-In

or

Disconnected

Comcast Cares

Frank Eliason

Zappos Warehouse

TerriGriffith.com/blog

Be Plugged-In

Understand the Platform you Share with Your Business Partners

Plug Into Partners’ Platform

Alan Lepofsky’s Social Software Integration Maturity Modelhttp://bit.ly/Ir2lOd

TerriGriffith.com

ThePluggedInManager.com

TerriGriffith